Video Production Companies in Singapore
In this modern, video-obsessed world, if you aren’t integrating videos into your content marketing strategy, then you’re missing out on a powerful way to engage your target audience.
Consumers love videos – and not just on YouTube or social media.
Research shows your email is 7% more likely to be opened if its subject line has the word video in it.
Critical Video Stats to Check out:
- 55% of Singaporeans watch online videos every day, while 78% watch it at least once per week.
- It’s projected that by 2022 videos will account for about 82% of online traffic.
- YouTube is the second most trafficked platform, next to Google.
- 81% of businesses have already incorporated videos into their marketing strategy – a 63% increase from 2019.
- Online users are likely to spend 88% more time on your website if it has videos.
- 97% of marketers think videos help their customers understand their products and services better. The same marketers also agree that videos have helped them increase sales.
What’s Video Production?
Video production is more than the simple process of hitting record on a video camera.
In the most basic form, video production consists of scriptwriting, shooting, and editing. It refers to the whole process of creating video content, from project ideation to completion. From video blog and product demo to music video, customer testimonial, and social video, videos are a great way to increase brand awareness and build the trust factor.
Related article: The Top 60 Digital Marketing Agencies In Singapore
Video Production Process
The process of creating a video from scratch occurs in three phases:
- Phase 1: Pre-production
- Phase 2: Production
- Phase 3: Post-production
While the process of creating a video from a concept to a fully edited video may vary depending on style, budget, effort, timeline, and content, these three are like the building block of any successful video production project.
Phase 1: Pre-production
All the planning and coordination occur in this stage of video production. It’s where you prepare and set all the groundwork.
It demands that you plan, research, solve a problem, and organise everything before you get down to the production bit of it.
It includes:
- Video strategy and goals
- Budget or scope
- Project timeline
- Story selection
- Script creation
- Talent or characters
- Location scouting
- Production team and equipment
You have to work on every single one of these elements before the actual day of shooting the video. You may be required to hold a series of meetings and discuss logistics.
Again, the process of doing this may vary depending on your budget and the scope of the project. But here are the basics to get you started:
Fact-Finding: Bring your team and the company’s stakeholders to discuss the project and its purpose, goals, and strategy. How do you plan to use the video or market it after it’s done?
If you’re hiring an external video production company, this is where you discuss branding, tone, feel, and your target audience.
Pre-production meeting: This is where you or the primary point person meets with the video producer. During this meeting, you’re to identify characters, set the timeline, and finalise location details. You’re to conduct this meeting either via phone or in person.
Site Visit: Depending on how complex the shoot is, it helps to visit the location before the actual day of the shoot, especially if the videographer has never visited it before.
Shoot Preparation: This one should happen a week or two before the shoot. The videographer has to finalise everything. They have to make sure the script has been reviewed and approved, interview questions have been discussed, the schedule is finalised, characters have been vetted, and the location has been confirmed.
You’re preparing everything in advance to make sure everything runs smoothly.
Phase Two: Production
This is where the action begins. Everything has been prepared, and you’re no longer holding any meeting to discuss the logistics.
It’s time to have some fun.
It’s where your videographer or video producer gets down to work, capture the interviews, or get actual footage for the video.
It’s where the story begins to build up.
The videographer has to capture the content they had planned for. If you have a specific idea, vision, or visual, you want to make sure you have communicated it with the video director before the end of this phase.
What’s Included in this phase:
- Setting up lighting, sound, and video equipment, ready to begin the actual shoot
- Conducting interviews
- Voiceover recording if needed
- Capturing b-roll, or the extra footage or cutaways to support your story
If you’re using a video production company, you want to make sure your primary point person is on the ground to act as a conduit between your company and the video producer.
They’re to ensure your brand is well-represented.
Phase Three: The Production Phase
This is the final phase of the production process. After the videographer finishes shooting the video, they’ll present the footage to a producer or editor to piece everything together and polish them through.
In most cases, the videographer may also double as the editor, unless it’s a large company with a significant workforce.
It’s the job of the editor to organise, plan, and colour the footage brought in.
They’ll begin by carefully reviewing everything. They’ll examine the footage and transcribe the interviews conducted if need be.
They’ll then piece together the footage and work their magic for a more satisfactory final video.
