Every time a company goes shopping for a marketing automation tool, the first hurdle they encounter is being presented with so many choices. It’s the same case with sales funnel tools. A simple Google search should reveal dozens of options — and that’s where the challenge begins.
The keyword here is ‘choosing the right sales funnel tool.’ You’re bombarded with options, and the last thing you want to do to yourself is head back to your working station with some a random tool you picked.
Every time you’re presented with the task of selecting a tool, learn to wear the mentality of an employer that’s out there scouting for a new recruit. After all, these tools are designed to serve you. They’re like your employees, who must be vetted thoroughly right before hiring.
You’re making an investment in the hopes that these tools will better your sales process and rake you more sales in the long run — which translates to more money for you.
With that said, choosing the right tool will always boil down to two things:
i. Is your business ready for sales or marketing automation?
ii. Do you understand your use cases and needs?
It’s common for a marketer to make a mistake they dive into using an automation tool head-first before they’ve even ascertained if their business needs it. And those that area lucky to have escaped the first part, won’t miss the mark on making a mistake on the second part — they sign up for an expensive, all-in-one tool that they don’t need and hope to make a killing with it.
In this article, we would try not just to list tools. We’ll try to break them and offer some invaluable insights about them and how to use them to improve your sales funnel. In other words, we’ll be equipping you with all the knowledge you need to make the right decision as to what type of tool to sign up for.
So how about we get to it straight away:
Yet to set up a sales funnel? Well, this tool will build one for you with just a few clicks. You don’t even have to be a web developer to use the tool, and that’s what makes it the right choice of tool for someone that’s just learned about sales funnels and is still figuring out how to go about it.
So why not sign up with ClickFunnels and get the ball rolling? And do you want to know what makes this tool better? Well, the fact that you can set up your own funnel, optimise it, and collect payments, all with this one tool.
Click Funnel is the tool you use to create both marketing and sales funnel. To get started with the tool, just sign up with clickfunnels and you’re good to go. You’ll be asked to select your industry — like specifying if you’re in B2B, network marketing, consulting, or e-commerce kind of business.
You’ll also be asked to specify the type of funnel you wish to make. Are you looking to set up a product funnel, event funnel, or lead magnet funnel?
In brief, there’s no limit as to what you can do with ClickFunnels with regards to setting up your own sales funnel. You design your funnel the way you want, with an option to choose between their free or paid templates. You can even customise the funnels, add image pop-ups, content, media, and so much more.
With ClickFunnels, you have no excuse to set up a poorly designed website. You don’t even need to be experienced with coding or anything of the sort. Just sign up and follow the simple guidelines provided, and you’ll be able to create a fully functional sales funnel with little to no strain on your part.
Sumo is a full suite marketing automation tool that you can use to grow your site and increase the amount of traffic it’s driving.
It’s the tool you’d want to consider if you’ve been thinking about growing your own email list. The tool can automate just about any procedure of email marketing, and you get to receive new email signups automatically every day without doing anything.
You can even set an auto-responder for demo requests.
Sumo, as we’re speaking, is being used by more 650, 000 websites. They’re having a field because they have automated their growth process with sumo. And you should never forget that they have four tools in their suite:
The smart bar: This one collects emails. It also doubles as a CTA, with an option to place it at the top or bottom of your page window.
Share button: Install these share buttons on your website or pages and let your site’s visitors help you share your content around.
Welcome Mat for Email Collection: You can add this feature to your website or landing page as a video or CTA.
List Builder: This one will help you collect emails so you can start growing your email list. You also have an option to add them either as pop-ups or click triggers.
The CheatSheet Widget
How about you get a tool that reminds you of the little things that you always struggle remembering. Talking of license plates, ID Numbers, phone numbers, and hotel rooms.
You can write them to a cheatsheet and refer to them anytime you’re prompted to use one. In comes The Cheatsheet Widget.
Chances are, you’re always writing the same type of emails. So why not write down several well-thought templated responses. These are the responses to point to the emails that your leads shoot at you all the time.
The CheatSheet is the perfect tool for this role, simply because it allows you to access the templates you create on a mobile device. Meaning, you don’t necessarily need to be near a laptop or desktop to respond to the emails that your leads and customers send you.
The tool even comes with an emoji keyboard. But it’s not the same as the one you’ve installed on your phone. This one scores it big for featuring templates that make it easy for you to structure the emails that you send to your leads.
Just type your email, and the tool will have you choose your preferred template, and you’re free to shoot it to whoever you want. How simple.
Using The CheatSheet Widget
Using The CheatSheet Widget is pretty much self-explanatory if you have the tool with you. The only limitation is that the app works on iOS Only. Meaning, you need an iPhone or Apple smartwatch to take advantage of it.
Zapeir is an excellent alternative for those who don’t use iPhones. The tool is designed to automate workflows. It’s a great time-saving tool that could save you huge chunks of time if used correctly
Wishpond is another complete suite for all your marketing needs. It’s the tool to get if you’re looking to set up eye-catching landing pages. And that’s not where it all ends.
