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Reviews of the Top 30 Email Marketing Software
In the modern marketing arena, tech-savvy marketing platforms are all the rage.
But, would you believe it if I told you email marketing is still a big one? The fact that email marketing has stood the test of time tells you that it’s still useful. However, marketers face numerous challenges.
The nagging challenge here is managing emails and the sheer amount of time it takes to create compelling email content for the right audience. However, once automated, email marketing helps your business nurture, engage, track, and drive up your ROI.
Sounds easy but there are hundreds of email marketing software you can choose from. It’s easy to build your email list with the right package, leverage email templates, build segmented lists, and do much more.
Here’s a list of 30 essential email marketing software you can leverage for your marketing efforts.
Constant Contact is a time tested and positively reviewed email marketing software suitable for SMEs and start-ups. It offers a superb suite of tools that help to create powerful emails easily. It packs easy to use drag and drop tools, and it’s easy to integrate with other web resources.
The application empowers you to create ingenious email designs using rich templates. Constant Contact allows you to exploit features such as email automation, dynamic signup forms that provide useful feedback, and social media event management.
- Unequalled customer support- live chat
- Community support
- Helpful online resources
- Easy to measure metrics
- No credit card required for purchase
- Lacks customisable reporting features
- Lacks notifications for new subscriptions
The pricing plans come in two versions. The Email plan starts at $20 per month and Email Plus at $45. There’s a free trial period for 60 days.
SendX is easy to use, cost-effective and efficient software. It offers limitless email creation, superior automation tools, and effective email deliverability. It simply allows you to run your email campaign on auto-pilot mode.
The software provides personalised scheduling for targeted emails. It presents the most uncomplicated UI interface. The application enables you to relay unlimited emails to opt-in subscribers regardless of the price plan-you, are billed per subscriber.
SendX features pre-built, customisable templates. You can leverage the mobile-optimised emails, pop-ups, and forms to grow new lists. The drag and drop email editor, email drip sequence, and audience segmentation enables you to send the right message to targeted users.
- Limitless email campaigns
- No credit card needed
- Provides heatmap reports for tracking
- Free email migration services
- Steep learning curve
- Lacks custom export for PDF
SendX pricing plans are Business and Enterprise Plan starting at $7.49/month for 1,000 subscribers. There’s a 14-day free trial.
Sendinblue offers more than just email marketing solution. It’s an all-inclusive marketing software that powers social media ads, email marketing, SMS, live chats and transactional messaging.
It offers drag and drop capabilities for creating automated workflows, rich email and segmentation clusters. You can send up to 300 emails daily free. Leverage the Sendinblue Tracker script to keep tabs on audience habits.
Exploit this software to send 120,000 emails at incredible monthly prices. Sendinblue also offers a custom plan for heavy users who are always scaling. The tool offers four pricing plans suited to different marketers. Plans range from:
Aweber powers your email marketing campaigns by helping you to build more relationships cost-effectively.
It offers unlimited email templates, pre-stocked images, Customizable CTAs, web user tracking, drag & drop builder and intuitive analytics. The applications provide more features, and it’s preferred for affordability.
AWeber has empowered business email marketing for more than 20 years. The autoresponder, email builder and 24-hour support helps you manage your campaigns hitch-free. Take advantage of Aweber Lists to craft and send targeted emails.
- Ease of Use
- Free email migration services
- Supports push notifications
- Offers landing page builder
- Excellent for newsletters and broadcasts
- Steep Learning curve for beginners
- Limited automation features
Aweber’s pricing plans start at $19/month depending on the number of email list subscribers. There’s a 30-day trial period and a free demo.
Mailchimp is a highly preferred email marketing software. It’s the best option for new businesses. It offers an intelligent UI, and you can add new contacts to segmented lists on the Mailchimp Groups. The application comes with more than 300 integrations that enable you to customise and personalise your mail campaigns.
