What is a lifestyle blog?
A lifestyle blog is a blog that represents the blogger’s everyday life and interests. There is no specific content on a lifestyle blog as it varies from blogger to blogger. Lifestyle blogs are highly personalised to the blogger’s location, life stage, and experience. Lifestyle bloggers can choose to specialise in one niche or many niches that share a broad mix of content across different blog categories.
Here are some lifestyle blogs to consider:
|About||Mitsueki, also known as Daphy, is a Singaporean blogger who shares food reviews, travel/staycations experiences, product reviews on her blog.|
|About||Shub is a mother to her 2 wonderful kids, wife to her very supportive hubby, a full-time IT professional, and a multitasker. This multi-tasking ability makes her write RainbowDiaries – Parenting, Lifestyle, and Food blog site.|
Mums and Babies
|About||Pooja shares her life with two children, parenting tips, product reviews, recipes, and travel experiences on her mums and babies lifestyle blog.|
The Smart Local
|About||The Smart Local is one of the most well-known lifestyle blog in Singapore and is known by their Youtube channel as well. Their blog shares travel experiences, things to do, local content, adulting tips, and product reviews.|
|Address||219 Kallang Bahru, #04-00 Chutex Building, Singapore 339348|
Luxury Haven Co
|About||The author is a flight attendant who shares product reviews, dining reviews, recipes, travel experiences, and DIY tips on the Luxury Haven Co blog.|
|About||I’m Kelvin, a Daddy Blogger based in Singapore and most recently, an author of two editions of ‘Got Kids, Go Where?’ – a book of 550 activities for parents to do with their kids in Singapore. I have guest written for Yahoo! Singapore Parenting website and was invited as a speaker at Asian Festival of Children’s Content 2015, and a panelist for Singapore Children’s Forum 2015. I was appointed a judge for Singapore Tourism Awards 2016 & 2017, and a Council Member of the Advisory Council on Community Relations in Defence (ACCORD) Family & Community and Families for Life Council. |
Kelvin shares parenting tips, travel experiences, outdoor activities, indoor activities, and his favourites.
The Wacky Duo
|About||The Wacky Duo is a pair of brothers born and raised in Singapore. Their blog mainly shares about family, lifestyle, and travel.|
|About||Hpility SG is a Singapore lifestyle blog portal which has been started in 2007. They provide lifestyle content coverage that includes travel guides featuring airlines and hotel stays, food, beauty, gadget reviews, and entertainment news. Sharing with you the latest happenings and events from around the region.|
|About||Katong Kids is a parenting blog where there are mainly travel experiences and lifestyle content revolving around family.|
|About||Vivian Tian shares her experiences on life, travel, beauty, and food on her Vivian Tian blog.|
|About||Sesame is the woman behind the Viva Women blog. She has a keen interest in organic skincare and holistic beauty. She started the blog to keep up with beauty, to find out more about anti-aging products. Her blog shares about beauty products ingredients analysis, product reviews, and wellness topics.|
|About||AspirantSG Blog registers on average 500k page views from 200k unique visitors per month and focuses on food, travel and lifestyle content for Singapore’s PMEBs (Professional, Managers, Executives & Business Owners) with a penchant for finer things in life. |
From its humble beginning in 2012, AspirantSG has grown to be recognised by Skyscanner Asia Pacific as one of the Top 4 Travel Blogs in Singapore. ASEAN Up, a website empowering businesses & professionals for ASEAN and its member countries also featured AspirantSG as one of the Top 10 Blogs from Singapore that are of utmost interest for business or commercial purpose in Singapore & Southeast Asia.
Working with Grace
|About||Grace quitted her $114,000 job to start blogging in 2011. She shares stories of her personal life on her blog and she offers blogging workshop as well.|
|About||Expat Living Singapore blog is a lifestyle blog that covers various topics such as living in Singapore, things to do, children activities, travel experiences, wine & dine, style & beauty, and health & fitness.|
|About||Charlene is the author and photographer behind Singapore Lifestyle & Travel Blog, missuschewy. Happily married to misterchewy, she gives an insight into what sizzles a couple’s relationship in the form of tested and proven dating ideas, travel experiences & Singapore staycation reviews. Charlene is enjoying being a full-time working mum to two lovely girls, Little misschewy and Mini misschewy. As a foodie since young, she dishes out what’s hot & what’s not in the local food scene. Charlene also enjoys watching Korean dramas during her free time.|
Common lifestyle blog niches
Lifestyle bloggers who create content revolving around makeup tend to share their reviews when trying out certain makeup products and brands. They can also generate makeup tutorials in written or video form to share with their readers.
