Top Tips to Successfully Sell on eBay: Your Ultimate 2024 Guide

how to sell on ebay

Starting to sell on eBay can be daunting, and success requires know-how. This guide cuts through the noise to give you exactly what you need: straightforward advice on how to effectively set up your eBay seller account, craft compelling listings, price your items strategically, and navigate shipping. Plus, we’ll share essential tips for boosting your visibility and sales with eBay’s marketing tools. Comprehensive yet easy to digest, this guide is your ally, whether you’re a novice seller or looking to fine-tune your eBay business approach.

Key Takeaways

  • Understanding eBay involves learning about different listing options including auction-style, fixed price, and best offer listings as well as choosing between personal and business seller accounts for scalability and additional features.

  • Effective product listings on eBay require optimized titles and descriptions, high-quality images, and competitive pricing strategies to attract buyers and increase sales performance.

  • Successful eBay selling requires good customer service, including timely responses to inquiries and professional handling of returns, staying compliant with eBay policies, and understanding legal and tax considerations.

Understanding the eBay Platform

When Pierre Omidyar founded AuctionWeb in 1995, little did he know it would evolve into the global online marketplace and ecommerce industry we now know as eBay, with hundreds of millions of users worldwide. From auction-style and fixed-price listings to comprehensive search options and mobile app access, eBay has continuously evolved to enhance user engagement in the ecommerce market. Today, eBay supports sellers with services like eBay Seller Hub for business management and eBay Managed Payments for streamlined financial transactions.

As part of your journey to becoming a successful seller, you’ll need to understand how eBay works and the different types of seller accounts available.

How eBay Works

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The eBay marketplace operates on two primary listing types: auction-style and fixed-price. Auction-style listings allow sellers to list items for a specified duration, with buyers placing bids until the auction ends. Alternatively, fixed-price listings enable sellers to set a specific price for their items, allowing for immediate purchase without the need for bidding.

For those who prefer instant purchases, eBay offers the following listing types:

  • Auction-style listings, where buyers bid on items and the highest bidder wins

  • Fixed price listings, where buyers can purchase items immediately at a set price

  • Best Offer listings, where buyers can make an offer on an item and negotiate the price

Understanding these listing types is crucial to creating a selling plan and an effective selling strategy.

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eBay Seller Account Types

eBay offers two types of seller accounts: personal and business. Personal accounts cater to individuals or casual sellers, with a limit of 10 listings before incurring additional fees. Business accounts, on the other hand, are designed for volume transactions, reselling, or manufacturing. They offer higher selling limits, advanced tools, and legal sales protection, making them ideal for companies or sole proprietors. With a professional, seller central page account, sellers can even convert from personal to business accounts as their operations grow, providing scalability through their professional seller account central account.

Choosing the right account type is a crucial first step in your eBay selling account and journey.

Setting Up Your eBay Seller Account

Setting Up Your eBay Seller Account

Starting your eBay selling journey requires setting up a seller account. This process involves:

  1. Providing necessary contact information

  2. Choosing between a personal or business account

  3. Verifying your account

  4. Linking your eBay account to your PayPal account

Not only does linking your eBay account to your PayPal account ensure secure transactions, but it also makes your listings more attractive to buyers through PayPal Buyer Protection.

Let’s delve into the specifics of account registration and identity verification form now.

Account Registration

During the seller account registration requirements process, you’ll need to make an important decision: whether to set up a personal or business account. This choice can impact your account limits, selling fees, and potential tax implications, as well as your other monthly fees and subscription fees. eBay also requires you to confirm your identity, especially for selling internationally. This step enhances the security of the entire eBay community.

To further boost payment security, eBay recommends linking a PayPal account during the verification process.

Account Verification

Once you’ve registered, eBay requires a bank account statement for verification. You can receive payouts directly to a bank account or Payoneer account after this process. eBay offers several methods for a bank account opened for verification:

  1. Bank account verification: eBay requests bank details, and PayPal will make two small deposits which you must verify.

  2. Credit card verification: eBay issues a 4-digit PayPal code after a small charge to your card.

  3. Identity verification through eBay’s customer support: This process may require documents such as a passport or national ID card, which must be in one of the supported languages or notarized translations are required.

