The number of people on social media has risen by 13% year-on-year and currently stands at 3.196 billion, according to Smart Insights. As the number of users across social media platforms steadily increases, more and more marketing strategies are being used to target users.
From Instagram to Twitter and Facebook, social media influencers have become the voices that determine the failure or success of products. This has, however, created concern over the legitimacy of these ‘influencers’ and how many real followers they actually have.
However, as one era crumbles, another rises and it seems the new marketing craze is driven by Twitter retweets. Here’s what you should know:
How Many Retweets Matter?
If you have been on Twitter recently, you will have no doubt encountered a tweet asking specific questions to a brand: ‘How many retweets for this shoe?’ or ‘How many retweets for this phone?’ and even ‘How many retweets for a fully paid college course?’
So what does it mean to retweet? Retweeting translates to letting a user market a product for you in exchange for a specified quantity of that product. Retweeting seems to complement rather than compete with other successful digital marketing strategies such as video marketing.
How Twitter Retweets Works?
Retweeting has been gaining prominence across the globe. So how does it actually work? It’s pretty simple really – a company advertises one of its products on social media, for example, a laptop. If you like the product but lack the money to buy it, you send a message to the company essentially proposing a trade – a specified number of retweets for the product. The company gives you a number, essentially the number of people it would like to see the product, and if you garner the number of retweets specified, the product is yours.
Why Retweets Are So Powerful
The epoch of social media influencers is over. Their reign was ultimately marred by the realization that some of these influencers inflate their accounts with bot-generated followers. It was, therefore, difficult to tell how much actual influence they had. This problem cannot exist with an approach like retweeting where the plea must be taken up by users who will then in their own ability reshare it with their followers.
The Future of Retweets
Retweeting is slowly changing the way we approach marketing. It is proving to be an effective means to get product engagement while similarly being cost effective. It is not improbable that companies will begin to create retweets that are equivalents of product-values in the future. Retweets may be the new social media currency for anybody looking to wage an aggressive marketing campaign in an increasingly competitive business market.
The future is here, and the future is retweeting. If you are marketing a new product in the market or want to push your marketing efforts further, you may do well to think of how many retweets it may be worth. No Twitter account? Well, get one and watch as your product markets itself.
8 Twitter Marketing Tips to Drive Engagement and Sales
What is Twitter Marketing?
Twitter is one of the popular social media platforms today that allows individuals and businesses to share their views, personalities, and promotions. Unlike Facebook, where you can publish lengthy posts on your profile, Twitter limits you to only 280 characters per post.
With the attention span of online shoppers steadily declining, the low character limit is great, and it enables businesses to convey the intended message using few words. The platform is estimated to have 206 million daily active users, and so it surely deserves to be part of your social media marketing campaign.
Back to the question, what is Twitter marketing? Simply put, it’s the process of creating and distributing content that targets specific audiences on Twitter. The main goal is to engage with the audience and inspire them to take the desired action, such as subscribing to a mailing list or visiting the website to learn more about the brand.
Like other Facebook and Instagram marketing campaigns, a robust Twitter marketing strategy comprises multistep processes. The first step entails creating accurate user personas of people who are most likely to be interested in your products or services. It would help if you researched Twitter to know how the target customers use the platform.
Having background information about your potential customers on Twitter will enable you to create custom content that resonates with them. For example, you will know the type of ads to display and topics to cover in your posts. The more relevant your Twitter posts are, the higher the engagement and sales you will achieve.
8 Twitter Marketing Tips to Drive Engagement and Sales in 2022
Creating a Twitter account and customising your profile is simple, and you don’t need any experience. Just make sure that your Twitter username matches your brand, write a compelling description and include an impressive cover image. The profile picture can be your business logo.
Research Potential Customers and their Behaviour on Twitter
Knowing how potential customers use Twitter will significantly help you develop robust ways of connecting with them. Generic content that is irrelevant to them will surely hurt your brand’s bottom line and result in massive wastage of resources.
The research will help you find important information, such as the accounts they follow and which form of content they interact with the most. More importantly, knowing when they are usually online on the platform will help you develop an ideal Twitter posting calendar.
