Top Digital Strategy Agencies in Singapore

Top Digital Strategy Agencies in Singapore

Top Digital Strategy Agencies in Singapore

A familiar tale of woes making rounds is that of big companies felled by digital disruption – think Kodak, Xerox, and Blockbuster.

Another similar story that receives far less attention is that of traditional incumbents that instead emerged even stronger.

Incumbents have huge advantages – global scale, customer relationships, and unlimited resources — which, when combined with the right digital strategy, gives them an edge over their smaller rivals. 

The problem is that there’s so much going on in the digital world — call it the “digital chaos.”

Companies are busy creating content, dabbling in new social channels, and developing emails hoping that people will open and read. 

The problem is that they’re doing all this on a humble, with no strategy or method to drive any positive results.

The let’ s-throw-stuff-at-the-wall-and-see-what-sticks approach might yield some positive results. But are the results sustainable, measurable, and connected to your core objectives?

Enter digital strategy. 

Digital Strategy in a Nutshell – What’s it?

There’s no particular right way to slice and dice your digital strategy. But it must serve as a roadmap, a blueprint, or a framework that drives your company to your core objectives. 

Your digital strategy must be structured enough to keep you on track when your email numbers begin to grow. At the same time, you want it to be flexible enough to pivot just in case your TikTok or Snapchat campaign flops.

Much of what businesses do to improve their digital presence happen in the heat of the moment.

Digital strategy tries to keep things calm and steady in the hopes that it will help you achieve your business goals through digital transformation. 

It refers to the strategic implementation of digital capabilities (new and existing ones) and software systems, thus allowing for a scaled maximisation of your business operations and core objectives. 

It demands that you apply new technologies to your existing business activities so as to enhance your supply chain efficiency, customer experience, product fulfilment, internal alignment, and relationship nurturing and management. 

Key Components of An Effective Digital Strategy

An effective digital strategy involves a series of key components. These include:

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  • Optimized, wide-ranging cloud services
  • Accurate, fact-based prediction of consumer behaviour, driven by data
  • Web analytics to help you understand your company strength and weaknesses
  • A CRM for storing your current and potential customer data, improve customer retention, and track interactions
  • Integration of different platform and communication devices, like web, social media, and mobile
  • Insight based KPIs to monitor your progress and results
  • An internal HRM system for tracking and optimising onboarding, recruitment, and employee performance and records

 

Top Digital Strategy Agencies in Singapore

MediaOne Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

MediaOne

About

MediaOne has been around the block for more than a decade and is widely acknowledged as the penultimate independently owned digital agency.

It consults start-ups, small business all the way to large billion-dollar brands in their digital transformation, digital strategy, from implementation to training.

Its processes are ISO-certified and have won the agency accolades from international ranking bodies and media such as ChannelNewsAsia, CIO, RAR and eConsultancy.

Key Services

  • Search engine optimization
  • Search engine marketing
  • Social media marketing
  • Branding
  • Content development and marketing

Key Clients

  • Acer Computer
  • Maybank
  • P&G
  • Edelman
  • SingTel
  • Capitaland
  • University of Cambridge
  • NTUC
  • Whirlpool
  • Palfinger
  • Hotel Intercontinental

Contacts

Address: 4B Craig Road, Singapore 089664 

Tel: (65) 6789 9852

Website: https://mediaone.co 

Review

We engaged MediaOne in 2016 as we felt that although Fuji Xerox had cutting edge products and value for money services for the Singapore enterprise, it did not have the online visibility to match. In a few short months MediaOne’s digital marketing expertise managed to help us gain and maintain our rightful leadership in the marketplace.”

– Chua Li Li, Director, Digital Business & Marketing, Fuji Xerox Singapore Pte Ltd

 


2Stallions Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

2Stallion

About

2Stallion is a digital marketing agency based in Indonesia and Singapore. It’s an all-rounded digital agency dealing with business strategy, user experience, digital strategy, social media marketing, design services, and technology services.

