Top Term Insurance Providers in Singapore (Updated 2024)

Term insurance emerges as a pivotal element in financial planning, offering a specialized form of protection that spans a predetermined duration. This insurance variant is engineered to serve as a financial fortress, safeguarding your family’s economic well-being by providing for them in the event of your untimely death or a debilitating permanent disability within the policy’s term. It’s designed to deliver a straightforward promise of financial support, ensuring your loved ones are not encumbered with financial strain during difficult times.

In contrast to whole life insurance, term insurance is distinguished by its focus on protection without an investment component, offering a tenure-specific safeguard. This makes it an appealing choice for those seeking a direct approach to securing financial protection. Whole life insurance, offering lifelong coverage and the potential to accumulate cash value, caters to those looking for a combination of protection and savings, potentially serving as a financial reservoir in later years.

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Types of Term Life Insurance

  • Level Term: The most common type of term life insurance, where both the premium amount and the coverage remain constant throughout the policy term.
  • Decreasing Term: Suited for individuals whose financial obligations decrease over time, such as a mortgage or education loans. The death benefit diminishes over the policy’s term.
  • Renewable Term: Offers the option to renew the policy for additional terms without undergoing a medical exam, though premiums may increase with age.
  • Convertible Term: Provides flexibility by allowing policyholders to convert their term policy into a permanent life insurance policy within a specified period.
  • Return of Premium Term: Features higher premiums but returns the total amount of premiums paid if the insured survives the policy term.


Permanent Life Insurance Explained

Permanent life insurance, unlike term insurance, offers lifelong coverage with the added benefit of accumulating cash value. This cash value component grows over time and can be accessed by the policyholder for various financial needs.

  • Whole Life: Features fixed premiums and guaranteed cash value growth, providing both death benefit coverage and a savings element.
  • Universal Life: Offers flexible premiums and an interest-bearing cash value account, allowing policyholders to adjust their coverage as their financial situation changes.
  • Indexed Universal Life: Ties cash value growth to a market index, providing the potential for higher returns while also carrying more risk.
  • Variable Universal Life: Allows policyholders to invest the policy’s cash value in various investment options, offering the potential for growth but with increased risk.


Factors Influencing Life Insurance Costs

Several key factors can affect the cost of life insurance premiums, including age, health status, tobacco use, occupation, and high-risk hobbies. Younger, healthier individuals typically receive lower rates, while those in hazardous jobs or who participate in risky activities may face higher premiums.


Choosing the Best Term Life Insurance

When searching for the best term life insurance provider, consider your financial needs, the desired policy duration, and the coverage amount. Comparing quotes from multiple companies can help ensure you find a competitive rate. Additionally, reviewing each insurer’s financial stability ratings and customer service records can provide further insight into their reliability.


Evaluating Life Insurance’s Worth

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The value of life insurance depends on your personal and financial circumstances. For those with dependents or significant financial obligations, life insurance can offer crucial financial protection. Term life insurance, in particular, is an accessible option for covering specific financial responsibilities without the higher premiums associated with permanent life policies.

In summary, understanding the different types of life insurance available and carefully considering your own needs and situation are key steps in securing the right coverage. Whether opting for the simplicity and affordability of term insurance or the lifelong coverage and cash value benefits of permanent insurance, the right policy can provide peace of mind and financial security for you and your loved ones.


Top Term Insurance Providers in Singapore for 2024

In the following section, we delve into the leading term insurance providers in Singapore, showcasing their distinct features and the benefits they offer. This exploration aims to equip you with the knowledge to make an informed decision, ensuring your choice aligns with your long-term financial and legacy planning objectives.


