Top Inbound Marketing Companies in Singapore

best inbound companies and strategies for singapore

Top 20 Inbound Marketing Companies in Singapore

Agency

MediaOne

About

MediaOne is a top Singaporean digital marketing agency. It specialises in search engine marketing optimisation and a full range of digital marketing solutions. MediaOne ranks as an industry leader serving over 600 clients from different industries. The firm has a belt of global awards under its name.

Services

·      Digital Marketing Services

·      Singapore SEO Services

·      Search Engine Marketing Services

·      Programmatic Services

·      Social Media Marketing Services

Address

4B Craig Road | Singapore 089664

Telephones

(65) 6789 9852

Email

[email protected]

Website

https://mediaonemarketing.com.sg/search-engine-marketing-google-ads-ppc-singapore/

Operating hours

Mon-Fri 930am-630pm

Clients

·      P&G

·      WWF

·      Edelman

·      Capitaland

·      Cambridge University


Agency

Huble Digital

About

Huble Digital is a full-service digital marketing and consultancy firm that enables businesses to execute their digital marketing efforts efficiently. Huble Digital is a certified HubSpot software, technical development, implementation entity in Europe, Middle East & Africa.

Services

·      Search Engine Optimisation

·      Social Media Marketing

·      Web Development

·      Lead Nurturing & Marketing Automation,

Address

140 Robinson Road, 1st Floor, Singapore, 068907

Telephones

(65) 6939 6451

(65) 9235 1421

Email

[email protected]

Website

http://www.hubledigital.com


Agency

DT Digital

About

DT Digital assists businesses to achieve viral results using tech-savvy digital strategies. It helps companies to gain fast traction in the marketing realm. DT digital has immense expertise in the global and local digital markets.

Services

·      Mobile marketing

·      Social media marketing

·      Ecommerce

·      Digital marketing

·      Search Engine Optimisation

Address

4 Robinson Road #04-01, The House of Eden, Singapore 048543

Telephones

n/a

Email

[email protected]

Website

http://www.dtdigitalasia.com/

Clients

·      CapitaLand Mall Asia

·      Cisco

·      Clarins Fragrance Group

·      Diageo

·      Estee Lauder


Agency

iFoundries

About

iFoundries ranks as a result-driven digital marketing firm. It helps mid-size and growth ready enterprises to rise using marketing solutions and digital marketing tools. It presents cost-effective solutions that reduce startup overheads.

Services

·      E-commerce Solutions

·      Web Design & Development

·      Digital Marketing (SEM & SEO)

·      Content Management System

Address

10 Ubi Crescent #02-51, Ubi Techpark (Lobby C), Singapore 408564

Telephones

(65) 6297 7751

Email

[email protected],

Website

https://www.ifoundries.com/

Clients

·      Ariva

·      One15 marina

·      Singapore Cricket club

·      The Tanglin Club Singapore

·      Sportshub


Agency

Construct Digital

About

Construct Digital has transformed into a leading digital marketing agency that offers a suite of market automation and marketing solutions. It relies on Hubspot certified technicians to implement, monitor and deploy full-service solutions on the HubSpot platform.

Services

·      E-commerce Solutions

·      Web Design & Development

·      Digital Marketing (SEM & SEO)

Address

114 Lavender Street #11-85 CT Hub2 Singapore 338729

Telephones

(65) 6438 4886

Email

N/A

Website

https://www.constructdigital.com/

Clients

·      American Express,

·      Gain City and

·      Fuji Xerox,

·      The Body Shop

·      IKEA


Agency

Aiden Creative

About

Aiden Creative helps businesses by playing the role of a strategic partner instead of acting like the average vendor. It relies on skilled web developers and UX experts to create robust digital marketing solutions.

