Top Video Production Companies in Singapore

Top Video Production Companies in Singapore

Video Production Companies in Singapore

In this modern, video-obsessed world, if you aren’t integrating videos into your content marketing strategy, then you’re missing out on a powerful way to engage your target audience.

Consumers love videos – and not just on YouTube or social media.

Research shows your email is 7% more likely to be opened if its subject line has the word video in it.

Critical Video Stats to Check out:

  • 55% of Singaporeans watch online videos every day, while 78% watch it at least once per week.
  • It’s projected that by 2022 videos will account for about 82% of online traffic.
  • YouTube is the second most trafficked platform, next to Google.
  • 81% of businesses have already incorporated videos into their marketing strategy – a 63% increase from 2019.
  • Online users are likely to spend 88% more time on your website if it has videos.
  • 97% of marketers think videos help their customers understand their products and services better. The same marketers also agree that videos have helped them increase sales.

What’s Video Production?

Video production is more than the simple process of hitting record on a video camera.

In the most basic form, video production consists of scriptwriting, shooting, and editing. It refers to the whole process of creating video content, from project ideation to completion. From video blog and product demo to music video, customer testimonial, and social video, videos are a great way to increase brand awareness and build the trust factor.

Related article: The Top 60 Digital Marketing Agencies In Singapore

 

Video Production Process

The process of creating a video from scratch occurs in three phases:

  • Phase 1: Pre-production
  • Phase 2: Production
  • Phase 3: Post-production

While the process of creating a video from a concept to a fully edited video may vary depending on style, budget, effort, timeline, and content, these three are like the building block of any successful video production project.

Phase 1: Pre-production

All the planning and coordination occur in this stage of video production. It’s where you prepare and set all the groundwork.

It demands that you plan, research, solve a problem, and organise everything before you get down to the production bit of it.

It includes:

  • Video strategy and goals
  • Budget or scope
  • Project timeline
  • Story selection
  • Script creation
  • Talent or characters
  • Location scouting
  • Production team and equipment

You have to work on every single one of these elements before the actual day of shooting the video. You may be required to hold a series of meetings and discuss logistics.

Again, the process of doing this may vary depending on your budget and the scope of the project. But here are the basics to get you started:

Fact-Finding: Bring your team and the company’s stakeholders to discuss the project and its purpose, goals, and strategy. How do you plan to use the video or market it after it’s done?

If you’re hiring an external video production company, this is where you discuss branding, tone, feel, and your target audience.

Pre-production meeting: This is where you or the primary point person meets with the video producer. During this meeting, you’re to identify characters, set the timeline, and finalise location details. You’re to conduct this meeting either via phone or in person.

Site Visit: Depending on how complex the shoot is, it helps to visit the location before the actual day of the shoot, especially if the videographer has never visited it before.

Shoot Preparation: This one should happen a week or two before the shoot. The videographer has to finalise everything. They have to make sure the script has been reviewed and approved, interview questions have been discussed, the schedule is finalised, characters have been vetted, and the location has been confirmed.

You’re preparing everything in advance to make sure everything runs smoothly.

Phase Two: Production

This is where the action begins. Everything has been prepared, and you’re no longer holding any meeting to discuss the logistics.

digital marketing for different business niches

It’s time to have some fun.

It’s where your videographer or video producer gets down to work, capture the interviews, or get actual footage for the video.

It’s where the story begins to build up.

The videographer has to capture the content they had planned for. If you have a specific idea, vision, or visual, you want to make sure you have communicated it with the video director before the end of this phase.

What’s Included in this phase:

  • Setting up lighting, sound, and video equipment, ready to begin the actual shoot
  • Conducting interviews
  • Voiceover recording if needed
  • Capturing b-roll, or the extra footage or cutaways to support your story

If you’re using a video production company, you want to make sure your primary point person is on the ground to act as a conduit between your company and the video producer.

They’re to ensure your brand is well-represented.

Phase Three: The Production Phase

This is the final phase of the production process. After the videographer finishes shooting the video, they’ll present the footage to a producer or editor to piece everything together and polish them through.

