UI/UX Design Guide with Terms, Explanations, Tips, and Trends

web developer in Singapore

The success of your brand is hinged on the competences of your web developer in Singapore. Every software, app, or website available today must combine excellent design elements with usability. On top of this, an application’s effectiveness is measured by the optimum combination of attractiveness and effectiveness and this has pushed up the need for bespoke web design in Singapore.

The Role of UX/UI Design

Modern visual communications must be simple, engaging, and intuitive. However, web design and development in Singapore poses certain challenges such as

  • Enabling users to understand and manage complex data
  • Facilitating intricate workflows and tasks
  • Accommodating a rich variety of user needs, roles, and processes

The effective design and implementation of applications can have a positive and profound impact on productivity, accuracy, efficiency, and satisfaction in a wide range of industries right from education, to communications, to healthcare, entertainment and more in Singapore.

While there is a multitude of information on the internet, many people involved with Singapore web design still think that UI is the same as UX. User experience (UX) refers to the overall experience a user gets with the product while then user interface (UI) refers to the things a user will interact with and see.

Value of a Great Design

The success of application design is defined by the quality of the user experience and user interface, and not by a good feature, or idea. For this reason, a web developer in Singapore should pay close attention to how your app or website looks and feels.

When a user opens your app or visits your website, they will first get to the landing page. This is the starting point that determines whether the user or visitor will explore your products and services to provide solutions to their needs.

The app or website must have a visual appeal and contain CTA buttons for the user to move down the sales funnel. In order to attach value to the work done by UX/UI designers, we have made comparisons to traditional accepted professions:

  • A Singapore web developer specialising in UX design is like an architect in that they are responsible for taking care of the users as well as helping brands in Singapore improve their measurable business parameters. The designer or web developer in Singapore must understand user psychology and behaviour as well as the ability to analyse business needs and interface ergonomics to convert it into user flows
  • A Singapore web designer specialising in UI design, on the other hand, is like the interior designer or decorator. The professional is responsible for ensuring that the interface the user interacts with reflects well on the brand. They need to know a lot about colour and the various design element combinations and convert them into useful UI elements

However, it is common to find a web developer in Singapore who can take on both roles. With that said, this article looks at the UX and UI design separately.

What Is UX Design?

UX design is the process of creating systems, products, or services that provide relevant and meaningful experiences to the users. This involves the process of acquiring and integrating the product or service, which also includes various aspects of design, branding, function, and usability.

It also takes into account the valuable and meaningful aspects of product ownership as well as human and computer interaction. UX design covers a wide variety of areas including UI design. The second most important aspect of UX design after UI design is Information Architecture (IA).

UX design not only focuses on creating usable products, but it also covers a variety of aspects such as efficiency, pleasure, mood, and fun. A good UX design should meet the particular needs of the user in a specific context where the target audience uses the product or service.

UX design is user-oriented, and a web developer in Singapore ought to have a dynamic UX design that they tweak from time to time. This is due to the changes in individual systems, usage circumstances, context among other reasons.

web developer in Singapore

UX Design Pyramid

An alternative definition of UX design says that it is the study of user behaviour to understand user motivations in order to design better digital experiences. With that said, there are several UX design requirements you should meet on different levels, and they form the UX design pyramid.

The pyramid has six levels:

  • Function level
  • Reliable level
  • Usable level
  • Convenient level
  • Enjoyable level
  • Significant level

Full UX Stack and UX Principles

As a web developer in Singapore, you can reach your goals on different levels of the UX design pyramid by adhering to the following UX design principles:


This tool helps users move through the product with ease. It includes:

  • A visual hierarchy that help users in navigating sections and pages with ease
  • Information Architecture refers to how the content is organised in the app or website


Most UX designers achieve consistency on their apps or websites by using a set of guidelines to design products for a specific format and device.


This principle of UX design requires confirmation for any irreversible or important action to prevent errors made by users on accident.

User Control

This has to be the greatest principle of UX design. Designers today are giving users more control by adding “back,” “Undo,” and “search” buttons among other keyboard shortcuts and thus, they can offer a bespoke web design in Singapore.


It is important that as many people as possible should know how to easily use the product, app, or website. UX design should remove all the temporary or permanent obstacles preventing full accessibility of the product.

Moreover, it is the UX designer’s responsibility to make a customer happy and to achieve this; UX design must create a harmonious balance of people, technology, and business.