What’s Included in this phase:
- Logging the interviews
- Music selection
- Producing the final story
- Video editing
- Approvals and reviews
- Final Delivery
It’s the editor’s job to tie all the nuts and bolts and bring your project to life. Keep in mind that this might take a while, so don’t expect it to happen overnight.
Depending on the size of their team and the scope of the project, every video production house will have its own timeline. But generally, it should take between 4 to 8 weeks to get everything done.
If you want it to take a shorter time than that, then you might want to discuss it with the video production company so they can factor in your sense of urgency.
Top 30 Video Production Companies in Singapore
Video Production Company |
Big 3 Media |
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About |
Big 3 Media is one of the leading corporate video production houses in Singapore. They’re professional and have one of the most experienced videography teams you’ll ever come across, including directors, directors of photography, creative writers, video editors, etc. Their top clients include Nike, Samsung, Cheil, Dentus, SAP, P&G, and others. |
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Address: 625 Lor 4 Toa Payoh, #05-01 GenMag Building, Singapore 319519 Tel: (65) 6273 Website: http://www.big3.sg/ Email: [email protected] |
Video Production Company |
Digital Business Lab |
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About |
Digital Business Lab is a social media marketing and video content creation firm in Singapore. Their speciality is creating video content for social media, especially Facebook and YouTube. Their in-house video production team consists of graphic designers, visual editors, cinematographers, and copywriters. The company specialises in all stages of video production, from conceptualisation to project completion and post-production. |
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Address: 1 George Street, Level 10, Singapore 049145 Tel: (65) 8750 9564 Website: https://digital-business-lab.com/ Email: [email protected] |
Video Production Company |
Intuitive Film |
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About |
Intuitive Films takes much pride in the quality of their work and the efficiency of their video production team. Since they started, the company has been dedicated to helping brands target local and regional audience through videos. What’s more? Their decade-long experience speaks volume about their quality of work, having served some well-known brands, including BP, Resort World Sentosa, Changi Airport Group, ExxonMobil, and National Museum of Singapore. |
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Address: 47 Kallang Pudding Road, #05-03 The Crescent @ Kallang, Singapore 349318 Tel: (65) 6917 9431 Website: https://www.intuitivefilms.com/ Email: [email protected] |
Video Production Company |
Capital M Production |
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About |
Capital M is a full-service video production company in Singapore. The company produces a diverse range of video content for advertising, direct response organisations, and corporation functions. In their portfolio are all types of videos, including sales training, marketing campaigns, and corporate pitches. Services:
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Address: 2 Jurong East St 21, IMM Building, #05-26F Singapore 609601 Tel: (65) 6721 9721 Email : [email protected] Website: https://www.capitalm.tv/ |
| Review |
Working with Adam of capital M has been a lovely experience. He knows his stuff, yet he listens and advises, never insisting on his views, always, always collaborative. The videos that he produced were excellent and compelling. He’s on time, flexible and dedicated to delivering the best possible product. I’d work with him again in a heartbeat and I’d recommend him to anyone. – Adrian Heng, Regional Marketing Director, Asia Plantation Capital |
Video Production Company |
Reelmedia |
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About |
Reel Media is a Singapore-based video production company specialising in all kinds of videos. Leveraging the power of digital marketing, Reel Media has grown to become an industry leader, specialised with SEO, social media, video, media, and e-commerce. They’re experts in creating both corporate and commercial videos. |
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Address: 231 Mountbatten Road, Block D, #01-07 Mountbatten Centre, Singapore 397999 Tel: (65) 6527 2655 Website: https://www.reelmedia.com.sg/ Email: [email protected] |
Video Production Company |
Hiverlab |
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About |
Hiverlab is an award-winning media technology firm in Singapore, specialised with immersive technology. Established in 2014, the company consists of a passionate team of creatives and technologists, providing innovative products and solutions in Mixed Reality, Augmented Reality, Virtual Reality, Video Production, and so forth. |
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Address: 1008 Toa Payoh North, #04-12/14/15, Singapore 318996 Tel: (65) 9621 3117 Website: https://www.hiverlab.com/ Email: [email protected] |
Video Production Company |
Citrous |
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About |
Citrous is a multidisciplinary creative agency focusing on branding, film, and visual arts. The company designs, reimagines, and creates content that attracts, entertains, and engages people. They seek to help companies expand their visions and ideas. |