Take advantage of flexible designs and templates. The Member Rating System help you with segmenting lists based on demographic tendencies and interests. Mailchimp offers easy integration with Facebook or Instagram. It’s easy to monitor progress through third-party dashboards.
- Easy to integrate with Shopify, WordPress or Magento
- Reliable support-email, chat, and tutorial forums
- 15% mark-down to non-profits/charities
- Pay as you go pricing
- Limited sign-up forms for your mailing list
- Limited automation features
Mailchimp plans start at:
Mailerlite enables you to turbo-boost your email/newsletter campaign by offering seamless integration, powerful automation tools and top email marketing features. It provides intuitive automation, drag and drop editor that requires no coding skills. It comes with a rich text editor and newsletter templates.
You can exploit the superior targeting features, promotional pop-ups, segmentation and personalisation capabilities. It’s an easy to set and go tool that sends the right emails to the right subscriber as soon as you set it up.
MailerLite’s A/B split, auto resend and RSS campaigns make it easy to send different types of blasts. It’s easy to integrate the application with various eCommerce and CMS platforms.
- Excellent value for money and affordable
- Easy subscribers Segmentation
- Great for website and landing pages creation
- 24-hour live support
Mailerlite plans are billed based on subscriber numbers. It’s free for up to 5000contacts. You’ll pay $15 for 2500 contacts and up to $210 for 50,000 contacts.
Omnisend is an easy to use email tool that helps create on-brand emails while leveraging the power of automation, SMS and segmentation. It allows you to create influential emails that enhance targeting quickly. You can track contact behaviour and capitalise on it to grow sales with personalised emails.
Omnisend comes with an archive of rich templates to help you create professional email without HTML skills. You can craft brand-centric emails, add discount codes and track your campaigns in real-time.
Leverage the drag and drop content wizard and leverage contacts data to build personalised messages. The application offers intelligent ecommerce-tailored segmentation that syncs well with all platforms and campaigns.
- Unified contacts import
- Easy integration with eCommerce platforms
- Free monthly SMS credits for pro and enterprise plan subscribers
Omnisend pricing plans include:
- Free monthly trial
- Standard @ $16/month
- Pro @ $99/month
- Enterprise Plan- Ask for a custom price
Zoho Campaigns offers a tray full of features that power seamless list management, automation analytics and responsive email marketing campaigns.
The pre templates, drag and drop editor, personalised automation via email workflows makes it easy to handle large email campaigns. Zoho Campaigns integrates with its sister Zoho CRM but has exceptional integration capabilities with third-party resources such as the G-suite, Facebook, WordPress and YouTube, among others.
Zoho provides insightful reporting for open rats, email shares and clicks. It facilitates Permission-based campaigns and lets you send email to contacts who’ve approved your engagement.
- GDPR compliant
- Seamless Data Syncing in the CRM.
- Facilitates live user data tracking
- Requires Zoho approval for all emails
- Lacks Interactive UI
Zoho campaigns pricing plans start at $5/month. There are monthly, and annual plans billed based on emails volumes, subscriber numbers and email credits.
Drip offers a suite of tools that simplifies automation and personalisation. It’s ranked as the top email marketing tool for eCommerce. Drip offers easy integrations with website building applications, including WordPress and WooCommerce. You can leverage these to incorporate pop-ups and opt-in forms to boost leads.
Drip offers intuitive automation tool, better segmentation capabilities, A/B split testing and access to a visual workflow builder. It provides live chat support, forums and training guides. The application also supports comprehensive email analytics, behaviour and event tracking.
- Best for bulk emailing
- Facilitates eCommerce marketing automation
- Revenue attribution feature tracks ROI for every campaign
Drip’s pricing plans start at $19/month for 500 contacts
Vertical Response offers you all the tools you need to run a successful email campaign. It comes with rich features such as a customisable template designer, drag-and-drop and point-and-click capabilities. It allows seamless automation, analytics and surveys.
You can run your campaign with zero coding skills. Vertical Response offers various features, including the user-friendly email editor, basic reporting & analytics, mobile-responsive templates, email customer support and shareable Facebook and Twitter functionalities.