The Full UX design Stack

For starters, there is a many of things involved in UX design. As a web developer in Singapore, you should understand that the full UX design stack consists of:

  • The surface where UI design is applied
  • Skeleton, which is made by applying interaction and interface design
  • User flows and Information Architecture form the structure
  • Scope consists of content requirements and functional specifications
  • Strategy involves the project goals, user needs, that are defined by business objectives and user research

UX Design Process

UX design begins with identifying a problem via user research. The UX design process includes user research, design, user testing. With that said, there are three popular approaches to UX design:

  • Google Ventures Design Sprint
  • Lean
  • Classic

Classic UX Design Process

The classic UX design process is what a web developer in Singapore will learn in colleges in Singapore, and it follows the waterfall methodology. The classic UX design process includes:

  • Research
  • Categorising the problems uncovered from the research
  • Creating the journey maps and personas
  • Ideation exercise to generate probable solutions to the problems uncovered
  • Prototype building and testing
  • Developing the prototype
  • Product launch
  • Gathering user feedback
  • Rerun to the research part of the process armed with the user feedback

Lean UX Design Process

The classic UX design process is incompatible with agile development, which is the basis of Lean UX design. It allowed web developers in Singapore to operate in the uncertain environment of agile development as well as update their designs based on user feedback.

The Lean UX design focuses on the present and that a web developer in Singapore cannot create the final product upfront. Moreover, the designers in this process believe that the answers will emerge while they continue to test the hypothesis with the minimum viable product. Put simply, the Lean UX design is best represented using the ‘build, measure, and learn’ cycle.

Google Ventures Design Sprint

Google Ventures Design Sprint, on the other hand, allows design teams to define and test low-fidelity prototypes quickly. The Google Ventures Design Sprint can be viewed as a combination of three approaches; Design Thinking, agile, and learn.

The prototype is a key component of the Design Sprint, and it is an excellent way of gathering data.

UX Design Parts

Interaction Design

This part focuses on creating engaging interfaces with well-evaluated behaviours. It aims for simple and clear communication between technology and the users.

It is responsible for the functionality that enables the interaction between the users and the individual user interfaces or on multiple systems.

Wireframes and Prototypes

Unlike popular belief, wireframes is not a mockup or a sketch. However, this part demonstrates the essential component of the app or website as a model for the task or an interactive prototype before beginning on the final design.

Information Architect

This part is both an art and a science and it focuses on organising, structuring, and content labelling for effective sustainability.

User Research

This part aims to understand user behaviour, their needs, and motivations through task analysis, observation techniques, among other feedback methods. User research empowers a web developer in Singapore to define their audience, and it provides insights on how to provide solutions to their needs.

The web developer in Singapore should consider who are the website or app audience, what they are trying to get at, possible obstacles, as well as the user’s business needs.


This is the description of a user’s interaction with a project. The scenarios are important for designing and testing the usability of the interface.

There are more parts of UX design, and they will help you know whether your users will scroll on the content or go on to visit other pages on the site. However, to master UX design, a web designer and developer in Singapore must learn and understand human behaviour.

What is UI Design?

web developer in Singapore

An interface is the mechanism of interaction between two systems, and thus, a user interface is an interface designed and developed for enabling the direct interaction between a user and the system.

There are two types of popular user interfaces:

  • The command line interface (CLI) that is primarily made up of text alone and programmers mostly use it
  • The graphical user interface (GUI) includes windows, images, menus, icons, and more

UI is part of UX, and it is a combination of visual design, Information Architecture, and interaction design. The elements of a user interface include text fields, buttons, sliders, checkboxes, icons, message boxes, pagination, and so much more.

Parts of UI Design

To create bespoke web design in Singapore, you need to incorporate the following elements:

Visual Design

This revolves around adding the aesthetics to a product and engaging the audience with user-centric principles such as conceptual art, or web-oriented design. Its main goal is to shape and improve on the UX design using illustrations, space, typography, layouts, photography among other elements.


Colours are an essential aspect of your project due to the association with the mental, meaning, and emotional influences of the colours. It is necessary that a professional specialising in Singapore web design should maintain consistency with the brand colours and use them wisely for the project at hand, and the message a web developer in Singapore wants to put across.

Graphic Design

This part is responsible for combining typography, images, and motion graphics to impress the audience in pursuit of pixel perfection. The aim here is to achieve perfect kerning of the texts and colour conformation to the brand’s guidelines.

