Top E-Commerce Websites in Singapore

top e-commerce websites in Singapore

Are you thinking of shopping in Singapore? If yes, take a moment to read our review of the top e-commerce websites in Singapore below. Shopping has become easy and convenient for everyone.  Due to the online market place, you no longer need to physically move from one location to another, to buy what you need. The mobile phone, laptop or computer has become the shopping tool; all you need is an internet connection and the right website.

Financial experts in Singapore say that e-commerce is so popular and profitable, that sales are likely to surpass S$7 billion by 2025. The success of Singapore e-commerce is because it has a very digitally-savvy population. The digital economy is quite mature; this makes it a very attractive place for e-commerce platforms.  We will review some of the top e-commerce websites in Singapore and possibly give you a good idea of where to shop.


redmart lazada ecommerce websites singapore

The Alibaba owned Redmart is a great platform for homemakers. Through the website, you can do the shopping for any home Essentials. Whether you’re shopping for grocery, baby care products, your favourite bottle of wine, pet food, among others, don’t worry, you will find it all here.

If you are a fan of fresh food including fruits, seafood, and vegetables, you will particularly enjoy Redmart because they seem to have a specialty in this.

The Redmart e-commerce platform was established in 2011 by Roger Egan III, Vikram Rupani and Rajesh Lingapp. The driving idea for the platform is that they want to help customers save money and time when they’re doing the grocery shopping.  

The timelines for deliveries is 2 hours, and the services are available every day of the week.

Over 1.25 million people patronize the website every month.


Honestbee ecommerce website design singapore

Honestbee is a direct competitor to RedMart. It made an entry into the Singapore e-commerce platform in July 2015.  It aspired to become Asia’s leading delivery service and online concierge. When you get onto their homepage, their welcome note “hey smart cookie, how can I help you today” is quite catchy.

They have a wide range of services including, laundry; done within two days, food; that comes in minutes, and groceries; that you get on the same day from your favourite stores.

To make your life easier, Honestbee has partnered with supermarket chains in Singapore.  They will deliver groceries to your doorstep thereby taking away the stress of time-consuming daily chores from you.


Reebonz online shopping

Reebonz is a great e-commerce platform for anyone who likes the finer things in life, with regard to fashion.  If you’re looking for watches, jewellery, shoes, new bags, pre-owned bags among other items, and this is a great website for you.  With over 100,000 products in their stock, there is something for everyone.

Reebonz is so popular that its membership runs into the millions. They stock items from designers like Fendi, Prada, Saint Laurent, Givenchy, Chloe, and etc.  They also have a section that deals exclusively with Asian designers.

You will be very pleased when you receive your package has it comes in a Black Box with a golden ribbon.   We can only guess that the platform has to live up to its reputation as a luxury item marketplace.

If you’d like to connect directly with the sellers, you can use the Reebonz app for that.


online shopping websites singapore

HipVan is a Singapore e-commerce website that started in 2013.  It deals with home furniture. Whether you are looking for lifestyle pieces or designer furniture, you are likely to get them here. They have various designs Including industrial chic, contemporary, vintage, classic or resort style furniture.

Hip Van is a great place to shop because even if you do not have a lot of money, you still get access to high-quality products. Best of all, you do not have to deal with high retail mark-ups. You also have 100 days home trial period.

The website is easy to use, and you can shop for furniture by rooms.  The website also has a home ware section where you can get rugs, mirrors, drink-ware, cookery-ware, bed essentials, home organization stuff like tissue boxes and Waste bins, among others.

 If you would like some interior decor tips, go to the blog section known as ‘inspiration’ and get professional advice.

 This Singaporean e-commerce platform will do free delivery and assembly for you.


ecommerce marketing in singapore

The Qoo10 changed its name from Gmarket in 2012 after its rebranding. It is a very popular e-commerce website in Singapore. Giosis, a joint venture company found in partnership with the American company eBay runs the platform.  What makes this website one of the top e-commerce websites in Singapore is the fact that they deal with everything you could need.

The website caters for women’s fashion, beauty and diet, men and sport, digital and mobile, food and dining, and baby and kids. If you are looking for Leisure and travel activities you can book tour packages, book hotel accommodation, get leisure activities among other items.  Small and Medium Enterprises are very active on this platform, and the company encourages their involvement.