Family lifestyle bloggers usually write and create content revolving around their young children. They can share their family’s daily routine, their children’s day in the life, and parenting tips. Some bloggers may also share their thoughts about being a parent and recommend some of their favourite children products.
Travel blogs focus on mainly travel-related topics such as the destinations you have been to. Travel bloggers can feature the destinations they have been to and share with their readers what they did during their trip. They can also choose to feature the residents at the destination and share their lives in the place.
Bloggers passionate about food can choose to be in the food niche and feature their favourite cuisine and dishes on their blog. They can create content relating to making the food and sharing their recipes, tasting food worldwide, and perhaps even interview celebrity chefs.
Fashion bloggers tend to create content that is more focused on their clothing. They can showcase their everyday outfits and seasonal outfits to their readers and do an unboxing of their recent clothing purchases.
How to set up a lifestyle blog
Decide on a blog name
First, you have to come up with a name for your blog, which is also your brand. A good name sticks to someone’s mind for a long time. The name you choose can also be personal and represents you as a person.
Decide on your platform and host
There are many different platforms available to host. Some of the platforms are Wix, Squarespace, and WordPress.
Pick a theme for your website
There are thousands of themes available for you to choose from. It is up to your creativity on how you want your blog to look visually to your readers. At this stage of creating your blog, you would want to think about the layout of your blog. There are two main types of layouts such as list and grid-based. A list layout will show your posts in the order that they are published. A grid-based layout will arrange the content of your blog as blogs and feature more on the image.
Choosing a niche for your blog
You can choose to specialise in one niche, to begin with. As you progress in life further, you are more likely to incorporate more than one niche in your blog, transforming your blog from a niche blog to a lifestyle blog.
Creating your first content
Creating your first post on your blog is both exciting yet daunting at the same time. When you are first starting, you are likely to have a tiny and insignificant audience. The first post of the blog should introduce you to your readers so that they know who you are, and it also gives them a reason to follow your blog. Try to include quirky things about yourself instead of the boring old facts. The main aim here is to leave a long-lasting impression so the readers will come back for more.
How do lifestyle bloggers earn money
Lifestyle bloggers are like the next top social media influencer. Their readers look to them for the latest must-haves, trends, lifestyle direction, and product recommendations.
A lifestyle blog is a natural way to promote products and services. Bloggers earn through affiliate marketing when they share a product link on their blog, and every time someone purchases the product using their link, they make a small commission at no cost to their readers. Lifestyle bloggers can collaborate with their favourite brand and recommend their products to their readers.
As a lifestyle blogger, sponsored content is another way to monetise your blog and earn some income. Lifestyle bloggers can reach out to companies to work with them and promote their products or services in exchange for a fee. For lifestyle bloggers who have a wider audience, companies may reach out to them first, and the bloggers choose to accept or reject the offer.
Selling advertisement space
While most readers dislike ads because it affects their reading enjoyment, selling space on your blog for ads is the easiest way to start monetising your blog when you have a small audience group.
Creating your merchandise
Lifestyle bloggers are creative, so it is not shocking to see them starting up their online shop. Coming up with your merchandise takes tremendous time and effort. You have to be a successful lifestyle blog and have a huge audience before creating your merchandise.
Lifestyle bloggers can also be an author and branch out into the books and magazines world. They can work with publications or self-publish to gain brand awareness of their blog and monetise it simultaneously.
Events and guest appearances
When your lifestyle blog has gained a vast enough following, people will start noticing you. You may begin to get invited to events to cover certain products and be asked to appear on a show as a guest. Events and guest appearances are one of the best ways to build your brand awareness and introduce yourself to people who have yet to know you.
Difference between lifestyle and personal blog
A lifestyle blog focuses mainly on the blogger’s interests and activities. In contrast, a personal blog focuses more on storytelling, engaging its readers by making an emotional connection with words and emotions.
Starting a lifestyle blog can be a big milestone in your life as you start your journey in the world of blogging. The blogging industry is not as easy as it seems, but the journey may be worthwhile especially if you are someone who loves sharing your interests with others.
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