Top E-Commerce Websites in Singapore

top e-commerce websites in Singapore

Are you thinking of shopping in Singapore? If yes, take a moment to read our review of the top e-commerce websites in Singapore below. Shopping has become easy and convenient for everyone.  Due to the online market place, you no longer need to physically move from one location to another, to buy what you need. The mobile phone, laptop or computer has become the shopping tool; all you need is an internet connection and the right website.

Financial experts in Singapore say that e-commerce is so popular and profitable, that sales are likely to surpass S$7 billion by 2025. The success of Singapore e-commerce is because it has a very digitally-savvy population. The digital economy is quite mature; this makes it a very attractive place for e-commerce platforms.  We will review some of the top e-commerce websites in Singapore and possibly give you a good idea of where to shop.


redmart lazada ecommerce websites singapore

The Alibaba owned Redmart is a great platform for homemakers. Through the website, you can do the shopping for any home Essentials. Whether you’re shopping for grocery, baby care products, your favourite bottle of wine, pet food, among others, don’t worry, you will find it all here.

If you are a fan of fresh food including fruits, seafood, and vegetables, you will particularly enjoy Redmart because they seem to have a specialty in this.

The Redmart e-commerce platform was established in 2011 by Roger Egan III, Vikram Rupani and Rajesh Lingapp. The driving idea for the platform is that they want to help customers save money and time when they’re doing the grocery shopping.  

The timelines for deliveries is 2 hours, and the services are available every day of the week.

Over 1.25 million people patronize the website every month.


Honestbee ecommerce website design singapore

Honestbee is a direct competitor to RedMart. It made an entry into the Singapore e-commerce platform in July 2015.  It aspired to become Asia’s leading delivery service and online concierge. When you get onto their homepage, their welcome note “hey smart cookie, how can I help you today” is quite catchy.

They have a wide range of services including, laundry; done within two days, food; that comes in minutes, and groceries; that you get on the same day from your favourite stores.

To make your life easier, Honestbee has partnered with supermarket chains in Singapore.  They will deliver groceries to your doorstep thereby taking away the stress of time-consuming daily chores from you.


Reebonz online shopping

Reebonz is a great e-commerce platform for anyone who likes the finer things in life, with regard to fashion.  If you’re looking for watches, jewellery, shoes, new bags, pre-owned bags among other items, and this is a great website for you.  With over 100,000 products in their stock, there is something for everyone.

Reebonz is so popular that its membership runs into the millions. They stock items from designers like Fendi, Prada, Saint Laurent, Givenchy, Chloe, and etc.  They also have a section that deals exclusively with Asian designers.

You will be very pleased when you receive your package has it comes in a Black Box with a golden ribbon.   We can only guess that the platform has to live up to its reputation as a luxury item marketplace.

If you’d like to connect directly with the sellers, you can use the Reebonz app for that.


online shopping websites singapore

HipVan is a Singapore e-commerce website that started in 2013.  It deals with home furniture. Whether you are looking for lifestyle pieces or designer furniture, you are likely to get them here. They have various designs Including industrial chic, contemporary, vintage, classic or resort style furniture.

Hip Van is a great place to shop because even if you do not have a lot of money, you still get access to high-quality products. Best of all, you do not have to deal with high retail mark-ups. You also have 100 days home trial period.

The website is easy to use, and you can shop for furniture by rooms.  The website also has a home ware section where you can get rugs, mirrors, drink-ware, cookery-ware, bed essentials, home organization stuff like tissue boxes and Waste bins, among others.

 If you would like some interior decor tips, go to the blog section known as ‘inspiration’ and get professional advice.

 This Singaporean e-commerce platform will do free delivery and assembly for you.


ecommerce marketing in singapore

The Qoo10 changed its name from Gmarket in 2012 after its rebranding. It is a very popular e-commerce website in Singapore. Giosis, a joint venture company found in partnership with the American company eBay runs the platform.  What makes this website one of the top e-commerce websites in Singapore is the fact that they deal with everything you could need.

The website caters for women’s fashion, beauty and diet, men and sport, digital and mobile, food and dining, and baby and kids. If you are looking for Leisure and travel activities you can book tour packages, book hotel accommodation, get leisure activities among other items.  Small and Medium Enterprises are very active on this platform, and the company encourages their involvement.

There is no limit to what they have for their customers, and it is easy to see why this website is very popular. It has partnerships with major shopping malls and retail chains. It also has branches in Indonesia, Malaysia, Hong Kong, Japan, and China.

Qoo10  aggressively pushes its products and regularly runs discounts and promotions.  The aggressive marketing strategy has helped push its popularity, and many people keep going back.

As of  2018,  the monthly traffic on the website was almost at 11,500,000 visitors.


ecommerce website design

Lazada is one of the pioneers in the e-commerce platforms having started operations in 2011.  It has earned itself the name “Amazon of Southeast Asia.” Alibaba has had a controlling stake in Lazada since 2016.  

Lazada has become a major online shopping destination.  Singaporeans have a wide range of products to choose from including fashion, groceries, Sports equipment, toys, household goods, and electronics, among other items.