Furthermore, to become an international seller and sell items internationally, you must confirm your identity, which can be done through a verified PayPal account or customer support. Lastly, eBay requires a tax identification number (TIN) on file for seller accounts, such as a Singapore GST registration number for sellers based in Singapore.

Creating Effective Product Listings

Once your eBay account is set up, the next step is creating effective product listings. High-quality listings are crucial for attracting buyers and driving sales. They should be clear, and informative, and utilize specific keywords for SEO optimization.

To start a product listing, you’ll need to navigate to the ‘Sell your item’ form from the ‘List an item’ button on the Selling Overview page. Let’s delve deeper into the key areas you need to focus on when you decide to sell on Amazon: product titles and descriptions, high-quality images, and pricing strategies.

Product Titles and Descriptions

Product titles and descriptions play a major role in enticing potential buyers. Here are some tips for optimizing them:

  • Titles should be optimized with relevant keywords to improve visibility in search engine results.

  • Descriptions should be clear and informative, outlining the product’s features and benefits.

  • They should include key item specifications such as dimensions, manufacturer, model, and color.

To enhance readability, keep descriptions concise and easy to read, utilizing short paragraphs and bullet points. However, keep in mind that descriptions over 800 characters will only display a partial view on mobile devices, which requires users to click to view the full description.

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High-Quality Images

High-Quality Images for Product Listings

In the world of online shopping, a picture truly is worth a thousand words. To make your product stand out and attract potential buyers, follow these tips:

  • Use high-resolution, well-lit photos with a plain backdrop.

  • Ensure that the item takes up 80-90% of the photo frame.

  • Provide multiple detailed photos from various angles, including any flaws or blemishes.

These practices will help you start selling your product effectively, increase its chances of being sold, and contribute to a successful business model.

A scale reference, such as a coin or ruler, can help buyers understand the actual size of the item, and props should be avoided to prevent confusion about what is included in the listing. High-resolution photos also meet eBay’s minimum requirements and allow for the use of the Gallery Plus feature, which can increase the likelihood of sales by up to 5%.

Pricing Strategies

Setting competitive prices is a critical aspect of successful selling on eBay. Factors to consider when setting prices include the product cost, eBay and PayPal fees, and the total cost of shipping, including packaging. Researching the average selling prices of similar products can help determine competitive pricing. You can also consider different pricing strategies such as psychological pricing—ending prices with .99—and regular price reviews based on market conditions.

eBay also offers auction-style listings, starting with low initial bids to generate interest, and fixed-price listings for immediate purchase at a set price by buyers through their seller central platform.

Managing Shipping and Handling

Once you’ve created your product listings, the next step is managing shipping and handling. This process involves:

  • Selecting suitable shipping options

  • Adhering to best practices for packaging and shipping

  • Evaluating supply chain lead times to ensure timely delivery of products and avoid supply chain delays.

Let’s delve into the specifics of choosing shipping options and packaging and shipping best practices.

Choosing Shipping Options

Choosing the right shipping service is critical to your online selling success. Factors to consider include the shipping cost, the delivery speed desired by customers, and the regions or countries to which you are shipping. Different shipping services offer various trade-offs. For instance, economy shipping is cost-effective but slower, standard shipping is a balance of speed and cost, while expedited shipping is the fastest but most expensive.

For international shipments, including those to Amazon Singapore, additional factors such as currency conversion fees such as customs charges, and longer delivery times should be considered.

Packaging and Shipping Best Practices

Packaging and Shipping Best Practices

Packaging plays a crucial role in ensuring that your items reach your customers in perfect condition. Use sturdy packing materials suitable for the nature of the item being shipped to provide ample protection during transit. Items should be packed in a way that they do not shift within the packaging, utilizing padding and cushioning materials as necessary.