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Address: 6001 Beach Road, Gold Minle Tower, Singapore 199589 Website: https://www.citrous.co/ Email: [email protected] |
Video Production Company |
Fixx Digital |
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About |
Fixx is a digital firm that believes brands should never get too comfortable. They never settle, so they keep on pushing the digital boundary. The company specialises in video production, web design, and web development. |
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Address: 625 Lor 4 Toa Payoh, Singapore 319519 Tel: (65) 6250 3580 Website: http://fixxdigital.com/ Email: [email protected] |
Video Production Company |
Sky Digital Agency |
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About |
Sky Digital is a boutique creative agency specialised with video marketing, email marketing, landing page website, and infographic design services. In an era where things look pretty much the same, Sky Digital still believes in being unique. They’re here to help your business look different, and that’s the essence of branding. |
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Address: 3 philip Street, #17-01, Singapore 048693 Tel: (65) 9296 3877 Website: https://www.skydigitalagency.com/ Email: [email protected] |
Video Production Company |
Reckn Studio |
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About |
Reckn Studio is a leading creative and video production house in Singapore. Their expertise includes corporate videos, commercial videos, and brand videos. Among the clients they have worked with in the past, there’s Singtel, Puma, and Panasonic. |
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Address: 17a Duxton Road, Singapore 089483 Tel: (65) 9720 7732 Website: https://www.recknstudios.com/ |
Video Production Company |
Visualise Media |
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About |
Visualise Media is a corporate video production firm working with high-profile companies. They have created, conceptualised, filmed, and edited videos for over 200 corporate clients in Singapore and other parts of the world. The company was established in 2001 by Isiah Tan, a 2011 Spirit of Enterprise Awards finalist. |
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Address: 180 Upper Payah Lebar Road, #06-03, Singapore 409032 Tel: (65) 9692 0678 Website: http://www.visualise.tv/ |
Video Production Company |
Alta Production |
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About |
Alta production was established in 1998 by two pioneers of the film industry, Michael Chua and CK Chan. Working alongside their subsidiary companies such as Upside-Down Concepts and Skyshot, the company has produced more than 2000 video projects since they started. Although the company specialises in corporate videos, they have also produced video content for film, drama, documentaries, and TVCs. Services: Video Production, live stream, studio rental, green screen production |
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Contacts |
Address: 996 Bendemeer Road, #06-06 Singapore 339944 Tel: (65) 63911950 Website: https://www.alta.sg/ Email: [email protected] |
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ST Engineering, Singapore Airlines, GIC, Citibank, BP |
Video Production Company |
Fewstones |
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About |
Fewstones is a Singapore-based, YouTube-certified video production firm specialised with corporate videos, explainer videos, product videos, whiteboards, event coverage, 2D animations, and 3D animations, to mention a few. The company also does scriptwriting, voiceovers, storyboarding, translation, and video marketing. They also train you or your team on how to produce your videos in-house. |
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Address: 70 South Bridge Road, #04-01, Singapore 058700 Tel: (65) 6817 1167 Website: https://fewstones.com/ |
Video Production Company |
Mediashock |
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Mediashock is an all-rounded video production firm specialising in all types of videos, including conference stage opening videos, credibility consolidation videos, presale discovery videos, viral compatible videos, and townhall live streams |
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Address: 2 Gambas crescents, #09-07 Nordcom II, Singapore 757044 Tel: (65) 9752 3603 Website: https://www.mediashock.com.sg/ Email: [email protected] |
Video Production Company |
Offing Media |
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Offing Media offers a range of video production solutions to both local and international clients. It’s a full-service video production solution dealing with corporate media, explainer video, website video, e-learning videos, and advertisements. |
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Address: Offing Media Pte Ltd, 08-05, [email protected] Singapore 569880 l Reg No: 201607408E
Tel: (65) 98745872 Website: https://offingmedia.com/ Email: [email protected] |
Video Production Company |
Motion Sauce |
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About |
Motionsauce deals with corporate videos. It’s a Singapore-based company dealing with a wide range of corporate videos, including 2D animations, explainer videos, commercial videos, and video tutorials. |
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Address: 20 Maxwell Road, #09-17, Maxwell House, Singapore 069113 Tel: (65) 9234567 Website: https://motionsauce.com/ Email: [email protected] |
Video Production Company |
Picture Perfect Production |
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About |