There is no limit to what they have for their customers, and it is easy to see why this website is very popular. It has partnerships with major shopping malls and retail chains. It also has branches in Indonesia, Malaysia, Hong Kong, Japan, and China.

Qoo10  aggressively pushes its products and regularly runs discounts and promotions.  The aggressive marketing strategy has helped push its popularity, and many people keep going back.

As of  2018,  the monthly traffic on the website was almost at 11,500,000 visitors.


ecommerce website design

Lazada is one of the pioneers in the e-commerce platforms having started operations in 2011.  It has earned itself the name “Amazon of Southeast Asia.” Alibaba has had a controlling stake in Lazada since 2016.  

Lazada has become a major online shopping destination.  Singaporeans have a wide range of products to choose from including fashion, groceries, Sports equipment, toys, household goods, and electronics, among other items.

Some of the things that make it popular are the 10% discount when you subscribe to the site and the option of cash payment with delivery.

The platform is very popular with most retailers due to its wide consumer base.  It is present in Indonesia, Philippines, Malaysia, Vietnam, Thailand, and the Philippines.   The website has  a monthly traffic estimate of almost 10 million people


ecommerce website design

Zalora is another platform top e-commerce websites in Singapore and is great for those who are looking for fashion items. While marketing strategy seems to favour younger people,  it, however, caters to anyone who is looking for trendy brands.

Zalora came into the Singapore market in 2012 and sells both local and International designer labels and brands.

Some of the brands the website stocks include premium items from Banana Republic, Calvin Klein, Free People, French Connection, Lavish Alice, etc. The clothing brands include Dorothy Perkins, forever new, mango, Misguided, Something borrowed and Zalora among others.

The website stocks top sports brands like Nike, Puma, Reebok, Adidas, and Onitsuka Tiger among other items. The monthly traffic on the website is above 1.5 million visitors.

If you want tips on fashion, lifestyle, and beauty, you will find all these on the Zalora magazine content blog..  if you are not happy with your purchases,  you have a 30-day window to return the goods. If you sign up for the newsletter, you get up to 15% off your order, and any purchases above $40 will qualify you for free delivery.

Even if you’re not in Singapore, you can access the Zalora platform in the Philippines, Thailand, Hong Kong, Malaysia, Brunei, Indonesia, and Taiwan. You have the option of using the mobile app or online platform.

One thing about that stands out about this platform, is the obvious attention to detail in terms of how user-friendly it is. For example, if you are looking for flip-flops, you will find them separate from slip-on shoes. It is therefore very easy to find whatever item you’re looking for on the platform.


create ecommerce online store

As one of the top e-commerce websites in Singapore,  Carousell Is the brainchild of Quek Siu Rui, Lucas Ngoo, and Marcus Tan, all graduates of the National University of Singapore. The e-commerce platform is open to anyone who wants to buy or sell any kinds of items; whether new or old.  Carousell leverages on mobile platforms, and all you need to do is install the app to sell or buy the products.

There is no limit to what you can find on the platform including cars, Property, Fashion, mobiles and electronics, jobs and services among others.

The website has a footprint in 13  cities including Singapore, Australia, Kuala Lumpur, Taipei, Hong Kong, among others.  With more than 4.5 million visitors every month, it is a very popular website.

Carousell  is doing very well as an e-commerce platform and has attracted investors like Golden Gate Ventures, Darius Cheung, Sequoia Capital, 500 Start-ups,  and Rakuten Ventures.

 eBay Singapore

online store builder

eBay Singapore is the local site for the US website eBay. With an estimated two million visitors per month,  you can get a whole range of goods and services Including vehicles, electronics,  Industrial products etc.  Customers have a large base of sellers to choose from.  The platform is also very popular with retailers because of the large consumer base.

The mother website has an estimated 1.1 billion visits per month.


ecommerce website inspirations

Alibaba Group owns AliExpress, and it is one of the top e-commerce websites in Singapore. The platform provides a market place for small businesses in Singapore and China. It sells a wide range of goods from all over the world.

There is almost no limit to the range of goods available on the platform. Whether you are a company or an individual, you are sure to find willing buyers and sellers on this site.

