Influencer marketing is defined as using celebrities, persons, companies or organisations who have a significant online presence and follower size in order to influence decisions, thoughts, opinions and trends via their actions over mass media, particularly internet channels and social media.
Once a new concept to Singapore’s digital marketing scene, influencer marketing has now become a mainstay in many brands’ marketing strategies.
Influencer marketing blossomed from the emergence of social media platforms, whose popularity gave rise to a number of well received content creators–who we know as Key Opinion Leaders (KOLs) and influencers! Their presence and clout on these platforms meant they could directly command and “influence” their audiences.
Brands saw an opportunity and decided to collaborate with some of these aspirational fashionistas, stunning makeup artists, and talented photographers, all in the hope of reaching and engaging thousands of consumers who relate and look up to these influencers.
In fact, in a publication made by SocialMediaToday, about 81 percent of marketers agreed that they have been using social media influencers to bolster their marketing effort and that it was one of the most effective marketing strategies they’ve ever employed.
Singapore just happens to be one of the countries where the word of an influencer could mean the difference between real business and failure for a mass market brand.
MediaOne has researched and rounded up 20 top influencers in Singapore. Our influencer list include Instagrammers, models, YouTubers, bloggers, DJs, entrepreneurs, reality TV stars, these are Singaporeans making waves on social media. Here is our compilation.
The Top 20 Influencers In Singapore As Compiled By MediaOne Are (not in order):
Dr. Leslie Tay
Yoyo Cao is a celebrated star in Singapore, widely known by her cross-platform social media handle, yoyokulala. She’s a fashionista, a trendsetter that devoted followers of fashion look up to. And her influence stretches far beyond Singapore to the Asian community at large.
Yoyo, also widely known by her handle, yoyokulala, is every modern fashionista’s Instagram inspiration both locally and internationally.
Yoyo stands out for her unique sense of style, one she’s proud to describe that she borrowed from the boy’s sartorial playbook. She has agreed that she dresses like a guy some times, but not in the literal sense of packing a man’s wardrobe. Her idea still has much of that, but what she means is that she borrows the idea that dressing well doesn’t necessarily mean going out of your way to stand out or working so hard to be ‘that girl.’
In other words, there’s no inner logic to how she dresses. She has a more individual sense of style, carefully balancing between simplicity and elegance, and the world loves her for it.
Yoyo Cao makes everything look so easy. Her tailored looks are far from try-hard, and everything she does or wears is an iconic signature that the world can’t help but emulate or take a cue from. Her tailored looks, and balanced sihlouettes are effortless, chic and iconically signature.
Her bold sense of choice, combined with her confidence to experiment with all sorts of styles has made her the darling of many major fashion brands such as Fendi, Gucci, Chanel, and Dior! Let’s also not forget that she has her own label, Exhibit Store, that brings modern “made in Asia” pieces to the fashion forward women of Singapore.
Brad Lau is a food blogger that rose to fame by leveraging on SEO. At a time when the term SEO was flying over the heads of even the most knowledgeable of the SEO experts you know today, Lau knew how to optimise his blog for SEO and secure topmost slots in SERPs.
That explains why his blog still ranks atop even today. Google for anything related to food or one of Singapore’s cuisines, and odds are Brad Lau’s blog will be among the top results presented.
So every time someone types something related to food, his blog pops up among the top results. Speaking of which, his blog still enjoys a tremendous amount of traffic through search engines even with minimal effort on his part.
Billed as one of Singapore’s most hardworking bloggers, Brad decided to also venture in the world of photography. He takes amazing photos, which opened doors for Instagram success, as well. Though he started his wildly popular website, Ladyironchef, as a personal project, it’s grown to a full-fledged online destination for foodies today!
Niche: Food Blogging
Wendy Cheng a.k.a Xia Xue
Wendy Cheng, more affectionately known as Xia Xue, is a witty and fun blogger that’s still widely regarded as the reigning queen of Singaporean influencers. She also happens to be one of the most consistent bloggers in Singapore, attracting not less than 40,000 views per day, her words.