Picture Perfect has produced videos for Heineken, Shell, Fox Sports, and DBS, to name a few. It’s a full-service video production company, headquartered in Singapore. However, their services are provided regionally. The company was founded more than 30 years ago by an award-winning photographer by the name Andre Psarianos. |
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Address: 60, #10-04, Paya Lebar Road, Paya Lebar Square, Singapore 409051 Tel: (65) 96496587 Website: https://pictureperfectproductions.asia/ Email: [email protected] |
Video Production Company |
Graphiss Production Media |
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About |
Graphiss Media doesn’t restrict their services to a particular class of business. They cater to both small and large. Their videos are meant to help you express your brand identity. They create short and attractive videos that target your audience, marketing your brand in the process. They have one of the most experienced teams, dedicated to delivering what you want, and as per the instructions you’ve laid. |
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Address: 114 Lavender Street, CT HUB 2, #10-86, Singapore 338729 Tel: (65) 9795 7705 Website: https://graphiss.com/ |
Video Production Company |
Blue Mango |
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Blue Mango is a communication agency in Singapore, specialising in Photography, video production, and project mapping. Videography is more than a job to them. It’s a philosophy – all their videos are shot with their clients’ objectives in mind. |
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Address: 152 Jin Besar, Singapore 208870 Tel: (65) 6816 0563 Website: http://www.bluemango.com.sg/ |
Video Production Company |
Sage Animation |
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Sage is an artsy Singapore-based animation studio. They’re experienced in creating short animated explainer videos. Their main appeal is that they offer unlimited revisions to their clients. They’ll keep on making small changes to your video until you’re completely satisfied with the final product. They offer a diverse range of animation services, including logo animation, Facebook advertisement, Kickstarter videos, and explainer videos. |
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Address: Level 6, Vanguard Building, 1 Kallang Jct, Singapore 339263 Tel: (65) 6711 8475 Website: https://sageanimation.com/ Email: [email protected] |
Video Production Company |
Eyecon Production |
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Blackbird is an award-winning creative production firm with a global reach. They’re passionate about content creation and always aim to be efficient and innovative on every shoot. |
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Address: 2Jiak Chuan Road, Singapore 089260 Tel: (65) 9277 0094 Website: http://bbpr.co/ Email: [email protected] |
Video Production Company |
Rd Content |
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RD Content is a branded content creation agency, specialising in all the three stages of video production. They’re one of the best creative and video production companies combined. They have created videos for some of the world’s leading brands, including Smirnoff, baileys, Roche, and Bacardi. |
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Address: Road Content Tel: (65) 7096 9159 Website: https://rdcontent.com/ Email: [email protected] |
Video Production Company |
Unlabeled Films |
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Unlabelled Films promises to bring your imagination to life through compelling visuals. The company believes in the power of storytelling and is all about using it to hinge your business to success. |
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Address: 51 Bukit Batok Cres, #08-39, Singapore 658077 Tel: (65) 96677589 Website: https://unlabeledfilms.sg/ Email: [email protected] |
Video Production Company |
Bold Creative |
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Bold Creative is owned and ran by a creative duo, Pragnya Venkatesh and Vanshai Kapur. The duo specialises in edgy project-based advertising campaigns, brand strategy, visual branding, film production and design, and more. |
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Address: 151 Chin Swee Road, #02-24, Manhattan House151, Singapore 169876 Website: https://theboldcreative.com/ Email: [email protected] |
Video Production Company |
Gram Production |
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Gram is a video production agency specialising in a wide range of video content. These videos include 2D and 3D videos, event, blockchain explainer videos, motion graphics, and events. To help you understand their work, the agency utilises a 10-step process (discussion, storyboarding, animation, illustration, and more). |
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Address: 71 Ayer Rajah Crescent, #04-01 Pollinate, Singapore 139951 Tel: (65) 9878 Website: https://gramvideos.com/ Email: [email protected] |
Video Production Company |
Aasia Production |
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About |