Ezbuy Singapore

online store builder

Ezbuy Singapore has a monthly traffic of more than 1.5 million visitors.   The platform deals with family, home, beauty, and clothing among others. Most of the products are from America, Taiwan, and Korea.  Other than Singapore, you will also find the platform in Thailand, Indonesia, and Malaysia.

The platform started us away for people to buy and ship things from popular destinations like China, Taiwan, US  and other countries.  The company has rebranded itself and is now focusing on being a forwarding company. 

The company has a flat shipping fee for their prime customers which come in at less than $3. The flat fee has been a major pull for new customers

Shopee Singapore

e-commerce website development

Shopee was founded in 2009 but made its entry into Singapore in 2015.  It is now available in Malaysia, Indonesia, Vietnam, Taiwan, and the Philippines.  The e-commerce platform is present on mobile and has a strong social first centric business model.

Shopee Singapore can give buyers good prices because they do not charge sellers any commission.  This means that the sellers do not have to mark up the prices to make a profit.  Shopee will also collect payment on the seller’s behalf and release the money only when the buyer receives the items.

Looking for fashion items, mobile and gadgets, home appliances, video, computers, home, and living, among others, then this is the platform for you.

FairPrice On

ecommerce platforms commonly used

FairPrice On receives almost 1 million visitors every month. It is the online arm of Fairprice, a Singaporean grocery retailer. You will find almost any product on this e-commerce platform including baby products, electronics, health and beauty, lifestyle and pets, fresh food, and numerous other items.

 You have the option of choosing from more than 13,000 products.  The company uses data Analytics to understand the clients better and will send customer-centric promotions based on what the data says about a particular customer.

If you spend more than $59, you’ll get a home free delivery. You also have the option of picking your orders from 71 locations on orders above $29.

The platform is available on mobile or through the online portals. You get your deliveries to your doorstep, and you choose the most convenient time for you.

Courts Singapore

online electrical furniture and household goods shop

If you are looking for anything to do with IT, electrical, furniture or fashion, then you need to log in to Courts Singapore. The product offering comes from a network of 18 stores, and you’ll have more than 14000 lifestyle products to choose from.

Court Singapore has its foundation in England and retailers have access to more than 1.4 million customers.

Love, Bonito

online fashion ecommerce platform

Love, Bonito is a fashion e-commerce platform, and it features the Love, Bonito brand.  The site is the brainchild of Rachel Lim, Viola Tan, and Velda Tan, and has been in existence since 2010.

On the Love, Bonito website, you will find the statement that Love, Bonito is created for real women by real women.  It believes that by educating women to dress well, it will empower women by giving confidence.

Love, Bonito has a large Instagram following which is attributable to its focus on having a strong social media strategy.  Other than Singapore, Love, Bonito is also in Indonesia, Cambodia, and Malaysia.


online cosmetics and beautry brands

When you click on the link, you will be taken to the Sephora website where you choose your country of choice.  This redirecting is because, in 2015, Sephora; a global cosmetics company bought Luxola; a Beauty and Cosmetics online platform from Singapore.  

Whatever category you are looking for in Beauty and Cosmetics, you will find it here. You can find makeup, tools and brushes, skin care, bath and body, hair, or even gift items. The company deals with a wide range of Brands including Abercrombie and Fitch, Abyssian, Allies of Skin, Ardelle, among others.


lifestyle clothing and accessories online store

This lifestyle e-commerce platform deals with things like clothing, lifestyle items, and accessories.  Megafash caters to a very niche audience because it mainly features indie brands that are not typically in other e-commerce websites.

With over 600 brands to choose from, the platform works with brands dealing with indie arts movements and hopes to give them a platform on which they can flourish.

Smooch the Label

e store that caters to women in singapore

Smooch the Label is a fashion store that caters to women. It aims at providing stylish yet affordable clothing.  Smooch is also a clothing label on the site. The e-commerce platform was the brainchild of Sarah Lim in 2010.

The online store has fresh off the runway clothes, and follow the latest trends and celebrity Styles. They also offer styling tips to clients.