In most cases, the videographer may also double as the editor, unless it’s a large company with a significant workforce.

It’s the job of the editor to organise, plan, and colour the footage brought in.

They’ll begin by carefully reviewing everything. They’ll examine the footage and transcribe the interviews conducted if need be.

They’ll then piece together the footage and work their magic for a more satisfactory final video.

What’s Included in this phase:

  • Logging the interviews
  • Music selection
  • Producing the final story
  • Video editing
  • Approvals and reviews
  • Final Delivery

It’s the editor’s job to tie all the nuts and bolts and bring your project to life. Keep in mind that this might take a while, so don’t expect it to happen overnight.

Depending on the size of their team and the scope of the project, every video production house will have its own timeline. But generally, it should take between 4 to 8 weeks to get everything done.

If you want it to take a shorter time than that, then you might want to discuss it with the video production company so they can factor in your sense of urgency.

Top 30 Video Production Companies in Singapore

Video Production Company

Big 3 Media

About

Big 3 Media is one of the leading corporate video production houses in Singapore. They’re professional and have one of the most experienced videography teams you’ll ever come across, including directors, directors of photography, creative writers, video editors, etc.

Their top clients include Nike, Samsung, Cheil, Dentus, SAP, P&G, and others.
Key Clients
  • VISA
  • P&G
  • Samsung
  • National University of Singapore
  • Sport Singapore

Key Services

  • Video Production
  • Interactive Media
  • Live Streaming
  • Graphic Design
  • Professional Videos
Contacts

Address: 625 Lor 4 Toa Payoh, #05-01 GenMag Building, Singapore 319519

Tel: (65) 6273

Website: http://www.big3.sg/

Email: [email protected]

 


 

Video Production Company

Digital Business Lab

About

Digital Business Lab is a social media marketing and video content creation firm in Singapore. Their speciality is creating video content for social media, especially Facebook and YouTube.

Their in-house video production team consists of graphic designers, visual editors, cinematographers, and copywriters. The company specialises in all stages of video production, from conceptualisation to project completion and post-production.
Key Clients
  • Dior
  • AIA
  • BNP Paribas
  • Lane Crawford
  • Studio City

Key Services

  • Video Production
  • Social Media Marketing
  • Social Media Listening
  • Influencer Marketing
  • Social Media Strategy
Contacts

Address: 1 George Street, Level 10, Singapore 049145

Tel: (65) 8750 9564

Website: https://digital-business-lab.com/

Email: [email protected]

 


 

Video Production Company

Intuitive Film

About

Intuitive Films takes much pride in the quality of their work and the efficiency of their video production team. Since they started, the company has been dedicated to helping brands target local and regional audience through videos.

What’s more?

Their decade-long experience speaks volume about their quality of work, having served some well-known brands, including BP, Resort World Sentosa, Changi Airport Group, ExxonMobil, and National Museum of Singapore.
Key Clients
  • Omron
  • Sentosa
  • Sembcorp
  • Changi
  • Sheraton

Key Services

  • Marketing Video
  • Motion Graphics and Animation
  • Commercial and Digital Content
  • 360 Virtual Reality
  • Livestream and Event Videography
Contacts

Address: 47 Kallang Pudding Road, #05-03 The Crescent @ Kallang, Singapore 349318

Tel: (65) 6917 9431

Website: https://www.intuitivefilms.com/

Email: [email protected]

 


 

Video Production Company

Reelmedia

About

Reel Media is a Singapore-based video production company specialising in all kinds of videos. Leveraging the power of digital marketing, Reel Media has grown to become an industry leader, specialised with SEO, social media, video, media, and e-commerce. They’re experts in creating both corporate and commercial videos. 

Key Clients
  • Epson
  • National University of Singapore
  • Singex
  • Vodien
  • Chubb

Key Services

  • Video Production
  • Website Design
  • SEO Services
  • Video Marketing
Contacts

Address: 231 Mountbatten Road, Block D, #01-07 Mountbatten Centre, Singapore 397999 

Tel: (65) 6527 2655

Website: https://www.reelmedia.com.sg/

Email: [email protected]

 


 

Video Production Company

Hiverlab

About

Hiverlab is an award-winning media technology firm in Singapore, specialised with immersive technology.

