How To Use Google+ For Business In Singapore

Singapore businesses should make Google Plus a top priority in their social media marketing

Google+ has over 500 million users and experts are saying that this platform has the potential to become more popular than Facebook. So Singapore business owners should make it a point to ensure that their Google+ page is well-developed. Here are a few tips to ensure that you get the most out of your account.

1. Create Your Circle

One of the first things you need to do is create your Google Plus Circle. Your circle includes all of the individuals that you will interact with. Create groups of team members, coworkers, friends, and family. In this way, you can determine which circle will receive certain updates.

2. Create Your Google Plus Page

Google Plus is similar to Facebook in that you can create your profile and business page. So if your website is active, go ahead and set up your business page. You can then start creating a solid network.

3. Ask People To Add You

Getting new followers doesn’t have to be difficult. In fact, in some cases, all you need to do is ask your peers and blogger friends to connect with you on your Google Plus page and give them the link.  Admittedly, Google Plus is still considerably new. So you may have to suggest that some of your friends join the platform.

One of the best things about adding new people is that you get to connect with Singapore influencers. Comment on and share their posts. Not only will this get their attention, but it can also increase your reach among their followers.


4. Share Captivating Stories

As with any other social media platform, it’s important that you engage people and know how to get their attention. Sure, there are people who will follow you if you ask, but you need to give them a reason to add you to their circle. One of the best ways is to share your most interesting stories. This can be in the form of text, images, links, or videos. And you don’t always have to share your own stories. You can also share the content of others. The goal is to release a continuous stream of quality content.

5. Mention Others

A great way to grab a Singapore influencer’s attention is by mentioning them and sharing their posts. Simply “@” them whenever you choose to promote something of theirs. This will show them that you have a genuine interest in what they have to say.


6. Spend Time on the Mobile Version

If you own an android or smartphone, then you should consider installing the Google plus. This will increase the chances of your spending more time on this platform. And the more time you spend on Google Plus, the more followers you will tend to get. It’s also very convenient when you would like to post things while on the go.

7. Search for More People

Once you log into your account, select the Find People Tab. This tab will give you a few suggestions about who you could possibly add to your circle. In most cases, it will suggest friends of friends. In some cases, it will suggest people who have interests that are similar to yours. You might even upload your address book and then import all of your contacts from Gmail, Yahoo, and Hotmail.

8. Follow Back

Whenever someone follows you, Google Plus will send a notification. In most cases, it’s a good idea to follow the person back and return the favour. This ensures that you will remain apart of this person’s network for quite some time. However, keep in mind that you should only follow those that actually relate to your industry. Whenever someone in your circle posts something, you will receive a notification, so make sure that their topics are relevant.

9. Send Your Updates Via Email To Your Friends

If your followers aren’t signed into their Google Plus accounts, then they’ll likely miss out on your latest post. If they are friends, then consider sending a message directly to their email. Google Plus provides a feature that makes this easy. Just make sure that you don’t do this every time you post as you could alienate people. Use this feature only if the update is important.


10. Comment

As discussed earlier in this article, it’s important that you get Singapore influencers to notice you. And one of the best ways to get on their radar is to comment on their posts. You should also do this with other users and fellow bloggers as well. Not only does this keep in your touch with the community, but you can also increase your knowledge base and stay up to date about what’s going on in your industry.

11. Go Public

If you want to get as many followers as possible, then you really need to make your profile public. While it may be tempting to set your Google Plus profile to private, you need to remember that the public won’t be able to see your posts. This means they won’t be able to comment and engage with you. So make your profile public and only share things related to your company.


12. Place Google Plus Buttons On Your Site

If you have a website don’t forget to place your Google Plus buttons on it. Place them in prominent places so that people will know where to follow you. Include them on your home and internal pages as well as your blog.

13. Use High-Resolution Images

One of the most important things you should do is make sure that you only use high-resolution images. This is especially the case when it comes to your profile image. Consider hiring a professional photographer to take your headshot. If you would like to save money, you could also use a DSLR and take them yourself.


14. Google Plus Captivating Stories

Commenting on other people’s content can definitely get their attention, but another equally as effective method is to Google Plus their stories. Select the plus one option beside their stories. When you do this regularly, it will make other users notice you. And many of them will start to return the favour on all of the posts that you make. This strategy is simple, but it works.


Google Plus may not be as popular as Facebook is right now, but it is definitely becoming a fixture on the internet. Just as is the case with any other platform, you need to know the culture of Google Plus. You need to be willing to make yourself a part of the community instead of just a passive bystander.

This means creating your circle, asking people to add you, sharing your stories, mentioning influencers, actively searching for people who share your interest and are relevant to your niche, following people back, sending direct updates, commenting, and using the plus one feature. All of this will ensure that you get the most out of your Singapore social media marketing and attract as many followers as possible.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

July 22, 2018

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