Some of the things that make it popular are the 10% discount when you subscribe to the site and the option of cash payment with delivery.

The platform is very popular with most retailers due to its wide consumer base.  It is present in Indonesia, Philippines, Malaysia, Vietnam, Thailand, and the Philippines.   The website has  a monthly traffic estimate of almost 10 million people


ecommerce website design

Zalora is another platform top e-commerce websites in Singapore and is great for those who are looking for fashion items. While marketing strategy seems to favour younger people,  it, however, caters to anyone who is looking for trendy brands.

Zalora came into the Singapore market in 2012 and sells both local and International designer labels and brands.

Some of the brands the website stocks include premium items from Banana Republic, Calvin Klein, Free People, French Connection, Lavish Alice, etc. The clothing brands include Dorothy Perkins, forever new, mango, Misguided, Something borrowed and Zalora among others.

The website stocks top sports brands like Nike, Puma, Reebok, Adidas, and Onitsuka Tiger among other items. The monthly traffic on the website is above 1.5 million visitors.

If you want tips on fashion, lifestyle, and beauty, you will find all these on the Zalora magazine content blog..  if you are not happy with your purchases,  you have a 30-day window to return the goods. If you sign up for the newsletter, you get up to 15% off your order, and any purchases above $40 will qualify you for free delivery.

Even if you’re not in Singapore, you can access the Zalora platform in the Philippines, Thailand, Hong Kong, Malaysia, Brunei, Indonesia, and Taiwan. You have the option of using the mobile app or online platform.

One thing about that stands out about this platform, is the obvious attention to detail in terms of how user-friendly it is. For example, if you are looking for flip-flops, you will find them separate from slip-on shoes. It is therefore very easy to find whatever item you’re looking for on the platform.


create ecommerce online store

As one of the top e-commerce websites in Singapore,  Carousell Is the brainchild of Quek Siu Rui, Lucas Ngoo, and Marcus Tan, all graduates of the National University of Singapore. The e-commerce platform is open to anyone who wants to buy or sell any kinds of items; whether new or old.  Carousell leverages on mobile platforms, and all you need to do is install the app to sell or buy the products.

There is no limit to what you can find on the platform including cars, Property, Fashion, mobiles and electronics, jobs and services among others.

The website has a footprint in 13  cities including Singapore, Australia, Kuala Lumpur, Taipei, Hong Kong, among others.  With more than 4.5 million visitors every month, it is a very popular website.

Carousell  is doing very well as an e-commerce platform and has attracted investors like Golden Gate Ventures, Darius Cheung, Sequoia Capital, 500 Start-ups,  and Rakuten Ventures.

 eBay Singapore

online store builder

eBay Singapore is the local site for the US website eBay. With an estimated two million visitors per month,  you can get a whole range of goods and services Including vehicles, electronics,  Industrial products etc.  Customers have a large base of sellers to choose from.  The platform is also very popular with retailers because of the large consumer base.

The mother website has an estimated 1.1 billion visits per month.


ecommerce website inspirations

Alibaba Group owns AliExpress, and it is one of the top e-commerce websites in Singapore. The platform provides a market place for small businesses in Singapore and China. It sells a wide range of goods from all over the world.

There is almost no limit to the range of goods available on the platform. Whether you are a company or an individual, you are sure to find willing buyers and sellers on this site.

Ezbuy Singapore

online store builder

Ezbuy Singapore has a monthly traffic of more than 1.5 million visitors.   The platform deals with family, home, beauty, and clothing among others. Most of the products are from America, Taiwan, and Korea.  Other than Singapore, you will also find the platform in Thailand, Indonesia, and Malaysia.

The platform started us away for people to buy and ship things from popular destinations like China, Taiwan, US  and other countries.  The company has rebranded itself and is now focusing on being a forwarding company. 

The company has a flat shipping fee for their prime customers which come in at less than $3. The flat fee has been a major pull for new customers

Shopee Singapore

e-commerce website development

Shopee was founded in 2009 but made its entry into Singapore in 2015.  It is now available in Malaysia, Indonesia, Vietnam, Taiwan, and the Philippines.  The e-commerce platform is present on mobile and has a strong social first centric business model.

Shopee Singapore can give buyers good prices because they do not charge sellers any commission.  This means that the sellers do not have to mark up the prices to make a profit.  Shopee will also collect payment on the seller’s behalf and release the money only when the buyer receives the items.

Looking for fashion items, mobile and gadgets, home appliances, video, computers, home, and living, among others, then this is the platform for you.

FairPrice On

ecommerce platforms commonly used

FairPrice On receives almost 1 million visitors every month. It is the online arm of Fairprice, a Singaporean grocery retailer. You will find almost any product on this e-commerce platform including baby products, electronics, health and beauty, lifestyle and pets, fresh food, and numerous other items.

 You have the option of choosing from more than 13,000 products.  The company uses data Analytics to understand the clients better and will send customer-centric promotions based on what the data says about a particular customer.

If you spend more than $59, you’ll get a home free delivery. You also have the option of picking your orders from 71 locations on orders above $29.

The platform is available on mobile or through the online portals. You get your deliveries to your doorstep, and you choose the most convenient time for you.