Established in 2014, the company consists of a passionate team of creatives and technologists, providing innovative products and solutions in Mixed Reality, Augmented Reality, Virtual Reality, Video Production, and so forth.
Key Clients
  • HP
  • Google
  • Huawei
  • Changi
  • Toyota

Key Services

  • Marketing and Finance
  • Finance and consulting
  • Virtual Events
  • Reality Cast
  • Virtual Data Virtualisation
Contacts

Address: 1008 Toa Payoh North, #04-12/14/15, Singapore 318996

Tel: (65) 9621 3117

Website: https://www.hiverlab.com/

Email: [email protected]

 


 

Video Production Company

Citrous

About

Citrous is a multidisciplinary creative agency focusing on branding, film, and visual arts.

The company designs, reimagines, and creates content that attracts, entertains, and engages people. They seek to help companies expand their visions and ideas.
Key Services
  • Video Production
  • Branding
  • Visual Arts
  • Design and Interactive

Contacts

Address: 6001 Beach Road, Gold Minle Tower, Singapore 199589

Website: https://www.citrous.co/

Email: [email protected]

 

 

 


 

Video Production Company

Fixx Digital

About

Fixx is a digital firm that believes brands should never get too comfortable. They never settle, so they keep on pushing the digital boundary.

The company specialises in video production, web design, and web development.
Key Clients
  • Singtel
  • Mediacorp
  • Changi
  • POSB
  • DBS

Key Services

  • Video Production
  • Web Design
  • Web Development
Contacts

Address: 625 Lor 4 Toa Payoh, Singapore 319519

Tel: (65) 6250 3580

Website: http://fixxdigital.com/

Email: [email protected]

 


 

Video Production Company

Sky Digital Agency

About

Sky Digital is a boutique creative agency specialised with video marketing, email marketing, landing page website, and infographic design services.

In an era where things look pretty much the same, Sky Digital still believes in being unique. They’re here to help your business look different, and that’s the essence of branding.
Key Clients
  • Allon
  • Global Technology
  • E-biz
  • Rhizomaties
  • Fitness Two

Key Services

  • Video Marketing
  • Infographic Design services
  • Email Marketing
  • Social Media marketing
  • Landing page Website
Contacts

Address: 3 philip Street, #17-01, Singapore 048693

Tel: (65) 9296 3877

Website: https://www.skydigitalagency.com/

Email: [email protected]

 


 

Video Production Company

Reckn Studio

About

Reckn Studio is a leading creative and video production house in Singapore. Their expertise includes corporate videos, commercial videos, and brand videos.

Among the clients they have worked with in the past, there’s Singtel, Puma, and Panasonic.
Key Clients
  • Puma
  • Singtel
  • Adidas
  • Panasonic
  • Charles and Keith

Key Services

  • Video Production
  • Interviews and Corporate Branding Stories
  • Social Media Content
Contacts

Address: 17a Duxton Road, Singapore 089483

Tel: (65) 9720 7732

Website: https://www.recknstudios.com/

 


 

Video Production Company

Visualise Media

About

Visualise Media is a corporate video production firm working with high-profile companies. They have created, conceptualised, filmed, and edited videos for over 200 corporate clients in Singapore and other parts of the world.

The company was established in 2001 by Isiah Tan, a 2011 Spirit of Enterprise Awards finalist.
Key Clients
  • DHL
  • SingHealth
  • Citi
  • Nike
  • Honeywell

Key Services

  • Retainer Services
  • Animal and Digital Effects
  • Corporate and Event Videographer
  • Advertisement
  • Music Videos
Contacts

Address: 180 Upper Payah Lebar Road, #06-03, Singapore 409032

Tel: (65) 9692 0678

Website: http://www.visualise.tv/

 


 

Video Production Company

Alta Production

About

Alta production was established in 1998 by two pioneers of the film industry, Michael Chua and CK Chan. Working alongside their subsidiary companies such as Upside-Down Concepts and Skyshot, the company has produced more than 2000 video projects since they started. Although the company specialises in corporate videos, they have also produced video content for film, drama, documentaries, and TVCs.
Key Services
  • Video Production
  • Marketing Video
  • Online Video
  • Event video

Contacts

Address: 996 Bendemeer Road, #06-06 Singapore 339944

Tel: (65) 6391 1953

Website: https://www.alta.sg/

Email: [email protected]

 

 

 


 

Video Production Company

Fewstones

About

Fewstones is a Singapore-based, YouTube-certified video production firm specialised with corporate videos, explainer videos, product videos, whiteboards, event coverage, 2D animations, and 3D animations, to mention a few.