Ideally, posts made when a majority of the target audience is online will spur more engagement and sales than posts made in the wee hours of the night or during normal working hours when they are busy.
It’s not possible to do this research manually. Leverage Twitter Analytics to gather as much information as possible about your audience. Don’t shy away from seeking help from a professional social media marketing agency if you are puzzled by the reports. Involving adept social media marketers in the research and report analysis will ensure that you make the right decisions from the start.
Create and Schedule Tweets Based on Themes and Trends
The most successful brands run Twitter marketing campaigns that take full advantage of trends on the platform. Current events, holidays, and sports events are excellent opportunities that you can leverage to connect with the audience better.
For example, you can create compelling Tweets and schedule them to go live at specific days. For example, if you run a restaurant, you can post a tweet such as “Happy Veterans Day to all our patriotic troops!” on Veterans Day. Such a post will be picked by the Twitter algorithm and displayed on results related to Veterans Day or hashtag #veteransday.
Such themed tweets will not only spur engagement and promote your brand visibility on Twitter but also endear you to thousands of potential customers who celebrate this day. Give discounts and other offers on such special days to encourage the people who come across the tweet to visit your restaurant or business premises.
Use Gated Content
What is gated content?
Gated content requires a user to fill out a form to access it. You can apply this Twitter marketing tip to your business to increase brand visibility and awareness. Add a retweet or share button on your posts and make it a requirement that anyone who wants to access or share content posted on your website must first retweet or share the post on their Twitter account.
You could also request that they fill out a form to capture important information such as email address to access the recent case study analysis or survey report. The information promised resonates with their needs for this strategy to work. If not, they won’t bother to provide their information.
Therefore, it’s imperative to work on establishing your brand as a thought leader or authority in your niche. Trust me; if the audience trusts you, they won’t hesitate to fill the form or take any other action requested.
Use the information collected using the forms to launch an email marketing campaign. Ensure that the email subject line and copy are compelling enough to generate sales. Remember, the people who submit their personal information are already interested in your brand. You now only need to convince them that your product or service is the best out there for them to convert.
Post More User-Generated Content
More people are making the big switch to online shopping due to its convenience. 93% of online customers put their trust and belief in user-generated content. They perceive it as recommendations from a friend.
When doing Twitter marketing, it’s recommendable to post more user-generated content (UGC) to increase engagement. This form of content has an immense potential of influencing buying decisions as they prove that a product or service delivers on its promises.
Some successful brands, such as Glossier, use UGC to drive engagement and sales. The skincare and beauty products brand requests customers to take and share selfies in return for being featured in the brand’s social media stories.
Such recognition shows that the brand cares about its customers and is committed to providing the best experiences by offering safe, top-quality skin and beauty products.
Invest in Twitter Ads
Earlier, we mentioned that Twitter has more than 206 million daily active users. That’s a lot of eyes viewing your branded Twitter account from across the globe. Compelling posts may get the job done, but consider using Twitter ads to get more results.
The beauty of Twitter ads is that they introduce your brand to potential customers who missed previous hashtags that went viral or have never heard about your brand.
According to AdWeek, Twitter posts can reach an engagement rate of 1-3%, higher than Facebook’s average click-through rate of 0.119%. The Twitter team recently stated that promoted trends on average increase brand recognition by 22%, increase mentions and retweets by 30% and 32% respectively.
Cost often discourages most Twitter marketers from leveraging ads. The cost depends on the billable actions tied to the campaign goals. The desired action differs from one brand to another, so it’s essential to make sure that your goals are accurate and have the potential of helping your brand grow.
Target Potential Customers for Specific Outcomes and KPIs
When doing any form of digital marketing, you need to track the results to know if the campaign is worth investing time and money in, or you should find an alternative way of communicating and generating leads.
Twitter marketing is no exception; everything should be tracked to help you achieve the highest ROI possible. Twitter Analytics is perfect for monitoring the results of the campaign over time.