Services

·      Social Media Marketing

·      Search Engine Optimisation

·      PPC

·      Web Design & Development

·      Conversion Rate Optimisation

Address

229 Mountbatten Road,#03-38 Mountbatten Square, Singapore 398007

Telephones

(65) 6364 8846

Email

[email protected]

Website

https://www.aidencreative.com/ 

Operating hours

Mon-Fri 9am-3pm

Clients

·      Pearlie White

·      Pesta Raya

·      Pansing

·      Sapphire Weds

·      November One


Agency

Ate Integrated Communications

About

Ate Integrated boasts over three decades of experience in the digital and social marketing world. It employs IT, marketing and content experts who help to create productive partnerships, marketing solutions and proprietary software.

Services

·      Public Relations, Marketing,

·      Design, Digital Strategy,

·      Content Creation,

·      Social Media,

·      Website development

Address

391B Orchard Road, Ngee Ann City Level 22, Tower B, Singapore 238874.

Telephones

(65) 6592 0554

Email

[email protected]

Website

http://www.ate.bz/

Clients

·      DBS

·      Louis Vuitton

·      Twg Tea

·      Vertu

·      American Express


Agency

iSmart Communications

About

With an omnichannel platform and a full suite of marketing solutions, Ismart helps businesses to realise their sales and productivity goals. The firm is a pioneer in the marketing field, and they specialise in B2B lead generation for it and telecommunication enterprises in the ASEAN region.

Services

·      Email Marketing

·      Social Media Marketing

·      Digital Marketing (SEM & SEO)

·      Advertising

Address

51 Anson Road, #14-67 Anson Centre, Singapore 079904

Telephones

(65) 6325 2615 

Email

[email protected]

Website

https://www.ismartcom.com/

Clients

·      IT management Association

·      iDirect

·      Hong Kong Singapore Business Association

·      Mobile Learn Asia


Agency

ClickTRUE

About

ClickTRUE provides customised marketing solutions for businesses with a convoluted sales funnel. The firm leverages online marketing and technology innovations to empower companies to achieve their sales and marketing objectives.

Services

·      Search Engine Marketing

·      Search Engine Optimisation

·      Social Media Marketing

·      Web Analytics Consultancy 

·      Conversion Rate Optimisation

Address

998 Toa Payoh North,#03-25, Singapore 318993

Telephones

(65) 6950 3366

Email

[email protected]

Website

https://www.clicktrue.biz/

Clients

·      Schneider Electric

·      Nikon

·      SPH Magazines

·      ADK Yolk

·      NTU


Agency

CommIT Consultants

About

CommIT is one of the high ranking SEO services companies in Singapore. It has a stellar record of providing digital marketing and SEO services to diverse enterprises. Currently, CommIT serves over 1450 clients, and boats experience spanning more than 17 decades.

Services

·      Web Hosting

·      Email Hosting

·      Search Engine Optimisation

·      Social Media optimisation 

·      Domain Name Management

Address

Address: 14 Robinson Road, #08-01A Far East Finance Building, Singapore 048545

Telephones

(65) 9184 5834

Email

Email: [email protected]

Website

https://www.commit.com.sg/

Operating hours

Mon-Fri 9am-6pm

Clients

·      Asia One News

·      Singapore Youth Flying Club

·      Singapore Press Holdings


Agency

Brew Interactive

About

Brew Interactive is a top-rated digital and marketing firm in Singapore. It provides end-to-end digital services with a customised approach. We help businesses to reposition and scale. It caters to clients from diverse industries.

Services

·      Social Media Marketing

·      Content Marketing

·      Search Marketing

·      Facebook Advertising

Address

111 North Bridge Road, #08-19, Singapore 179098

Telephones

(65) 6814 2952

Email

[email protected]

Website

https://brewinteractive.com/

Clients

·      Prudential

·      NUS

·      Qatar

·      3M

·      Oppo


Agency

Biz Edge Consultancy

About

Biz Edge adds value to its client in the digital marketing sector. It helps SMEs to harness the power of the internet to scale. Biz Edge specialises in digital marketing techniques and solutions at cost-effective rates.