Even though she got into blogging as a way of killing time, her humble blogspot became the talk of Singapore when blogs were just becoming a thing! She now gets sponsored for almost everything she does. From annual car rentals to home renovations, there’s always a brand waiting to cash in on her popularity.
Wendy is a great example of how an influencer can be real, outspoken and even a little controversial, while still building a wide and consistent follower base. In a digital world where we’re all getting more savvy about how influencer marketing works, it pays to be authentic!
Wendy is also one of the most consistent bloggers around. A day hardly passes without her posting something new. Plus she’s just as controversial as she’s hardworking.
She’s one of the few bloggers who thrive on being authentic. She’ll say it as is, without sugar-coating anything or caring a wit if it’s shedding a bad light on her.
Just see this AsiaOne article where she said she “not sorry for calling Greta Thunberg ‘so damn cringe'”
Niche: Beauty and Parenting
Christabel’s winning smile says it all. Look at her smile, and you wouldn’t need to ask why the world is so obsessed with her. She’s everything every girl aspires to be, and it’s so contagious.
Asked to describe her, and the only words that come out of my mouth are ‘she’s got a positive affective presence.’ She’s easy to be around, and her personality oils the gear of social interactions.
Christabel Chua’s bubbliness and infectious personality hits you instantly–from her adorable Instagram handle bellywellyjelly to her smile, it’s easy to see why she’s loved by so many online. While she does work with a ton of fashion and beauty brands, the thing that many love about Christabel is her “girl next door” vibe that makes her feel like more of a friend than an influencer.
Everything seems to be ingrained in her DNA. A simple look at her Instagram handle, bellywellyjelly, tells you that Singapore loves her to bits.
Fashion brands love her too. And the best part is that none of this gets into her head. She’s still got that humble, next-door-girl vibe that somehow makes her easy to talk to and relatable.
After facing a major scandal early last year, she’s come back stronger than ever, being open about her life, her role as an influencer and how she navigates the two as a modern woman in Singapore. When she’s not busy being an influencer, she also runs her own lifestyle brand, kāi that’s recently collaborated with Starbucks to create some sugary sweet merchandise!
Niche: Fashion, beauty, lifestyle
Benjamin Kheng, better known as one of the frontmen of The Sam Willows, is a household name in Singapore. Talented singer, actor and comedic YouTube star, he’s won the hearts of Singaporeans with his versatility and talent.
Fans may be surprised to know before Benjamin became a household name in the music scene, he was a celebrated national youth swimmer since the age of 6.
Catch him mostly on Instagram uploading behind-the-scenes footage of the films he’s in or with his band either rehearsing or performing. He’s also become a figure in men’s fashion, so check out his latest outfits for some wardrobe inspiration!
Dr. Leslie Tay
Dr. Leslie spends the bulk of his time roaming the streets of Singapore looking for something to eat, and when he likes it he shoots it and heads straight to his blog to post it. Hence his Instagram handle, “ieatishootipost”!
His food escapades and adventures, all laced up with juicy stories and stunning photos can be found on his blog, ieatishootipost.sg. Through his blog, the Dr. has been invited to several shows and TV programmes. He’s considered an authority figure in Singapore’s food industry, having tasted nearly every bit of the local flavour that our country has to offer.
In 2013, he co-hosted the “8 Days Eat” TV series alongside Belinda Lee. The show, focused on showcasing Singapore cuisines and the history of our hawkers, managed to attract hundreds of thousands of viewers from all across Singapore. It was one of the most successful TV series of its kind in Singapore.
Niche: Food blogging
Daniel Ang was a mass communication associated lecturer at the Republic Polytechnic and Ngee Ann. But that’s just a side hustle compared to what he earned when his food blog, Daniel Food Diary burst onto the scene. The reviews on his blog are refreshingly honest, which has helped build a followership that really trusts his reviews.
Daniel has revealed he pays for every plate of food he posts, establishing he’s not paid to offer biased opinions of what’s on the ground. If something has to be said or harshly critiqued, Daniel is the man to say it as is.
His popularity spans to Instagram as well, where he mostly posts videos instead of pictures as with many Instagram influencers you know.