Once you’ve created the landing page, you can still useit to convert the visitors that check you out into leads. They have a series of tools to help you with this. Plus you have the option to integrate with other third-party tools such as MailChimp, Salesforce, Insightly, Aweber, Base CRM, Salesforces IQ, Highrise, and many other applications.
Wishpond has been gaining a lot of popularity lately. That’s partly due to the fact that it features some of the most amazing and useful features around. In which case, you might want to note that it stacks more than a dozen applications that you could use to fulfil your different marketing needs online.
For instance, the tool has an application that could help you make your site more SEO-friendly without taking too much of your time and money. And the best part is that you don’t have to have any prior technical skill or be a skilled web developer to take advantage of this amazing tool. If anything, they have one of the most user-friendly interfaces you’ll ever come across.
Wishpond has four distinct features that it offers: marketing automation, forms and pop-up generators, contest and promo assistant, and landing page builder. It bears repeating that it has an option for syncing it with third-party tools such as MailChimp, SalesForces, Slack, and so on.
Thrive leads is billed for its simplicity. It’s one of the most flexible tools that small businesses can use to increase their sales via email lists.
The tool is availed as a WordPress plugin that you could easily install on your WordPress website and use it to grow your email list. As a matter of fact, this description barely scratches the surface of what the tool can do.
Think of the tool as having a list-building and conversion handyman. The tool is designed to guide you on how to take advantage of email marketing, and help you in every possible way to grow your email list with the ultimate goal of driving more sales.
Using Thrive Leads
Any type of opt-in form you’ve ever thought of can be found in this amazing plugin. It’s, therefore, safe to say this is no ordinary plugin, but a powerful tool that could mean the difference between taking your business to the next level or watching it plateau.
Even better, the plugin has a drag and drop feature that you could use to design unusual forms for your website. You could also use it for advanced targeting — where you come with targeted offers to lure in your visitors and grow their interests based on your tags, categories, and posts.
Zipify is best known in this side of the sphere as one of the most powerful page builders Marketers use it to set up amazing sales funnels.
It’s the tool you turn to if you’re looking to set up a sales funnel to streamline your online operations. Take advantage of their templates and every single one of their added features and you’re in for big results.
Of course you have a string of other alternatives to consider. The problem is that none of them is built for conversion. However, for zipify, it’s worth mentioning that all their templates have been built with conversion in mind.
Zipify is a marketing tool for Shopify users. It has a simple drag-and-drop functionality that businesses could use to set up amazing landing pages without laying down a single line of code.
Read this bearing in mind that all the templates that you’re likely to find on Zipify have been tested and found to work. They’ll never disappoint you in terms of conversion if that’s the basis of your worry.
This might come as a surprise to many. But twitter features atop on the list of sales funnel tools to take advantage of today.
With their hashtags and everything else, you can target a community of prospects that have never heard about you or your products before. These are the people who share the same passion and purpose as you, which makes them the right people to target
Your job isn’t just to share your hashtag-riddled content on twitter. But to engage your followers in active conversions as well. It’s also important that you reply to all the tweets that people send you. Stay active on the platform, participating in industry twitter chats with every chance you get.
Twitter has a lot to offer than lots of marketers give it credit for — and that’s where they’re all wrong. There’s a whole lot you’re missing if you’ve never driven a lead or made a sales through twitter.
What you need at this point is a tool you can trust to enrich your sales funnel. And the best advise we can give you is, look no further than twitter.
Twitter is one of the most popular social media platforms that allows users to tweet (just a fancy term for post) messages of up to 280 characters long (from the previous 140 characters).
The tweets you make can be purely text-based, or in the form of images, shortened links, or videos.
The platform allows you to tweet, retweet or share another user’s comment. You can also respond to other people’s tweets.
However, hashtags should be your number one friend here. That’s one of the marketing secret no marketer ever talks about. Hashtags make posts searchable. This allows you to track those who’ve expressed interest in your line of business or product so you can come up with a working plan on how to best target them.
How to Get More Results Out Of Your Marketing Funnel in Singapore
Marketing funnels have been in existence since 1898 and were developed by Elias St. Elmo Lewis, and they are still applicable to online marketing in Singapore today. The Ad agency executive broke down the marketing journey into four stages known by the acronym AIDA
Today, marketers have adopted slight variances to suit the changing landscape of digital marketing in Singapore. In this article, we seek to help you understand what a marketing funnel is, what it represents, and how you can build your own.
What Is It And Importance In Online Marketing In Singapore?
A marketing funnel is a representation of a customer’s journey, and it is organised in a set of stages used to measure the effectiveness of your marketing efforts in directing new leads into the funnel. It also looks at the efficiency of converting leads through each step.
With that said, a marketing funnel is an essential tool for defining and improving the strategy used in internet marketing in Singapore. For example, a demand generation director will use the marketing funnel from a statistical point of view to understand the conversion rate and the revenue generated by each stage of the funnel as well as the various marketing channel.
