How to Find Current Trending Content for Your Social Media Marketing

How to Find Current Trending Content for Your Social Media Marketing

Keeping up with industry trends is an essential strategy for Singapore social media marketing. The internet has made it easy to find what is creating a buzz in the social circles. As a content marketer in Singapore, you want to find content that will inspire you.

Where to Finding Trending Content for Social Media Marketing 

Staying up to date with trending content will give you an edge. You are going to write quality content on popular topics that are being shared across platforms. This will ensure you have upscale visibility and traffic to your posts.

Trending content gets traction because of the value it gives to the reader. That is why such content gets more following. People want to listen to you more often if your content consistently addresses their pain points.

Your posts are likely to get more shares and links if you write about the latest topics within your digital marketing niche. It is important to find interesting content in your industry that you can share with your followers.

  While finding content is easy, getting trending content in Singapore is a bit tricky. You want to find content that creates the most buzz, one that takes off immediately. And as a marketer, you want to stay relevant as well. So how can you find trending content?

Whether you are looking for inspiration on the trending topics going viral on social media, there are many ways you can get what you want. What you need to remember, though, is that other people are also after the same content, so make yours unique.

Why It’s Important to Know the Ropes of Finding Trendy Content in Singapore

Before we jump to ways of finding trending content for digital marketing, you need to understand the importance of knowing how to. Expounding on the specifics of trending content will help you to grasp the context.

First and foremost, finding the most trending content gives you inspiration. Singapore social media marketing requires content marketing strategies to succeed. And since digital marketers invest heavily in content marketing, the content produced must be worth the effort.

It takes a lot of metrics when striving to gauge your content and find out if it has potential. When many people interact with the same content or share it with others on various platforms, it goes to show that the particular content has great potential.

For example, short videos are showing the greatest potential on social media, especially when combined with comedy. Therefore, brands that have never thought of using the creativity of humor into their content may be persuaded to diverge to this trending route.

At times, it is not quite a hassle to find trending content when looking for one. An example is when there’s a big holiday coming up in the next few days. Everyone will be talking about the holiday, some making plans, others giving offers for this holiday and so on. This will definitely direct you to the content you need.

As long as you know that your audience’ mind is focused on the big holidays, you can tap into the trending content for your social media marketing.

Remember that content writers in Singapore don’t need to imitate shared content most of the time. If the content is relevant, they can just go ahead and share with their audience on their personal profiles. Sharing content from reliable sources makes your brand look relevant and can also improve its persona before the audience.

Letting your audience access popular digital marketing content helps to generate authority for your profiles and pages while giving hesitant users the confidence to engage with it. When you talk about something trendy, particularly what your audience has shown much interest in, they will want to reach out.

Social Media Platforms

Social media platforms are the best places where content creators can find out what is popular. All the major social platforms have trending sections where you can sort out different trends in specific locations or fields to see what is popular.

More than 60% of people get news from social media, and they share with friends, giving you a clue on what your audience wants.

You can pick some of the big players in your niche and look into their Twitter or LinkedIn page to see their recent posts.

Singapore social media marketing

On Twitter, you will find out the trending topics from the tweets, how much they were liked and retweeted. This will tell you how much people have loved the article. You look for posts that resonate with your niche, and how people are reacting to them.

Twitter has a ‘Trends for you’ section on its homepage. Facebook no longer has a trending menu, but luckily, LinkedIn has a ‘What People Are Talking About Now’ section on every member’s page. You can click ‘Show more’ to see what is trending.

6 Tools for Finding Trending Content for Social Media Marketing 

For you to build brand identity and reputation, you will have to understand the ways of knowing what is trending.

Here are strategies that will help you find what is trending across the web in Singapore social media marketing:


Feedly is renowned for RSS feed aggregation. The site funnels content from different sources to one location which can be accessed through an app or browser. It allows you to view contents from all the websites that have RSS feeds without navigating to each one independently.

Using Feedly helps you to stay on top of relevant content that interests you. All that is required of you is to subscribe to the site, and all the content will come right to you.

Singapore social media marketing

Did you know that Feedly is an excellent tool for finding trending content?

To get the best Singapore social media marketing results from Feedly, you will need to follow a number of feeds. Click ‘Add Content’ at the bottom left on the site.

From there you can now search for feeds or add them by their specific RSS feeds, URL, or topics.

At Feedly, you can sort your results by topic, keyword, publisher, and domain. If you want to find out what the major social platforms are talking about, or which blog topics are trending, Feedly can give you all the insights.

You can easily browse by categories like skills, trending, fun, or industry as well.

The results on Feedly are organized by followers, relevance, articles per week, Feedly score, or according to related topics.