Services

·      SEO Services

·      Social Media Marketing

·      SEM Singapore

·      Lead Generation

·      Online Marketing

Address

64 Flora Road#01-08 Singapore 506911

Telephones

 (65) 81726968

Website

https://www.bizedgeconsultancy.com.sg/


Agency

Happy Marketer

About

Happy Marketer assists businesses to leverage their website design to achieve their sales, advertising and marketing goals. It provides proven solutions that enhance the visibility of its clients online. It’s a HubSpot Certified Silver Tier Agency affiliate.

Services

 

·      Customer Relationship Management (CRM)

·      Search Engine Optimisation (SEO)

·      Content Marketing

·      Social Media Marketing

·      Digital Advertising

Address

Guoco Tower, 1 Wallich St, Level 22Singapore 078881

Telephones

(65) 6653 8060

Email

[email protected]

Website

https://www.happymarketer.com/

Clients

·      Citibank

·      Cambridge University Press

·      CNN

·      Air Asia

·      StarHub


Agency

Digital Media Nerds

About

Digital Media Nerds is an SEO marketing outfit that provides SEO benefits based on unique KPIs. The firm delivers top-notch SEO results within six months. It guarantees to work for free if it doesn’t meet client expectation and goals.

 

Services

·      Search Engine Optimisation

·      Search Engine Marketing

·      SEM

Address

62 Ubi Rd 1, #06-24, Oxley Bizhub 2, Singapore 408734

Telephones

(65) 6846 9189

Email

[email protected]

Website

www.dmn.sg

Clients

·      Focus Music

·      Cheryl Tay

·      Klapsons

·      Le Doll

·      BHC Racing


Agency

Clickr Media

About

Clickr Media is a far-sighted digital marketing agency that helps businesses with their web marketing, media planning and web integration services. Clickr uses a laser-focused approach when implementing search engine marketing, social media marketing and analytics for its clients.

Services

·      SEM

·      SEO

·      Social Media Marketing

·      Online Display Advertising

·      Blog Marketing

Address

2 Alexandra Road#06-04 Delta House Singapore 159919

Telephones

(65) 6566 9556

Email

[email protected]

Website

https://www.clickrmedia.com/

Operating hours

Mon-Fri 930am-630pm

Clients

·      Home Shoppe

·      Kordel’s

·      Universal Music Singapore

·      Zone 1511

·      HL Assurance


Agency

Sky Digital Agency

About

Sky Digital relies on a full stack of digital marketing tools, technology and talent to assist businesses to transform. It offers holistic, strategic and consultancy solutions that help enterprises to stay ahead of the competition.

Services

·      Digital Marketing

·      Email Marketing Workshops

·      Social Media Marketing

·      Agency Training

·      Digital Marketing Strategy

Address

6 Raffles Quay, #15-00 Singapore 048580

Telephones

(65) 9296 3877

Email

[email protected]

Website

https://skydigitalagency.com/

Clients

·      Hygieia

·      E-biz

·      Global Technologies

·      Allon

·      Fitness Two


Agency

Hashmeta

About

Hashmeta is a leading digital marketing company with experience in web marketing and web design. It offers highly effective marketing solutions and User experience.

Services

·      Social Analytics

·      Social Media Marketing

·      Content Marketing

·      Influencer Marketing

Address

30A Kallang Place #11-08Singapore 339213

Telephones

(65) 6205 5931

Email

[email protected]

Website

https://hashmeta.com/

Operating hours

Mon-Fri 9:00 AM – 6:00 PM

Clients

·      Swatchies

·      Parkway Cancer Centre

·      StemCord

·      NTU Ventures

·      Zii VueBox


Agency

Innova

About

Innova is a progressive web marketing firm in Singapore. It provides clients with a range of enterprise-friendly web solutions. Innova enhances your online capabilities and helps you to strategise and adopt creative web designs, killer online strategies and technology solutions.

