How to Use Instagram Stories to Promote Your Business in Singapore

Instagram stories

Instagram marketing platform has grown tremendously with over a billion users in the whole world. These numbers are similarly high in Singapore increasing your chances of getting your target audience. You cannot hence afford to miss out the opportunity to promote your business through Instagram. Have you used Instagram stories for business before? If you have never, now is the time.

Other than being funny and creative, Instagram stories are also effective in driving website traffic, building brand awareness, improving your customer engagement and also generating ecommerce sales. This article goes through everything you need to know about how to use Instagram stories to promote your business in Singapore.

Why Should You Use Instagram Stories for Business?

Majority of people perceived Instagram stories as a copy of snapchat the first time it comes out. It was viewed as an attempt to the snapchat market share. However, even if true to some level, Instagram stories represents an improved snapchat version. This is not only for usual social media fun, for also for business.

The same way in which Instagram was able to use video and photo, it is the same way in which it has managed to effectively use transient messaging to a useful business tool without ruining it for Instagram users. Undeniably, Instagram stories provide a unique channel that is appealing to businesses and regular users.

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You will be able to do everything from sharing lighthearted content, sharing fun, promoting your marketing campaigns to driving ecommerce sales.

Ways of Using Instagram Stories for Business

Similar to the easy to use Instagram interface, it is straightforward to create Instagram stories.

Nevertheless, Instagram has released a lot of new features in previous months regarding Instagram stories. It may hence be a little hard for you to understand them all. Below are the steps you need to follow in creating Instagram stories for business.

  1. Login into your Instagram account. Open the Instagram camera on the left top edge or by swiping the screen right.
  2. You can either decide to capture a photo or record a video for a maximum of ten seconds. You will choose the type of video you want including live, type, superzoom, boomerang, hands-free or rewind video.
  3. By swiping up and down, you can opt to upload an existing photo or video from your camera roll.
  4. Tap the screen to get to the next tool. One can also edit the textual color and size. Moreover, incorporating hash sing enables sharing of a hashtag while @ is useful in tagging other Instagram accounts. Instagram has now enabled searching of Instagram stories by hashtag and location.
  5. Choose one pen style to write or draw on your photo. Use the eraser brush to erase any drawing you add to your story.
  6. You can select the sticker button to add stickers to your content. Stickers of much significance include selfie, hashtag sticker, location sticker, question sticker. Emoji slider, poll sticker and more.
  7. Apply different filters by swiping right or left.
  8. After you are through, share by tapping the ‘next’ button.
  9. To follow up on the performance of your stories, you will swipe up as you view the stories. This shows names and tally of who have seen each video or photo in your story.

It is important to note that you will click on the insight icon to check the insights of your posted stories. You have to create a business Instagram profile to be able to view analytics from your Instagram stories. After opening your business profile, Instagram insights will display reach, impressions and other metrics related to your stories under the content heading.

How Do You Create Instagram Stories?

If you want to use Instagram stories for business, you need to have a good strategy in place to share your more people get into Instagram stories daily; a proper strategy will help you improve your Instagram engagement. Instagram introduced a section of suggested stories at the top of exploring page.

Instagram stories

This new way of discovering content has enabled users to see feeds that they are likely to be attracted to from Instagram accounts that they don’t follow. Similar to Instagram feed algorithm, Instagram stories algorithm works on the bases of content quality and optimisation. You hence need to optimise Instagram stories correctly. Featuring on the explore page means boosted numbers of new followers and increased engagement.

How Often Should You Post on Instagram Stories for Business?

Instagram can never penalise you for uploading too many Instagram stories as it is the case with regular Instagram posts. This may have something concerning the temporary existence of Instagram stories. Instagram has no much pressure in giving priority to some Instagram stories post over others on the user’s news feed as they only exist for twenty-four hours.

Maybe this situation will vary in days to come as more Instagram profiles are getting into Instagram stories. Nevertheless, till then, know you will not be penalised by Instagram. Instagram has also introduced the ability for you to mute stories of other users. You only need to press and hold on other user’s avatar Instagram stories to mute their Instagram story.

This prevents it from auto-playing and takes it to the end of the queue. The Instagram mute tool helps users to get rid of annoying accounts. This means that if you need to consider how often to post your stories.

Posting Frequency

If you post so many Instagram stories that it takes about fifteen taps for users to get to the next story on their account, there is a higher probability that they will mute you. However, this does not mean that it is bad to post many Instagram stories.

It depends on your content and what your followers want from you. Some Instagram stories can comfortably post more than ten stories each day and work well for them while others are more affluent by posting a few stories weekly. You require a lot of time creating a many Instagram story. If you can use your time more appropriately in other things, remain to posting a limited amount of stories each week.