When subscribed on Feedly, you can create custom keyword alerts to help you get every trend or breaking story involving the categories, industries, subjects, and brands that are relevant to you and your audience. Set alerts for specific sites for the best news and filter your search using the operators at the bottom.

How to Browse Content on Feedly

For you to browse through content, select ‘All’ from the Feeds on the menu on your left hand. All the new content from your feeds will show up in chronological order.

You can also select a specific publication or category and get the content you want.

Whenever you click on a particular publication or content, it will display the three top trending articles for the topic.

Later you can organize the posts according to the most popular, the latest, popular, and so on.

Use the popularity count on Feedly to find out the trending posts. There is a number beneath each title that shows the highest figure, implying the most popular topic. At Feedly, you will get all the fresh, trending content that you need.


A tool like Buzzsumo helps you to identify trending topics from different sites. BuzzSumo will provide all the options when you are searching for a topic, a site, or a custom keyword for your Singapore social media marketing. You can search by type of content, language, and even country and you’ll never go wrong with Buzzsumo.

This content analysis tool can identify trending content for any topic or URL through tracking its social shares.

How to Find Current Trending Content for Your Social Media Marketing 1

You can find hot content posted in the past 1, 3, 6, 12, or 24 hours by keyword, content type, social platform, domain, language, author, category, or country.

Even with a limited free version, BuzzSumo is still a powerful tool. It is known as the gold standard when it comes to trending content.

Google Trends

Google Trends was integrated into the Google search engine. Google understands the importance of trending topics to digital marketing content creators. The Google Trends tool helps to give the engine the best insights on the trending content.

Singapore social media marketing

When you type a keyword in the search button, you are given options where you can filter your search by category, location, time, and more. They also give you other related topics and queries which can help you interlink your content pieces.

Google Trends can help you keep up with the existing trends. It shows you how popular a keyword is from the search volume over time. The tool lists the popular stories, which you can view by scrolling the ‘Recently Trending’ header.

From the ‘Trending searches’ page, you will see the most trending topics for the day, from the last 24 hours and by their location.

Google Trends provides up-to-date content for Singapore social media marketing at all times.


Although not user-friendly and intuitive, Reddit can provide trending topics if you learn how it works. You have to know where to find the subreddits forums that have topics which suit your interests.

Reddit has plenty of content inspiration that is prioritized according to freshness and score. It gives users access to trending posts categorized as rising, new, hot, and filtered by country and time of submission.

How to Find Current Trending Content for Your Social Media Marketing 2

After joining Reddit, you will need to add sub-reddits manually. Then enter your keyword in the ‘Search Reddit’ field to subscribe to topics that are relevant to your niche.

From this field, you will see relevant sub-reddits and individual posts from which you will choose what to subscribe to. Sort out your preferred titles by comment, relevance, top, new, time, and more to get what you need.

The search function can help you find relevant sub-reddits you can subscribe to. Once subscribed, all trending content suggestions will appear on the front page where you can now pick what to use and what to share.


Quora is a question and answer community that has intriguing questions about different topics. The questions are open, and members contribute detailed answers to every thread.

Singapore social media marketing

To get relevant content on Quora, you can create your account and choose topics related to your interests. Enter your areas of expertise, and you will be amazed at how much information you can get from this site.

Quora is a goldmine full of inspiration that you will never run out of content ideas for your Singapore marketing strategy. It is handy when looking to identify trending topics for particular industries or interests. You can easily access information by clicking on the ‘individual interests’ button on the left side of the homepage.

You can also customize your experience on Quora to fit your needs by entering your keyword in the search section. From there, you will see the results of the latest questions or topics. Follow the topics to ensure you receive alerts on the trending topics for each keyword.

Top 10 Social Media Trends That Will Change How You Do Social Media Marketing

Trending content will create buzz for your brand on social media platforms. However, since their impact is short-lived, you should develop ways of continuing to engage with the target audience. If not, you will struggle to get results once the hype around a particular content withers off.

Here are top 10 social media trends that will change social media marketing forever. 

  1. TikTok is the New Social Media Sensation

With the increase in video content consumption, YouTube has grown to become the second-largest and most influential search engine in the world. However, video-sharing platforms such as TikTok may soon dethrone it from this position, as evident from its super-fast growth rate.

A new report shows that TikTok has more than 1 billion active monthly users. Its market penetration is estimated to be 4.8 billion internet users and was ranked the most downloaded non-game mobile application in the first half of 2021. 

How to Find Current Trending Content for Your Social Media Marketing 1



Photo Credit: Influencer Marketing

This new social media sensation has already surpassed platforms that have been in existence for more than a decade now, such as Snapchat, Twitter, Telegram, Pinterest, and Reddit. Between 2018 and 2020, its user growth rate was 1157.76% globally. 

Based on these statistics, TikTok is definitely a force to reckon in digital marketing realm. 