The tool offers the autoresponder feature to send targeted emails to specific customers throughout their journey.
- Minimum set up time
- Access to contact data sets
- Offers campaign performance insights
- Offers 60day trial free
- No credit card required
Vertical Response plans start at the Basic and Pro package costing $11 and $16/month based on your mailing list’s size.
ConvertKit is the perfect email marketing tool for established bloggers, content creators and marketers. It offers ease of use and a superior suite of tools. You can leverage ConvertKit’s unique feature that allows you to manage content updates and contact incentives with email signup forms.
The easy to use autoresponder make it easy to create and roll our drip email sessions. The customisable email templates make it easy to create unlimited branded email templates.
The application enables smooth segmentation of contact according to their actions.
You can boost conversions by using personalised automated emails. ConvertKit offers superior features that include A/B split testing, landing page builders, smart workflows and brand-centric email templates.
- Reliable email-based support
- Broad knowledge base
- Access to paid newsletters
- 30-day refund guarantee
ConvertKit pricing starts at$29-$4000/month. The Creator Pro package goes for 59/month.
GetResponse provides ease of use and flexibility when creating email campaigns for small businesses. It offers a superior range of features and marketing automation capabilities needed to manage smart campaigns. It comes with the drag and drop builder that simplifies setup.
GetResponse facilitates contact segmentation and helps you to send any volume of emails to a specified group. The software is easy to integrate with proven lead generation applications, including Google Docs SalesForce and ZenDesk.
Leverage customisable signup forms, A/B testing, landing page capabilities and unsubscribe tracking features to streamline your email campaign.
- 24-hour telephone and live chat support
- Access to guides, tutorial webinars video tutorials
- 30- Day free trial
GetResponse pricing at the Basic plan at $15/month. The Plus and Professional packages cost $49 and $99 respectively. The Max plan comes with custom pricing.
ActiveCampaign is credited with the founding of the visual automation builder. This functionality enables you to run an email sequencing campaign with no HTML experience. The tool is feature-packed, and it facilitates overall marketing Automation, limitless email sends, segmentation, site and event tracking and campaign and automation reporting.
The application offers ROI boosting features that include SMS triggering, predictive sending and content.
It comes with easy integration with third-party resources, including Facebook Pages Manager, Shopify, Dropbox, LiveChat, and Pipedrive.
You can run an A/B split within the automation sequences and capitalise on automated sequences optimisation.
- It’s easy to use
- Offers 300+ pre-built templates
- Free live chat and phone support
- Seamless data migration
ActiveCampaign pricing is four-tiered. The Lite plan costs $9, Plus at $49, Professional at $129 and the Enterprise package at $229; all billed monthly. There are no setup fees.
Ontraport is a fully-fledged marketing automation suite with exceptional eCommerce functionality. It incorporates its automation capabilities to streamline your email marketing with your landing pages, CRM, to consolidate your leads.
Ontraport comes with a powerful visual campaign builder.
It helps to build your campaigns from scratch while targeting specific campaign intentions.
It offers superior features including an autoresponder, Event-Triggered Emails, Drip Campaigns and Mobile Optimized Email functionalities. Leverage Ontraport’s flexibility and customer support to get super ROI digits.
- User friendly
- Helpful Facebook Community
- Effective customer support
Inadequate template capacity
Ontraport Pricing comes in three plans e Basic at $79, Pro at $147 and Enterprise at $497all billed monthly. Billing is tied to the number of contacts.
Autopilot is reputed for its exclusive visual marketing tools. Its home-grown AutoPilot email builder and automation tools are programmed to work through the drag-and-drop interface.
It enhances ease of use. The collaborative set of tools enables your teams to work cohesively.
It comes with a proprietary “annotate-collaborate” feature that allows you to laser target specific customers and focus on the targeted contact with the rest of your team. AutoPilot easily integrates with Facebook, Zapier Google Adwords and Salesforce, among others.