Services

·      Web Design

·      ecommerce

·      Content Management Systems

·      Search Engine Optimisation

·      Search Engine Marketing

Address

Singapore Post CentrePost Office PO. Box 798Singapore 914027

Telephones

Phone: +65 9366 9060

Email

 [email protected]

Website

https://www.innovaconcepts.com.sg/

Clients

·      Home Fix

·      Excel

·      Sensational

·      Avivar

·      Toto


Agency

OOm

About

OOm is a Singaporean digital marketing firm that specialises in SEO and SEM marketing. With 14 years in the industry, OOM has assisted clients in and out of the county in rallying their online potential to achieve their sales and marketing goals.

Services

·      SEO

·      SERM

·      SEO Reseller Program

·      Social Media Marketing Solutions

·      Social Media Management

Address

141 Middle Road #05-04 and #06-05 GSM Building, Singapore 188976

Telephones

(65) 6391 0930

Email

[email protected]

Website

https://www.oom.com.sg/

Operating hours

Mon-Fri 9am-6pm

Clients

·      Union Power

·      SingTel

·      J Group

·      Direct Asia Insurance

·      D’Resort


Agency

Carbon Interactive

About

Carbon Interactive provides an integrated suite of digital marketing solutions to its clients. It employs a team of marketing strategists, creative and IT experts. It helps new businesses to achieve fast growth using robust initiatives and campaigns.

Services

·      Digital Strategy Consultancy

·      Web Design and Development

·      Management Consultancy

·      Social Media Marketing,

·      Content Strategy and Development

Address

50 Ubi Avenue 3, #04-05 Frontier [email protected], 408866 – Singapore

Telephones

(65) 6293 4373

Email

[email protected]

Website

https://www.carbon.com.sg/

Operating hours

Mon-Fri 930am- 630pm

Clients

·      Sentosa

·      Kipling

·      Changi Airport

·      MP&Silva

·      Paper One

 

Introduction

The inbound marketing buzzword is probably something you have had to scope out as a budding marketer or business owner.

Conventional outbound campaigns drive their messages towards unfamiliar audiences. Still, inbound woo users and potential leads to reach out to a given business when they encounter problems that can be solved by their product and service offering.

Online, inbound marketing is about the steps you take to draw traffic, get noticed and engage potential customers. You no longer have to interrupt “clueless” customers, and you actively increase the number of leads who are likely to come looking for your products in the near future.

Many B2B companies in Singapore still rely on the traditional methods to promote their products. They still believe in the spirit of employing salespeople, give them products to market, having them make calls and visiting potential customers to close a deal. We are not saying that this method doesn’t work, it works but it’s very effective when you have enough capital and marketing lists. The problem is the conversions rates here won’t be as high as expected.

If you still depend on this traditional method, you need to consider another alternative that can generate more leads. Inbound marketing may be what you are missing to generate more traffic and boost your sales.

What is Inbound Marketing?

It is a business approach that attracts potential customers by creating useful content and tailored experiences that appeal to them.

get google ranking ad

The method focuses on drawing potential customers instead of blasting them with unsolicited content that isn’t of interest. It’s simply creating content that answers and solves their problems instead of second-guessing them.

To succeed with an inbound marketing campaign, you need a multi-pronged approach that goes beyond your business website. A killer strategy involves your social media profiles, blog posts, videos and any relevant content sharing platform.

At the same time, you need to borrow from the SEO realm to boost your chance of being found by customers when they search for your brand

Leveraging a robust marketing plan can assist your business in:

  • Attracting prospects consistently
  • Create trust on an ongoing basis
  • Build and stamp brand credibility
  • Improve sales and drive constant growth

How Does It Work?

Businesses big and small are bound to capitalise from a well-drafted marketing strategy. It’s a highly effective marketing method that drives sales while fulfilling customer needs.

Before you formulate an marketing strategy, you must delve into the workings of the strategy. It comprises of four phases namely:

  • Attract
  • Convert
  • Close
  • Delight

The right marketing strategy empowers your business to make significant progress at any of these four stages of a customer’s journey.

Here’s an overview of these stages.