fwd Top Motorcycle Insurance Providers in Singapore

Insurance Provider

FWD Insurance

About FWD’s Term Life Plus Insurance is designed to offer Singaporeans a seamless, efficient, and affordable way to secure their family’s financial future. With a focus on accessibility, the policy allows for easy online management and application, embodying FWD’s commitment to leveraging technology to enhance customer experience.
  • Streamlined Online Experience: FWD distinguishes itself with a platform that simplifies policy management and claims, available 24/7 for all policyholders.
  • Health-first Initiatives: The FWD HealthFirst program underscores a commitment to holistic wellbeing, providing policyholders and their families access to a network of healthcare professionals.
  • Customizable Coverage: Reflecting an understanding of diverse needs, FWD offers flexible coverage options, allowing policyholders to tailor their insurance to match their specific life stages and financial goals.
  • No Medical Examination for Eligible Applicants: This feature accelerates the application process, making it hassle-free for those in good health to obtain coverage.
  • Flexible Coverage Options: Policyholders can choose coverage up to S$1.5 million, ensuring a range of financial needs and circumstances are catered to.
  • Comprehensive Protection: Beyond the death benefit, FWD provides options for Total and Permanent Disability Benefit and Critical Illness coverage, enhancing the policy’s protective scope.
Address 6 Temasek Blvd, #18-01 Suntec Tower Four, Singapore 038986
Telephone 65 6820 8888
Operating Hours Mon – Fri: 9am – 6pm
Review 1 “I am actually a great fan of FWD. The process of cancelling a term insurance policy was handled with utmost efficiency and care.”
Review 2 “Never thought that an online application for term life insurance can be so smooth and such a breeze.”
Review 3 “The customer engagement team, specifically Aisyah, was pleasant and helpful. She updated my queries promptly and ensured a seamless service experience.”


income Top Motorcycle Insurance Providers in Singapore

Insurance Provider

NTUC Income

About Income Insurance offers a practical solution for those seeking financial security for a predetermined period. This type of insurance policy is designed to provide peace of mind through comprehensive support, ensuring loved ones are cared for in times of need.
  • Comprehensive Support: From initial diagnosis to recovery, term life insurance plans in Singapore offer a safety net, ensuring continuous protection.
  • Flexible Coverage Options: Policies cater to a variety of needs, from dread disease protection to coverage for corporatised entities and their employees.
  • Affordable Protection: Designed to be accessible, these plans provide essential coverage without burdening policyholders with excessive premiums.
  • Dread Disease and Cancer Coverage: Specialized policies offer protection from diagnosis to recovery, emphasizing the insurer’s commitment to health and wellbeing.
  • Total and Permanent Disability Protection: Ensures financial support in case of severe disability, highlighting the policy’s comprehensive nature.
  • Guaranteed Renewal: Policies are designed with renewal options, providing long-term security and peace of mind.
  • 53 Ang Mo Kio Ave 3, #03-18/19 AMK Hub, Singapore 569933
  • 75 Bras Basah Road, Income Centre, Singapore 189557
  • 3 Gateway Drive, #02-40B, Singapore 608532
  • 2 Tampines Central 6, #01-01 Income at Tampines Point, Singapore 529483
  • 900 Woodlands Drive #05-06, Woodlands Civic Centre, Singapore 730900
  • 11 Bedok North Street 1, #01-32 Heartbeat@ Bedok, Singapore 469662
  • 63 Jurong West Central 3, #B1-51/52/53 JP2, Jurong Point Shopping Centre, Singapore 648331
Telephone  65 6789 9595
Operating Hours Mon – Fri: 8.30am – 6.30pm
Review 1 “This insurance plan was a lifeline during my recovery process. The support and coverage were exactly what I needed.”
Review 2 “Applying for the policy was straightforward, and knowing I have this coverage gives me great peace of mind.”
Review 3 “The customer service team was compassionate and helpful, making a difficult time a bit easier to navigate.”