On the other hand, a content creator will use the marketing funnel to understand the various content types in regards to the client’s journey. For example, an email is perfect for enabling a client’s seamless on boarding or to driving brand awareness.
The Representation of B2B Marketing Funnel Represent In Digital Marketing in Singapore
The B2B marketing funnel is used as a guiding principle as well as an idyllic illustration of the customer’s journey. In a perfect scenario of online marketing in Singapore, a marketer can place ads and get impressions instantly. The ad viewers will then visit the marketer’s website to engage with the content and respond to the CTA.
The reality is that it hardly works out this way since there are different touch points in the funnel. However, marketers usually focus on a few touchpoints to maximise their efforts and ROI.
Experts of digital marketing in Singapore use it to optimise their marketing channels and reduce waste in an easy to understand format. Experienced marketers use it to solve the technical and creative challenges they face every day.
How to Build a Marketing Funnel for Internet Marketing In Singapore
Since time immemorial, marketers and entrepreneurs in Singapore have relied on lead generation to create new contacts for increasing sales figures. However, there are challenges plaguing lead generation, since there is a heavy focus on quantity over quality.
Focusing on quantity over quality misaligns the sales and marketing teams since they will not be able to convert the leads gathered by the marketing team.
This is one of the tools used in internet marketing in Singapore to understand a customer’s journey, and it takes into account the campaigns and channels aimed at growth hacking. This is a combination of sales and marketing data with a focus on converting leads and prospects into paying customers rather than continuously generating more leads.
It is one of the best ways to improve decision making for online marketing in Singapore, which eventually makes sales funnels more efficient, cheaper, as well as improving revenue. Pipeline marketing is different from traditional lead generation in the following ways
- Every stage of the marketing funnels is an opportunity for growth
- The funnel is focused not only on purchases but on customer loyalty and advocacy
- The market funnel is not always linear
How to Optimise Your Marketing Funnel in Singapore
Top of the Funnel
This is where you generate traffic, and the prospect is unsure of their exact needs with the technical requirements or the product. They are still shopping around different brands for the best solution.
However, most marketers and entrepreneurs doing online marketing in Singapore are familiar with the various channels, strategies, and tactics best suited to convert the prospect at this level. However, many people doing internet marketing in Singapore seem to have forgotten that content is king and should be of high quality.
If you have a robust, high quality content-driven marketing funnel, but your traffic is not interested in your product, and they immediately drop off the funnel then you have a problem. The solution here would be to re-focus the content to drive high-quality traffic. You can do this by
- Creating fresh keyword-optimised content to draw interested traffic
- Optimise or re-optimise your display ads and PPC keywords
- Leverage on the power of social media
- Recalibrate the targeting in your social media ads
You should also aim to measure the ROI to avoid spreading thin your marketing budget as well as to focus on where you can make the most gains.
Middle of the Funnel
By now, your target audience already has an idea about how your brand can solve their problem and they have warmed up to your online marketing in Singapore and your possible solutions to their needs.
All you need is to meet the expectations of your prospects and show that you can provide exceptional value and quality. The problem in this section is that the customer is interacting with your content, but it is not addressing the prospect’s specific needs. For this reason, the prospect will not convert in the next stage.
The solution here is to collect feedback from your prospects gained from your digital marketing in Singapore by tracking key metrics and using A/B testing is crucial in understanding the prospect’s state of mind. You can also use tools such as product reviews, community forums, case studies, testimonials, automated marketing campaigns among others.
The prospect is not converting due to the following reasons
- There is no immediate urgency for the product, yet they are interested
- They are interested, but they cannot afford it now
- They do not entirely trust you yet
The solution to the challenges above is to
- Communicate the value of your offer in a way that the prospect will appreciate
- Find different ways to enhance trust
- Find ways to elicit urgency, for example using discounts, limited inventory, exclusive offers
Bottom of the Funnel
The prospects that make it to the bottom of the funnel have decided on where to spend their money. In other instances, they might have already purchased your product. However, this is not a sign that they will buy from you, or continue buying from you.
They might still be considering competitors who are keen on upstaging your efforts in internet marketing in Singapore. The solution to increasing conversions in this stage would be to create a targeted, personalised experience.
You can do this by consistently building rapport by offers presented via email, even after the prospect has become a customer. The idea here is to integrate customer support, personalised experiences, and rapport into their lifestyle.
The Final Thought
Again, these are only a small selection of the sales funnel tools that you’re likely to stumble across online. These tools will help you boost your online sales, as well as designing and implementing a solid sales process for your business or startup.
The marketing funnel should be used as a guiding principle and not as a Singapore internet marketing strategy. For your B2B online marketing in Singapore, you should use predictive modelling, A/B testing, among others.
Some of these tools double as marketing automation tools — that’s, they designed to make it a snap for your customers to shop from you. Other tools do exist, and this post barely scratches the surface. Contact us today for professional digital marketing in Singapore. Our team will help you to evaluate and re-strategize your marketing to help you maximise your ROI.