- Easy to use
- Tracks customer data, habits
- Easy workflow automation and tracking
- Smart integration capacity
- Limited customisations
- Hold-ups with multiple user activity
AutoPilot Pricing starts at the Silver pals at $49, Gold at $149 and Platinum at $249 billed monthly or annually.
iContact is a preferred top of the ladder email marketing tool. It offers easy to navigate features that provide quick metrics. With a rich array of features such as drag and drop editing, contact list management, excellent technical support, autoresponders and spamcheck, you can manage your email camping seamlessly.
The tool requires zero HTML skills. The tool builds better engagement through tracking contact preferences. It helps to craft personalised messages, and customer support is exceptional. The tool integrates with a host of third party resources including PayPal, HubSpot CRM, Salesforce and Shopify.
- Rich, customisable templates
- Excellent customer support
- Ease of use
- Tailored hands-on training
- 30-day free usage
iContact plans start at $12.75 and $25.50/month depending on the number of subscribers.
Campaign Monitor comes with a tray full of intuitive, personalised and customisable email marketing tools. It’s highly preferred for its ease of use. It presents an intuitive drag and drop email wizard. The inbuilt reporting and analytics let you discern the progress of your campaign.
Campaign Monitor helps you to create optimised campaign strategies and targeted customer segmentation. The application comes with a visual marketing automation capacity to design unique customer journeys as you scale. Leverage the extensive resource archives and manage your email campaign like a pro.
- The best for newbies/non-coders
- Ease of use
- Superb customer service
- Integrates with third-party applications
- Offer great email-body formatting guidelines
Campaign Monitor Pricing comes with three plans and starts as low as $9. There’s a free trial period.
Moosend is a highly effective email marketing automation service. It presents a rich array of features and capabilities. The platform enables you to build landing pages, email newsletters, and sign up forms quickly and professionally.
It’s easy to integrate with third-party resources, streamlines segmentation and its GDPR compliant.
Reporting and Analytics help you to keep track of your campaigns. The drag-and-drop editor makes it easy to create newsletters while incorporating interactive features like videos. Moosend allows you to leverage custom or readymade templates when you need to focus on your segmented contacts.
- Advanced automation features
- Phone, email and live chat customers support
- Built-in automation templates
- Fully integrates with top eCommerce platforms
Moosend Pricing is subscriber-based and comes in three tiers. Free Forever plan, Pro plan at $8 per year and the Enterprise plan is custom priced.
Pabbly Email Marketing ranks as a first-rate email campaign builder. It powers the creation of compelling email newsletters and simplifies bulk email sending through SMTP protocols.
Pabbly offers excellent campaign features ranging from workflow automation, SMTP routing email scheduling, email tracking and inbuilt email templates. The automation and autoresponder features enable the creation of scheduled emails and help to create triggers that bypass manual follow-up.
With the drag and drop mail editor, Pabbly makes it easy to customise templates. The email tracking functionality enables smooth tracking of customer data.
- Runs on proprietary in-built delivery engine
- Excellent integration capacity
- Easy to use,
- Reasonably priced
- Good for beginners
- Lacks a mobile app version
- Restricts emails sending in the trial plan
Pabbly Email Marketing Plans are subscriber-based the Rookie plan goes for 24/month. The Pro at $41 and Advance at $83/month. Enterprise-level plan for websites surpassing 1 million subscribers.
The HubSpot Email Marketing Software offers excellent ease of use with its range of customisable templates. The drag-and-drop email builder lets you craft custom campaign templates that sit your brand.
Integrating content into this tool is simple and glitch-free.
Leverage HubSpot Email Marketing tool to drive up clickthrough and email open rates.
It allows you to create and preview email campaigns for different contact based on their segmentation, background or device usage. It comes with a smart send feature that ensures emails are sent to the right recipient at the right time.