Top Term Insurance Providers in Singapore (Updated 2024) 1

Insurance Provider


About Singlife was established in 2017, pioneering the digital insurance space in Singapore. Following its merger with Aviva in 2020, the company expanded its reach to offer a broad spectrum of digital-first insurance solutions.
  • Digital Innovation: Embracing technology, Singlife offers policy management and real-time quotations through digital platforms, ensuring convenience and accessibility.
  • Comprehensive Insurance Solutions: From term life to whole life and critical illness coverages, Singlife provides a diverse range of insurance plans tailored to meet various customer needs.
  • Customer-Centric Services: Highlighting a commitment to user experience, Singlife allows easy access to policy information and claims processing via mobile and online portals.
  • Term Life Insurance Plans: Singlife offers both straightforward and comprehensive term life insurance options, catering to a range of coverage needs and preferences.
  • Singlife Simple Term: Designed for simplicity and ease, providing essential coverage for death, terminal illness, and TPD.
  • Singlife Elite Term: A more customizable solution with flexible coverage terms and the option to convert to whole life or savings policies.
  • Critical Illness Coverage: Singlife’s critical illness plans are structured to support policyholders through various stages of illness, offering both single and multiple payout options.
  • Investment-Linked Plans: Combining investment opportunities with insurance protection, these plans offer flexibility in premium payments and investment choices.
  • Savings and Disability Insurance: Tailored savings plans and government-approved disability supplements underline Singlife’s commitment to comprehensive financial protection.
8 Commonwealth Lane #04-02
Singapore 149555
Contact here
Operating Hours
10:00am to 7:00pm
Review 1 “Singlife’s straightforward term plan was exactly what I needed—simple, affordable, and easy to manage.”
Review 2 “The flexibility and coverage options of Singlife’s Elite Term plan provided me with the peace of mind I was looking for.”
Review 3 “Dealing with Singlife’s digital platform was a breeze. The real-time quotations and easy policy management system are incredibly user-friendly.”


Top Term Insurance Providers in Singapore (Updated 2024) 2

Insurance Provider


About Prudential Singapore, a stalwart in the insurance industry, has been delivering comprehensive insurance solutions to meet the diverse needs of its customers. With a rich history and a forward-thinking approach, it ensures peace of mind for its policyholders through innovative products and services.
  • Innovative Insurance Solutions: Prudential leads with products designed to cater to various life stages and needs, emphasizing flexibility and customization.
  • Digital First: With platforms like Pulse by Prudential, the company offers digital health tools and insurance solutions, making healthcare and protection accessible to all.
  • Commitment to Community: Prudential’s community investment initiatives reflect its dedication to societal well-being and sustainable development.
  • Term Life Insurance: Prudential provides essential coverage with plans like PRUActive Term, ensuring your loved ones’ futures are protected against life’s uncertainties.
  • Income Protection: The PRUSafe Income plan stands out by offering guaranteed income and recovery benefits during times you cannot work due to injury or illness.
  • Coverage for Pre-existing Conditions: PRUVital Cover is a pioneering term insurance plan offering coverage for individuals with existing health conditions, ensuring broader inclusivity.
Address 7 Straits View #06-01, Marina One East Tower, Singapore 018936
Telephone +65 63330333
Operating Hours 1800 3330 333 Mon to Fri, 8:30am to 5:30pm
Review 1 “Prudential’s term plan offered the flexibility and coverage we needed. It was straightforward to tailor the policy to our changing needs.”
Review 2 “The digital application process was seamless. I appreciated the ease with which I could manage my policy and access health services.”
Review 3 “Their commitment to providing coverage for pre-existing conditions was a game-changer for me. It offered peace of mind knowing my health concerns were addressed.”
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etiqa Top Motorcycle Insurance Providers in Singapore