Visual Mass

eye wear online store singapore

As the name may suggest, this e-commerce platform sells eye-wear.  The website is very attractive, and you get the impression that shopping for eyewear is a very exciting experience. A scroll at the top of the page will give you a quick look at the advantages you will receive when you shop with them. You will have benefits such as a free 30-day exchange, free eye test, affordable quality glasses, and complementary RX lenses among other types of eyewear.

The founders of the e-commerce platform believe that getting good-looking, good quality eyewear should not cost an arm and a leg.  The eyewear products start from a price point of SGD$95,

Making it easy for anyone to own more than one type or style of eyewear.  Visual Mass consider themselves rebels against the system.

You will, of course, have to get your prescription from an optometrist or an optician because they do not offer this service. Visual Mass makes buying eyewear seem exciting.

Books Actually

independent online bookstore singapore

Books Actually is an independent bookstore and has a rare collection of books.  If you are looking for critical work, obscure writing, and out-of-print titles, then you are in luck. Most of the books they sell are not available in other bookstores.

They also sell other things like tote bags, book clutches, stationery, CDs and DVDs among others.

Books Actually caters to a very niche market and will only display covers of each book;  not the author or the price. Be careful with your purchase though, as goods once sold cannot be returned.


cash back ecommerce platform

Shopback will give e-purchasers cash-back incentives. The cash back incentive is very popular in the US and the UK, and the Shopback founders felt that it would work well in Singapore.

The ShopBack e-commerce platform has a host of other e-merchants like Zalora, Lazada, Qoo10, and AliExpress, among others. Due to these partnerships with other merchants, you will find everything you could need including fashion items, electronics, and foods, among others.


online designer labels ecommerce store

If you are into labels, then you will enjoy shopping at Yoox.  You can get designer items for less, whether you’re shopping for men, women or kids.

Some of the brands they carry include Dolce and Gabbana, Dior among others.  If your shopping is above $250, you will get free delivery. You also have 30 days to return the purchases if you are not happy with them.  If you want additional promotions and discounts all you need to do is register with the platform.


pharmaceutical online brand

Guardian is a popular pharmacy chain in Singapore and the online store started operating in 2014.  However, you can get so much more than just pharmaceutical products.  The e-platform has categories like health, hair, skin, toiletry, mother, and baby, men among others.

Guardian by the way is a client of MediaOne. We help them dominate the digital space. Call us at 67899852 to ask us how.

How to Develop an Ecommerce Website in Singapore

Shopping online is relatively easy. All you have to do is go through a list of available items and select all the items that you wish to buy. These items will then be added to the cart, after which you can proceed to checkout to make payments.

The next thing you want to do is specify payment methods and shipping address and wait for the item to be delivered right at your doorstep.

But wait until someone asks you to design an ecommerce platform and the narrative changes.

There’s a definite process to follow while creating an ecommerce platform. And while you still have to consult with a professional on some parts of it, a fair knowledge of how the different pieces fall in place could help you get started on the right foot.

With that said, here are the steps you can follow to build your ecommerce store from scratch:

Decide on the Products that you wish to sell

Assuming you had your light bulb moment before you had thought this far, then this is where you head back to the drawing board and try to flesh up your idea.

You have two options when it comes to this. The first one is where you sell varied items on your site, and the second one is where you stick to only one line of products. For instance, you could decide to sell garments, gym equipment, and accessories (a nice niche to explore if you’re still stuck on the idea to choose), fashion items, travel plans, filming equipment, sports good, audio equipment, garments, and so forth.

This is something you want to decide right at the outset of conceptualising the idea. It’s however important that you weigh on the local demand for it. Make sure there’s a substantial number of buyers for the product.

For some reason, Singaporeans love purchasing from local vendors. They tend to trust them more, partly because it comes with faster deliveries, quicker replacements in case of defective shipments, and better payment terms.

Choose a Business Model

The business model you choose depends on the requirements you have. You have about two options when it comes to this.

The first one is selling on an online marketplace such as Shopee, Qoo10, Lazada, Redmart, or Shopee.

The next option is setting up your own ecommerce store. You also have the option of cross-channelling, where you sell the products on both platforms.

Choose a Domain Name

Your ecommerce site needs a domain name or business name. This will be the name that your business will be known for – and which will also be doubling as your site’s URL.

The name you choose must be relevant to the items that you intend to sell. Other than that, it should be easy to remember and memorise. And even more important is that is should give your business an identity, and make it easier for your customers to recognise you.

