Twitter’s Ad Revenue Sharing: The Ultimate Content Creator’s Guide

Twitter’s Ad Revenue Sharing_ The Ultimate Content Creator’s Guide _ MediaOne Singapore

Twitter’s Ad Revenue Sharing: The Ultimate Content Creator’s Guide

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Learn how Twitter’s fresh-out-the-oven Ads revenue-sharing program is incentivizing content creators. 

Twitter changed its name to X and, at the same time, introduced a new ads revenue-sharing program to incentivize content creators. This new system allows content creators to make money off their content by leveraging the power of Twitter’s ad network. 

In this guide, we cover everything you need to know about Twitter’s Ads revenue-sharing program — from the eligibility criteria, application process, and payment processes to the best practices and tips & tricks to maximize your Twitter earnings.

What’s the Twitter Ad Revenue Sharing Program? 

Twitter’s Creator Ads Revenue Sharing program is a monetization scheme launched by Twitter to incentivize content creators. Twitter uses this program to share its revenue with qualified profiles. 

The program is aimed at content creators such as influencers, industry experts, and publishers, allowing them to earn a share of Twitter’s ad revenue.

According to Elon Musk, the first payout was made in February (2023); however, qualified profiles will be paid monthly based on their monthly ad views.

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How the Twitter Ads Revenue Sharing Program Works

The program was rolled out in mid-July (2023) and is open to qualified content creators. To qualify for the program, users must have at least 500 followers and 5 million impressions within the last three months. 

Content creators receive a share of the generated revenue for the ads displayed in their replies, retweets and mentions.

Initially, the eligibility threshold for the program was set at 15 million impressions, but on August 10th, Twitter announced that they were lowering the eligibility threshold to 5 million impressions, making it easier for content creators to qualify and benefit from the program. 

They also lowered the minimum payout threshold from $50 to $10. 

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Once a content creator qualifies, they will start receiving payments every month based on their ad views in the month prior. 

The process is quite straightforward and requires no additional effort from the qualifying profile — Twitter does all of the work.

A Rundown of the Eligibility Criteria

To be eligible for the Twitter Ads Revenue Sharing Program, a user must have: 

  • At least 500 followers
  • At least 5 million impressions in the last three months 
  • A Twitter Blue subscription or verified organization
  • Be 18+ years
  • Your Twitter account must have been active for at least three months
  • The account must have at least 25 tweets for the past one month

How Twitter Splits the Ad Revenue

Elon Musk made it clear that they’ll be dishing out whatever money they generate over the next 12 months (that’s until July next year (2024)) to the content creators qualified for the program. 

That includes the money they receive from ads, 70% of the money earned from their subscriptions on iOS and Android, and any other additional revenue generated by their content. 

In other words, Twitter plans to keep none of the money they receive in the next 12 months.

Content creators retain 92% of their earnings until they make $50,000. Then, the split changes to 80% in their favour.

Twitter uses Stripe to process all payments, so content creators will need a Stripe account linked to their Twitter profile to receive payments.

5 Steps to Apply for Twitter and Revenue Sharing

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After confirming your eligibility, the next step is to apply for Twitter’s Ads Revenue Sharing Program

Here are five simple steps to follow:

Step 1: Go to Setting

You want to start by logging into your Twitter account and going to the Settings section.

If you’re using a desktop or laptop, go to “More” on the left-hand side of your screen, then click on “Settings and Support” => “Settings and Privacy.” 

If you’re using an iOS or Android device, click on your profile picture in the top-left corner, which will bring up a menu. From there, select “Setting and Support” => “Settings and privacy.”

Step 2: Click on Monetization

In the Settings menu, click on “Monetization” from the list of options.

Check Eligibility and Apply

Under the Monetization tab, you will see a section labelled “Ad Revenue Sharing.” 

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Click on it to check your eligibility for the program. If you are eligible, you will see an option to “Apply.”

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Otherwise, you will see a message stating that your account is not eligible.

You can click on it to check the “Not Yet Eligible” and try again once you meet the criteria.