Niche: Food Blogging
Influencers have fast become the new age celebrities that we follow and check up on in our free time. Carrie Wong bridges those two worlds, as an actress and media personality with a major Instagram following.
Besides giving her a fans a glimpse at her personal life, her Instagram is all about fashion, fitness and beauty tidbits that she shares with her followers.
A recent scandal surfaced after leaked texts between Carrie and Ian Fang contained explicit messages as well as their criticism of fellow actor Lawrence Wong. Yet, Carrie showed no signs of slowing down and has since bounced back, being more committed to her acting career than ever.
Niche: Fashion, lifestyle, beauty
Niche: Beauty, lifestyle, fashion
As one of the first Youtubers in Singapore, Jian Hao remains unsurpassed in the local Youtube scene and his channel has amassed to almost 3.51 million subscribers. His videos are all about funny and relatable content for the millennial crowd, filled with nuggets of wisdom and topics of discussion.
His most popular series has reached nearly 30 million in views for a single video. He often collaborates with his best friend, Ridhwan Azman, as well as other familiar local Youtubers for vlogs or talkshows. As a newlywed, and a recent father, Jian Hao has grown up very much in the public eye, and his content has also evolved to reflect this.
Hannah Chia is one of the most influential food bloggers in Singapore. As a Vegan, Hannah shares her joy of food creation with her huge following through her blog and various social media platforms she’s actively creating content on!
Hannah only became a vegan later on in life after years of disagreeing with the lifestyle. But, after reading Jonathan Safran Foer’s “Eating Animals”, she experienced a life changing moment and decided to go full-on vegan. This led her to experiment with different vegan recipes and eventually start her own blog to share her newfound joy with the vegan community!
But that’s not all, Hannah doesn’t just do food blogging alone. Over the years, she’d evolved and branched out to other areas, exploring beauty, travel, and photography as well.
Some of the brands that love to collaborate with the multifaceted influencer include Sofina, Skin Ceuticals, Kose Sekkisui, and Ioma Ma Creme, just to name a few.
Naomi Neo first entered many Singaporeans’ lives through her Youtube Channel, and also as the girlfriend (now former) of another top Singaporean influencer, Jian Hao Tan.
Since her beginnings on YouTube, Naomi hasn’t stopped being candid and real with her audiences. She’s been vocal and open about how she’s transitioned into being a young mum, and how her life has changed! Not to mention, she has over 569,000 followers on Instagram, making her one of the youngest and most influential female influencers in Singapore.
Niche: Fashion, lifestyle
Sophie Willocq is one of the most influential fashion bloggers in Singapore, having ventured into the world of blogging in 2005, when she was just 15 years old. That was way before the age of Facebook and a great majority of the social media platforms we now know.
Sophie blogs about everything from fashion, to her travels and relationships. Her group of close friends are also in the influencers sphere, some of whom you’d know as Xia Xue and Mong Chin!
With more than 10 years of blogging experience, Sophie has had the privilege of collaborating with well established brands such as Canon and TK TriochôKare. She’s also appeared in several magazines including Seventeen and Cleo.
Niche: Fashion, Lifestyle, Beauty
Roseann Tang is a certified makeup artist who perfected her beauty skills from the London School of Beauty and Makeup. Many Singaporeans aspiring to be models and makeup artists have her as their role model — all for a good reason.
No makeup artists in Singapore understands the nuances of makeup better than Roseann, cementing her reputation in the industry. With her blog as evidence, Roseanne shares her passion in makeup with hundreds of her active followers and visitors from all around the world by offering tried and tested makeup tips and tutorials!
She’s also the founding force behind Bloom Kit Cosmetics, a company dealing with premium makeup brushes. In addition, she’s had the privilege of working with some of the biggest brands in Singapore including The Straits Times, Designare, Cleo and Urban, as well as Her World, just to name a few.
Niche: Travel, beauty
Roanna T runs her own blog, Parade of love, to share her love for all things beauty. She’s your quintessential beauty fanatic. In her own words, she eats, sleeps and breathes makeup.
