Although website UX and UI are often used interchangeably, these two features have a significant impact on the success of your website. For instance, a site that loads in more than two seconds increases its bounce rate by at least 32%.
When your website has a poor interface and provides a disappointing experience, your bottom line suffers. On the other hand, an excellent website user interface increases dwell time, boosts conversions, and earns more revenue.
An excellent user interface guarantees an optimal user experience. The characteristics of a useful UI include fast load times, a clean and uncluttered interface, easy navigation, and readability, and so on.
Here are the top Singaporean sites with an excellent website UX and UI.
Lazada is one of the most popular eCommerce websites in Singapore. The reason behind the popularity is the exceptional website user experience that the platform offers.
Once you open the website, you will see a big banner indicating the ongoing sale. Below it, there is a search bar that allows you to look for any product quickly. Even if you are a first-time shopper, you can easily navigate and find the product you want.
Products are arranged under different categories, making it easier to locate them. You can also see the bestsellers and the most viewed products by simply scrolling down the home page. If you want an effortless online shopping experience, the Lazada.sg website is worth a try.
Simplicity and a great user experience are among the reasons why Jobstreet is popular with job-seekers in Singapore. Upon opening the site, you will notice a ‘search jobs’ button that allows you to see all vacant posts in Singapore before you create an account. You can also filter the jobs by keyword, specialisations and minimum salary.
The homepage of the website also offers insights about the most quality jobs, most reputable employers and the most trusted companies in Singapore. All these are easily accessible at the click of a button.
It gets better when you create a job-seeker profile. You will get richer job ads, which are filtered to match your salary demands, location, and other preferences.
While it is mostly about people seeking employment, Jobstreet also allows employers to create accounts and advertised vacancies in their business. You can create an employer profile quickly by clicking on the ’employers’ button on the top-right corner of the home page.
For tourists, finding a place to stay in during an overseas vacation can be quite a challenge. The objective of Agoda is to make this process as straightforward as possible.
The first thing you see on the website is a search box where you can type your desired destination. Below the search box, you can further specify the duration of your stay, and the type of room you want. Once this is done, you click on the eye-catching search button and get instant results.
The most exciting feature of this website is its minimalist design. In just a few seconds, you can find the information you want and book a hotel. Its remarkable website user interface ensures that visitors go about their business efficiently.
Qoo10 is a leading eCommerce website in Singapore that mostly deals with fashionable products. The search bar on this website is unique in that it provides suggestions based on the most popular products at a given time. You can also see the bestsellers right from the homepage.
The checkout process is simple and straightforward. Once you click on your desired product, a new tab pops up on your browser. You then specify the quantity and the shipping destination, after which you can confirm the order and make the payments
If you like buying discounted products, these are easily accessible clicking on the ‘daily deal’ or ‘time sale’ buttons on the top navigation bar.
The help button is located on the top-right corner in case you need any assistance during the shopping. You can also keep track of your expenses by looking at the shopping cart button, which is placed beside the search bar.
National University of Singapore
Having an impressive website UX and UI is not limited to commercial platforms. A perfect example of this the National University of Singapore website that has a simple yet functional user interface.
From the home page, you can easily browse different categories, including admissions, education, news, research, and giving. You can also learn more about the institution by clicking on the ‘about’ button.
Staff and students can access their portals quickly from the website by clicking on the shortcuts on the top-left corner of the website. If you cannot see what you want on the homepage, the search bar provides an easy way of finding it.
Lastly, those looking for further information or assistance can do so via email or one of the many social channels provided at the footer section of the website.
Singapore Hardware Zone
The Singapore Hardware Zone is a website that mostly deals with sharing the latest news regarding technology. As is the case with news platforms, the most important articles take the biggest space on the home page. They also have bolder headlines to make them stand out from the ‘less important’ news.
The copy used in the articles is fantastic – the content uses understandable terms, even to people that are not familiar with tech jargon. If the information you are after is not featured on the home page, you can easily navigate to it by browsing through the various topics.
With an easy-to-use website user interface and a compelling call-to-action, it is easy to see where Netflix gets its popularity. The website has an outstanding call-to-action button supported with an enticing copy that encourages users to try out their video streaming services.
The CTA clearly states that Netflix offers a 30-day free trial, and shows you the date that your trial will expire if you sign up for the service. It even promises to send a reminder three days before your due date.
If you still have any questions about the service, you can get further information by accessing the FAQs section at the bottom of the page. Here, you can learn about the pricing, where you get Netflix, how to cancel, and how the trial works.
Another platform with an impressive website user experience is Singtel, the home of Singapore’s biggest communication company. The primary goal of the site is to get users to buy their products, and they make the most of it by using contrasting colours in their CTA buttons.
Besides being easily visible, the CTA buttons are supported by enticing copy that highlight discounts, gifts and other incentives that the user gets when they buy a product.
When you open the products page, you can find what you want quickly using the filters. This functionality allows you to search for products by brand, popularity, and discounts.
The checkout process is easy and interactive. You cannot proceed to the next page until you specify the colour and the size of the product you want. Once this is done, you go to the payments page where you can choose from a variety of plans.
One of the critical requirements for an optimal website UX and UI is enabling the user to do what they want in the quickest possible manner. Bit.ly assists its users to shorten long addresses quickly by entering the URL in the conspicuous bar located on the website’s home page.
Besides, there is a standout call-to-action button that reads ‘sign up for free.’ This way, the visitors know that they can register and use the platform without paying money. If you are looking for business solutions, you can get an instant quote by filling out a form specifying the size and nature of your company.
The Straits Times
The Strait Times is a famous news site Singapore, thanks to its excellent website UX and UI. The top stories section uses a different colour scheme to make it more visible than other categories. The rest of the above-the-fold content consists of the most-read stories in Singapore.
The top navigation tab has several categories that allow you to refine the news search, including politics, sports, business and many more. If you want more specific results, you can use the search function.
These are only but a few of the platforms that have a great website UX and UI. A website that offers optimal user experience gains the trust of the customer and can make more sales as a result.
The best way of ensuring that your site has the right interface is by researching your audience. When you know what they like, you can design a website that meets their needs and evokes positive emotions when they are navigating it.
That said, few features define a site with excellent usability. Ideally, your website should be easy to use and navigate, and the contents should be easy to read, as well. You should always work to ensure that the user has a friction-less experience when browsing through your website.
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