Here are the eligibility criteria:

  • You must be subscribed to Twitter’s Blue or Verified Organization
  • You must have at least 5,00 active followers
  • Your account must be active in the past 30 days
  • You must be 18 years or older

If these four criteria are satisfied, you may proceed by clicking on “Continue to application” and simply adhere to the straightforward instructions provided.

What You’ll Need Once You’re Eligible

Once you’ve confirmed that you’re eligible to apply for Twitter’s ad revenue-sharing program, there are a few things you’ll need to get started:

  • A stripe account: This is where your earnings will be deposited.
  • Adhere to Twitter’s ad sharing terms and conditions: That includes following Twitter’s content policies and not engaging in any prohibited activities. You can find all these terms and conditions here: https://legal.twitter.com/en/creator-ads-revenue-sharing-terms.html
  • A strong presence on Twitter: Remember, Twitter isn’t paying for lurking on the platform. They’re looking for active, engaged content creators with a sizable following.
  • High-quality content: Twitter is all about real-time updates and engaging content. Ensure your tweets are relevant, interesting, and visually appealing to engage your followers.

How Much Does Twitter Ad Revenue Sharing Pay?

Twitter hasn’t explicitly disclosed how much they pay content creators through their ad revenue sharing program.

But some accounts have posted about it, mentioning the amount they received.

Here are a few content creators and the amounts they made from Twitter’s ad revenue-sharing program:

  • Mr. Beast, a famous YouTuber with over 24 million followers on Twitter, made over $ 25,801 in Twitter ad revenue from February to July.
  • Internet Hall of Fame, an account renowned for its memes, garnered an impressive $107,247 from ad revenue. This amount marked the highest payout during the inaugural launch of the program.
  • An additional user going by the alias ‘raptalksk’ managed to earn $2,236. This account has 251.2 thousand followers.
  • Taking other instances into account, Billy Markus, the creator of Doge memecoin and best known by his pseudonym Shibetoshi Nakamoto on Twitter, managed to amass US$37,000. 
  • Similarly, Andrew Tate, a widely recognized and somewhat contentious internet personality, earned US$20,000.

Please note that these are not monthly earnings but the accumulated shared between February and July of 2023 when Elon Musk first announced the ad revenue-sharing program.

It’s worth noting that while these numbers are impressive, they don’t necessarily reflect the average earnings of most content creators on Twitter’s ad revenue-sharing program. The amount an individual can earn varies based on several factors, such as their number of followers, engagement rate, and niche.

Sharing is Caring: The Impact of Twitter’s Ad Revenue Sharing Program

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You must be wondering why is Twitter dishing out money when the company is reporting a negative cash flow?

The company reportedly suffered a 50% drop in ad revenue, with many advertisers pulling out after its controversial takeover by Elon Musk. 

And while Elon Musk axed 80% of Twitter’s headcount earlier in 2023, he made it clear that he understands that Twitter’s value isn’t generated by staff but by its users, particularly those attracting millions of eyeballs to the platform.

The backbone of any successful social media platform is its content creators. These individuals pour their time, energy, and creativity into producing engaging and impactful content that keeps users on the platform.

With Twitter’s ad revenue sharing program, the company recognizes the value of these content creators and rewards them for their contributions. That not only motivates existing creators to continue producing high-quality content but also attracts new talent to the platform.

But it’s not just about the monetary incentives. By sharing ad revenue, Twitter creates a sense of community and partnership between the company and its content creators.