From strategical planning to execution, the agency promises to handle everything. They’ll plan, design, and even help you execute your digital strategy like the real professionals they are. 

Key Services

  • Web Development 
  • Digital Strategy
  • App Development
  • Email Marketing
  • E-commerce Design

Contacts

Address: 39A Neil Road, Singapore 088823 

Tel: (65) 9129 6248

Website: https://2stallions.com/ 

Review

“2Stallions impressed me greatly with their speed and expertise in digital marketing. They were able to turn around my projects within a very demanding timeframe and yet show great skill and accuracy in the delivery. I would recommend them without any hesitation.”

 


Digital Business Lab Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

Digital Business Lab

About

Digital Business Lab has offices in Singapore and Hong Kong, where they specialise in influencer marketing, social media marketing, and video production. 

They’re the master planners in all things digital. 

Key Clients

  • Dior
  • AIA
  • Studio City
  • Guerlain
  • Infiniti

Key Services

  • Social Media Marketing
  • Social Media Strategy
  • Data Analytics
  • Video Production

Contacts

Address: 1 George Street, Level 10, Singapore 049145

Tel: (65) 9772 4563

Website: https://digital-business-lab.com/

Email: [email protected]

Review

“Great Agency for social media, influencer marketing and video production.”

 


OOM Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

Oom

About

Oom first foray into the world of digital marketing was in 2006. They have since developed competency in SEO, Social Media Marketing, SEM, and more. 

Among the things they value the most in their line of work is client transparency. So, they try to establish a connection with every single one of their clients before they embark on any project. 

Key Clients

  • Changi
  • Singtel
  • Ntuc
  • Rentokil
  • Sp Group

Key Services

  • Digital Marketing
  • Social Media Content
  • SEO
  • Website Development
  • E-commerce

Contacts

Address: 141 Middle Road, 05-04/06-05, GSM Building, Singapore

Tel: (65) 6391 0930

Website: https://www.oom.com.sg/

Email: [email protected]

Review

“OOm provides one of the best digital services as they are able to provide professional advices to businesses that are still growing. Kenneth, Sebastian and Valerie are also very responsive to my enquiries and our business’s needs. Overall, we are very satisfied with their professional services.”

 


bthrust Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

Business Thrust

About

BThust is a world-renowned IT firm specialising in industry-focused digital solutions. It’s a result-driven digital firm specialising in SEO services, web development, and mobile app development. 

Key Clients

  • Joyway
  • Inker Logistics
  • Talaria
  • iEvo
  • Send Quick

Key Services

  • SEO
  • Digital Marketing
  • IT Solution
  • Mobile Application
  • E-commerce Solution

Contacts

Address: 8 Ubi Road 2, Unit 08-28 Zervex Building, Singapore 408538

Tel: (65) 6834 3026

Website: https://www.bthrust.com/

Email: [email protected]

Review

“Did an ecommerce website with them, they are very fast in response and have very supportive staff.”

 


Strategic Digitalab Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

Strategic Digitalab

About

Strategic Digitalab is a full-service digital agency committed to delivering effective digital solutions. It’s an agency dedicated to helping companies make strategic plans on making the next big move. To do this, they first have to understand their clients and their key objectives. 

Their approach involves auditing every brief, researching, and using various tools to plow through your competitors’ marketing ecosystem and trending landscape. 

Key Clients

  • Veritas
  • SG Enable
  • Singtel
  • Psb Academy
  • Roche

Key Services

  • Social Media Marketing
  • SEO
  • Brandng Awareness
  • Content Marketing
  • Web Development

Contacts

Address: 61 Robinson Road, #12-01 Robinson Centre, Singapore 068893  

Tel: (65) 6908 3770

Website: https://www.strategicdigitalab.com/

Email: [email protected]

Review

“Digital Marketing agency.”

 


Digitrio Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

Digitrio

About

Digitrio doesn’t believe in cut and dried business solutions. As a result-driven digital strategy agency, the company focuses on the metrics that matter to your company’s individual needs, reached by careful analysis and evaluations of your business needs, objectives, and context. 