These best practices can help prevent any potential damage during transport and ensure customer satisfaction upon delivery.

Boosting Sales with Promotions and Marketing

Once you have your listings up and running, it’s time to boost your sales with promotions and marketing. eBay’s listing tools and features can enhance the effectiveness of your product listings, increasing visibility and sales performance on the platform.

In this section, we’ll explore how you can utilize eBay Promotions Manager and cross-promote your listings on social media to drive traffic and increase sales.

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eBay Promotions Manager

Boosting Sales with eBay Promotions Manager

eBay Promotions Manager is a powerful tool that allows you to create various types of promotions to attract buyers and increase sales. However, it’s important to note that this feature is only available for eBay Store accounts, and eligible items must be fixed-price listings with a Buy It Now option.

With Promotions Manager, you can create:

  • Order size discounts

  • Volume Pricing

  • Shipping discounts

  • Sale events + markdown

  • Coded coupons

You can manage promotions by activating or deactivating them at set dates/times, editing or ending offers before the end date, and even excluding certain SKUs or using exclusion rules. Using eBay Promotions Manager can help you attract more buyers, increase average order value, clear out stocks, and potentially reduce shipping costs through strategic promotion and inventory management too.

Cross-Promoting on Social Media

In addition to eBay Promotions Manager, social media can be a powerful tool for driving traffic to your eBay listings. Setting clear goals for your social media marketing, such as increasing brand awareness, driving traffic, or improving customer loyalty, can help guide your strategy. It’s also important to select the right social media platforms, as each caters to different audiences and serves different business goals effectively.

Maintaining brand consistency across platforms is beneficial, and eBay encourages sellers to use the same handle on their social media accounts as their eBay seller name. Including links to your eBay listings in your social media posts and bio section can further help drive traffic and boost sales.

Managing Customer Service and Feedback

Customer service and feedback management are crucial aspects of selling on eBay. Positive customer reviews can enhance your credibility and help you stand out among competitors. However, if your service metrics fall below eBay’s standards, you’ll need to take specific actions to improve your performance. By addressing customer reviews and following eBay’s best practices, you can improve your service metrics and regain favorable standing in the eBay community.

In this section, we’ll delve into how to effectively respond to buyer inquiries and handle returns and refunds.

Responding to Buyer Inquiries

Responding to buyer inquiries in a timely and professional manner is critical to maintaining positive buyer-seller relationships. Regularly checking your eBay inbox and using the eBay mobile app can help you manage customer inquiries on the go.

To save time, consider creating message templates for typical inquiries. This can help you provide consistent, professional responses. When responding to complex inquiries, break down your responses into bullet points or short paragraphs to enhance readability.

Personalizing your responses can build a good rapport with your customers and show that their concerns are taken seriously.

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Handling Returns and Refunds

Handling returns and refunds professionally is equally important in maintaining positive buyer-seller relationships. Here are some steps to follow:

  1. Clearly communicate your return policy to prevent misunderstandings.

  2. Promptly inspect returned items to verify their condition before processing the refund or exchange.

  3. For items returned in a different condition from when they were shipped, eBay allows sellers to issue partial refunds as guided by their refund deduction policies.

While handling returns, it’s crucial to:

  • Maintain detailed records of all communications and transactions to safeguard against any disputes

  • Consider offering a replacement if the customer prefers it to a refund

  • Handle returns with empathy and professionalism.

Monitoring Your eBay Sales Performance

Monitoring your sales performance is vital to identify areas of improvement and track your growth on eBay. Understanding eBay’s global reach can provide valuable insights into your sales performance model. In this section, we’ll explore how you can use eBay Seller Dashboard and analyze sales data to monitor your performance.

eBay Seller Dashboard

Monitoring Your eBay Sales Performance

eBay Seller Dashboard is a convenient tool that provides you with performance metrics such as transaction defect rate, cases closed without seller resolution, and late shipment rate. It also provides comparisons against similar sellers, offering an apples-to-apples comparison of service metrics within the same product category. Regularly checking these service metrics can help you identify areas that require improvement. Just like with Amazon Seller Central, staying informed about your performance is crucial for success.