How to Make Serious Money Off the Twitter Ad Revenue-Sharing Program

So, how can you make the most out of Twitter’s ad revenue-sharing program? Here are some tips to help you maximize your earnings:

  • Build a Following: Before you even think about monetizing your content on Twitter, take the time to build a loyal following. That means tweeting consistently, engaging with your followers, and producing interesting and relevant content.
  • Find Your Niche: With so many voices on Twitter, it’s important to identify your niche and build a strong brand around it. That will help you attract a specific audience and make your content more valuable to advertisers.
  • Be Authentic: Twitter users can spot fakes from a mile away. Stay true to your voice and personality, and don’t try to imitate others. Authenticity is key to building a loyal fan base. You can curate your content but never try to be someone you’re not.
  • Utilize Visuals: Tweets with images or videos tend to perform better than text-only tweets. Take advantage of this by incorporating visuals into your content to make it more engaging and eye-catching.
  • Engage with Your Audience: Interacting with your followers is crucial in building a strong community and retaining their loyalty. Respond to comments, ask for feedback, and actively engage in conversations to keep your followers engaged.
  • Be Consistent: Consistency is key when it comes to growing your following and keeping them engaged. Set a schedule for tweeting and stick to it so your followers know when to expect new content from you.
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Countries Eligible for Twitter’s Ad Revenue Sharing Program

Twitter ad revenue sharing program is currently available in any country where Stripe, their payment processing partner, operates. That includes countries such as the United States, Canada, the United Kingdom, Australia, Singapore, and many more.

Over 110 countries are currently eligible for Twitter’s ad revenue-sharing program, making it accessible to content creators worldwide. 

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If you’re not located in one of these countries, don’t worry! Twitter is continuously expanding its ad revenue-sharing program to new countries. Keep an eye out for updates and announcements from Twitter on when it will be available in your area.

You can get a full list of eligible countries here: https://help.twitter.com/en/using-x/creator-ads-revenue-sharing

Albania Algeria Angola Antigua & Barbuda Argentina
Armenia Australia Austria Azerbaijan Bahamas
Bahrain Bangladesh Belgium Benin Bhutan
Bolivia Bosnia & Herzegovina Botswana Brunei Bulgaria
Cambodia Canada Chile Colombia Costa Rica
Côte d’Ivoire Croatia Cyprus Czech Republic Denmark
Dominican Republic Ecuador Egypt El Salvador Estonia
Ethiopia Finland France Gabon Gambia
Germany Ghana Greece Guatemala Guyana
Hong Kong Hungary Iceland India Indonesia
Ireland Israel Italy Jamaica Japan
Jordan Kenya Kuwait Laos Latvia
Liechtenstein Lithuania Luxembourg Madagascar Malaysia
Malta Mauritius Mexico Moldova Monaco
Mongolia Morocco Mozambique Namibia Netherlands
New Zealand Niger Nigeria North Macedonia Norway
Oman Panama Paraguay Peru Philippines
Poland Portugal Qatar Romania Rwanda
San Marino Saudi Arabia Senegal Serbia Singapore
Slovakia Slovenia South Africa South Korea Spain
Sri Lanka St. Lucia Sweden Switzerland Taiwan
Tanzania Thailand Trinidad & Tobago Tunisia Turkey
United Arab Emirates United Kingdom United States Uruguay Uzbekistan
Vietnam        

A Few Other Ways to Get Paid on Twitter

 

While the ad revenue-sharing program is a great way to make money on Twitter, it’s not the only option. Here are a few other ways you can get paid on the platform:

  • Sponsored tweets: Brands and businesses may reach out to you directly to promote their products or services through sponsored tweets. That can be a lucrative opportunity for content creators with a large following.
  • Affiliate marketing: You can also make money by promoting products or services through affiliate marketing, where you earn a commission for any sales made through your unique tracking link.
  • Selling merchandise: If you have a loyal following on Twitter, you can also sell merchandise such as t-shirts, mugs, or other branded items to your fans. This is another great way to monetize your content and engage with your followers.
  • Creating and selling digital products: If you have a particular skill or expertise, you can create and sell digital products such as eBooks, online courses, or templates on Twitter. You can use the platform to promote your products and drive sales.
  • Offering services: As a content creator, you likely have unique skills that others may be willing to pay for. You can offer consulting, social media management, or graphic design services through your Twitter account.
  • Subscription services: Many content creators offer exclusive content through subscription-based platforms like Patreon. 
  • Tips and donations: Some followers may be willing to support your content by giving tips or donations. Platforms like Ko-fi allow you to receive payments from your followers easily.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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