More so, when one start posting a load of stories consistently, the followers will expect you to remain on the same trend. This means that there is no fixed optimal frequency to post your stories. Just ensure that you post enough content per week and that users will keep seeing your posts without getting exhausted.

What Should You Post on Instagram Stories for Business?

Instagram stories provide a calm and relaxed platform where quality standards are relatively lower compared to the regular posts. You should not feel frightened to post something silly such as a short video of your team having post-work drinks. It is an excellent place to publish a blend of happy content, fun and advertising content.

The best thing about Instagram stories is that you can be as creative as you like with the adequate cool tools available. To attract user’s attention, you need to create funny and cheerful promotions stories. There are a lot of creative ways in which you can use Instagram stories for business. Below are some of the things you can do to get the most out of the promotional content on Instagram stories.

When Should You Post on Instagram Business Stories?

Normal Instagram posts are recommended to be posted when your followers are mostly online. However, this is different from Instagram stories. Instagram stories have a short-lived nature of twenty-four hours. These are twenty-four hours of being at user’s top news feed. Your followers will see your story despite the time of the day that you will post it. The main point is that as long as the content is valuable and current, you should not stress yourself about the optimal times of posting it.

#1. Incorporation of Links

Instagram made a huge announcement recently by making it possible to put links in Instagram business stories. This is a massive pact as beginners can place a link that does not belong to their bio. You can now send your followers to a different landing page of your business from your Instagram stories. This is very useful in driving traffic to your relevant landing pages.

#2. Use Hashtag and Location Stickers to Increase Your Discoverability

Immediately after Instagram stickers were introduced, they were mainly used for fun. However, Instagram has added the stickers functionalities. These include the aptitude to search stories by hashtag and location and power to view stories based on location on explore page. Today, anyone can see your stories as they are searchable by location and hashtag. This is different from the initial times when you would only share your stories with your followers. It is hence recommended that you ensure that you always incorporate these stickers in your Instagram stories. This way one will have more engagements and even perhaps make it on the explore page soon.

#3. Use of Live Videos

In the previous years, live videos were not shared and replayed after they were over. Now you can share live videos or reply a feature that has made Instagram live as great as Facebook live. However, the shared replay of your live video disappears after twenty-four hours the same way photos and videos disappear.

#4. Share Emoji Sliders and Polls in Your Instagram Stories for Business

Interactive poll stickers are a new feature on Instagram stories that was launched recently. In a bid to establish the type of content your followers are interested in, you need to survey their dislikes, likes, interests and more. This feature makes this possible by allowing you to ask questions and view your followers as they vote. This provides interaction way anew with your Instagram audience in many ways including crowdsourcing ideas, collecting feedback or entertaining followers.

#5. Tag Other Instagram Accounts in Your Stories

Tagging other accounts is specifically more useful in influencer or takeover campaigns. It provides another way of generating traffic towards your business goal. These effective Instagram contests are essential in finding new followers and improving engagement.

#6. Tagging Companies

Instagram has yet another feature for paid partnership. The feature has made it easy for you to tag businesses in your Instagram sponsored stories. Even though it is only some influencers, celebrities and companies, who can access this feature, for now, a more extensive scale rollout is anticipated.

Tools to Improve Creation of Instagram Stories


Boomerang app was created since the year two thousand and fifteen. It functions by snapping some photos and converts them to animations that function backward and forward. Just tap on the record button to put together a photo that will create a GIF.

Use Later Analytics to Track and Measure Performance of Your Instagram Stories

Instagram stories

This is an Instagram tool that enables you to measure and track Instagram stories performance and analytics. It has the ability to Instagram stories of a duration of three months. This is different from the Instagram analytics that only keeps your story metrics for two weeks. Some of the parameters Later analyses include the amount of vies per users, reach, amount of replies and reach.


Storeo is a useful tool that allows you to record a single video longer than fifteen seconds and cuts it into well-ordered 15 seconds parts. After downloading the app, you can either record a new video or upload one from your device. You then press export to cut the video into sections. One can opt to publish it directly or through the Instagram app.


Canva is famous for its ability to create amazing social media graphics. Canva is now useful in designing eye-catching and appealing Instagram stories. After you have downloaded the application, you can browse its library of professionally designed prototypes to use on your Instagram stories.


Instagram stories are rapidly transforming to one of the top and best channels in driving traffic, building brand awareness, generating engagements and making online sales. If you are yet to incorporate Instagram stories, this guide has given you all crucial details on how to start your own Instagram stories for your Singapore business.

Take a step today and gain an edge in the Singapore digital competitive market by using our social media marketing services.


Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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