Top Marketing Funnel Tools: The Complete Guide

Top Marketing Funnel Tools_ The Complete Guide

Every time a company goes shopping for a marketing automation tool, the first hurdle they encounter is being presented with so many choices. It’s the same case with sales funnel tools. A simple Google search should reveal dozens of options — and that’s where the challenge begins.

The keyword here is ‘choosing the right sales funnel tool.’ You’re bombarded with options, and the last thing you want to do to yourself is head back to your working station with some random tool you picked.

Every time you’re presented with the task of selecting a tool, learn to wear the mentality of an employer that’s out there scouting for a new recruit. After all, these tools are designed to serve you. They’re like your employees, who must be vetted thoroughly right before hiring.

You’re making an investment in the hopes that these tools will better your sales process and rake you more sales in the long run — which translates to more money for you.

With that said, choosing the right tool will always boil down to two things:

i. Is your business ready for sales or marketing automation?

ii. Do you understand your use cases and needs?

It’s common for a marketer to make a mistake they dive into using an automation tool head-first before they’ve even ascertained if their business needs it. And those that are lucky to have escaped the first part, won’t miss the mark on making a mistake on the second part — they sign up for an expensive, all-in-one tool that they don’t need and hope to make a killing with it.

In this article, we would try not just to list tools. We’ll try to break them and offer some invaluable insights about them and how to use them to improve your sales funnel. In other words, we’ll be equipping you with all the knowledge you need to make the right decision as to what type of tool to sign up for.

So how about we get to it straight away:


Sumo is a full suite marketing automation tool that you can use to grow your site and increase the amount of traffic it’s driving.

It’s the tool you’d want to consider if you’ve been thinking about growing your own email list. The tool can automate just about any procedure of email marketing, and you get to receive new email signups automatically every day without doing anything.

You can even set an auto-responder for demo requests.

Using Sumo

Sumo, as we’re speaking, is being used by more than 650,000 websites. They’re having a field because they have automated their growth process with sumo. And you should never forget that they have four tools in their suite:

The smart bar: This one collects emails. It also doubles as a CTA, with an option to place it at the top or bottom of your page window.

Share button: Install these share buttons on your website or pages and let your site’s visitors help you share your content around.

Welcome Mat for Email Collection: You can add this feature to your website or landing page as a video or CTA.

List Builder: This one will help you collect emails so you can start growing your email list. You also have an option to add them either as pop-ups or click triggers.

The CheatSheet Widget

How about you get a tool that reminds you of the little things that you always struggle to remember. Talking of license plates, ID Numbers, phone numbers, and hotel rooms.

You can write them to a cheatsheet and refer to them anytime you’re prompted to use one. In comes The Cheatsheet Widget.

Chances are, you’re always writing the same type of emails. So why not write down several well-thought templated responses. These are the responses to point to the emails that your leads shoot at you all the time.

The CheatSheet is the perfect tool for this role, simply because it allows you to access the templates you create on a mobile device. Meaning, you don’t necessarily need to be near a laptop or desktop to respond to the emails that your leads and customers send you.

The tool even comes with an emoji keyboard. But it’s not the same as the one you’ve installed on your phone. This one scores it big for featuring templates that make it easy for you to structure the emails that you send to your leads.

Just type your email, and the tool will have you choose your preferred template, and you’re free to shoot it to whoever you want. How simple.

Using The CheatSheet Widget

Using The CheatSheet Widget is pretty much self-explanatory if you have the tool with you. The only limitation is that the app works on iOS Only. Meaning, you need an iPhone or Apple smartwatch to take advantage of it.

Zapeir is an excellent alternative for those who don’t use iPhones. The tool is designed to automate workflows. It’s a great time-saving tool that could save you huge chunks of time if used correctly

Thrive Leads

Thrive leads are billed for their simplicity. It’s one of the most flexible tools that small businesses can use to increase their sales via email lists.

The tool is availed as a WordPress plugin that you could easily install on your WordPress website and use to grow your email list. As a matter of fact, this description barely scratches the surface of what the tool can do.

Think of the tool as having a list-building and conversion handyman. The tool is designed to guide you on how to take advantage of email marketing, and help you in every possible way to grow your email list with the ultimate goal of driving more sales.

Using Thrive Leads

Any type of opt-in form you’ve ever thought of can be found in this amazing plugin. It’s, therefore, safe to say this is no ordinary plugin, but a powerful tool that could mean the difference between taking your business to the next level or watching its plateau.