Remember, you only need a name when you’re setting up your own website and not when you’re planning to sell your products on a marketplace. For that, you’ll be sharing the name of that marketplace.

Choose an ecommerce Builder or Platform

Building an ecommerce website is a lot easier than you think with the right platform. You have options aplenty when it comes to this.

You can choose to run your website on a CMS program such as WordPress or Joomla, where you’ll be running everything on your own. This is a bit complicated as it involves purchasing a domain name and hosting elsewhere, before installing the CMS and finally an ecommerce theme and plugin.

It’s a lengthy process if you’ve never worked with the CMS before. Works only if your development skills aren’t so badly off.

An easier option would be to settle for a platform that has been specifically designed for ecommerce. Examples include Magento or Shopify. These platforms will provide you with the frameworks and all the necessary logistics needed to run a functioning ecommerce store. Just sign up on the site, and you’ll be guided on the whole procedure of setting up an online store on the platform.

The platform you choose will also vary depending on the type of features that you wish to see on your site.

For instance, some platforms have a well-developed system that allows you to place discounts on your products, integrate your tool with third-party analytics and marketing tools, and accept multiple currencies on your site.

You might want to do some little bit of research on this before choosing a platform.

Designing Your Ecommerce Store

After choosing a platform, the next step would be to go ahead and design your online store on the platform.

Remember, you’re designing everything to the convenience of your target buyers. You can start by making the site intuitive enough to facilitate easy use.

The website must also contain details of the products that you’ll be selling. Be sure to list their description, prices, and ratings. Your products should also be accompanied by quality images and comments from past users.

With everything that you do, make sure you display your products perfectly so that your buyers will have a clear picture of what to expect when you finally deliver the product to them.

Your website must be attractive and well-branded at the same time. They must represent your brand to the finest detail, and be consistent with your brick-and-mortar store and social media presence.

Set up Payments and Decide on Pricing

There’re three key things to consider while setting up payments on your ecommerce website.

They include:

  • How will you be pricing the products?
  • How will customers be paying you?
  • How will you be transferring these payments into your bank account?

It doesn’t matter if you have a physical store or just setting everything from scratch. You have several factors to consider when choosing a price for your products, and they include:

  • The cost of the material you used on each product item
  • The cost of ecommerce hosting
  • Taxes
  • Shipping
  • The fees deducted by cash transfer services such as PayPal or credit card
  • Packaging and so forth

Secure Your Site by Installing an SSL Certificate

You need to secure your site by installing a secured security layer (SSL). This should encrypt your data files and prevent them from getting intercepted during transfer.

You need to install the certificate to keep your site secure and build trust among your customers. Google itself recommends that you install the certificate. Meaning this is not something to contemplate on, but straight up take the advice as is and get it done as soon as you can.

Otherwise, you’ll be risking losing a good number of potential customers. It’s even worse because web browsers now mark sites without the certificate as insecure.

Select a Shipping Partner

By selling your products online, that means your customers expect you to deliver the products they order right at their doorsteps. For that, you need a trusted provider of courier services in Singapore.

This is something you might want to look into if you’re planning to set up your own ecommerce store instead of going with a marketplace.

The point is to find an agency that offers better shipping charges at the lowest cost possible. You need this to enhance your profit value and to avoid over-burdening your customers by making them shoulder the extra cost.

There goes a step by step guide on how to set up an ecommerce store in Singapore. This is just as basic as the process can get. After this you might want to find another guide on how to set up an ecommerce store on, say, Shopify, Magento, or any other ecommerce platform that you prefer.

With that, you should be able to narrow down to the specifics – but in the meantime, this basic guide should help you plan and understand what you’re expected to do.

What’s the Best Platform to Build an Online Store in Singapore?

Each ecommerce platform out there has its share of strengths and weakness, and enough reason to justify why you should be using it in place of any other platform.

Shopify is the most popular option, followed by WooCommerce, Magento, BigCommerce, and a long list of other ecommerce platforms that we won’t be covering on this article.


Shopify is the most popular option on the list. It’s also ranked and voted in as the best ecommerce platform on the market, and that’s partly due to its enhanced functionality and usability.

