Understanding Terms Like User Interface (UI), User Experience (UX)


If you are looking to make your website a great one, you need to focus on the right parameters. Web design is forever evolving, and when it comes to getting your website a new look or creating one from scratch, you may want to review the following to get better results in getting customer engagement and search engine optimisation.

User Interface  

You need to have a responsive and intuitive web design in place, one that allows for simple yet easy navigation. With easy navigation, your website should be able to provide your customers with better functionality and enable them to locate the information they want with little effort. Make sure that they are able to access all pertinent information within three easy clicks of the mouse.

User Experience  

 No one wants extravagant flashy websites any longer; minimalism is here to stay. With this, you can feature key relevant content on your website to get the customers attention and not let it get distracted with flashy graphics.

Responsive Design  

It is important that you have a responsive design in place, one that works on cross platforms and one that enables your customers to access your website via multiple devices without compromising on the user experience. This is essential in your internet marketing campaigns.

Look at having a website design that drives in the better engagement rates – and one of the best ways to do it today is go in for a minimalistic web design.


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About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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