The first step to tracking your Twitter marketing campaign is setting KPIs (key performance indicators). The KPIs should act as a blueprint for your Twitter marketing campaign, and every decision you make along the way should be tied to them.
For example, your goal may increase brand awareness and sales from your Twitter page. Here are examples of plausible KPIs that you should track.
- Engagement rate: The number of people who interact with the tweets
- Retweets: The number of people who share your tweet on their profiles
- Follows: The number of new followers you get after posting a tweet
- Website traffic: The amount of new website traffic from your Twitter posts. You will need to include a link to your website in the tweet.
- Brand awareness: How often Twitter users mention your brand name
- Sales: How much traffic to your website from Twitter results in sales.
All this information will come in handy in the decision-making process. Use trackable links to accurately gauge the traffic and sales you get from Twitter posts.
Regularly Review Goals and Adapt to Changes in the Market
The KPIs mentioned above will gauge the performance of your Twitter marketing campaign. Social media marketing is dynamic, and changes often have significant ramifications on marketing campaigns run on the platforms.
As a digital marketer, it’s essential to know when to stop chasing a particular goal and channel your resources to other facets of the campaign. That way, you will efficiently use the allocated marketing budget to achieve the expected results without hurting the business’s financial stability.
Concisely, you need to review your goals more often and evolve. Adapting quickly to changes in the market can prevent your business from sinking into the bottomless pit of brands with little or no visibility on Twitter for failing to evolve.
More importantly, your goals should be measurable, specific and connected to the KPIs. Here are examples of clear goals for a Twitter page to guide you in decision-making.
- Gain 3,500 new followers are aged 20 – 35
- Get 3,000 retweets in the next 60 days
- Increase the number of prospects who follow your Twitter link to a landing page on your website by 15%
Having such goals will help you and the rest of the team work in tandem towards a specific objective. If you struggle to achieve the goals, reimagine and rethink your campaign. Look for loopholes and flaws in the execution plan that could be hampering you from achieving the goals.
For example, maybe your post’s format or type of content is not engaging enough. Revamp them by using videos and images instead of text. Visuals, images and videos spur more responses than text-based Twitter posts. Monitor the results after making the changes to know if they were justified.
Collaborate With Twitter Influencers
Influencer marketing is a force to reckon with in the digital marketing landscape. An influencer is a Twitter user with a considerable number of followers who have the same characteristics as your ideal customers.
These Twitter ninjas use their influence to increase brand’s visibility through their accounts. If well-executed, influencer marketing has a great potential of boosting sales and catalysing business growth.
Do due diligence to confirm the kind of followers a particular influencer has before you begin to collaborate to get value for money. Instead of working with just one influencer, create a network of micro-influencers to get more results.
Monitor the performance of every influencer every month to know if you should continue collaborating with them or look for alternative influencers. It would also help to check previous projects that the influencer has done to know if they have the required skills and expertise.
With the right mindset and a team of professional social media influencers on your side, your Twitter marketing campaign will be successful. Understand that it may take several days or weeks to start seeing results, so be patient and keep working on your strategies.
Why Content Retweets On Twitter Are A Must
Retweeting is a great method to repurpose information and develop your audience and brand. Picking up on an idea from another source and sending it out into the world is what this is all about.
For your company’s promotion, how does this work? Don’t just retweet what someone else has said. Alter or quote the original tweet instead of re-tweeting. Use the RT abbreviation to indicate that you are, in fact, retweeting a line from the original tweet. As long as you mention the original source’s name, it’ll say RT.
Even though you may give credit to the author of a tweet by just including their username in it, citing the tweet instead of merely retweeting it will make your name appear beside it. A common blunder is to just click “retweet,” which does nothing for your message’s visibility.
So, what do you retweet?
Decide how many of your tweets will be about the organisation and how many will be about intriguing topics that may pique the attention of your followers or friends. Examples of non-business material that can contribute to the brand building include quotes, trivia, humour, and company actions such as community initiatives.
Twitter users are advised to mention their product or service in only 20% of tweets, according to some estimates. In general, Twitter prefers a balance, however, this may vary based on the business and the audience. There are certain industries that have more “breaking news” than others.