The company also does scriptwriting, voiceovers, storyboarding, translation, and video marketing. They also train you or your team on how to produce your videos in-house.
Key Clients
  • Singtel
  • Yamaha
  • Mediacorp
  • Samsung
  • Panasonic

Key Services

  • Live action
  • Translation
  • Video marketing
  • Scripting
  • Voice over
Contacts

Address: 70 South Bridge Road, #04-01, Singapore 058700

Tel: (65) 6817 1167 

Website: https://fewstones.com/

 


 

Video Production Company

Mediashock

About

Mediashock is an all-rounded video production firm specialising in all types of videos, including conference stage opening videos, credibility consolidation videos, presale discovery videos, viral compatible videos, and townhall live streams
Key Clients
  • Heineken
  • Singapore National Water Agency
  • Singapore Technologies Marine

Key Services

  • Video Services
  • Viral Compatible Videos
  • Tradeshow Engagement Video
  • Conference Stage Opening
  • Townhall Live Stream
Contacts

Address: 2 Gambas crescents, #09-07 Nordcom II, Singapore 757044

Tel: (65) 9752 3603

Website: https://www.mediashock.com.sg/

Email: [email protected]

 


 

Video Production Company

Offing Media

About

Offing Media offers a range of video production solutions to both local and international clients. It’s a full-service video production solution dealing with corporate media, explainer video, website video, e-learning videos, and advertisements.
Key Clients
  • Keppel
  • UOB
  • Toyota
  • DHL
  • Vayana

Key Services

  • Corporate Media
  • Website Video
  • Explainer Video
  • Advertisement
  • E-Learning Videos
Contacts

Address: 705 Sims Drive, #03-18 Shun Li Industrial Complex, Singapore 387387

Tel: (65) 98745872

Website: https://offingmedia.com/

Email: [email protected]

 


 

Video Production Company

Motion Sauce

About

Motionsauce deals with corporate videos. It’s a Singapore-based company dealing with a wide range of corporate videos, including 2D animations, explainer videos, commercial videos, and video tutorials.
Key Clients
  • Prudential
  • Cisco
  • Fragrance Hotel
  • Great Eastern
  • SCDF

Key Services

  • Explainer video
  • Compelling corporate video
  • 2D animation
  • Website videos
  • Advertisement
Contacts

Address: 20 Maxwell Road, #09-17, Maxwell House, Singapore 069113

Tel: (65) 9234567

Website: https://motionsauce.com/

Email: [email protected]

 


 

Video Production Company

Picture Perfect Production

About

Picture Perfect has produced videos for Heineken, Shell, Fox Sports, and DBS, to name a few.

It’s a full-service video production company, headquartered in Singapore. However, their services are provided regionally. The company was founded more than 30 years ago by an award-winning photographer by the name Andre Psarianos.
Key Clients
  • Heineken
  • Shell
  • KIA
  • DBS
  • Fox Sports

Key Services

  • Digital content creation
  • Video production and editing
  • Corporate content production
  • Audio recording studio
  • Webcasting virtual events
Contacts

Address: 60, #10-04, Paya Lebar Road, Paya Lebar Square, Singapore 409051

Tel: (65) 96496587

Website: https://pictureperfectproductions.asia/

Email: [email protected]

 


Video Production Company

Graphiss Production Media

About

Graphiss Media doesn’t restrict their services to a particular class of business. They cater to both small and large.

Their videos are meant to help you express your brand identity. They create short and attractive videos that target your audience, marketing your brand in the process.