Even better, the plugin has a drag and drop feature that you could use to design unusual forms for your website. You could also use it for advanced targeting — where you come with targeted offers to lure in your visitors and grow their interests based on your tags, categories, and posts.

Zipify Pages

Zipify is best known in this side of the sphere as one of the most powerful page builders Marketers use it to set up amazing sales funnels.

It’s the tool you turn to if you’re looking to set up a sales funnel to streamline your online operations. Take advantage of their templates and every single one of their added features and you’re in for big results.

Of course, you have a string of other alternatives to consider. The problem is that none of them is built for conversion. However, for Zipify, it’s worth mentioning that all their templates have been built with conversion in mind.

Using Zipify

Zipify is a marketing tool for Shopify users. It has a simple drag-and-drop functionality that businesses could use to set up amazing landing pages without laying down a single line of code. 

Read this bearing in mind that all the templates that you’re likely to find on Zipify have been tested and found to work. They’ll never disappoint you in terms of conversion if that’s the basis of your worry.


This might come as a surprise to many. But Twitter features atop on the list of sales funnel tools to take advantage of today.

With their hashtags and everything else, you can target a community of prospects that have never heard about you or your products before. These are the people who share the same passion and purpose as you, which makes them the right people to target

Your job isn’t just to share your hashtag-riddled content on Twitter. But to engage your followers in active conversions as well. It’s also important that you reply to all the tweets that people send you. Stay active on the platform, participating in industry Twitter chats with every chance you get.

Twitter has a lot to offer than lots of marketers give it credit for — and that’s where they’re all wrong. There’s a whole lot you’re missing if you’ve never driven a lead or made sales through Twitter.

What you need at this point is a tool you can trust to enrich your sales funnel. And the best advice we can give you is, look no further than Twitter.

Using Twitter

Twitter is one of the most popular social media platforms that allow users to tweet (just a fancy term for post) messages of up to 280 characters long (from the previous 140 characters).

The tweets you make can be purely text-based, or in the form of images, shortened links, or videos.

The platform allows you to tweet, retweet, or share another user’s comment. You can also respond to other people’s tweets.

However, hashtags should be your number one friend here. That’s one of the marketing secrets no marketer ever talks about. Hashtags make posts searchable. This allows you to track those who’ve expressed interest in your line of business or product so you can come up with a working plan on how to best target them. 

Get Response

Getresponse is a comprehensive tool that goes beyond helping you create a sales funnel.  The tool comes with conversion funnel features that allow you to set up everything from landing pages, social media campaigns, email automation to webinars. GetResponse even allows you to sell your products directly through the tool or integrate your eCommerce tool if you already have one.

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When it comes to your actual sales funnel, Getresponse gives you a conversion funnel that is easy to set up. Better still, you can visually see your sales funnel throughout your campaigns and even see how your leads filter through. 

Additionally, get response gives you an excellent selection of modern-looking newsletter templates and landing pages to further simplify your marketing efforts.

If your business regularly offers webinars, you will find GetResponse to be a valuable tool as they come with webinar features.

Plans and Pricing

For their plus plan, GetResponse charges between $49 per month for up to 1,000 users to $95 per month for 10,000 users. The plus plan comes with a built-in CRM, templates and images, tracking and reporting, email marketing, landing pages, leads, sales funnels, automation, eCommerce tools, webinars, and social media ads.

GetResponse charges $99 per month for 1,000 users and $165 per month for 10,000 users for their professional plan.  This plan comes with unlimited paid webinars, segmentation, contact scoring and tagging, and automation builder. The plan also comes with features of the Plus plan.

Pros of GetResponse

  • GetResponse is a comprehensive tool that can replace several other tools in your office. 
  • You get to see the sales funnel as leads filter through
  • It comes with webinar features which is an excellent plus for businesses that regularly host webinars

Cons of GetResponse

  • GetResponse bases its pricing plans on the number of contacts you have. This means that pricing can become quite pricy.


Leadpages is beginner-friendly sales funnel software. It allows you to create a mobile responsive website from scratch using the tool’s simple drag and drop editor. You can also create landing pages, popups, and alert bars. 

Leadpages also allow you to collect unlimited leads without paying for them.

Unfortunately, this tool does not offer email marketing, although they allow you to integrate third-party email providers. 

Plans and Pricing

The standard plan goes for $37 per month billed monthly or $25 per month billed annually. It comes with a website, free hosting, weekly group coaching, unlimited landing pages, Facebook and Instagram ad builder, alert bars, and a free custom domain if you are billed annually.