In addition to monitoring your performance, good bookkeeping is also essential. This includes tracking:

  • the cost of goods sold

  • shipping costs

  • fees

  • any expenses for packing and shipping supplies.

Analyzing Sales Data

Analyzing your sales data can provide a comprehensive view of your annual sales. The eBay Seller Dashboard provides a suite of reports vital for monitoring your sales performance, including:

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  • Total orders

  • Monthly subscription fee

  • Fees

  • Postage

  • Sales taxes collected

You can generate a year-end sales report via the eBay Seller Dashboard to get a comprehensive view of your annual sales. However, it’s important to note that the Orders total reported by eBay includes sales tax, which is not reflected in the 1099-K tax form. As such, adjustments may need to be made for accurate earnings calculations.

Staying Compliant with eBay Policies and Regulations

Staying compliant with eBay’s policies and regulations is crucial for a successful selling experience. As a seller, you must adhere to the marketplace’s selling policies and be aware of the legal and tax considerations involved.

In this section, we’ll explore eBay’s selling policies and important legal and tax considerations.

eBay Selling Policies

eBay has a list of both prohibited and restricted items that sellers must be aware of before listing their products. Prohibited items cannot be listed on eBay under any circumstances, while restricted items may only be listed if certain conditions are met. If a listing breaches policies, eBay users can report it using the ‘Report item’ link, and eBay notifies involved parties when a listing is removed due to policy violations.

For international transactions, eBay requires all sellers to accept safe payment methods such as PayPal or an approved merchant credit account. Being aware of and adhering to these policies can help ensure a smooth selling experience on eBay.

Legal and Tax Considerations

Legal and tax considerations are also important aspects of selling on eBay. For the 2023 tax year, eBay sellers would encounter IRS reporting once monthly fee they reach $20,000 in gross payments and 200 transactions. However, starting January 1, 2024, the threshold is reduced to reporting payments that total $5,000 or more in a calendar year, regardless of the number of transactions.

If a seller does not provide a valid TIN, eBay is mandated by the IRS to withhold 24% of their gross proceeds. Sellers are required to report their profits and losses using different tax schedules, and eBay has established The Coalition for 1099-K Fairness to help provide a more equitable online selling environment.


We’ve covered a lot of ground in this comprehensive guide to selling on eBay. From setting up your seller account and creating effective product listings to managing shipping and handling, boosting sales with promotions, and maintaining excellent customer service. We’ve also discussed the importance of monitoring your sales performance and staying compliant with eBay’s policies and regulations. Armed with these insights, you’re now ready to embark on your eBay selling journey or enhance your existing strategies. Remember, success in eBay or selling on amazon, isn’t just about making sales; it’s about providing a great buying experience that keeps customers coming back for more. Good luck!

Frequently Asked Questions

Can I sell on eBay in Singapore?

Yes, you can sell on eBay in Singapore. You need to register for an eBay account and go through the verification process, including providing payout account details and business details if applicable.

Is it worth it to sell an item on eBay?

Yes, selling on eBay can be worth it if done correctly, but it’s essential to consider the potential downsides as well. It is definitely a viable option for making extra income.

How do I sell on eBay for the first time?

To start selling on eBay for the first time, begin by creating an account and learning the basics. Then, fill out your profile, set up your online store and policies, and choose profitable products to sell. Next, create and optimize your listings, do keyword research, and use eBay’s templates for your listings. After completing these steps, you can successfully sell on eBay.

How much does an Amazon seller make?

Amazon sellers make at least $1,000 per month in sales, with some earning over $100,000 monthly. Forty percent of sellers make $1,000 to $25,000 sales revenue per month.

What are the different types of eBay seller accounts?

eBay offers personal and business seller accounts to cater to the needs of casual sellers and individuals, as well as those involved in volume transactions, reselling, or manufacturing. Business accounts provide higher selling limits and advanced tools to support these types of sellers.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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