Courts Singapore

online electrical furniture and household goods shop

If you are looking for anything to do with IT, electrical, furniture or fashion, then you need to log in to Courts Singapore. The product offering comes from a network of 18 stores, and you’ll have more than 14000 lifestyle products to choose from.

Court Singapore has its foundation in England and retailers have access to more than 1.4 million customers.

Love, Bonito

online fashion ecommerce platform

Love, Bonito is a fashion e-commerce platform, and it features the Love, Bonito brand.  The site is the brainchild of Rachel Lim, Viola Tan, and Velda Tan, and has been in existence since 2010.

On the Love, Bonito website, you will find the statement that Love, Bonito is created for real women by real women.  It believes that by educating women to dress well, it will empower women by giving confidence.

Love, Bonito has a large Instagram following which is attributable to its focus on having a strong social media strategy.  Other than Singapore, Love, Bonito is also in Indonesia, Cambodia, and Malaysia.


online cosmetics and beautry brands

When you click on the link, you will be taken to the Sephora website where you choose your country of choice.  This redirecting is because, in 2015, Sephora; a global cosmetics company bought Luxola; a Beauty and Cosmetics online platform from Singapore.  

Whatever category you are looking for in Beauty and Cosmetics, you will find it here. You can find makeup, tools and brushes, skin care, bath and body, hair, or even gift items. The company deals with a wide range of Brands including Abercrombie and Fitch, Abyssian, Allies of Skin, Ardelle, among others.


lifestyle clothing and accessories online store

This lifestyle e-commerce platform deals with things like clothing, lifestyle items, and accessories.  Megafash caters to a very niche audience because it mainly features indie brands that are not typically in other e-commerce websites.

With over 600 brands to choose from, the platform works with brands dealing with indie arts movements and hopes to give them a platform on which they can flourish.

Smooch the Label

e store that caters to women in singapore

Smooch the Label is a fashion store that caters to women. It aims at providing stylish yet affordable clothing.  Smooch is also a clothing label on the site. The e-commerce platform was the brainchild of Sarah Lim in 2010.

The online store has fresh off the runway clothes, and follow the latest trends and celebrity Styles. They also offer styling tips to clients.

Visual Mass

eye wear online store singapore

As the name may suggest, this e-commerce platform sells eye-wear.  The website is very attractive, and you get the impression that shopping for eyewear is a very exciting experience. A scroll at the top of the page will give you a quick look at the advantages you will receive when you shop with them. You will have benefits such as a free 30-day exchange, free eye test, affordable quality glasses, and complementary RX lenses among other types of eyewear.

The founders of the e-commerce platform believe that getting good-looking, good quality eyewear should not cost an arm and a leg.  The eyewear products start from a price point of SGD$95,

Making it easy for anyone to own more than one type or style of eyewear.  Visual Mass consider themselves rebels against the system.

You will, of course, have to get your prescription from an optometrist or an optician because they do not offer this service. Visual Mass makes buying eyewear seem exciting.

Books Actually

independent online bookstore singapore

Books Actually is an independent bookstore and has a rare collection of books.  If you are looking for critical work, obscure writing, and out-of-print titles, then you are in luck. Most of the books they sell are not available in other bookstores.

They also sell other things like tote bags, book clutches, stationery, CDs and DVDs among others.

Books Actually caters to a very niche market and will only display covers of each book;  not the author or the price. Be careful with your purchase though, as goods once sold cannot be returned.


cash back ecommerce platform

Shopback will give e-purchasers cash-back incentives. The cash back incentive is very popular in the US and the UK, and the Shopback founders felt that it would work well in Singapore.

The ShopBack e-commerce platform has a host of other e-merchants like Zalora, Lazada, Qoo10, and AliExpress, among others. Due to these partnerships with other merchants, you will find everything you could need including fashion items, electronics, and foods, among others.


online designer labels ecommerce store

If you are into labels, then you will enjoy shopping at Yoox.  You can get designer items for less, whether you’re shopping for men, women or kids.

Some of the brands they carry include Dolce and Gabbana, Dior among others.  If your shopping is above $250, you will get free delivery. You also have 30 days to return the purchases if you are not happy with them.  If you want additional promotions and discounts all you need to do is register with the platform.


pharmaceutical online brand

Guardian is a popular pharmacy chain in Singapore and the online store started operating in 2014.  However, you can get so much more than just pharmaceutical products.  The e-platform has categories like health, hair, skin, toiletry, mother, and baby, men among others.

Guardian by the way is a client of MediaOne. We help them dominate the digital space. Call us at 67899852 to ask us how.

Final Thoughts

Our review of top e-commerce websites in Singapore has covered almost all aspects of life,  whether beauty, health, books, home, and lifestyle. From our review, it is clear to see that e-commerce is very profitable in Singapore.

With a stable economy, technological savvy population,  high penetration of Smartphone’s,  good internet connectivity and strategic positioning right in the middle of other developing economies, Singapore will surely continue to take the frontline when it comes to e-commerce.

Get in touch with us for the best digital marketing services in Singapore.

April 21, 2019

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