They have one of the most experienced teams, dedicated to delivering what you want, and as per the instructions you’ve laid.
Key Clients
  • Dior
  • Mediacorp
  • Puma
  • MPA Singap[ore
  • Temasek

Key Services

  • Event Coverage
  • Live Streaming
  • Sports Coverage
  • Corporate Videos
  • Social Media Clips
Contacts

Address: 114 Lavender Street, CT HUB 2, #10-86, Singapore 338729

Tel: (65) 9795 7705

Website: https://graphiss.com/

 


 

Video Production Company

Blue Mango

About

Blue Mango is a communication agency in Singapore, specialising in Photography, video production, and project mapping.

Videography is more than a job to them. It’s a philosophy – all their videos are shot with their clients’ objectives in mind.
Key Services
  • Photography
  • Project Mapping
  • Video Production

Contacts

Address: 152 Jin Besar, Singapore 208870

Tel: (65) 6816 0563

Website: http://www.bluemango.com.sg/

 

 

 


 

Video Production Company

Sage Animation

About

 Sage is an artsy Singapore-based animation studio. They’re experienced in creating short animated explainer videos. Their main appeal is that they offer unlimited revisions to their clients. They’ll keep on making small changes to your video until you’re completely satisfied with the final product.

They offer a diverse range of animation services, including logo animation, Facebook advertisement, Kickstarter videos, and explainer videos.

 

Key Clients
  • Scoot
  • Shopback the Smart Way
  • UOB
  • Morph Cast
  • Dupont

Key Services

  • Script Writing
  • Voice Over
  • Storyboard
  • Animation
Contacts

Address:  Level 6, Vanguard Building, 1 Kallang Jct, Singapore 339263

Tel: (65) 6711 8475

Website: https://sageanimation.com/

Email: [email protected] 

 


 

Video Production Company

Capital M Production

About

Capital M is a full-service video production company in Singapore. The company produces a diverse range of video content for advertising, direct response organisations, and corporation functions. In their portfolio are all types of videos, including sales training, marketing campaigns, and corporate pitches.
Key Clients
  • Rokko Systems
  • The Legends Fort Canning Park
  • Amity Global Business School
  • Borneo Motors

Key Services

  • Social media videos
  • 2D animation
  • Corporate video
  • Explainer video
  • Video editing
Contacts

Address: No 2, #05-26F Jurong Street 21, IMM Building Singapore 609601

Tel: (65) 6316 9515

Website: https://www.capitalm.tv/

 


 

Video Production Company

Eyecon Production

About

Blackbird is an award-winning creative production firm with a global reach. They’re passionate about content creation and always aim to be efficient and innovative on every shoot.
Key Clients
  • Amazon
  • Samsung
  • Lego
  • Coke
  • Paypal

Key Services

  • Digital marketing
  • Photography
  • Media clip
  • Branded content
  • Content marketing
Contacts

Address: 2Jiak Chuan Road, Singapore 089260

Tel: (65) 9277 0094

Website: http://bbpr.co/

Email: [email protected]

 


KOPYA

Video Production Company

Rd Content

About

RD Content is a branded content creation agency, specialising in all the three stages of video production. They’re one of the best creative and video production companies combined.

They have created videos for some of the world’s leading brands, including Smirnoff, baileys, Roche, and Bacardi.
Key Clients
  • Smirnoff
  • Bacardi
  • Baileys
  • City London police
  • Roche

Key Services

  • Strategy
  • Video production
  • Post production
  • Creative
  • Advertisements
Contacts

Address: Road Content
3rd Floor, Holborn Tower, London Wc1v 6PL
Nearest Tube: Holborn or Tottenham Court Road

Tel: (65) 7096 9159

Website: https://rdcontent.com/

Email: [email protected]

 


 

Video Production Company

Unlabeled Films

About

Unlabelled Films promises to bring your imagination to life through compelling visuals.