Insurance Provider

Etiqa Insurance

About Etiqa Insurance Pte. Ltd., a member of the Maybank Group, is a recognized insurer in Singapore known for its innovative and customer-centric insurance solutions. Since its establishment, Etiqa has been dedicated to providing a wide range of insurance products designed to protect individuals and businesses against various risks and uncertainties.
  • Customer-Centric Innovations: Etiqa continuously enhances its product offerings and services to meet the evolving needs of its customers, ensuring a seamless and efficient insurance experience.
  • Comprehensive Product Range: From essential term life coverage to critical illness protection and beyond, Etiqa offers diverse insurance solutions catering to different life stages and needs.
  • Digital Accessibility: Etiqa leverages technology to simplify the insurance process, offering online policy management and real-time quotations to ensure convenience for its policyholders.
  • Sustainable Practices: Committed to sustainability, Etiqa incorporates environmentally friendly practices and community support initiatives into its business operations.
  • Essential Term Life Cover: Etiqa’s term life insurance plans, such as the highly flexible PRUActive Term, are designed to offer peace of mind with high coverage at affordable premiums, including options for guaranteed renewability and policy conversion without health checks.
  • Critical Illness Protection: With plans like PRUVital Cover, Etiqa extends its coverage to include existing health conditions, providing broad protection across all stages of critical illnesses.
  • Investment-Linked Plans: Etiqa’s investment-linked policies (ILPs) blend investment opportunities with insurance protection, offering a dual benefit of growing your wealth while staying protected.
  • Savings Plans: Catering to various savings goals, Etiqa presents multiple savings insurance plans that combine the assurance of insurance with the growth potential of savings.
Address 16 Raffles Quay, Hong Leong Building, #01-04A, Singapore 048581

Telephone: 65 6887 8777


Operating Hours Mon – Fri: 8.30am – 5.30pm
Review 1 “Etiqa’s term plan was a game-changer for me. Affordable, straightforward, and the peace of mind it offers is unmatched.”
Review 2 “Applying for insurance with Etiqa was incredibly easy. Their digital platform made the process quick and hassle-free.”
Review 3 “The flexibility to convert my policy with Etiqa to match my changing needs over time has been invaluable. Truly a customer-first company.”


Top Term Insurance Providers in Singapore (Updated 2024) 3

Insurance Provider


About Manulife Singapore has established itself as a leading provider of financial solutions, including a comprehensive range of term life insurance products. With a commitment to delivering personalized and flexible insurance options, Manulife supports individuals and families in securing their financial futures against life’s uncertainties.
  • Customer-Focused Approach: Manulife places a strong emphasis on understanding and meeting the unique needs of each policyholder, ensuring their financial well-being.
  • Innovative Solutions: By offering a diverse portfolio of term life insurance plans, Manulife caters to varying customer requirements, providing essential coverage for specified periods.
  • Digital Convenience: Recognizing the importance of accessibility, Manulife facilitates an easy and efficient policy management and application process through its online platforms.
  • Expert Financial Guidance: Manulife’s team of financial consultants is dedicated to offering expert advice, helping clients navigate their insurance options to make informed decisions.
  • ManuProtect Term (II): A customizable term life insurance plan that offers a lump sum payout upon death or terminal illness, highlighting flexibility in coverage.
  • ManuProtect Decreasing: Tailored specifically for homeowners, this plan provides decreasing term insurance coverage to protect against mortgage liabilities, ensuring financial stability.
  • DIRECT-ManuAssure Term: Designed for straightforward protection, this plan offers term insurance coverage with the convenience of direct online application, catering to the digital-savvy customer.
  • Coverage and Conversion Options: Manulife’s term plans come with the option to convert to whole life insurance, providing flexibility as your protection needs evolve over time.
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Review 1 “Manulife’s term insurance plan gave me the confidence that my family’s future is secure. The process was seamless, and the coverage is exactly what I needed.”
Review 2 “I appreciate the flexibility Manulife offers, especially the ability to convert my term plan into a whole life policy as my circumstances change.”
Review 3 “The advice and support from Manulife’s consultants made all the difference. They helped me understand my options and choose the best plan for my family.”