What makes Roanna stand out from other fashion and beauty bloggers in Singapore is that she’s managed to carve out her own niche and distinguish her own voice online. Roanna T remains opinionated while exclusively blogging about beauty products, where she constantly dishes out useful tutorials, reviews, and important pointers to aspiring beauticians.
According to Roanna T, Parade of Love was started only a few years ago. It’s a blog she hoped would prove useful to her growing follower base. What she didn’t know is that the blog would grow to the top-rated level it now is.
Niche: Lifestyle and Beauty
Cheryl Chio is a well-known lifestyle blogger from Singapore, who is the face and brain behind beautifulbuns. This renowned beauty blog in Singapore focuses on doling out skincare tips, reviews, and tutorials.
As narrated by Cheryl, the idea to start the blog cropped up a few years back when she couldn’t find a decent review of a beauty product she was trying to buy.
She had to scour the net hoping to dig up some insights but nothing worthwhile came up. At the time, Cheryl worked for a Singapore magazine as a writer and editor.
Shortly after, she would set up beautifulbuns, and decide to focus on writing informative and useful content on everything beauty.
This influencer is someone you might have seen on your television screen before. Home-grown and ex-Mediacorp actor Andie Chen was crowned Star Search Champion in 2007, which earned him a contract with MediaCorp. Now, a father of 2 daughters, he has successfully created his own group of followers including fans that has supported him since his early acting days.
Andie enjoys sharing bits and pieces of his life being an actor, husband and father. His talkshow on his Youtube channel gives informative insights into what it takes to be successful individuals in the creative scene through deep meaningful interviews with present creatives in the industry.
Niche: Lifestyle, entertainment
Nichole runs a successful Instagram account that supplements her personal blog. Her ability to captivate more followers has earned her 53.4K followers on Instagram, besides netting tens of thousands of views on her blog every month.
She’s also solidified her Youtube presence with regular updates about lifestyle topics. She’s the person to follow if your interest spins around fashion, dogs, boyfriend woes, and beauty pointers to name a few.
Niche: Fashion, beauty, lifestyle
As active Instagramers, there is no reason NOT to follow Mongchin Yeoh. The kind of effort she puts into photography, churning out those quality photos on her Instagram feed and blog transcends any expectations. You’ll find yourself falling in love with Mongchin’s girlish charm and adventurous attitude over and over again.
With fashion tips that are inspirational and easy to recreate, her content is definitely worth a read. Mongchin’s posts primarily revolve around beauty and fashion, although you can still check out her blog for regular updates about her life affairs.
Niche: Fashion, beauty
Mr. Brown, born Lee Kin Mun, is a Singaporean blogger widely known for standing bold amid tight media restrictions in Singapore. He usually publishes humorous yet sharp social and political commentaries.
Commonly christened as the Blog Father of Singapore, Lee is considered one of the most influential blogger in the country. He boasts more than 400, 000 active social media followers with a monthly estimated traffic of 50, 000 visits on his blog.
He’s also the chief producer and host of one of the most watched shows in Singapore, “WTF”, which is an acronym for “Wow, That’s Fierce.” The vodcast covers the latest craze around electronic gadgets, games, and technology at large. It has reviewed a vast range of mobile phones and gizmos, with guest visitors occasionally sneaking up on Mr. Brown during shows to make it even more interesting.
If you remember Asia’s “Next Top Model,” then you need no introduction to Daniel Boey. But for those who are unfamiliar, Daniel Boey was one of the judges on the show.
As a fashion director, Daniel Boey never misses a trend, going as far as setting some of his own for the world to copy and emulate.
He’s also one of the most influential figures in the fashion landscape and boy, does he live up to his reputation! Trust in him to envision the most unique styles, establishing his legacy as the encyclopedia of fashion that Singapore can be proud of.
Smart local started out as a personal travel blog for like-minded readers and followers. But after three years of operation, it managed to scale up into one of the most sought-after publishing companies in Singapore.
As we speak, the company treads the fine line of blogging and serving as a magazine. Its workforce consists of journalists and a team of experienced photographers as well as video producers whose work is to showcase the best of what Singapore has to offer. Its website is among the most frequented in Singapore, receiving an upward of 1.5 million hits per month.
