Based on information provided by Singapore Business Review, social media marketing is becoming more and more aggressive among businesses in Singapore. As a result, social media network strategies will include larger audiences across the island. In fact, the strategies that these companies are developing are expected to cover a diversity of platforms using Facebook ads, paid search, SEO, and app marketing. All of which can be used to build an end-to-end solution that will increase sales and revenues greatly.
To take advantage of these opportunities, Singapore companies must be able to design and learn how to conduct social media marketing in Singapore. With this in mind, here are some of the top strategies and techniques that can be used to implement a successful social media marketing environment.
Focus Campaigns on a Specific Target Audience
There is one key recommendation that everyone should remember when they are devising a new marketing campaign, and that is to focus these campaigns on a specific group. Based on the terminology that the industry uses, this step refers to a concentrating on a defined target audience within these social network circles that will be more open to your message. Because not all target groups are the same, they can differ from one sector in business to another. So, the marketing team must be able to pinpoint a group in the social media world that needs and wants the products and services that the company is selling.
Also, once the marketing team has identified the best target audiences to craft their messages to, digital marketing ads and other information can be sent to the social network to capture their attention. For instance, once a target group has been identified, the marketing team can send coupons and other incentives directly to those in the group via an email campaign. If this part of a social media campaign is done correctly, the company can usually expect large returns from the marketing campaigns that they deploy. These returns may be in the form of a large increase in sales as well as more visitors sharing positive reviews on the company’s products, services, and their brand.
Add an Active Blog to the Company’s Site
This blog must be actively run and effective for it to be of any value to the company’s social media marketing campaign. This is especially true since the blog is an essential component of keeping a loyal Singaporean customer base engaged, and there are many great benefits to operating it effectively. Some of the primary benefits of actively running the blog are listed below.
Boost Search Engine Optimization.
Just like loyal and engaged customers enjoy reading the blog, the major search engines love fresh content too. Actually, by blogging consistently, these activities will give Google and other major search engines new content so that they can index the company’s website, and will create additional opportunities to include those specific keywords and keyword phrases to increase the company’s site visibility on the SERPs.
Develop Relationships with Existing Customers and Potential Customers
A blog is one of the best ways to connect with your target audiences, and there are many ways to keep people interested in what you have to say. For instance, after bloggers post content on their blog, they can end their post by asking their readers a question. Simply put, relationship building includes generating conversations by giving everyone the opportunity to talk back. It is these actions that build a rapport with the readers, while also gaining their trust.
Connect Audiences with Your Brand
A big part of any marketing campaign is building up your company’s brand. Without this part of the marketing strategy, no one will recognize your company’s name. Therefore, this is a huge component in designing an effective marketing strategy. So, aside from just connecting conversation with your loyal customer base, you must be able to add value to your brand. In order to implement this strategy and technique properly, you must be able to show the personal side of your business without allowing them to see the outbound marketing techniques. When done correctly, the audience will have a sense of the company’s personality, vision, and the corporate standards.
Comply with ASAS (Advertising Standard Authority of Singapore) Latest Guidelines
Before employing your social media marketing strategies, you should always make sure that you are complying with ASAS. In particular, as ASAS issues new guidelines and standards, your company must be up-to-date with any revisions that have been established. For instance, when devising and creating the details of your social media strategies, you should ensure the following are adhered to:
- Disclaimers must be prominent along with the disclosures of commercials in easy to read and understand terms
- Clearly indicate: endorsements, paid reviews, and testimonials
- Impartial sources cannot be disguised as it relates to reviews, they are not permitted.
- No fraudulent methods can be used to boost user engagement.
Utilize Proven Social Media Strategies that Work
If you want your strategies to work without having to test new innovations live, it is important that you customize a campaign that has already been tried and proven in the industry. Actually, there are many top companies that have stellar social media strategies that work successfully. To that end, one of the best ways to find an idea that is best for you is to research what others are doing to run their campaigns effectively. For instance, here’s a list of companies that you may want to follow to see what they have done and what they are doing today.
- Wacoal Singapore – The Stickiness Factor (affects of lingerie on women body movement)
- Home-Fix – The Stickiness Factor (reducing ridiculous expenses in home repairs)
- KFC – Don’t Panic Man
- McDonald’s – Snapchat success in 36 seconds
- Pepsi- Brazil’s ‘The Timeline Show’
- Danone gets social with coupons
All of which are very successful social media marketing campaigns that garnered a lot of attention, and participation within their social network communities.