Top Term Insurance Providers in Singapore (Updated 2024) 4

Insurance Provider


About OCBC offers a comprehensive term life insurance plan, GREAT Term, designed to provide high protection coverage for individuals and families. Catering to anyone between 1 and 75 years old, this plan ensures affordability and flexibility in safeguarding your loved ones’ futures.
  • High Protection at Low Cost: Enjoy significant coverage for death and terminal illness at premiums that don’t strain your budget.
  • Long-Term Security: Option to extend coverage up to 100 years old, ensuring long-lasting peace of mind.
  • Stable Premiums: Benefit from fixed premiums throughout the policy term for death, total & permanent disability, and terminal illness coverage.
  • Flexible Policy Conversion: Easily convert your term policy to a whole life policy with cash value, without worrying about health status changes.
  • Affordable Premiums: With rates starting from just $2/day for $1,000,000 coverage, OCBC makes high protection accessible to all.
  • Enhanced Coverage Options: Add optional riders to cover up to 121 critical illness conditions, tailoring the protection to your specific needs.
  • Guaranteed Renewability: For certain plans, enjoy the freedom to renew your policy without health checks, keeping your coverage consistent as you age.
  • Conversion Flexibility: Adapt your coverage to meet changing life circumstances by converting to a life policy offering cash value, ensuring your insurance evolves with you.
Address Check here
Telephone Contact here
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Review 1 “OCBC’s term plan provided the security my family needed at a price we could afford. The process was straightforward and transparent.”
Review 2 “I was impressed by the option to cover critical illnesses and the ability to convert to a whole life policy. OCBC truly understands the needs of its customers.”
Review 3 “OCBC made insurance accessible. Their digital tools made it easy to understand my coverage options and manage my policy.”


AIG Top Motorcycle Insurance Providers in Singapore

Insurance Provider

AIG Insurance

About AIG Direct, a branch of the global insurance giant AIG, has been committed to providing affordable and comprehensive life insurance solutions directly to consumers since 1995. Trusted by over a million families across the United States, AIG Direct specializes in offering personalized life insurance policies to help protect your loved ones.
  • Trusted Experience: Over two decades of dedication to securing families with life insurance at competitive prices.
  • Direct-to-Consumer Model: Licensed agents provide a personalized service to help you select the best life insurance policy.
  • Wide Range of Products: From term life to whole life and guaranteed issue policies, AIG Direct caters to diverse needs.
  • Innovative Solutions: AIG introduces Quality of Life Insurance, offering benefits accessible while living.
  • Term Life Insurance: Flexible coverage options and customizable term lengths at affordable rates to meet your family’s needs.
  • Whole Life Insurance: Offers lifetime protection that builds cash value over time, ensuring a secure financial future.
  • Guaranteed Issue Whole Life Insurance: Simplified insurance solution for seniors, offering guaranteed protection without medical exams.
  • Quality of Life Insurance: A revolutionary product providing financial assistance and fixed premiums, emphasizing life’s quality.
Address 78 Shenton Way, #09-16 AIG Building, Singapore 079120
Telephone 65 6419 3000
Operating Hours Mon – Fri: 9am – 5pm
Review 1 “AIG Direct offered me peace of mind with their term life policy. Their process was quick, and the rates were unbeatable.”
Review 2 “The flexibility and affordability of AIG’s insurance products allowed me to secure my family’s future confidently.”
Review 3 “AIG Direct’s customer service was outstanding. They made finding the right insurance coverage effortless and personalized.”


Top Term Insurance Providers in Singapore (Updated 2024) 5

Insurance Provider

China Taiping

About China Taiping Insurance Singapore, a key player in the insurance industry, offers a wide range of comprehensive protection plans tailored to meet the diverse needs of individuals and families. With a focus on affordable term insurance solutions, the company ensures that safeguarding the future of loved ones is accessible to all.
  • Diverse Protection Plans: Specializes in a variety of term insurance products designed to provide essential coverage for unforeseen circumstances.
  • Customized Solutions: Features plans like i-Care and i-Protect, allowing policyholders to select coverage that best fits their needs and budget.
  • Direct Accessibility: Offers the convenience of direct purchase options for those who prefer straightforward, hassle-free insurance shopping.
  • Commitment to Service: Dedicated to delivering exceptional customer support, China Taiping ensures policyholders have a seamless experience from inquiry to claim.
  • i-Care Term Insurance: A comprehensive plan designed for broad protection, ensuring policyholders have the essential coverage pieces in place.
  • i-Protect Term Insurance: Maximizes protection with an affordable premium, making it an excellent choice for those seeking high-value coverage.
  • DIRECT – Term Insurance: Available exclusively at their office, this product simplifies the process of obtaining term insurance, catering to clients who value direct interaction.
Address 3 Anson Road #16-00
Springleaf Tower Singapore 079909
Contact (65) 6389 6111
Operating Hours Monday to Friday, 8:45am to 5:30pm
(excluding Public Holidays)
Review 1 “The i-Care plan from China Taiping was exactly what I was looking for – comprehensive yet affordable. It was a straightforward choice for my family’s protection.”
Review 2 “China Taiping’s customer service made the process of getting insured stress-free. Highly recommend their i-Protect term plan for anyone looking for reliable coverage.”
Review 3 “Opting for the DIRECT – Term insurance was convenient. Appreciate the direct approach and the clarity provided by China Taiping.”