Attract

With Outbound marketing, you can target any possible lead out there. Inbound marketing gives you the benefits of attracting a specified audience that yearns to do business with your brand. It’s easy to create customer-centric content that informs your customers and compels them to come to you when they need answers.

Convert

After drawing in a targeted cluster, you need to focus on turning them into leads. You encourage them to exchange their contacts in return for content or an ebook. You can rely on tools such as landing pages or calls to action.

Close

At this stage, you can resort to lead nurturing or market automation to convert your leads into promising prospects. You can choose to educate and encourage them to venture deeper into your sales funnels with the idea to get them to close a sale.

Delight

Inbound marketing emphasises the after-sale stage. It seeks to offer experiences that make your customers remember your brand long after they make a sale. Social media and email marketing are ideal tools to use to keep your new customers engaged. A delighted customer is your best reference, and they quickly become your brand ambassadors.

How Is Inbound Marketing Different From Other Marketing Forms

Unlike the outbound marketing strategies such as TV, radio, and print which solely operate by utilizing the pushing techniques of marketing, inbound marketing allows the marketers to immerse themselves in what conversations the potential clients are already having among themselves. The chief goal is to convert the customers once they reach and engage your content. Instead of seeking to create a need or a want, inbound marketing seeks to satisfy a need or want that is already in existence in the market. So when clients bump into your content on the web, they immediately feel compelled to join and engage it.

Here is what constitutes inbound marketing:

  • Inbound marketing is currently considered to be the most effective internet marketing technique. Studies show that this internet marketing strategy guarantees you the best return on investment (ROI) or lead conversions rate compared to the traditional marketing methods.
  • Whether you are running a big company or a small company, it is an effective marketing strategy for increasing lead generation, website traffic, customer retention rates and sales.
  • The first and most important online marketing strategy is to be found. Internet users need to find your products when searching for them online. You may be doing a good job generating leads, but a poor job converting them.
  • The companies that are doing well in generating leads also invest a lot in lead conversions. They understand how to create content that attracts customers to view their products, fall in love with them and slowly turn them into potential customers. The most important thing here is to build a relationship that is based on trust.
  • You need to start by providing important information about your business. Prospective customers will be able to find you without even having to search for your company. They will think of you as an expert in the industry, and come back to your website again and again.

Strategy

A compelling strategy requires elaborate planning. It sets your priorities right and enables you to measure progress. There are two critical steps involved. They are:

Setting SMART goals

To fuel your strategy, you must be measuring success. This is possible if you set the right goals from the onset. Without the right benchmarks, you’ll be shooting in the dark. The goals you set need to be:

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Timely

Remember, the smart goals that have worked for other ventures may not be your best, and you need to set goals that rhyme with your businesses.

Set key metrics

If you expect your inbound marketing strategy to work, you need to set metrics that project your expected results. It’s important to modify, tweak and optimise the strategy regularly. Also, you need to keep an eye on your marketing KPIs to tell you what’s working and what needs an overhaul.

The State of Inbound Marketing in the Singapore Marketplace

In the Singapore marketplace, inbound marketing is not a free strategy. However, it takes minimal financial commitment compared to PPC or other conventional marketing strategies. Any marketing processes need capital. However, there are numerous strategies you can leverage without paying a dime. For instance, you can save money using YouTube videos, blog posts and your social media profiles.

The good thing with inbound marketing for small businesses in Singapore is that almost every entrepreneur can hack it regardless of available capital. Singaporean companies have access to sufficient technology need to drive a good campaign. As such, there’s no reason why small start up’s should fail to initiate and realise success from an this marketing strategy.

From a social media perspective, Singaporean SMEs need to leverage the readily available platforms to drive an inbound strategy. It’s easier to resort to platforms such as Twitter and tools such as Google analytics to draw customer attention, traffic and additional revenue streams.

get google ranking ad

Using a non-intrusive approach, Singaporean enterprises regardless of size, can capitalise on the direct business to customer engagement to demonstrate how they can solve client problems. Indeed, valuable content is the right bait to drive the customer deeper into the sales funnel.

