Understanding Landing Page Experience

According to AdWorks, landing page experience is the ability of your website to provide its users with the information they need. For your account to have a good landing experience, it has to give the people who click on your ads what they require in a fast and effortless manner. Mostly, your account’s landing page refers to the URL that people use when they need to access your website. If people are able to access the content in your website easily, it promotes the ranking of your ads and thereby improving your account’s CPC position in the ad auction.

In this article, we aim at giving you tips on how you can boost your account’s landing page rankings especially for mobile devices. However, you should not that there is a difference between landing page experience and violations of policy. In Adworks, when you violate any of its policies, you will not get any rating regarding your landing page experience.

Here are some of the ways through which you can improve your landing page experience

In order to have a good landing page experience, you must consider the following factors:

  • the keyword and ads in your account should be very relevant as compared to what your landing page offers.
  • make the ads more specific and let the users find the exact content intended.
  • make everything that you have put up for advertising provide important information
  • make your site as transparent and trustworthy as possible
  • for the new users, make it easy for them to access contact information
  • organizing your site will make its navigation easier
  • make your site both computer and phone accessible
  • pop ups annoy users. Avoid them at all costs.
  • vividly explain to the users what type of products you provide
  • make your website fast to load the pages (improve its page loader speed)
  • make your website unique


The landing page experience comprises of the URL that people get when they want to access your site. To make it easy for search engine optimization companies to help you, you must make your landing experience better. This provides a good user experience. Use the above tips to achieve this and more.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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