Top Term Insurance Providers in Singapore (Updated 2024) 6

Insurance Provider


About HSBC Term Protector is tailored to offer financial security through its comprehensive term life insurance, safeguarding against death and terminal illness. Enhanced with optional riders for Early and Advanced Critical Illness, this plan stands out for its adaptability and extensive coverage options.
  • Extensive Coverage: Offers policy terms up to age 99, providing long-term peace of mind.
  • Rider Options: A wide array of riders supplement the main plan, covering 40 critical illness groups and special benefit conditions.
  • Innovative Features: The Guaranteed Survival Payout Rider ensures the sum assured payout if the policyholder outlives the policy term, a unique feature for policies extending to age 99.
  • Flexible Payment Terms: Choices of 15 or 20 years, or regular pay premium terms, cater to different financial capabilities and planning strategies.
  • Generous Claim Limits: Sets a maximum claim limit per lifetime of the insured at $350,000 for each early-stage critical illness condition, highlighting the plan’s robust support.
  • Guaranteed Survival Payout: An exceptional benefit for those insured until age 99, guaranteeing the sum assured payout, reflecting a commitment to lifelong coverage.
  • Flexible Premium Payment Options: Tailors to the financial planning needs of policyholders with varied payment term options.
  • Comprehensive Critical Illness Coverage: Extends protection with Early Critical Illness Benefit Rider, covering an extensive range of conditions.
Address 229 Mountbatten Road Mountbatten Square, 398007
Telephone 8897 1932
Operating Hours
Monday – Sunday

9:00am – 7:00pm

Review 1 “HSBC’s Term Protector gave me the comprehensive coverage I was looking for. The flexibility and extent of coverage are unmatched.”
Review 2 “The Guaranteed Survival Payout Rider was a decisive factor for me. It’s comforting to know I’m covered in every way.”
Review 3 “Choosing HSBC for my term insurance needs was the best decision. Their policy options and critical illness coverage are exceptional.”


Tokio Marine Holdings Top Motorcycle Insurance Providers in Singapore

Insurance Provider

Tokio Marine Insurance Group

About Tokio Marine Life Insurance Singapore Ltd. is a prominent insurer providing a diverse array of protection plans, including the TM Term Assure (II), a non-participating term protection plan. This plan is meticulously designed to offer coverage against death, Total Permanent Disability (TPD), and Terminal Illness, catering to individuals seeking robust financial protection.
  • Affordability and Value: Offers an affordable way to secure a high level of protection, making it accessible to a wide range of customers.
  • Flexibility and Customization: Features flexible coverage options that can be adjusted, renewed, or converted to meet changing needs and circumstances.
  • Comprehensive Protection: Provides comprehensive coverage options, with the ability to enhance protection through a selection of riders for critical illness and disability.
  • Guaranteed Features: Includes guaranteed insurability, conversion, and renewal privileges, ensuring coverage adapts to life’s significant milestones without the need for further health assessments.
  • Versatile Policy Terms: Offers policy terms ranging from 5 to 10 years, or 11 years up to age 85, allowing policyholders to choose coverage that aligns with their life stage.
  • Currency Options: Allows policyholders to select their preferred currency for premiums and benefits, including SGD, USD, GBP, or AUD.
  • Guaranteed Insurability Option: Facilitates easy coverage increase at critical life events such as marriage, parenthood, or purchasing a first home, without additional medical underwriting.
  • Conversion Privileges: Enables policyholders to convert their term plan into a whole life or endowment plan, ensuring long-term value and continuity of coverage.
Address 20 McCallum Street #07-01 Tokio Marine Centre Singapore 069046
Telephone Telephone: 65 6592 6100