Benefits

Investing in an inbound marketing strategy comes with many benefits. Here are some:

Strengthen Brand Awareness

Potential customers are always combing the web in search of answers, solutions or specific topics of interest. If your inbound marketing efforts consistently position your content among the top search results, it’s your best chance to showcase your brand and increase its visibility and strength. Topping search results overtime pays off for your brand in the long term.

Establish yourself as a thought leader

Potential customers want to learn and associate with leading brands in different niches. To establish that trust, you need to prove your expertise and industry knowledge. Using marketing techniques like blogging, webinars or social media events can set you up as a thought leader. Potential clients will regard you as a credible brand.

Increase lead and opportunity generation

Students have found out that businesses that blog regularly generate over 60% more leads monthly. Others who prioritise market automation enjoy a 50% increase in qualified leads. When combined with the right calls to action, your businesses will realise more leads and opportunities.

Generates quality traffic and leads

An inbound strategy fosters relationships that lead to more conversions. Your valuable content will draw website traffic. The more you post informative posts, the more your leads are likely to return and feel more obliged to buy your products. As long as your landing pages and CTAs are compelling enough, your sales funnels will never dry up.

It’s long-lasting

The primary function of an inbound strategy is to establish lasting brand and customer relations. As long as you know the formula to sustain the relationship, your leads will always have you on their list. If you’re leveraging the right SEO tools and tactics, your rankings will rise and keep the traffic streaming for the long term.

Mistakes That Can Happen

Mistake 1# Not Having a Clear Marketing Plan

As Benjamin Franklin once said, “If you fail to plan, you plan to fail.” One of the main reasons why traditional outbound marketing strategies fail or deliver mediocre results is due to lack of proper planning. Research shows that only 32% of B2B marketers in the world have a well-structured content marketing plan. Almost 50% of businesses that are involved in one or multiple forms of digital marketing do not have a concrete strategy.

Lack of a clear marketing plan means that the entire strategy in based on trial and error. One of the reasons why most do not have a plan is because they have no clue of where to start. For starters, this form of marketing is comprehensive and entails not just content marketing, but also social media marketing and email marketing in Singapore.

Each form of marketing in this holistic strategy enhances brand awareness, converts leads into buying customers, and generates sales.

Mistake 2# Taking Shortcuts

As a new business owner in Singapore, you are definitely eager to see tangible results from the money invested in the business. As a result, it is easy to be lured to shortcuts that promise quick sales or spike in profit margins. Some of the common shortcuts that entrepreneurs regrets taking when it is too late including buying followers on popular social media networks in Singapore such as Facebook, Twitter, and Instagram, buying reviews and email lists.

At first, you might succeed in fooling the target customers that you are huge on social media, it is only a matter of time before they discover the truth. When that happens, potential customers who are part of the genuine followers will also leave.

Concisely, deception will ruin the brand reputation you have worked so hard to achieve, and it will be extremely difficult for you to regain ground in the competitive Singapore online business landscape. For instance, some people will not hesitate to bash your brand online if you bombard them with newsletters that they did not subscribe for in the first place.

Avoid taking shortcuts by looking at other genuine ways of gaining traction online. For example, you can complement your Singapore marketing with an outbound marketing campaign even though the latter is that powerful. Some outbound strategies such as display advertising, sponsored ads, and PPC advertising will help increase your brand visibility online and increase traffic. Once the target audience is on the site, you can request them to join your mailing list and follow your social media pages.

Mistake 3# Lack of a Blog on the Website

Surprisingly, a large number of business owners not only here in Singapore but also abroad don’t have a blog or use other platforms such as Medium.

While it is true that your Singapore business website blog is one of the many marketing channels, you should use to make your marketing campaign a success, not setting it up will limit the results you will achieve.