Aasia Productions is a full service, award-winning production company that can help guide a client from initial concept to a great final product. Whether you are looking for Professional Video production or consulting for your project, we are budget-minded and are always happy to work within the parameters set by our clients. As S.E. Asia’s leading production services company, we provide some of the best fixers, scouts, crew and services you can find in the region. Among our loyal clients are some of the world’s leading content providers, studios and production companies. Our relations with both governments and the private sector is second to none, and assures our clients will always have the locations andlogistics they’re looking for with a painless film permits process. In addition to crewing and services, we regularly produce EPK (Behind-the-scenes, interviews and set photography) for Hollywood and European film productions on their sets throughout Asia – Pacific. Not all production companies are alike. We pride ourselves on the high standards and dedication we put in all our work. The projects we produce will be ones you will be proud to have represent you and your company. |
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Address: 16 Purvis Street, Singapore 188595 Tel: (65) 9626 2956 Website: https://www.aasiaproductions.com/ Email: [email protected] |
Video Production Company |
Viziofly |
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Viziofly is a Singapore-based interactive media production firm specialising in Virtual Reality, premium 360 degrees videos, and mixed reality content for film, travel, and education. |
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Address: 8 Burn Road, #12-02, Singapore 369977 Tel: (65) 6497 0123 Website: https://www.viziofly.com/ Email: [email protected] |
Video Production Company |
Sproud |
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Sproud specialises in all things video – from project conceptualisation to show reel and advertisements, and everything in between. They’re dedicated to helping both successful and struggling brands engage and connect with their target audience in the best way possible through optimal content strategies. |
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Address: 25 Kallang avenue, #06-03, Singapore 339416 Tel: (65) 8388 3168 Website: https://sproud.biz/ |
Video Production Company |
Ted Media |
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Ted Media deals with everything visual: videography, photography, and live streams. They, however, lean more towards creating content that best defines your brand, while also working to help you stand out from the crowd. |
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Address: 316 Tanglin Road, #02-01 Phoenix Park, Singapore 247978 Tel: (65) 6966 7381 Website: https://www.ted-media.com/ |
How Much Does It Cost to Produce a Video in Singapore?
55% of Singaporeans point out “budget” as the biggest challenge holding them back from integrating videos into their overall content marketing strategy.
45% of the population single out time as the most critical factor holding them back from producing high-quality video content.
Almost all marketers agree that video marketing works. This is also supported by numerous studies and backed up by a host of statistics.
So how much does it cost to produce a video in Singapore?
The cost of video production in Singapore may vary depending on so many factors, including video length, type of video, production style, equipment used, post-production requirements, the company hired, 3D/2D visual effects, and so forth.
But in most cases, this rate tends to range from S$1000 to S$20 000, depending on the video production house, equipment used, and video requirements.
The Five Levels of Video Quality and How they Impact Cost
Here are five levels of video quality, and their impact on cost:
Amateurish Videos
Done by someone with little to no experience in video production.
It includes all DIY projects, done using basic video equipment and YouTube tutorials
Benefits of Amateurish Videos
Fast and inexpensive
Risks
They’re amateurish, which means they look less professional and may therefore erode the credibility of your brand if you’re not careful.
Best Used for?
There’s a use for amateur videos. You can use them for your personal blog or internal training, where professionalism doesn’t really count – just content.
Cost to Produce 1 to 2 Minutes Amateur video: Almost free. You just need the basic gear (or a good phone and maybe mic).
Semi-Pro Videos
They’re done by someone with experience or training of some sort, and using somewhat sophisticated tools (like a DSLR camera and advanced video editing software such as Adobe Pro).
Low commitment time and variable talent level
A good example is a parttime wedding photographer who also shoots video or a hobbyist videographer. They do not specialise in anything and have invested a decent amount of time understanding the intricacies of good video production.
Benefits
Better quality and quite affordable. Suitable for someone with a small budget and is concerned about the credibility of their brand.
Risks
No guarantee on video quality. It’s a gamble.
Boring videos, with lousy scripting – and not meeting the required professional standards
Best Used for
There’s a use for semi-pro videos, even for well-established brands.
They can be used to capture education events, video blog posts, and internal training.
The Cost of Producing 1 to 2 Minutes of Semi-professional Videos: Between $500 and $3500
Professional Videos
They are created by a professional team of videographers, using professional tools.
They require a huge budget and a high level of commitment to pull off.
Think corporate videos.
Benefits
Predictable high quality. Suitable for brand credibility.
There’s a guarantee on video quality.
Risks
They may be quality, but that doesn’t necessarily make it unique. The video may not be exceptional.
Best Used For:
Making case studies or service profiles. They may also work with adverts, recruiting videos, or process descriptions.