Key Services

  • Web Design
  • Facebook Advertising
  • Display Advertising
  • SEO
  • Web Development

Contacts

Address: 22 Cross Street, #02-01, Singapore 048421

Tel: (65) 6721 3240

Website: https://digitrio.com.sg/

Email: [email protected]

 


FirstPage Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

First Page Digital

About

First Page is a premier full-service digital agency specialising in SEO, Social Media Marketing, ORM, SEM, Content, and Creative. The agency was established in 2011 and has since grown to be one of Singapore’s leading digital marketing agencies. Their work portfolio consists of hundreds of brands that they have successfully helped to grow and beat up the competition. 

Key Clients

  • Afon
  • Musee Platinum 
  • JannPaul
  • YouPrint
  • World Vision

Key Services

  • Content Marketing
  • Social Media Marketing
  • E-commerce
  • SEO Copywriting
  • Social Media Management

Contacts

Address: 120 Robinson Road, #05-01, Singapore 068913

Tel: (65) 6270 2193

Website: https://www.firstpagedigital.sg/

Email: [email protected]

Review

“Marshall has been very helpful and detailed in his proposal after taking over from Remy. You can tell that he takes pride in his work and we are lucky to be able to have Marshall handle the job for our company. Keep up the good work and thank you.”

 


Carbon Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

Carbon Interactive

About

Carbon Interactive has been in the business of digital marketing for more than a decade. During this time, they have managed to work with hundreds of brands to establish an impressive presence on the various digital platforms. They’re one of the best all-rounded digital agencies in Singapore. 

Key Clients

  • Changi 
  • April
  • Singapore Polytechnic
  • Esplanade
  • Singapore GP

Key Services

  • Digital Consultancy
  • Consultancy
  • Strategies
  • Design
  • Marketing

Contacts

Address: 50 Ubi Avenue 3, #04-05, Frontier [email protected] Singapore 408866

Tel: (65) 6293 4373

Website: http://www.carbon.com.sg/

Email: [email protected]

 


8traordinary Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

8traordinary

About

8traordinary is all about helping brands be extraordinary. The approach they use to achieve this tends to vary from brand to brand, but essentially, they combine human centred design, creative work, and digital expertise. 

Key Clients

  • Toshiba
  • Kobe
  • Paperone
  • Funan
  • Capitaland

Key Services

  • Branding
  • Digital
  • Performance and Marketing
  • Mobile and Website
  • Consultancy

Contacts

Address: 176 Orchard Road, #05-05 The Centre Point, Singapore 238843

Tel: (65) 6911 6898

Website: https://8traordinary.com/

Review

“I would highly recommend Jeff and his creative/digital team for superb results. They are efficient, trustworthy and what I like the most is their aptitude and attitude building great strategy to bring results.”

 


Digital Alpha Agency Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

Digital Alpha

About

If you’re a business or company targeting Genzers, then Digital Alpha might be the agency for you. They’re here to help you go digital and help your business grow. 

Key Clients

  • Hatton Natural
  • Medico
  • Numis Bulion
  • Oregon Prime
  • Cloud Nine Neck Pillow

Key Services

  • Social Media Marketing
  • Ecommerce Marketing
  • Social Media Management

Contacts

Address: 573 Pasir Ris Street 53, #02-28, Singapore 510573

Tel: (65) 8188 4047

Website: https://digitalalphaagency.com/

Email: [email protected]

Review

“Jamie was a great help and resource in getting bot marketing and automation setup for my companies iknk.com and iknktraders.com !”

 


Happy MArketer Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

Happy Marketer

About

Happy Marketer is an integrated digital solution with clients across multiple domains. 

As your strategic, data-driven marketing partner, they’re focused on helping businesses stay ahead of the curve. 