The company believes in the power of storytelling and is all about using it to hinge your business to success.
Key Clients
  • Media Corp
  • London weight management commercials
  • New York skin solution commercials
  • Union pay corporate videos
  • Trend technologies corporate videos

Key Services

  • Event videography
  • Corporate videography
  • Product videography
  • Photography
  • Narrative films and documentary
Contacts

Address: 51 Bukit Batok Cres, #08-39, Singapore 658077

Tel: (65) 96677589

Website: https://unlabeledfilms.sg/

Email: [email protected]

 


 

Video Production Company

Bold Creative

About

Bold Creative is owned and ran by a creative duo, Pragnya Venkatesh and Vanshai Kapur. The duo specialises in edgy project-based advertising campaigns, brand strategy, visual branding, film production and design, and more.
Key Clients
  • Open
  • Game theory
  • Burger king
  • Puma
  • Conde Nast

Key Services

  • Visual branding
  • Advertising campaigns
  • Art direction
  • Film production and design
  • Brand consulting
Contacts

Address: 151 Chin Swee Road, #02-24, Manhattan House151, Singapore 169876

Website: https://theboldcreative.com/

Email: [email protected]

 


 

Video Production Company

Eyecon Production

About

Gram is a video production agency specialising in a wide range of video content. These videos include 2D and 3D videos, event, blockchain explainer videos, motion graphics, and events. To help you understand their work, the agency utilises a 10-step process (discussion, storyboarding, animation, illustration, and more).
Key Clients
  • Chubb
  • Starhub
  • Singtel
  • Olam
  • Mims

Key Services

  • Video Production
  • Live Stream Videos
  • 2D Animation Video
  • Video Marketing
  • 3D Animation Video
Contacts

Address: 71 Ayer Rajah Crescent, #04-01 Pollinate, Singapore 139951

Tel: (65) 9878

Website: https://gramvideos.com/

Email: [email protected]ramvideos.com

 


 

Video Production Company

Aasia Production

About

Aasia Productions is a full service, award-winning production company that can help guide a client from initial concept to a great final product. Whether you are looking for Professional Video production or consulting for your project, we are budget-minded and are always happy to work within the parameters set by our clients.

As S.E. Asia’s leading production services company, we provide some of the best fixers, scouts, crew and services you can find in the region. Among our loyal clients are some of the world’s leading content providers, studios and production companies. Our relations with both governments and the private sector is second to none, and assures our clients will always have the locations andlogistics they’re looking for with a painless film permits process.

In addition to crewing and services, we regularly produce EPK (Behind-the-scenes, interviews and set photography) for Hollywood and European film productions on their sets throughout Asia – Pacific.

Not all production companies are alike. We pride ourselves on the high standards and dedication we put in all our work. The projects we produce will be ones you will be proud to have represent you and your company.

Key Clients
  • Content platforms: Netflix, Amazon, HBO, Quartz…
  • Luxury brands: Mercedes, Lexus, Infiniti, Cartier, Kenzo…
  • Consumer and corporate products: LG, HP, Quantas, Samsung, Siemens…
  • Channels and Networks: National Geographic, Discovery, CNN, CBS…
  • Ad agencies: Saatchi & Saatchi, WPP, Prodigious, Publicis, Dentsu…

Key Services

  • Production and location services
  • Crewing, equipment, transport and logistics
  • Location scouting and management
  • Filming permits and coordination
  • Casting, wardrobe, MUA and Art dept.
Contacts

Address: 16 Purvis Street, Singapore 188595

Tel: (65) 9626 2956

Website: https://www.aasiaproductions.com/

Email: [email protected]

 


 

Video Production Company

Viziofly

About

Viziofly is a Singapore-based interactive media production firm specialising in Virtual Reality, premium 360 degrees videos, and mixed reality content for film, travel, and education.
Key Clients
  • 3M
  • Google
  • Pico
  • Deloitte
  • Changi

Key Services

  • Video and Photography
  • Web and Mobile Application
  • Mixed Reality
  • Equipment Rental
  • Virtual Reality 360
Contacts

Address: 8 Burn Road, #12-02, Singapore 369977

Tel: (65) 6497 0123

Website: https://www.viziofly.com/

Email: [email protected]

 


 