It’s also a matter of how you provide the information. Without really mentioning your company, you may discuss it. For example, a dentist can supply words, quotations, and health advice without mentioning his own clinics or services.
Searching For Tweetable Content
The folks at Google, Samsung, and other tech businesses and publications will want to build contacts with people in the technology field so that they may receive information before it is publicly publicised elsewhere.
In addition, keep tabs on industry leaders and trend-setters by following them on social media. In the world of social media, these people are referred to as influencers. Influencers are persons who, as the name indicates, have an impact on others’ lives. They’re known as “intellectuals” in their fields and are always up to date on the newest news, trends, and ideas. People frequently retweet them.
Also, optimism may be incredibly effective in the face of so much negativity in the world, especially when you read the news on a regular basis. Wealth, economy, work, and relationships are all topics that inspire people.
Those who read inspirational or motivating content are moved by it, which leads them to want to share it with others in hopes that it will have the same effect. Promote your company’s name, products, or services with a heartfelt message that resonates with your target audience.
Educate, Enlighten, And Brighten Their Day With A Smile
Offbeat and interesting information about your sector may not be widely shared, but it is worth retweeting. A lawyer, for example, may publish bizarre, out-of-date rules that are still on the books but have no use in today’s society.
If it’s not insulting, vulgar, or something that everyone has heard, humour is always a good thing. Choose wisely. You may come across industry-related jokes or interesting stories. It’s okay to repost a quote from a well-known person, such as Beyonce, Taylor Swift or Elon Musk. Do your best to choose a topic that’s current, but don’t go overboard.
A good source of knowledge may be found in your industry’s trade publications, blogs, and newsletters. Your Twitter account will grow in popularity if you can keep one step ahead of the competition and get access to breaking news before your competitors.
It’s also helpful to keep tabs on what’s “hot.” Across all industries, there are fresh breakthroughs and trends that are making waves. Keeping up with the latest trends and developments in your field may put you at a big edge and get people to follow you on Twitter.
What exactly is a retweet?
Tweets may be reposted by using Retweeting. Using Twitter’s Retweet tool, you and your followers may swiftly distribute a Tweet to your entire network.
It is possible to Retweet both your own Tweets and those of other people.
Typing “RT” at the start of a Tweet indicates that the text has been re-posted. Not an official Twitter command or feature, this shows that they are citing someone else’s tweet.
What does it look like when someone Retweets anything you’ve posted?
There is a ‘Retweet’ indicator on each Retweet, as well as the user’s username and the author’s name, so you can see which tweets have been retweeted from which ones.
Look for Retweeted by details in the Tweet if you encounter information from someone you don’t follow in your timeline; the Retweeter might be someone you follow.
How can I deactivate retweets?
If you don’t agree with the content that a certain user posts, you can disable Retweets for that account. To avoid viewing Tweets that someone else has Retweeted, go to their profile page and select Turn Retweets Off.
No matter what you do, you can’t delete any Retweets that have already appeared in your timeline.
Can I undo or remove the Retweet I just sent?
Retweets can be revoked by clicking on the indicated revoke button. However, the original Tweet will remain on your timeline, and this will remove the Retweet from it.
Why can’t I see my Retweets anymore?
Your Retweet won’t be visible if the original Tweet was deleted or otherwise removed from the service, or if the account of the original Tweet author was deleted or suspended.
Why is it impossible to retweet some Tweets?
It is not possible to Retweet the content of someone whose Tweets have the lock icon next to the name on their profile page or on their Tweets.
However, you may still RT and Quote Tweet if your Tweets are private. Only those who have been granted permission to follow you can see them.
In your timeline, protected Tweets from an account you follow are visible due to the follow request acceptance, but they cannot be retweeted by you or anyone else because they have decided not to post their Tweets openly.
Is there a limit to the number of retweets you may make?
Although there is no restriction on the number of times a Tweet may be re-tweeted, Twitter will only list the most recent 100 users who have done so.
Retweets count towards your daily limit of 1,000 Tweets.