It’s a Canadian-based ecommerce solution that was founded in 2004, and since then the platform has been razor-focused on helping brands from all parts of the globe set up ecommerce stores for their business.

Shopify stands tall over all of its competitors for packing lots of advanced features. Among them is the abandoned cart recovery feature, which allows you to make follow-ups to customers that fell off without going through with a purchase.

The platform also packs tons of modern themes and plugins that you can use to set up your site and get it up and running in a matter of minutes. They also allow you to integrate your Shopify account directly with your Facebook page for just SGD 12 and convert it into a fully-functional ecommerce store.

They have a mobile-friendly shopping cart that allows your customers to shop directly from their mobile devices without missing out on anything.

They also have one of the most reliable customers support systems and a series of detailed tutorials and community threads that you can refer to whenever you incur any hardship while using the platform.

The most spoken downside is the issue of the additional transactional fee imposed on you when you choose to use a different payment method other than Shopify Payment.

Also, you’ll be required to upgrade your subscription plan to enjoy plenty of its useful and practical extensions.

Even more challenging is the language used to design the platform, “liquid.” Finding a developer who understands this language can be a bit of challenge in case you want to make some changes on your site at the code level. That means, you may be forced to contact the platform owners for the changes you wish to make – and let’s remind you, that’s not cheap.

Overall Shopify still stands as one of the most flexible, feature-rich, and -easy-to-use ecommerce platform that you’ll ever come across. They have one of the most intuitive dashboards that you can figure out within minutes of signing up on the platform.

Their packages range from SGD 39.39 to SGD 406.09 per month.


WooCommerce is available as a free WordPress plugin. It’s a popular ecommerce plugin that could still do without any introduction.

The platform boasts a secure payment gateway and a stunning shopping cart that’s been reported to perform really well.

The plugin comes with extensions that you may use to enhance its functionality. For instance, there’s the multi-vendor extension that you may have to install to bring other vendors on board.

The plugin has one of the simplest admin panels. It also allows you to create unlimited product categories and comes with a comprehensive range of extension and plugins. You can bet they have an extension for whatever new functionality you may want to include in your website.

Their payment gateway is also very secure and reliable to use.

On the downside, WooCommerce might be free, but don’t forget that you can’t use it without a domain name and good hosting.

Also, if you’re not well-versed with WordPress, then you may not be able to use it. But the biggest challenge is the issue of scalability. Once your business grows and you start selling more products and bringing other vendors on board, you’ll begin noticing your site slowing down.

Overall, WooCommerce is great choice of ecommerce platform if you’re still hung up on using WordPress. It’s also a great choice of ecommerce platform when you’re just starting out and not anticipating for more customers or a high volume of products. And it’s certainly not an option you’d want to consider if you have any plan to bring other vendors on board.


BigCommerce has almost all the features that you can find on Shopify, but with better theme option and payment gateways. It’s also regarded as one of the most prominent ecommerce software, used by big brands such as Toyota and Martha Stewart.

It’s a platform you’d want to consider if you’re an aspiring store owner with zero coding skills. It also comes with a slew of built-in features, including tax, newsletters, shipping, and analytics. Also, unlike Shopify and other ecommerce platforms, they have no transaction fees.

All their themes (both paid and free) are responsive. Plus, it can be integrated on Facebook, Google Shopping, and eBay.

The biggest limitation with this platform is that it lacks enough free themes (only seven available free theme options). Meaning you have to make a point of purchasing a premium theme if you’re looking for something unique.

Final Thoughts

Our review of top e-commerce websites in Singapore has covered almost all aspects of life,  whether beauty, health, books, home, and lifestyle. From our review, it is clear to see that e-commerce is very profitable in Singapore.

With a stable economy, technological savvy population,  high penetration of Smartphone’s,  good internet connectivity and strategic positioning right in the middle of other developing economies, Singapore will surely continue to take the frontline when it comes to e-commerce.

Get in touch with us for the best digital marketing services in Singapore.

Author Bio

Tom Koh is the CEO of MediaOne, a leading Asia digital agency. He comes packed with 2 decades of international digital marketing experience. In his spare time of maybe 20 minutes a day, he loves coaching, blogging about all things digital and trying to figure out how to make his dog do the roll.

April 21, 2019

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