Operating Hours Mon – Fri: 8.45am – 5.45pm
Review 1 “TM Term Assure (II) offered me peace of mind with its comprehensive and affordable coverage. The flexibility to adjust my plan as my life changed was a huge advantage.”
Review 2 “I appreciated the option to enhance my policy with critical illness riders. It’s comforting to know I have thorough protection in place.”
Review 3 “Tokio Marine’s customer service was exceptional. They made understanding and choosing the right insurance coverage straightforward and hassle-free.”


Top Term Insurance Providers in Singapore (Updated 2024) 7

Insurance Provider


About AIA Singapore, part of the AIA Group, offers a comprehensive range of life insurance products designed to provide financial security and peace of mind. With a history of serving generations of Singaporeans, AIA is committed to helping families safeguard their future with flexible and affordable insurance solutions.
  • Dedicated to Families: AIA focuses on ensuring that families can maintain their lifestyle and keep their homes through generations with tailored protection plans.
  • Flexible Protection Plans: Offers a variety of term life insurance options, including plans specifically designed for homeowners, to meet the diverse needs of its clients.
  • Affordable and Accessible: AIA makes securing life insurance straightforward with plans like DIRECT – AIA Term Cover, which provides high coverage at low premiums.
  • Comprehensive Coverage: Beyond basic term insurance, AIA provides the opportunity to enhance protection with critical illness and disability riders for comprehensive coverage.
  • AIA Mortgage Reducing Term Assurance: Tailored for homeowners looking to protect their family home for future generations with a plan that complements their mortgage.
  • AIA Secure Flexi Term: A versatile term life insurance plan that offers affordability and the flexibility to adjust coverage as needs evolve.
  • DIRECT – AIA Term Cover: Designed for those seeking straightforward, cost-effective protection, this plan offers significant coverage at competitive premiums.
Address 1 Finlayson Green Singapore 049246
Telephone 1800 248 8000
Operating Hours Mondays – Fridays
8.45am to 5.30pm
Review 1 “The AIA Secure Flexi Term plan was exactly what I needed. Affordable, with the flexibility to adjust my coverage as my family’s needs change.”
Review 2 “Opting for DIRECT – AIA Term Cover provided me with the peace of mind I was looking for, without breaking the bank.”
Review 3 “AIA’s commitment to providing comprehensive coverage at an affordable price is truly commendable. Their customer service team made the process seamless.”


Top Term Insurance Providers in Singapore (Updated 2024) 8

Insurance Provider


About AXA’s DIRECT – AXA Term Lite is a straightforward term life insurance plan designed for individuals seeking essential coverage without the need for financial advice. This plan offers a cost-effective solution to protect against unexpected events like death, terminal illness, or Total and Permanent Disability over fixed protection periods.
  • Focused Coverage: Directly addresses the fundamental needs of protection against death, terminal illness, and Total and Permanent Disability.
  • Flexible Terms: Offers protection over fixed periods of 5 or 20 years, or up to age 65, providing options to fit various life stages.
  • Simplicity in Application: The process to apply is streamlined into five easy steps, ensuring a hassle-free experience for customers.
  • Affordability: Positioned as one of the most affordable options for securing family’s financial stability in unforeseen circumstances.
  • No-frills Protection: Tailored for those who prioritize straightforward life insurance coverage without additional investment components.
  • Customizable Coverage: Allows policyholders to choose their desired protection period and coverage amount based on personal needs.
  • Ease of Purchase: Can be directly purchased from AXA with a simple call to their customer care hotline, emphasizing convenience.
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Review 1 “Choosing DIRECT – AXA Term Lite was the best decision for my family’s security. Affordable and straightforward, just what I needed.”
Review 2 “The process was incredibly easy, from generating a quote online to the final policy approval. Highly recommend for hassle-free insurance.”
Review 3 “AXA’s commitment to protection shines through their Term Lite plan. It provided me with peace of mind at an unbeatable cost.”