- Easy A/B testing
- 99% deliverability guarantee across networks
- Smart email campaign scalability
- Simple, intuitive interface
- No A/B testing for free plans
- Doesn’t support multiple picture publishing
HubSpot Email Marketing Software Pricing:
- Starter plan at $50/month
- Basic plan at $200/month
- Pro plan at $800/month
- Enterprise at $2,400/month
Keap doubles up as a customer relationship management service, and a top-notch email marketing tool. It presents rich features such as automated workflows, Landing page builder, website tracking and a drag-and-drop interface that makes the entire campaign creation process a breeze.
The software facilitates the triggering of personalised messages, and it lets you identify the leads that are actively interacting with your brand. Keap provides email templates, invoices and venture proposals. It easily integrates with an extensive list of business tools, the cloud and apps.
- Cutting-edge marketing automation
- Easy to customise campaigns,
- Excellent app integration
- Keep Coaching services
- Not ideal for established businesses
- Limited search options
Keap’s Pricing comprises the grow plan at$79/ month, Keap Pro at $149/month and the Infusionsoft plan starts at $199 per month.
Email Octopus is a powerful tool that assists in designing and executing budget email campaigns while enhancing deliverability and campaign expansion. Amazon SES powers the tool, and it presents businesses with top-tier features needed to run streamlined email marketing campaigns.
The application enables you to personalise your emails via customisable templates and the drag-and-drop editor. The automation functionality helps to programme timed on-boarding and drip sequences. Email Octopus comes with a user-friendly interface that lets marketers create HTML emails and send them in a few clicks.
- Customer Service
- Cost-efficient for small agencies
- Feature-rich tool
- Mailing lists creation
- Real-time statistics
- Drag and Drop learning curve
Email Octopus pricing fish-based plans comprise:
- Free Trial
- Shrimp at $0
- Tuna at $19
- Stingray at $39
- Shark at $59
- Whale at $109
Mailjet is the email marketing tool of choice for fast expanding teams.
It offers a unified platform where you create, edit and send emails as one team. It provides a full suite of features such as Drip campaigns, autoresponders, mobile-optimised emails, developer API and GDPR compliance.
The free plan allows you to leverage up to 6000 emails monthly.
It offers an unlimited number of contacts. It enables you to create emails using the advanced email editor quickly, and the advanced reporting provides real-time metrics for your efforts.
- Great market rice
- Visually appealing user interface
- Excellent automation and easy list importation
- Complicated client email management
- Lacks pre-built template variety
Mailjet pricing starts at $9.65 for the Basic plan. The Premium plans costs $20.95, and the Enterprise bundle is custom billed. There’s a free trial.
Sender stands out as an easy to use and affordable email marketing tool that offers exceptional services right form the free plan.
The platform comes with fully-fledged features including web-push notifications, mobile-responsive templates, subscription forms, no long-term commitment and high deliverability.
Sender facilitates seamless email sending for eCommerce marketers. It guarantees budget-friendly campaigns compared to alternative tools. It presents smooth one-click integrations with third-party sources including WooCommerce, WordPress and Magento.
It makes it easy to run dynamic content, leverage event-triggered emails and makes list management easy.
- Highly intuitive and easily navigable tool
- Enables quick email designing on the go
- Comes with a friendly UI
- Deploys seamlessly on WordPress
Sender pricing consists of a prepaid credit plan starting at $36 or a monthly plan for $11.
SendPulse ranks as a multi multi-channel marketing service platform. The platform features Facebook chatbots, SMS, web push notifications and customisable autoresponders. It offers easy email creation using the drag-and-drop editor.
SendPulse makes it easy to design marketing campaigns and trigger emails. Leverage the unlimited send parameters to send targeted emails with personalised messages.
The tool offers excellent round the clock support unrivalled deliverability and comprehensive tracking and reporting capabilities. You can sign up for SendPulse plans based on the services you need to run your campaign.
- Unlimited Facebook messages and web push notifications
- Offers free email marketing plan
- Excellent lead nurturing
- Offers 100+ off-the-rack templates
- Best value for money
SendPulse pricing plans are subscriber based and start at $9.85/month.