The pro plan goes for $79 per month billed monthly and $48 per month billed annually. The plan includes everything in the standard plan plus unlimited A/B testing, 10 opt-in SMS campaigns, and online sales and payments.

The advanced plan goes for $321 per month billed monthly or $199 per month billed annually. It comes with everything in the previous plans plus 5 pro-sub-accounts, 50 extra opt-in SMS campaigns, ad Ivanced integrations, one-to-one set up assistant, and virtual workshops.

Pros of Leadpages

  • Unlike most other sales funnel software, Leadpages charges you the same amount no matter how many leads you collect.
  • The tool has modern templates that are grouped by conversion rate
  • The tool is easy to set up

Cons of Leadpages

  • The tool has a small collection of templates
  • You have to use third-party software for email marketing
  • Their features are a bit limited when you compare them to other tools in the market


Kartra is an all-in-one marketing funnel tool that comes with a landing page and website builder, CRM, opt-in forms, live chat, email marketing, and automation, ticketing, checkout forms, and video hosting.

website design banner

Kartra is also an easy-to-use tool as it provides you with a checklist on your dashboard to takes you through every step. This ensures that you don’t get apprehensive when using the tool as you are guided through every step. 

Additionally, since Kartra is a comprehensive tool, using it will save you money as you won’t have to purchase a bunch of other marketing-related- software. This is especially true for businesses with relatively small contact lists.

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Also, if videos are part of your products or sales funnel, Kartra will prove to be a valuable tool for your business as it allows you to host and optimize videos on their platform. The tool also gives you the option to add opt-in forms and call-to-action buttons. Additionally, you can easily see which leads are watching your videos and how far into the video they get.

Plans and Pricing

For the starter plan, you can either pay $79 per month, billed annually, or $99 per month, billed monthly. This plan comes with up to 2,500 leads, 1 custom domain, 15,000 emails per month, 2 membership sites, 50GB bandwidth per month. You also get to sell 20 products and host 100 pages.

The next plan is the silver plan which goes for $149 per month billed annually or $199 per month when billed monthly.  

This plan comes with 3, custom domains, up to 12,500 leads, 125 GB bandwidth per month, unlimited membership sites, and 125,000 emails per month.  You also get to sell unlimited products and host unlimited pages.

The higher plan for Karta is the gold plan, which goes for $249 per month when billed annually and $299 per month when billed monthly. 

The gold plan comes with up to 25,00 leads, 5 custom domains, 250,000 emails per month, unlimited membership sites, 200 GB bandwidth per month, and unlimited membership sites. You also get to sell unlimited products and host unlimited pages.

Pros of Karta

  • Karta is an all-in-one platform, meaning that once you have it, you don’t necessarily need a lot of other smaller tools.
  • You get a checklist on your dashboard to help you progress through the crucial setup steps.
  • An easy to use layout and interface
  • The tool comes with a training portal with helpful video tutorials

Cons of Kartra

  • The tool has a limited number of integrations which makes it a burden for businesses that have to use other tools alongside a sales funnel tool.


Clickfunnels is a sales funnel tool created with those entrepreneurs and small business owners who want to create and systemize their sales funnels but lack coding skills.

The tool has an easy-to-use landing page editor, and several sales funnel examples to guide even complete beginners. The tool also has a popup editor that shows you how the landing page will look and behave once you’ve published it.

Additionally, ClickFunnels has a help button that you can use when you are stuck. Clicking on the help button will take you to a knowledge base and start a chat with an agent who can guide you.

Unfortunately, the team behind ClickFunnels seems to be very salesy. Everything from their demo to their templates looks very salesy. This might be a problem when you are trying to convince customers to buy from you as people don’t like to feel like they are being sold to.

Plans and Pricing

The starter plan for ClickFunnels goes for $987 per month.  The plan includes A/B split testing, 20 funnels, 20,000 visitors, 100 pages, 3 custom domains, order pages, and up and down pages.

The next plan is the Etison suite which goes for $297 per month. Everything in this plan is unlimited. It also has additional features such as built-in email marketing, affiliate management software, advanced segmentation, and lead scoring, which are not in the starter plan. 

psg digital marketing

Pros of ClickFunnels

  • Setting up the software is straightforward as it comes with a funnel builder to guide you.
  • The tool comes with a cookbook to guide those who are starting out or those who need further inspiration.