Smart Local stands out from all of its competition thanks to the editorial standards they brilliantly fulfil. They have managed to strike a balance between the professionalism associated with journalism and the conversational style of writing that has proven to be quite essential in the world of blogging.
Their Youtube channel also showcases a variety of topics that the employees engage in, from silly games to serious conversations. The Smart Local is your one-stop destination to all things informative and entertaining.
Niche: Entertainment, lifestyle
Roshni is one of the most recognisable faces in Singapore, especially as the founder of Tickled Media, a community platform for women in Asia. Tickled Media is mostly known for their services to the burgeoning Asian mother market, but they have also branched out to cater to different needs and life stages of Asian women. Her platform has reached at least 20 million users per month, proving the extent of her impact.
Not to mention, Roshni is an active figure in the startup community, having founded the Female Founders Network (FFN) in 2005.
She attributes her success to the support she received from her family. At 36 years old, Roshni is still making waves in an industry dominated by multi-national companies and has become one of the top influencers in Singapore.
Niche: Lifestyle, educational
Seth Lui is a blogger and influencer that has built a considerable following of hungry foodies, travel buffs, and party freaks. His blog, Sethlui.com, features popular as well as hidden delightful food items and deals from all corners of Singapore. Check out his recommendations on the local electrifying nightlife as well!
Impressively, Seth goes beyond the chief food writer role on his blog, conducting online classes on social media influencing and effective ways to carry out digital marketing.
His blog has over a million views every month, enduring as one of the most visited food blogs by Singaporeans.
Niche: Food, lifestyle
Vinod is one of the most inspiring and informative influencers in Singapore. He founded MoneySmart.sg in the hopes of empowering ordinary Singaporeans to make prudent financial decisions. Vinod and his team simplify the tedious and monotonous technicalities of finance to ensure as many users have access to the financial advice they need.
Since 2009, MoneySmart has grappled with various challenges to become the financial powerhouse it is today. The biggest obstacle came from the desire to introduce novel content that have yet to be proposed in the market. The next was the issue of monetising their services in order to continue their legacy. Not surprisingly, Vinoid steered his organisation from success to success.
As a firm believer of hard work, staying focussed and being disciplined, Vinoid has earned his spot among the top influencers in Singapore.
Niche: Educational, finance
Timothy Ho wears many hats and has worked very hard to be one of the top entrepreneurs in Singapore. He is a writer, media owner, influencer, co-founder and managing director on DollarsandSense.sg. The website has taken on the responsibility of helping people make life-altering financial decisions.
His dedication and determination to build up Dollars and Sense has made his site invaluable in many ways. Timothy is an ardent follower of trends that shape the FinTech space in Singapore and is involved in developing the FinTech industry.
Through exchanging ideas and engaging in insightful conversations, he’s found his way to become a prominent influencer in Singapore. Timothy is certainly not afraid of trying new things that will help transform the financial standing of people from different strokes.
Niche: Educational, finance
Kate Purk stands amidst the top influencers in Singapore and was recently nominated in the top 15 breakout influencers in Asia. She blogs about her muse and complements it with stunning pictures on her Instagram, where she has accumulated a huge following.
Kate takes on a range of beauty topics from the best hair grooming practices to fashion deals and has worked with several key brands in the industry. Her carefully selected and polished Instagram will leave you in awe and beautify your feed.
With her professionalism and eye for aesthetics, Kate is already being touted as one of the most notable influencers Singapore has ever had.
Niche: Beauty, fashion
Dan Lourenco is a professional contemporary dancer and influencer hailing from Barcelona. He has ultimately decided to settle down on our sunny island and runs his dance company for dance lovers in Singapore. His moves are eccentric yet intriguing and have gained popularity as one of the most down to earth influencers in the country.
His interests include dance, art and artists, sportswear, photography, as well as travel. Dan’s Instagram account is something of a wonder, and he has great pictures to keep his followers entertained. He travels around the globe and dances along the way, sharing his mesmorising highlights with over 2,600 of his Instagram followers. His Youtube channel features a whole lot of dance performances that inspires and delights viewers everywhere.