The Cost of Producing 1 to 2 Minutes of Professional Videos: Between $3500 and $20000
Premium Videos
They’re produced by the industry’s top talents. The big names you’ve heard of and hold in high esteem.
The videos are shot using high-end tools (such as high-end cameras, motion graphics, and advanced studios). It takes time to produce the video from a concept to the final video.
Usually, these videos tell a compelling story and are designed to capture maximum attention. They’re everything you’ll ever want in a video.
Benefits
Premium videos are carefully planned and scripted. So, expect them to stand out in the crowd.
These videos also tend to have the virality factor in them. They’re more likely to generate a buzz, set you apart, and even win an award.
Risks
High production costs. That means you have to be very careful with the team that you assign the project to. You have to vet them right and make sure they have the ability to deliver quality work.
Best Used for?
These videos work well with signature videos, like overview videos. They can also be used for adverts, credibility videos, and credibility building case studies.
Cost for Producing 1 to 2 Minutes Premium Videos: $25, 000 to $50, 000.
Hollywood Standard Videos
Hollywood videos are the epitome of professionalism and quality. They’re top-level, high budget, and produced by the industry’s top talent, with no compromises on quality.
Think Superbowl trailer.
Benefits
Highly competitive. And suitable for large corporations with a global appeal.
Risks
Considering the cost of production, you must be very clear about the purpose and need to avoid wasting your money on the wrong video.
Best Used for?
- High-end advertising
- A compelling signature piece for your brand or firm
The Cost of Producing 1 to 2 minutes of Hollywood Standard Videos: Between $100 000 and $1 million (or even more depending on the scope of your project)
6 Insider Tips for Hiring a Great Video Production Company in Singapore
Here are a few smart tips for hiring a video production company that you can bet won’t disappoint you.
Forget About their Demo Reel
Many video production houses will try to dazzle you with their demo reel. You’ll find it on the homepage, Facebook page, or almost anywhere they suspect they could find clients.
Typically, this is a minute-long series of their past videos, set to music.
Video production companies do this to prove that they’re an established production house that have had the opportunity to work with a variety of clients.
However, demo reels don’t paint a clear picture of how the final project actually looked like. You certainly aren’t just looking for a video that looks pretty. You instead want a video that effectively communicates your message. For this, you want to dig deeper into the actual videos and use them to base your decision. If you can’t find any, then take that as a red flag and next them.
Check Their Most Recent Videos
Most video production companies don’t showcase their most recent projects on their website. Updating their website is a tedious process, so they only refresh their projects every few months.
The best place to find their recent videos is to check out their Facebook, Instagram, and Twitter profiles since it only takes a few clicks to upload videos on these platforms.
Recent videos deliver a more accurate representation of the company’s ability. Which equipment are they currently using? What talent are they presently working with?
Get Several Quotes
Don’t fall for the first price a video producer mentions. The only way to make sure your project is priced right is to get several quotes from different companies and compare everything.
It’s time-consuming to approach different companies for a quote, but it’s worth it, as prices tend to vary wildly.
You’d be surprised to learn that for the same projects, the bids coming in can range from $1000 to $20000. That a considerable price gap, but there’s the quality factor involved.
You have to find out what’s making the other company charge cheap and the other one so exorbitantly.
You Get What You Pay for
With video production, there will always be someone willing to create videos for you at whatever budget. If your budget is too tight, you can always hire a college student who does videography on the side.
Just find someone who’s new and still working on building their portfolio. However, don’t expect the quality to be the same as hiring a professional team.
Professionals will demand higher rates since they’re confident in their ability to deliver. They have the experience and the bells and whistles to make your project pop, and they’re well aware of that.
Choose a Company that Specialises
Just because a company does videography, that doesn’t mean they can deliver.
Whether it’s a TV commercial, music video, training video, or corporate video, you’ll be more thankful in the end if you choose a company that specialises in that type of content.
Do your research and make sure the company has a background in the skills and services you’re looking for.
Get Involved
Don’t just hire a video production company and be done with. The company will be more appreciative when you get involved to see your creative vision through.
If the company is against the idea of you getting involved, then you might want to consider another company.
The more you get involved in the production, the more the relationship between you and the company is strengthened.
FAQs
What is the Video Production Process
Phase 1: Pre-production
Phase 2: Production
Phase 3: Post-production
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