Video Production Company

Sproud

About

Sproud specialises in all things video – from project conceptualisation to show reel and advertisements, and everything in between. They’re dedicated to helping both successful and struggling brands engage and connect with their target audience in the best way possible through optimal content strategies.
Key Services
  • Video Content Creation
  • Brand Identity
  • Marketing Content
  • Graphic Design
  • Corporate Video

Contacts

Address: 25 Kallang avenue, #06-03, Singapore 339416

Tel: (65) 8388 3168

Website: https://sproud.biz/

 

 

 


 

Video Production Company

Ted Media

About

Ted Media deals with everything visual: videography, photography, and live streams. They, however, lean more towards creating content that best defines your brand, while also working to help you stand out from the crowd.
Key Clients
  • Great Eastern
  • Honestbee
  • Dentsu
  • Averspace
  • Uniliver

Key Services

  • Real Estate Marketing
  • Live Streaming
  • Business and Corporate Videos
  • Videography
  • Photography
Contacts

Address: 316 Tanglin Road, #02-01 Phoenix Park, Singapore 247978

Tel: (65) 6966 7381

Website: https://www.ted-media.com/

 


 


How Much Does It Cost to Produce a Video in Singapore?

55% of Singaporeans point out “budget” as the biggest challenge holding them back from integrating videos into their overall content marketing strategy.

45% of the population single out time as the most critical factor holding them back from producing high-quality video content.

Almost all marketers agree that video marketing works. This is also supported by numerous studies and backed up by a host of statistics.

So how much does it cost to produce a video in Singapore?

The cost of video production in Singapore may vary depending on so many factors, including video length, type of video, production style, equipment used, post-production requirements, the company hired, 3D/2D visual effects, and so forth.

But in most cases, this rate tends to range from S$1000 to S$20 000, depending on the video production house, equipment used, and video requirements.

The Five Levels of Video Quality and How they Impact Cost

Here are five levels of video quality, and their impact on cost:

Amateurish Videos

Done by someone with little to no experience in video production.

It includes all DIY projects, done using basic video equipment and YouTube tutorials

Benefits of Amateurish Videos

Fast and inexpensive

Risks

They’re amateurish, which means they look less professional and may therefore erode the credibility of your brand if you’re not careful.

Best Used for?

There’s a use for amateur videos. You can use them for your personal blog or internal training, where professionalism doesn’t really count – just content.

Cost to Produce 1 to 2 Minutes Amateur video: Almost free. You just need the basic gear (or a good phone and maybe mic).

Semi-Pro Videos

They’re done by someone with experience or training of some sort, and using somewhat sophisticated tools (like a DSLR camera and advanced video editing software such as Adobe Pro).

Low commitment time and variable talent level

A good example is a parttime wedding photographer who also shoots video or a hobbyist videographer. They do not specialise in anything and have invested a decent amount of time understanding the intricacies of good video production.

Benefits

Better quality and quite affordable. Suitable for someone with a small budget and is concerned about the credibility of their brand.

Risks

No guarantee on video quality. It’s a gamble.

Boring videos, with lousy scripting – and not meeting the required professional standards

Best Used for

There’s a use for semi-pro videos, even for well-established brands.

They can be used to capture education events, video blog posts, and internal training.

The Cost of Producing 1 to 2 Minutes of Semi-professional Videos: Between $500 and $3500

Professional Videos

They are created by a professional team of videographers, using professional tools.

They require a huge budget and a high level of commitment to pull off.

Think corporate videos.

Benefits

Predictable high quality. Suitable for brand credibility.

There’s a guarantee on video quality.

Risks

They may be quality, but that doesn’t necessarily make it unique. The video may not be exceptional.

Best Used For:

Making case studies or service profiles. They may also work with adverts, recruiting videos, or process descriptions.

The Cost of Producing 1 to 2 Minutes of Professional Videos: Between $3500 and $20000

Premium Videos

They’re produced by the industry’s top talents. The big names you’ve heard of and hold in high esteem.

The videos are shot using high-end tools (such as high-end cameras, motion graphics, and advanced studios). It takes time to produce the video from a concept to the final video.

Usually, these videos tell a compelling story and are designed to capture maximum attention. They’re everything you’ll ever want in a video.