Niche: Entertainment, dance
Alyr is a fitness buff and an influencer in the health, fitness and yoga. She follows a vegan diet and advocates for the consumption of organic products. The 25-year-old currently resides in Singapore, and has gone into partnerships with various activewear brands locally and internationally.
There’s no doubt you’ll see her going hard in the gym, contorting her body in various yoga body poses, and so much more. Besides, as a model, her Instagram is full of her glamorous and enchanting pictures. She also runs her website, www.alyrfit.com, where she gives her followers tips about training various parts of the body, diets, yoga, fashion as well as health and wellness.
Niche: Sports, health
Jamie Tan is a guru in the beauty and cosmetics industry, with followers from Singapore as well as beyond. Both her Youtube and Instagram boasts a remarkable following and she’s arguably one of the finest beauty and lifestyle influencer in our country.
Majority of her content involve testing skin improvement methods as well as OOTDs and occasionally food recommendations. She has also partnered with a few beauty brands like Liese and Minon, featuring their products on her Instagram posts. You’ll also see some simple makeup routines for her audience on YouTube and IGTV.
Niche: Beauty, lifestyle
Miyake Ng is another of the top beauty and lifestyle influencers in Singapore, but her popularity reaches other parts of Southeast Asia including Malaysia and Indonesia.
Her claim to fame rests upon her inside scoop on all major beauty products well before they hit the Singapore market. Miyake reviews the products and advices on the best cosmetics choices to purchase for her followers. Miyake is a self-proclaimed number one fan of Etude House, and she recently became their brand ambassador in Singapore.
Miyake has mastered the art of influencer marketing and selling. Be sure to check out her Facebook page for times when she hosts Facebook giveaways!
Niche: Beauty, lifestyle, fashion
At 47, Leanne has carved a niche for herself in the competitive beauty and cosmetics industry. She reviews as well as promotes products that are more on the luxury lines, which includes brands such as Tom Ford, YSL, La Mer, and Dior.
The content she produces are mainly for older women with a desire to look glamorous and fashionable. Leanne’s most acclaimed videos on her social media channels include the reviews on spot treatment and wrinkle reduction. She has an expertly designed blog with a variety of sections including fragrances, cosmetics, skincare, and lifestyle.
Moreover, you could go through Leanne’s Instagram account and browse through her top makeup picks, collections from the brands she’s working with as well as some of her daily affairs.
Niche: Fashion, beauty, travel
Alexis is a Singapore based lifestyle and food blogger. Her content revolves around good food, gadgets, beauty, and travel. With new and quality content twice every month, she pulls in at least 28,000 hits in a month on average. It’s no wonder she has reserved a spot as one of the top influencers in Singapore.
The Alexis Cheong blog was founded in April 2010 and had been going strong ever since. Watch her space for the latest events happening around Singapore or follow her travel itineraries for some inspiration! It has become an iconic part of the Singaporean digital experience, and you will love everything about it.
Niche: Lifestyle, food, travel, gadgets
Yina Goh runs a top travel, beauty and lifestyle blog, The Velvet Dolls, and is one of the top influencers in Singapore. Her blog showcases her travelling adventures, having essentially seen every part of Singapore as well as other countries in Southeast Asia. She writes about her itineraries and introduces exciting activities to try overseas, with her cute and captivating pictures to delight.
What’s more, Yina is working with several tour companies to help Singaporeans plan for their travels and vacations. She usually offers discount coupons for her followers, and all it takes is to watch out for new content releases.
Yina goes onto Twitter to engage with her community of over 4,000 fans and followers, so be sure to catch her there for more personal interactions!
Niche: Travel, food
Kaiting Hearts captures your attention with her fun and refreshing topics that ranges across all subjects, although largely focussing on lifestyle and travel. She has been blogging since April 2014 and you can definitely expect regular updates and posts on her blog every week.
Kaiting’s blog garners over 100,000 visits monthly, and she has had the opportunity to partner with multiple businesses through the years. Besides her current ambassadorships, Kaiting is keen on working with start-ups in the lifestyle industry, from health and wellness to organic products and more.