What to Do?

Create a TikTok business account and start posting engaging videos related to your brand. The platform is perfect for live sessions and posting user-generated content such as video product reviews from customers. 

Like other social media platforms, consistently post new videos to keep our followers engaged and interested in your brand. Apart from adding a caption under each video, use hashtags to increase the video’s visibility and discoverability. Also, consider running a sponsored ad campaign to get followers fast. 

  1. Smaller Networks Will Be More Used for Ad Campaigns

Three years ago, you would get away with referring to TikTok as a small network. But as highlighted in the previous trend, it’s now a full-fledged social media platform with millions of users. 

However, most brands are yet to tap into its potential. Please take this opportunity to build an audience on this platform before your competitors get wind of it. 

Pinterest is another network that marketers will start using for ad campaigns. The platform claims to generate twice more ROI for businesses that post ads on the platform instead of social media platforms. 

Snapchat is also a fast-growing social media network that will dominate the ad campaign landscape. It has some impressive statistics, such as 293 million active daily users daily. If your brand targets customers in the Generation Z and millennials groups, Snapchat is an ideal marketing platform as 38 million of the users are in  Generation Z segment.

What to Do

Ride this trend by not only running paid ad campaigns on large social media platforms such as Facebook. Platforms that most people assume are small and incapable of helping brands scale-up can get you ahead of the curve. Since there is little competition on the platforms, you are guaranteed maximum reach, and CPC costs are lower.

  1. Social Commerce Growth is Not Stopping Any Time Soon

Brands have been using Facebook, Instagram, and Pinterest to sell products for the last five years. The platform’s new feature that allows brands to create custom shops such as Instagram’s Storefronts fuelled social commerce growth significantly. 

The industry is projected to grow at an exponential rate of 28.4% between 2021 and 2028. The great convenience of purchasing products as users socialise with their friends is unmatched. 

There is also an increase in amount of time people spend on social media. According to an eMarketer, the social commerce industry market value will hit $80 billion by 2025. 

What to Do

Next time when creating a social media marketing campaign, consider the above statistics. Create a custom shop to allow your target customers to purchase products without leaving the social media mobile app or website. Design it to offer the best possible user experience and frictionless shopping experience. 

  1. Connecting With New Audience Will Become a Must

As noted by HubSpot, one of the primary goals of most social media marketers is to increase brand awareness. Moving forward, the marketers will get more serious about reaching new audiences and establishing cordial relationships with the target customers.

Quality of customer service will also break the glass ceiling as brands devise new ways of offering timely responses to client queries submitted via social media. How brands use social media platforms for advertising is set to change drastically.

What to Do

Even though brands are keen on fostering brand awareness, most of them don’t achieve this goal due to poor quality content and misinformed content distribution strategies. Be different by striving to create stellar content that is interactive and engaging.

Do extensive research to know which kind of information the customers prefer and create it. Respond to their comments and messages promptly to spur engagement and show that your brand truly cares about them. Such improvements will enable you establish deeper connections with customers.

  1. Consumption of Video Content Will Increase

In 2021, Cisco predicted that 82% of online content would be in video format by 2022. That prophecy is coming to fruition, as evident from the increase in the number of marketers shifting from text-based content to video marketing content.

Another study by Invideo in 2020 found out that 9 out of 10 people who view videos online desires to see more videos from businesses and brands. 96% of the audience polled stated they watch more videos now than before. 

What to Do

First, if you’re yet to start creating videos, the train has already left the station. However, it’s not too late to join the bandwagon and get a fair share of the pie. Include video in your content marketing strategy and distribute them on social media and other platforms such as YouTube.

  1. Be Ready for Social Audio

Back in 2020, Clubhouse came into the limelight, and soon after, Facebook launched podcasts and Live Audio Rooms in 2021. The two platforms have garnered thousands of users from across the globe, and this is enough proof that the concept works.

Hootsuite’s 2022 Social Media Trends survey polled businesses and found out that 74% of them plan to spend more on audio-only content this year. The survey also noted that a live audio stream is perfect for showing potential customers that your brand is an authority in a niche.

What to Do

Not so many businesses are creating social audio content mainly because, compared to other content marketing strategies it’s expensive. Experts are of the idea that brands will soon start heavily creating this form of content, just like how video gained traction.

Please don’t wait for them; start creating short audio clips for your audience. The clip could be a review of an upcoming product, answers to frequently asked questions, or an introduction to a promotion to intend to run in the coming days or weeks.

  1. Paid Advertising Will Be a Must-Have

Today, paid advertising is one of the surest ways of getting your brand noticed in the ever-growing and competitive social commerce industry. Sponsored ads and posts get more engagement than conventional posts. 