Benefits

Premium videos are carefully planned and scripted. So, expect them to stand out in the crowd.

These videos also tend to have the virality factor in them. They’re more likely to generate a buzz, set you apart, and even win an award.

Risks

High production costs. That means you have to be very careful with the team that you assign the project to. You have to vet them right and make sure they have the ability to deliver quality work.

Best Used for?

These videos work well with signature videos, like overview videos. They can also be used for adverts, credibility videos, and credibility building case studies.

Cost for Producing 1 to 2 Minutes Premium Videos: $25, 000 to $50, 000.

Hollywood Standard Videos

Hollywood videos are the epitome of professionalism and quality. They’re top-level, high budget, and produced by the industry’s top talent, with no compromises on quality.

Think Superbowl trailer.

Benefits

Highly competitive. And suitable for large corporations with a global appeal.

Risks

Considering the cost of production, you must be very clear about the purpose and need to avoid wasting your money on the wrong video.

Best Used for?

  • High-end advertising
  • A compelling signature piece for your brand or firm

The Cost of Producing 1 to 2 minutes of Hollywood Standard Videos: Between $100 000 and $1 million (or even more depending on the scope of your project)

6 Insider Tips for Hiring a Great Video Production Company in Singapore
Here are a few smart tips for hiring a video production company that you can bet won’t disappoint you.

Forget About their Demo Reel

Many video production houses will try to dazzle you with their demo reel. You’ll find it on the homepage, Facebook page, or almost anywhere they suspect they could find clients.

Typically, this is a minute-long series of their past videos, set to music.

Video production companies do this to prove that they’re an established production house that have had the opportunity to work with a variety of clients.

However, demo reels don’t paint a clear picture of how the final project actually looked like. You certainly aren’t just looking for a video that looks pretty. You instead want a video that effectively communicates your message. For this, you want to dig deeper into the actual videos and use them to base your decision. If you can’t find any, then take that as a red flag and next them.

Check Their Most Recent Videos

Most video production companies don’t showcase their most recent projects on their website. Updating their website is a tedious process, so they only refresh their projects every few months.

The best place to find their recent videos is to check out their Facebook, Instagram, and Twitter profiles since it only takes a few clicks to upload videos on these platforms.

Recent videos deliver a more accurate representation of the company’s ability. Which equipment are they currently using? What talent are they presently working with?

Get Several Quotes

Don’t fall for the first price a video producer mentions. The only way to make sure your project is priced right is to get several quotes from different companies and compare everything.

It’s time-consuming to approach different companies for a quote, but it’s worth it, as prices tend to vary wildly.

You’d be surprised to learn that for the same projects, the bids coming in can range from $1000 to $20000. That a considerable price gap, but there’s the quality factor involved.

You have to find out what’s making the other company charge cheap and the other one so exorbitantly.

You Get What You Pay for

With video production, there will always be someone willing to create videos for you at whatever budget. If your budget is too tight, you can always hire a college student who does videography on the side.

Just find someone who’s new and still working on building their portfolio. However, don’t expect the quality to be the same as hiring a professional team.

Professionals will demand higher rates since they’re confident in their ability to deliver. They have the experience and the bells and whistles to make your project pop, and they’re well aware of that.

Choose a Company that Specialises

Just because a company does videography, that doesn’t mean they can deliver.

Whether it’s a TV commercial, music video, training video, or corporate video, you’ll be more thankful in the end if you choose a company that specialises in that type of content.

Do your research and make sure the company has a background in the skills and services you’re looking for.

Get Involved

Don’t just hire a video production company and be done with. The company will be more appreciative when you get involved to see your creative vision through.

If the company is against the idea of you getting involved, then you might want to consider another company.

The more you get involved in the production, the more the relationship between you and the company is strengthened.

 


FAQs

What is the Video Production Process

The process of creating a video from scratch occurs in three phases:
Phase 1: Pre-production
Phase 2: Production
Phase 3: Post-production

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
Google+

Leave a Reply

Your email address will not be published. Required fields are marked *

Get FREE Website & Digital Marketing Quote Today!

Go top
close-link
close-link