Key Clients

  • Grab 
  • Singtel
  • Income
  • Capita Land
  • BCG

Key Services

  • Digital Advertising
  • Content Marketing
  • Social Media Marketing
  • Digital Transformation
  • SEM

Contacts

Address: 1 Willich Street, Guoco Tower, Singapore 078881 

Tel: (65) 6653 8060 

Website: https://www.happymarketer.com/

Email: [email protected]

 


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Roots Asia Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

Roots Asia Pacific

About

Roots Asia was founded in 2016 and has since been dedicated to helping companies, from startups to SMEs and MNCs, plan and execute their digital strategies. 

Key Clients

  • Shell
  • Lazada
  • DHL
  • Time
  • Honeywell

Key Services

  • Social Marketing
  • Design
  • Data and Analytics
  • Marketing Technology

Contacts

Address: 69 Ubi Road 1, #09-19 Oxley Bizhub, Singapore 408731

Tel: (65) 6636 9927

Website: https://www.rootsasia.com/

Email: [email protected]

 


Puzzle Hive Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

Puzzle Hive

About

Puzzle Hive is a premier digital strategy and web design and development firm in Singapore. They’re one of the most creative and dedicated digital marketing firms you’ll ever come across in Singapore.  

Key Clients

  • Novox
  • Nanyang Technological University
  • VISA
  • Nvpc
  • Northstar

Key Services

  • Digital Marketing
  • Mobile Optimization
  • Web Design
  • Branding
  • Web Development

Contacts

Address: 60 Tannery Lane, Singapore 347803

Tel: (65) 6871 8979

Website: https://www.puzzlehive.com/

Email: [email protected]

Review

“We are impressed with our new website as it is professional designed. Both the staff, Royce and Jeremy, were patience and tried their best to comply to all our requests. Changes to the website were also done almost instantly. There is no time-lapse.”

 


LabBrand Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

Lab Brand

About

Lab Brand is a China-based brand consultancy firm with offices in Singapore and other parts of the world. They’re dedicated to leading your branding journey while also facilitating strategic implementation to light up your businesses and products with the power of your brand. 

Key Services

  • Digital Insights
  • Brand Optimization
  • Identity Design
  • Brand Naming
  • Digital Branding Positioning

Contacts

Address: 6A Shenton Way, #04-02, OUE Downtown Gallery, Singapore 068815

Tel: (65) 6914 2687

Website: http://www.labbrand.com/shanghai

Email: [email protected]

 


Delitier Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

Delitier

About

Delitier is a one-stop branding and creative studio that uses great content to help businesses maximise their digital footprint. The company was incorporated in 2014 and has since managed to work with hundreds of brands, including nig brands such as Luxola and PayPal. 

Key Clients

  • Luxola
  • Toriki
  • Pacific Internet
  • Paypal
  • Scoot

Key Services

  • Digital Branding
  • Brand Identity
  • Content Strategy
  • Data-Driven Insight
  • Creative Consultancy

Contacts

Address: 20 Maxwell Road, #09-17, Singapore 069113

Tel: (65) 9001 9820

Website: https://www.delitierco.com/

Email: [email protected]

Review

“Positive: Professionalism, Quality, Responsiveness, Value”

 


iFoundries Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

iFoundaries

About

iFoundaries is a trusted growth marketing agency best known for helping both small and well-established brands accelerate their growth through digital and sales strategies that have been tested and proven to work. 

Key Clients

  • SCO
  • Ntuc
  • Ncc
  • GoodwoodPark
  • Singapore Sports Hub

Key Services

  • Digital Marketing
  • Marketing Automation
  • Web Design Strategy
  • E-commerce
  • SEO

Contacts

Address: 10 Ubi Crescent, #02-51 Ubi Techpark, Singapore 408564

Tel: (65) 9624 6245

Website: https://www.ifoundries.com/

Email: [email protected]

Review

“The team worked swiftly on an upcoming website design and we were satisfied with the overall design concept and user navigation. They were also helpful in advising on matters relating to SEO, campaigns etc.”

 


Visibiliti Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

Visibiliti

About

Visibiliti is here to lead the way and set your business on its path to growth with creatively inspired thinking and result-oriented performance. They offer to help you effectively reach and connect to your target audience through multiple channels and the right digital strategy in place. 