Not to mention, Kaiting is also a notable real estate agent and works with her husband, Ken.
Niche: Lifestyle, beauty
Bossy Flossie was named one of the Top 30 Singapore Lifestyle Bloggers in 2018 and is one who is eager on discovering new places as well as capturing life’s magic moments. She has been blogging since January 2018 and updates at least 4 posts per month, keep you occupied through the weeks. To Bossy Flossie, her blog is a platform for her to pursue her interests in communication as well as design.
Bossy Flossie is unafraid to share her views with her followers, producing practical and sensible overviews on every imaginable travelling destinations and beyond. Other than writing about lifestyle topics, Bossy Flossie is also big on the injustices and trifles that plague Singaporeans and people all over the world, which she details in her opinion column, “Flossy Says”
Niche: Lifestyle, food, entertainment
Natalie Dau is a wellness entrepreneur, athlete, trainer and influencer all in one. She is the CEO of The Daily Escape, which is one of the largest health and fitness platforms in all of Asia. She also makes regular appearances on mainstream media as an expert and commentator for health, fitness, and wellness topics.
Natalie is a Reebok sponsored athlete, and she focuses on fitness across multiple platforms. She also delivers health and wellness sessions for Reebok, government and corporate clients, as well as international hotels.
Natalie often participates in competitive sports events too, being the top Obstacle Course Racer in Asia and an Asian CrossFit Champion in her age group. With that said, she works with brands of various extent in her quest to get as many people as possible healthy and fit.
Niche: Sports, health and wellness
Caren Foo is one of the more versatile bloggers among the top influencers in Singapore. She is passionate about a range of topics from beauty, fashion, travel, technology, food to home décor and lifestyle. Caren is a self-confessed tea connoisseur, and you’ll probably see her travelling and sampling teas from different countries in Asia.
She has worked with a variety of brands including SK-II, Bimba Y Lola, Attimo and Stone Henge among others. Caren often treats her fans to several giveaways on her Instagram page and dedicates her IGTV to host her own “Beauties Empties” section where she reviews and recommends beauty products that she has tried herself.
Niche: Beauty, fashion, food, travel, lifestyle
Mommy Warrior 77
Mommy Warrior 77 is a blog about motherhood, family life, parenting, social matters and a couple of other causal topics. Mandy Amaris Low is the creator of this blog and uses the platform to dispense advice, thoughts, and personal life experiences to connect with other like-minded ladies in Singapore.
Mandy posts 3 times per month and has gained a dedicated community of more than 50,000 readers. Her Instagram and Twitter accounts are regularly updated with posts of inspirational words of wisdom or about her daily happenings. Other than blogging about parenthood, Mandy is also after creating a network of intellectual individuals that believe in justice.
Niche: Parenthood, lifestyle
Eddy Chua describes himself as a typical Singaporean youth who uses his blog for infotainment. He revolves around the topic of health and fitness as well as lifestyle. He also provides commentaries on certain issues that are prevalent in Singapore. Eddy has been able to draw readers from Singapore and all over Southeast Asia.
He does a lot of travelling to research and meet inspiring people. Eddy makes sure to publish at least one post per month, and he is gaining a considerable community on his social media accounts. He uploads his filmologue, vlogs as well as podcasts onto Youtube to share a part of his life with his followers.
Niche: Lifestyle, tech, sports
It’s a Wrap
This concludes our list of top influencers in Singapore, many of whom have become crucial to businesses with their potential to sway public opinion and represent brands to a broader audience.
What are your thoughts? Do you think someone else should be on the list instead? Write in to firstname.lastname@example.org with your views, we’d love to read them! It’ll be most appreciated should there be any errors that you wish to point out as well. The information and figures on this list are according to the October 2019 data, and we endeavour to update regularly.
The list above features 20 most rated influencers and micro-influencers in Singapore. In the world of digital marketing, they’re the people you turn to to amplify your message beyond the kind of audience you’re exposed to. Looking to target a certain group? Supply your desired information to MediaOne and we’ll help you find the right influencer in Singapore for the task.
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