As noted in the recent Hootsuite survey on social media trends, more than 40% of business executives polled reported noticing a significant drop in organic reach. The average organic reach for a normal Facebook post is estimated to be 5% on average. 

What to Do

Paid advertising is expensive, making it challenging for small and medium businesses that are on a tight budget to use it. However, with the low organic reach from conventional social media posts, you have no option but to invest in paid advertising. 

This form of advertising has just been an added advantage for many years, but not anymore. If you want to get results from social media, you have to allocate part of your digital marketing budget to paid advertising. 

Be sure to create interactive ads that are mobile-friendly and monitor the results to identify specific areas of the campaign that need to be improved. For example, you can run messenger ads on Instagram and Facebook. Twitter works well with conversation ads. 

  1. Influencer Marketing Will Continue Dominating 

Influencer marketing has proven to be one of the effective ways of connecting with a larger customer base on social media. Social networks are filled with micro and macro influencers who are paid thousands of dollars to promote brands. Some also double up as promoters and affiliate marketers.

Running an influencer marketing campaign is more affordable than a paid ad campaign. The results from influencer marketing are higher than paid ad campaigns, even though the latter is more expensive and sophisticated.

The strong bond that influencers have with their audience and the bold content they use are two of the factors that make this form of marketing so effective in generating organic traffic and sales from the platforms. 

What to Do

If you are yet to get started with influencer marketing, now is the best time to scour the platforms for influencers whose followers are part of your target customers. Unlike before, brands are no longer just hiring 1-2 influencers. Instead, they have a network of relevant and niche-specific influencers working together to achieve the set goals. 

In 2022 and beyond, more marketers will adopt this strategy as its more efficient, effective, and affordable. Note that celebrities with millions of followers’ charge thousands of dollars per post. Even though they could help increase brand awareness, sales are not guaranteed because their audience may not be interested in your niche. 

Concisely, it’s safer to work with multiple small influencers than a macro influencer. Make sure the influencers are aligned with your brand to get the most ROI.

  1. Get Ready for More Augmented Reality and VR Content

Production of virtual reality (VR) and augmented reality (AR) content is expected to skyrocket soon. As the platforms transition to accommodate this form of content, users’ demand for better and more engaging experiences will also increase.

How to Find Current Trending Content for Your Social Media Marketing 2



Photo Credit: Medium

VR is still at infancy stages, but augmented reality has been around for several years. Instagram and Snapchat are known for extensively using augmented reality filters to enhance the quality of the visuals shared by users on the platforms. 

Unlike static content, augmented reality adds digital elements that enhance visuals, thereby creating a new reality. On Instagram, filters that add special elements to photos such as bunny ears and sunglasses are a perfect example of how AR enhances visuals on social media.

However, AR can be used in photo filters and to create stellar shopping experiences for customers. A study by Drum indicates that augmented reality can increase CTR by 33%.

What to Do

Create memorable experiences for your audience by using AR and VR technologies to create better content. With the expected rise of social commerce, the two technologies will come in handy to enable you to offer exceptional and seamless shopping experiences to your customers. 

  1. User-Generated Content (UGC) Will Continue to Soar

User-generated content is effective in increasing sales. This is because online shoppers trust reviews from real customers who have experienced the product or service. They perceive the reviews as personal recommendations. 

As social commerce continues to rise, we expect to see brands develop ways of encouraging UGC. One company that is leading the pack is Daniel Wellington. This brand encourages its customers to create content about their products and sharing on social media and tag the brand for a chance to get recognised on their official website. 

What to Do

Encourage your customers to create and share more content, preferably video, showcasing your product USP (unique selling points). Please give them a reason to create the content by ensuring that the products are top-notch. The same customers won’t hesitate to express their disappointment on social media if they are not. 

Use incentives but be vigilant not to undermine your credibility. At no point should you offer a gift to the customers in exchange for a positive review – that’s equivalent to bribing them. Don’t shy away from flaunting genuine reviews on your social media pages and website. 


Knowing the way to get trending content is very helpful to Singapore social media marketing and the content creator. It is easy to engage your audience when you write content that is popular or making rounds on social media.

While finding different trending topics, remember that popular news sites, social media platforms, and other tools can give you trending content once you specify your needs and interests. Tools like Google Trends offer long-term results on trending topics.

To put your trending content insights into good use, you need to learn to build a strong Singapore social media marketing strategy with the information you have.

Remember that trends come and go, and they require you to change or improve your strategies to adapt to the changes. You have to discover content that resonates with your audience to stay above the competition.

A lot of available tools and tricks can help you find trending content, but it’s up to you to make the content appealing to your audience. Use the tools above to get traffic that will generate leads and conversions. The trending topics can help you pitch for the best guest stories and build your brand identity online.

Get in touch for custom social media marketing services in Singapore.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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