If you are using external blogging platforms such as Medium and LinkedIn, note that your content is subject to the requirements and terms set by the platform’s developers. Yes, posting articles with outbound links to your site can help boost traffic but if the platform managers decide to take down the post, your goose is cooked.

Be independent by creating a blog page on your website. There are many website builders and design tools that you can use to design the page.

Mistake 4: Compromise Quality for Quantity

As mentioned earlier, it is easy to be lured into quick fixes and shortcuts if you are not conversant with inbound marketing. One of the guaranteed ways of ensuring your campaign delivers the expected results is by publishing content online regularly and consistently.

A recent report by Hubspot showed that companies that upload at least four blog posts on their websites every week get 4 times more traffic than those that publish four articles per month. Do not get it twisted though; the number of articles you publish is not the main factor that determines the success or results that you achieve. You have to make sure that the articles you publish contain quality content that is relevant to the target audience, well written, and search engine optimised to improve your site ranking on SERPs.

inbound marketing

The point we are trying to put across is that in the context of Singapore inbound marketing, quality trumps quantity. The same statement applies to consistency. Adjust your schedule accordingly to be able to publish 3-4 articles per week or more depending on your niche and the goals you want to achieve.

Mistake 5# Ignoring Mobile Optimisation

Singapore takes pride in having the highest smartphone penetration in the world. More than 70% of Singaporeans use their smartphones to browse the internet. The number of smartphone users in the world is expected to hit 9.038 billion by 2020.

Based on these statistics, it is imperative to make sure that your marketing campaigns are mobile friendly. Making your website mobile friendly will resolve this problem completely and help expand your clientele base. You can do the test using the free mobile-friendly tool by Google. The tool will also pinpoint other areas of your site that need to be tweaked.

Mistake 6: Ignoring Metrics

Ignoring metrics is one of the reasons why most inbound marketing campaigns fail. More often than not, the companies fall short of achieving goals because they failed to monitor the strategies and make certain adjustments.

As you continue to implementing various strategies such as email marketing in Singapore, it is imperative to check the results achieved regularly to know if you are doing the right thing. For example, look at the number of recipients who take the time to read your emails and take the desired action.

Essential Strategies for Every Startup

Inbound marketing strategies cost less, and they bear immense benefits in the longer term. Here are some crucial marketing strategies for Singaporean startups.

On-site content marketing

On-site content marketing drives new readers to your site. It helps in customer retention since it keeps existing readers engaged on site. To score high, you need to ensure a supply of consistent, high value and original content. Additionally, content marketing fuels your social media and email campaigns, not to mention it drives your search ranking higher.

Off-site content marketing

An off-site content marketing campaign works like an on-site version only that your highly valuable, targeted and informative content appears on another site or publications. This means that you’ll generate new audiences who read and feel compelled to follow your brand. Referral traffic automatically boosts your brand reputation.

Search engine optimisation

On-site and off-site content marketing boost your online visibility. On-site content attracts quality backlinks. These translate into higher SERP ranking. However, there are more intricate SEO dynamics that need to be implemented to boost traffic. These include optimising website speed, optimising for mobile and keyword targeting.

Social media marketing

Social media marketing remains a crucial strategy for businesses that want to improve visibility. It provides a platform that you can leverage to engage a global customer base. By syndicating your content on these platforms, you offer additional reasons that keep your follower’s active around your brand. Remember, social media has the potential to amplify the input from other inbound marketing strategies.

Influencer marketing

Influencer marketing relies on “influencers” in your niche. These are the thought leaders who can stimulate your followers to take a particular action. On social media, they have the power to cross-pollinate your audiences with others form a different vertical, which can result in more traffic.

Considerations for Creating Content

Content is an essential component of any inbound marketing strategy. It’s the bait used to attract readers and leads, and it keeps them glued to your brand. Here are guidelines for creating content for a successful marketing campaign in Singapore.

Must offer value to the user

Content cannot be used to harp about the brand and its products strictly. It’s essential to create content that resonates and fulfils a reader’s needs. It needs to be attractive and shareable. Compelling content can be entraining and emotive.