This part will require a high level of artistry and specialised skills to produce great visuals. The web developer in Singapore skills required includes at least an intermediary mastery of colour theory and typography.


This is a full-size or scale model of the design used for demonstration purposes, promotion, design evaluation, among other purposes. They show how the final look and feel of the product. Most designers in Singapore use mockups, wireframes, and prototypes interchangeably even though they represent different stages of the design process.


It is the science and art of font style, structure, and appearance aimed at delivering aesthetic and easy to read copy to the users. Typography adds impression power to your content in bespoke web design projects. Good typography should achieve the following:

  • Easily distinguished letterforms
  • Work well in a variety of sizes
  • Have recognisable hierarchy to achiever proper perception

With that said, modern UI design relies on motion design, which allows for instant user feedback. The visual effects, animations, and screen transitions will have a significant impact on how first time users will engage with your site or app.

UI Software Prototyping Types

Prototypes are used in web design and development in Singapore to simulating the interaction between the user and the interface in the most realistic manner possible. There are five popular types of UI software prototyping:

Paper Prototyping

Here, the Singapore web designer records by sketching the main ideas on paper. Paper prototyping it dwells in the ideation stage and a Singapore web developer ought to keep in close communication with the design team.

Low-Fidelity Prototyping

It is the raw representation of your ideas, and it is used for emphasizing thoughts and interactions among the design team members.

Rapid Prototyping

This helps a web developer in Singapore to think about what needs to be done to accomplish the goal. The ideas go through a series of iterations and feedback sessions that could potentially solve the underlying problem.

High-Fidelity Prototyping

This requires more time compared to low-fidelity prototyping as well as the use of specialised resources and skills. It is a computer-based interactive representation of the design as it nears the final version of the project in regards to functionality and details. High-fidelity prototyping presents realism and usability all in one.

HTML Prototyping

This prototype is created in HTML, and it is visible on a browser. It is minimal in appearance with no stylistic choices. However, for the purposes of

Singapore web design, it can be exported to the coding stage much faster compared to the other types of prototypes since it is partly written in code.

Principles of UI Design

A UI designer or web developer in Singapore should follow these UI design principles when creating a UI prototype:


The structure is concerned with the overall UI architecture. The model ought to be clear, recognisable, consistent, and the related aspects should be in one group. Unrelated aspects should be kept separate, and similar things should resemble each other.


The design should be simple, have easy common tasks, and communication should be simple and clear in a language the user can understand. More so, the shortcuts meaningfully relate to longer procedures.


The UI Prototype should not have any odd alternatives or redundant information. The design ought to make the needed material and options visible for any given task without distraction.


Users should understand the relevant actions, errors, changes of condition, exceptions, in a clear, familiar, and conscious manner.


The design should be flexible to minimise the misuse and mistakes by allowing redoing and undoing.


The UI Design ought to reuse internal and external behaviours and components while maintaining purposeful consistency instead of arbitrary consistency.

UI Design Process

The UI design process consists of 8 phases:

  • Functionality requirements
  • User and task analysis
  • Information architecture
  • Prototyping
  • Usability inspection
  • Usability testing
  • GUI design
  • Software maintenance

What are the Duties of a UI/UX Designer and Web Developer in Singapore?

UX designers start a project by contemplating why they are doing the project before determining what the project is, and then how to execute the project. The UI designers, on the other hand, try to break down the complex structures of the project into simple and understandable forms mainly for the user’s continence.

However, you might meet a Singapore web developer or designer doing both UX and UI design. The designers work on developing and designing mobile and web-based application, as well as websites. As the web developer in Singapore gains experience doing UX/UI design, you will realise that the processes will be highly reduced as you learn the tricks of the trade.


UX/UI design is the background of web design and development in Singapore. While you can learn the skills can be taught, it would take you a long time to master the various aspects necessary for creating a bespoke web design in Singapore, and so it is better to hire a professional web developer in Singapore with competences in UX/UI design.

Contact us today for professional services in web design and development in Singapore today. Our team will work with you to ensure that you get a website, or app that your users will love.

Author Bio

Tom Koh

Tom Koh is the CEO of MediaOne, a leading Asia digital agency. He comes packed with 2 decades of international digital marketing experience. In his spare time of maybe 20 minutes a day, he loves coaching, blogging about all things digital and trying to figure out how to make his dog do the roll.

May 09, 2019

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