Cons of ClickFunnels

  • Unfortunately, the starter plan does not include email marketing tools, which is limiting as it would be better to manage your emails in your sales funnel software. 
  • The tool has outdated, and overly sales landing pages


Wishpond is a user-friendly marketing platform that allows you to manage your email marketing and automation and create social media contests, popups, and landing pages. 

The tool comes with a variety of eye-catching templates that are painless to sets up. If you are fond of social media giveaways, you will love Wishpond’s wide variety of sweepstakes landing page templates and popups.

When it comes to marketing automation, Wishpond comes with plenty of conditions to choose from. The tool also allows you to conduct A/b testing for your newsletters to determine which ones are performing better.

Wishpond also allows you to integrate third-party email providers such as ActiveCampaign and MailChimp.

Plans and pricing

Wishpond’s most basic plan is the starting out plan which goes for $75 per month when billed monthly and $49 per month when billed annually. This plan comes with unlimited landing pages, social media contests, popup, market automation, a maximum of 1,000 leads, email drip campaigns, and unlimited user accounts.

The next plan, everything you need, costs $149 per month billed monthly and $99 per month when billed annually.  The plan comes with everything in the starting plan plus access to 2,500 leads, custom CSS and JavaScript, A/B testing, and API access.

The final plan for Wishpond is the rapid growth plans. This plan costs $299 per month billed monthly or $199 per month billed yearly. It comes with access to 10,000 leads, free implementation support, and first-in-line customer support.

Pros of Wishpond

  • The tool is user friendly
  • The software comes with attractive templates
  • You get advanced automation workflows
  • The starting out plan is affordable
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Cons of Wishpond

  • The tool does not give you a visual sales funnel builder, and you mostly can’t see how everything is working together.


Keap, formerly known as infusion soft is a comprehensive sales funnel software designed with small businesses in mind.  It allows small business owners to use their CRM, landing page builder, marketing automation and reports to grow their business. You can also integrate Keap with other tools you are already using such as Magento, Shopify and WordPress.

Plans and Pricing

All Keap price plans are based on 1 user and 500 contacts. However, you can pay more if you wish to increase both the users and the contacts.

The lite plan goes for $79 per month. It comes with CRM, contact segmentation, business phone line, appointments, text messaging, payments and invoices, quotes and a business phone line.

The next plan is the pro plan which goes for $149 per month. It comes with advanced automation, sales pipeline automation, landing page builder, recurring payments, and reports.

The max plan goes for $199 per month. It includes all pro features plus lead scoring, analytics, subscription management, and checkout pages.

Pros of Keap

  • Their easy to use visual funnel builder comes with multiple options.

Cons of Keap

  • The tool is marketed as a small business toll yet its price tag is more geared towards medium-sized businesses.
  • Keap is one of the most expensive sales funnel tools out there especially considering they only allow 500 contacts
  • The tool comes with a one-time coaching fee of $499

How to Get More Results Out Of Your Marketing Funnel in Singapore

Marketing funnels have been in existence since 1898 and were developed by Elias St. Elmo Lewis, and they are still applicable to online marketing in Singapore today. The Ad agency executive broke down the marketing journey into four stages known by the acronym AIDA

  • Awareness
  • Interest
  • Desire
  • Action

Today, marketers have adopted slight variances to suit the changing landscape of digital marketing in Singapore. In this article, we seek to help you understand what a marketing funnel is, what it represents, and how you can build your own.

What Is It And Importance In Online Marketing In Singapore?

A marketing funnel is a representation of a customer’s journey, and it is organised in a set of stages used to measure the effectiveness of your marketing efforts in directing new leads into the funnel. It also looks at the efficiency of converting leads through each step.

With that said, a marketing funnel is an essential tool for defining and improving the strategy used in internet marketing in Singapore. For example, a demand generation director will use the marketing funnel from a statistical point of view to understand the conversion rate and the revenue generated by each stage of the funnel as well as the various marketing channel.

On the other hand, a content creator will use the marketing funnel to understand the various content types in regard to the client’s journey. For example, an email is perfect for enabling a client’s seamless onboarding or driving brand awareness.

The Representation of B2B Marketing Funnel Represent In Digital Marketing in Singapore

The B2B marketing funnel is used as a guiding principle as well as an idyllic illustration of the customer’s journey. In a perfect scenario of online marketing in Singapore, a marketer can place ads and get impressions instantly. The ad viewers will then visit the marketer’s website to engage with the content and respond to the CTA.

online marketing in Singapore

The reality is that it hardly works out this way since there are different touchpoints in the funnel. However, marketers usually focus on a few touchpoints to maximise their efforts and ROI.

