The Ultimate Guide to White Hat SEO in Singapore

how to go about white hat seo in singapore

Google is the self-appointed monitor of all online content, and if you want to remain in good books with them, you need to follow all the rules that they have set out. These rules are laid out as SEO metrics which a site has to adhere to for it to be ranked. This is what is referred to as White Hat SEO. As expected, there are site owners that have found ways to get rated highly without following these rules. The results are faster but, they are usually short-lived as search engines quickly catch up to them. This circumventing of SEO regulations for higher ranking is known as Black Hat SEO.

While White Hat SEO requires time, patience and adherence, the benefits are enjoyed over an extended period and without any risks of having your site shut down by the search engines. In this guide, you will learn how to implement white hat SEO in your website in Singapore and get indexed for it.


User experience

Search Engines have always emphasised the need to have websites that embrace user experience. Even without this emphasis, a smooth experience on your website will help users to stick around longer, and at the same time, they visit more areas within the site. Google already has algorithms in place that help to rank websites with excellent user interfaces better than their counterparts as a way of rewarding such sites.

One of the ways you can achieve this is by having a sitemap or site architecture to help you monitor the flow of users and how they visit the different areas of the site. If you are just starting, carrying out an A/B test before picking a theme for your website should be a top priority.

Keyword research

Keywords are the heart and soul of SEO. They are going to be an integral part of your digital marketing campaign and ensuring you rank for the right keywords is going to be important. While implementing the use of keywords, there are a couple of black hat tricks that you will need to avoid. Some of these include keyword stuffing and adding keywords that are not related to the content.

You should focus more on ranking for long tail keywords and understand the search terms constantly being searched by your target audience. When adding the keywords, the frequency should be limited, and the keywords should flow naturally within the content.

Keyword research will become more instrumental in the success of your digital marketing campaigns this year. Currently, Google is offering fewer keyword data, but luckily, Moz and Ahrefs, two prominent SEO tool providers are keen on filling this void. Use them to carry out extensive keyword research. Keep in mind the new Google RankBrain update gives Google the ability to understand synonyms. Ideally, you should not fill your articles with every keyword phrase that is provided by these the two SEO tools.

Finally, come up with a content marketing plan and strategy that is better than your competitors. Apart from creating great content, you need to locate the right audience then market the content to them to get the best results.

Link building

The inception of Panda and Penguin by Google outlawed some of the link building methods that had previously been known to be white hat.

Using blog networks, commenting on forums with your links and so on, are some of the practices that are no longer allowed by search engines. However, there are different white hat methods that you can still use to build links like creating PDFs and incorporating the links and using images to create backlinks. If your website has gained traction, you can ask webmasters in related fields to feature useful content from your site.

To achieve this, you have to list down the sites you want to provide you with links. You have to make sure that such sites will have high link value to avoid penalties. Here is a break-down of some of the acceptable link building processes you can use.

By now, I bet you already know the importance of having plenty of diverse and high-quality backlinks. One of the challenges that SEO Singapore companies face is developing a robust link building strategy that will stand the test of time and not get flagged by Google for violating the guidelines.

List Down Sites you Want Links From

The first step is compiling a list of websites that you want links from. Note that a link from a certain site may have an incredibly high link value while another may have no weight and could result in a penalty. The trick is finding sites that are relevant to your niche and considered an authority. More often than note, these sites are used as a reference point by other businesses and bloggers. Check their domain authority to know if they are worth including on the list.

A recent study that was conducted by Backlinko showed that site stand a better chance of getting a high ranking if they have ten links from different websites that ten links from the same domain. Therefore, you should not limit yourself to just one niche, cast your wide net and aim to get as many relevant backlinks from trustworthy sites as possible to dominate your niche.

Analyse competitors

Your SEO campaign is going to collapse if you don’t take the time to analyse what your competitors are doing and enforce the accepted methods they are using. You can use tools like SEMrush to get information like page score, target URLs, and anchor texts.

Mobile SEO Approach

April 21, 2015, Mobilegeddon Google update did not have a major upheaval as expected but it did shed light on the importance of optimizing content and marketing campaigns for the mobile users. According to Google officials, website pages that will not be accessible on mobile devices will not rank as high as expected as the search engine transitions to mobile search results. Concisely, make sure that your pages are mobile friendly to rank high on SERPs.

Pay Attention to User Experience

Google has been encouraging webmasters to focus on providing the best user experience. The launch of smarter algorithms will ensure that websites that provide good UX rank high than their counterparts. User experience is not all about writing clean code, a report posted on Oxford Journal reveals that UX design can only be achieved by first understand the users intent then coming up with a methodology for smooth navigation.

Good website navigation evokes positive emotions and this, in turn, results in an overall good experience. With so many web templates online, it is important to carry out A/B testing to select the right one.

Analyze Competitors

Take the time to analyze what your competitors are doing right or wrong. Get to know where they are getting backlinks from and use this information to come up with a winning strategy. SEMrush is one of the best tools that you can rely on to get this information in seconds. If you are unsure about purchasing the premium version, you can try the free version; it will furnish you with enough information that will help you steer your link building strategy in the right direction. Apart from revealing the specific URL used, this tool shows other relevant information such as page score, the used anchor text, and the specific target URL.

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Finally, reach out to the owners of the websites in your list and request them to place a link to your site in one of the published articles. One of the easiest ways of making sure that your request is accepted is by providing value before asking for this favour. That is, show the site owner that he/she will benefit in one way or another by linking to your site.

SEO is vital to the success of any website in Singapore. But, white hat SEO is even more crucial. Being able to get highly ranked and remain on good terms with search engines guarantees you long-term success.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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