SEO optimised

When creating content, it’s crucial to consider SEO optimisation. It’s essential to consider how the keywords impact on its positioning in search engines.

Content needs to be versatile to conversion funnel phases.

When creating content, the original idea is to cater to the user’s needs in a generalised manner. The best content needs to adapt with all stages of the customers journey. It can range from general product descriptions to testimonials or detailed product guides and influencer opinions.

Content around the brand rather than products

Content creation needs to be guided by a brand’s image, values and mission. The idea is to create user-centric content. Always use the “80/20” strategy with the 80% of material focusing on the consumer.

Regularly published content

With inbound marketing, the best approach is to create and distribute content automatically. It’s essential to keep the flow constant such that readers have a reason to keep coming back. In the end, whatever content you choose-video, text or blog post, you need to remember that it’s the base that attracts visitors to your brand progressively.

Steps to Create an Effective Strategy

Inbound marketing is an all-encompassing method. It requires you to be conversant with different fields including social media, search engine optimisation content writing, email marketing and web design among other areas. When creating an inbound marketing strategy, you must know what to do, what to include and what works best for your business model. Here are steps for creating a practical inbound marketing strategy.

Identify Your Audience

Your inbound strategy address a specified audience. Avoid being general and point out the traits of the demographic you’re targeting. You’ll need to evaluate pertinent details to help you craft the right content for your audience.

SMART Goals

When setting the smart goals, avoid generalisation and define specific, measurable, attainable, relevant, and timely objectives. With these in mind, it’s easy to address other inbound marketing objectives you intend to attract traffic, drive conversions or wind your business.

Create Unique Content

Unique and original content helps you to build credibility and attract new leads. Consider content that provokes your target audience, answers their questions and caters to their pain points. Consider the content channels and platforms that engage your audience most.

Create an On-Site Content Strategy

The aim of creating content is leveraging it to draw traffic to your site where you work on converting them into customers. Remember to incorporate the same with easy site navigation, regular publishing and value-packed content on the website.

Keep it Social

Your target audience will determine the social media channels to use. Different demographics prefer different social media platforms. If you’re marketing to corporate executives, going for LinkedIn is ideal. Take care not to stretch yourself thin and stick to at least three channels.

Understanding the Five Core Principles

Inbound marketing principles play a guiding role whenever you want to implement your strategy effectively. Though the inbound methodology may have experienced new trends, the five principles haven’t changed. They’re abbreviated as:

  • Standardise
  • Contextualise
  • Optimise
  • Personalise
  • Empathise

Standardise- make it scalable

A brand has to tell a remarkable story that revolves around its values, processes and market solutions. Standardisation here is ensuring that the brand story is the same across scalable platforms.

Contextualise-make it relevant

Contextualisation is about tailoring experiences to resonate with customers at the right time and place. It addresses the persona’s pain point through the right channel all along the buyer’s journey.

Optimise-make it better

The optimisation should help to streamline the standardised brand message and processes. There’s a need to identify gaps that help you to make improvements. You can use data to enhance your inbound strategy in the future.

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Personalise- make it extraordinary

Instead of nagging prospects with automated email or cold calls, making a customer feel special or appreciated increases the chances of turning that prospect into a long term customer.

Empathise- Make it emotive

Big prospect’s data can make a company forget that they are dealing with humans. By showing them that you care about their pain points and challenges, prospects are likely to forge a lasting relationship with you–their problem solver. Also, appreciating their voice fosters a long-term engagement based on the delight factor.

Conclusion

When compared to other internet marketing strategies, inbound marketing is said to be cost effective and reliable. It’s one of the most reliable ways to interact with your visitors and convert them into leads. What’s more, it allows you to measure how your business is doing using metric like conversion rates, website traffic, on-screen time, click-through rates and many more. If you are tired of using the traditional methods to market your company, try inbound marketing today and enjoy all the benefits that comes with it.

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Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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May 12, 2020

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