Mailgun is a robust email marketing and automation service designed for savvy developer. The tool doesn’t offer a drag-and-drop dashboard and its ideal for marketers with expert technical know-how.
It provides serious developers with the chance to create email campaigns with ultimate flexibility.
Mailgun presents a solid API-first architecture a superior email sending capability and progressive validation designed to validate bulk transactional emails. The tool offers dedicated tracking, reporting and analytics functionality to help you monitor your campaign progress.
- Offers an intuitive analytics dashboard
- Affordable entry plan for beginners
- Works well for promotional newsletters
- Excellent customisation capacity
- Easy to integrate with other CRMs
Mailgun pricing starts at Scale plan at $90, Growth at $80 and Foundation at $35-all billed per month. The Flex Trial is a pay as you go plan while the Enterprise is a customisable package.
Reach Mail is a revolutionary Email Marketing tool that facilitates Transactional Email delivery. It offers excellent customer support for small and established businesses.
The bulk email service powers bulk email sending. The readily available email templates and a savvy drag and drop editor enables you to create campaigns fast.
ReachMail features include seamless subscriber and template management, auto-responders, customer surveys and drip campaigns. The tool offers creative A/B testing and resourceful survey building. It makes it easy to import contacts from other sources.
- Large storage space
- Smart email appearance set up
- Simplified file uploads
- Excellent customer service
- Email templates lack visual appeal.
- Lacks multiple images upload capability
Reach Mail pricing starts at the Bronze plan for $10.00/month, Silver at $40.00, Gold at $70.00 Platinum at $180.00 and Diamond at $360all billed monthly.
Campaigner is an email marketing software designed to assist SMEs and large companies to boost customer engagement and sales.
The tool offers industry-best features including automated workflows, A/B split testing, intuitive reporting and segmentation. It enables you to craft personalised email messaging that build concrete engagements.
Campaigner presents functionalities that precede email automation processes, and it facilitates the creation of subscriber focused customer journeys. The intuitive drag and drop builder manages intricate automation workflows and helps customers move closer to your sales funnels.
- Ease of use
- Simplifies email marketing campaign planning
- Collects new sign up quickly via one sign up outlet
- Best for bulk email sending
- Lacks unsubscribe option
- Complicated account customisation
The pricing plans include:
- Light at $19.95,
- Starter at $49.95,
- Ecommerce at $79.95
- Essential at $149.95,
- Advanced at $549.95
The Enterprise plan is custom priced.
Freshmarketer email marketing platform lets marketers launch visually appealing email campaigns. The tool enables marketers to automate contact engagement, grasp customer habits and strengthen their prospect base.
The drag and drop feature lets you craft email campaigns from scratch.
It’s easy to upload your custom HTML codes to build your emails. Freshmarketer offers readymade templates and makes it easy to send the right messages to the targeted cluster at the right time.
The tool ensures smooth progression for the customer acquisition point to the retention phase. It’s easy to customise and set your workflows based on defined parameters.
- Manageable customer engagement communication
- Simplified A/B testing and easy tracking
- Offer great value for money
- Advanced personalisation features
Freshmarketer plans are the Garden plan at $49, and the Estate plan is $99 per month under an annual billing plan.
SendLoop is an excellent email automation tool that allows you to create and deploy mobile-friendly email campaigns. Its drag and drop editor lets you toggle content between the 100+ email templates available.
SendLoop comes with smart campaign features including RSS to email campaigns, Unlimited subscriber lists, recurrent email campaigns, Email open rate booster,10,000 free email credits opportunities and a 30-day money-back guarantee.
The tool enables you to leverage social media sharing and ROI Tracker. SendLoop facilitates easy contact imports from integrated third-party platforms. The professional analytics feature enables campaign monitoring.
- Customisable emails template
- Economical packages
- Superb Integration capacity
- Easy interface
- Autoresponders and bulk email targeting
SendLoop pricing plans start at $9, and it offers Pay-as-you-go plans.