Liberty Insurance Top Motorcycle Insurance Providers in Singapore

Insurance Provider

Liberty Insurance

About Liberty Mutual offers term life insurance designed to provide financial protection and peace of mind for individuals and families during crucial life stages. This affordable coverage spans fixed periods, generally from 10 to 30 years, catering to those raising children or managing a mortgage.
  • Targeted Financial Protection: Tailored to secure your family’s financial stability in the event of unexpected death or terminal illness during the policy term.
  • Affordable Coverage: Engineered for affordability, making it accessible to a broad audience, including young families and homeowners.
  • Flexible Terms: Coverage is available for specified durations, offering peace of mind for critical periods without long-term commitments.
  • Simplified Application Process: Partnerships like the one with TruStage™ enable fast quotes, instant decisions, and no medical exams for Simplified Issue policies.
  • Conversion and Renewal Options: Some policies allow for conversion to a permanent plan or renewal without benefits at the end of the term, providing continuous protection flexibility.
  • Designed for Specific Needs: Ideal for those with financial obligations seeking straightforward, time-bound coverage.
  • Cost Influencing Factors: Premiums are determined by age, health, coverage amount, term length, and lifestyle choices, ensuring personalized pricing.
  • No Medical Exam Required for Simplified Issue: Easy application process with fast quotes and decisions, making the path to coverage smoother for applicants.
  • Peace of Mind Beyond the Term: Options to renew or convert policies cater to changing life circumstances and insurance needs.
Address 51 Club St, Singapore 069428
Contact Telephone: 65 65423 789


Operating Hours Mon – Fri: 8.30am – 5.30pm
Review 1 “Liberty Mutual’s term life insurance gave us the affordable protection we needed. The process was quick and simple, with no medical exams required.”
Review 2  “The peace of mind knowing my family is protected during these crucial years is invaluable. Liberty Mutual made it easy and affordable.”
Review 3 “After comparing several options, Liberty Mutual stood out for its straightforward coverage and excellent customer care. The process was hassle-free from start to finish.”


Top Term Insurance Providers in Singapore (Updated 2024) 9

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Insurance Provider

Great Eastern Life Assurance Co Ltd

About Great Eastern Life Assurance Co Ltd offers affordable and customizable term insurance plans in Singapore. With a focus on simplicity and accessibility, they aim to provide lifetime protection for individuals seeking security and peace of mind.
  • Affordable Coverage: GREAT Term offers highly customizable coverage at competitive rates, ensuring individuals can protect their assets and loved ones without breaking the bank.
  • Flexibility: Their plans come with the flexibility to add optional supplementary riders, such as coverage for total and permanent disability (TPD) and critical illness (CI), providing comprehensive protection tailored to individual needs.
  • Convenience: Securing coverage is quick and convenient, with the option to boost coverage online in just 10 minutes by answering a few health questions, making it hassle-free for busy individuals.
  • Future Assurance: GREAT Term offers the assurance to convert policies to a life policy with cash value in the future, adapting to the changing needs of policyholders regardless of their health status.
  • Customizable Coverage Options: GREAT Term specializes in offering customizable coverage options to suit individual needs and budgets, ensuring policyholders can tailor their plans accordingly.
  • Supplementary Riders: They excel in providing a range of supplementary riders, allowing customers to enhance their coverage with options for total and permanent disability (TPD) and various critical illness conditions.
  • Effortless Online Process: GREAT Term stands out for its streamlined and user-friendly online application process, enabling customers to secure coverage quickly and conveniently from the comfort of their homes.
Address 51 Club St, Singapore 069428
Contact Telephone: 65 65423 789


Operating Hours Mon – Fri: 8.30am – 5.30pm
Review 1 “Great customizable coverage! I was able to tailor my plan to fit my specific needs and budget.”
Review 2 “Applying for coverage was a breeze with their online process. Highly recommend!”
Review 3 “The flexibility to add supplementary riders gives me peace of mind knowing I have comprehensive protection for my family’s future.”


Editor’s Note:

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Instagram Marketing Tips for Your Ecommerce Business

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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