Experts of digital marketing in Singapore use it to optimise their marketing channels and reduce waste in an easy-to-understand format. Experienced marketers use it to solve the technical and creative challenges they face every day.

How to Build a Marketing Funnel for Internet Marketing In Singapore

Since time immemorial, marketers and entrepreneurs in Singapore have relied on lead generation to create new contacts for increasing sales figures. However, there are challenges plaguing lead generation, since there is a heavy focus on quantity over quality.

Focusing on quantity over quality misaligns the sales and marketing teams since they will not be able to convert the leads gathered by the marketing team.

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Pipeline Marketing

This is one of the tools used in internet marketing in Singapore to understand a customer’s journey, and it takes into account the campaigns and channels aimed at growth hacking. This is a combination of sales and marketing data with a focus on converting leads and prospects into paying customers rather than continuously generating more leads.

It is one of the best ways to improve decision-making for online marketing in Singapore, which eventually makes sales funnels more efficient, cheaper, as well as improving revenue. Pipeline marketing is different from traditional lead generation in the following ways

  • Every stage of the marketing funnels is an opportunity for growth
  • The funnel is focused not only on purchases but on customer loyalty and advocacy
  • The market funnel is not always linear

How to Optimise Your Marketing Funnel in Singapore

Top of the Funnel

This is where you generate traffic, and the prospect is unsure of their exact needs with the technical requirements or the product. They are still shopping around different brands for the best solution.

However, most marketers and entrepreneurs doing online marketing in Singapore are familiar with the various channels, strategies, and tactics best suited to convert the prospect at this level. However, many people doing internet marketing in Singapore seem to have forgotten that content is king and should be of high quality.

If you have a robust, high-quality content-driven marketing funnel, but your traffic is not interested in your product, and they immediately drop off the funnel then you have a problem. The solution here would be to re-focus the content to drive high-quality traffic. You can do this by

  • Creating fresh keyword-optimised content to draw interested traffic
  • Optimise or re-optimise your display ads and PPC keywords
  • Leverage on the power of social media
  • Recalibrate the targeting in your social media ads

You should also aim to measure the ROI to avoid spreading thin your marketing budget as well as to focus on where you can make the most gains.

Middle of the Funnel

By now, your target audience already has an idea about how your brand can solve their problem and they have warmed up to your online marketing in Singapore and your possible solutions to their needs.

All you need is to meet the expectations of your prospects and show that you can provide exceptional value and quality. The problem in this section is that the customer is interacting with your content, but it is not addressing the prospect’s specific needs. For this reason, the prospect will not convert in the next stage.

The solution here is to collect feedback from your prospects gained from your digital marketing in Singapore by tracking key metrics and using A/B testing is crucial in understanding the prospect’s state of mind. You can also use tools such as product reviews, community forums, case studies, testimonials, automated marketing campaigns among others.

The prospect is not converting due to the following reasons

  • There is no immediate urgency for the product, yet they are interested
  • They are interested, but they cannot afford it now
  • They do not entirely trust you yet

The solution to the challenges above is to

  • Communicate the value of your offer in a way that the prospect will appreciate
  • Find different ways to enhance trust
  • Find ways to elicit urgency, for example using discounts, limited inventory, exclusive offers

Bottom of the Funnel

The prospects that make it to the bottom of the funnel have decided on where to spend their money. In other instances, they might have already purchased your product. However, this is not a sign that they will buy from you, or continue buying from you.

They might still be considering competitors who are keen on upstaging your efforts in internet marketing in Singapore. The solution to increasing conversions in this stage would be to create a targeted, personalised experience.

You can do this by consistently building rapport by offers presented via email, even after the prospect has become a customer. The idea here is to integrate customer support, personalised experiences, and rapport into their lifestyle.

The Final Thought

Again, these are only a small selection of the sales funnel tools that you’re likely to stumble across online. These tools will help you boost your online sales, as well as designing and implementing a solid sales process for your business or startup.

The marketing funnel should be used as a guiding principle and not as a Singapore internet marketing strategy. For your B2B online marketing in Singapore, you should use predictive modelling, A/B testing, among others.

Some of these tools double as marketing automation tools — that’s, they designed to make it a snap for your customers to shop from you. Other tools do exist, and this post barely scratches the surface. Contact us today for professional digital marketing in Singapore. Our team will help you to evaluate and re-strategize your marketing to help you maximise your ROI.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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