Key Clients

  • Hitachi
  • Kumon
  • My Gym
  • J8
  • Bay Hotel

Key Services

  • Digital Strategy
  • Inbound Marketing
  • Ecommerce
  • Marketing Automation
  • Multi-Channel Marketing

Contacts

Address: 84 Genting Lane, #05-01, Singapore 349584

Tel: (65) 9664 7475

Website: https://www.visibiliti.com.sg/

Email: [email protected]

Review

“The Team at Visibility is Professional and Efficient!”

 


Heroes Of Digital Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

Heroes of digital

About

Heroes of digital is a leading digital marketing firm in Singapore. The agency uses proprietary technologies to help SMEs generate better marketing results. 

Heroes of Digital isn’t just another run-of-the-mill digital agency. They have a team of highly skilled and experienced digital marketers that go far and beyond to ensure the digital strategies they implement are built from data, facts and geared towards generating maximum results. 

Key Clients

  • Sozo
  • Nets
  • Ntuc
  • Amara
  • Jeep

Key Services

  • Social Media Marketing
  • Website Design
  • SEO
  • Digital Marketing
  • Design

Contacts

Address: 44 Kallang Place, #06-09 Four Star Building, Singapore 339172

Tel: (65) 6802 3658

Website: https://www.heroesofdigital.com/

Review

“Heroes of Digital is a professional and reliable team to work with. Able to bring in a good quality of leads for us over the time. Good job, guys!”

 


Equinet Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

Equinet Academy

About

Equinet Academy takes great pride in being responsive and systematic as far as digital marketing goes. Their team of expert digital marketers and strategists have proven again and again that they can exceed clients’ expectations. 

Key Clients

  • Ikea
  • Singtel
  • Singhealth
  • Dhl
  • Microsoft

Key Services

  • Digital Marketing
  • Email Marketing
  • Web Design
  • Conversion Rate Optimization

Contacts

Address: 10 Anson Road, #25-08, International plaza, Singapore 079903

Tel: (65) 6745 0745

Website: https://www.equinetacademy.com/

Email: [email protected]

 


GMN Top Digital Strategy Agencies in Singapore

Digital Strategy Agency

GMN Web Solutions

About

Gmn is here to cater to all your digital needs. Whether you’re just launching a business or product or building a brand, Gmn offers to help you design, advertise, and define your strategy across all digital platforms. Through their team of webmasters and designers, the company offers sharp skills in marketing, design, website creation, and content management 

Key Clients

  • Can
  • Kilowatts
  • Nestin
  • Solumen
  • Infinite Mining

Key Services

  • Digital Marketing
  • Mobile App Development
  • Web Design
  • Content Management
  • E-commerce Development

Contacts

Address: Ubi Road 2, Singapore 408538

Tel: (65) 6683 8018

Website: https://www.gmnwebsolutions.com/

Email: [email protected]

Review

“I just wanted to thank GMN Web Solutions for the excellent job you have done for our website. I am very pleased with the final website delivered.”

 


Why is Digital Strategy So Important to Businesses Today?

Why is a digital strategy so important to businesses in the modern age? Here are some of the reasons digital strategy is no longer an option but a priority and an increasingly popular topic in business.

Ecosystem Expectations

Going digital has graduated from a “best practise” to a standard procedure of launching a successful business strategy and organisational alignment. Tangibly, digital transformation is affecting the economic underpinnings of businesses in Singapore.

Almost every business in the country requires a well-thought-out digital strategy, conflated with innovative software that accommodates the needs to scale and remain agile as the digital landscape continues to change. 

Avoid Long Shortcuts

It’s time you learned how to make calculated moves.

The manual fixes and shortcuts may have an immediate effect, but you have to think long term. 

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You can only delay the inevitable by dragging your feet. But eventually, it’s still going to catch up with you, putting you at a serious and potentially incorrigible market disadvantage. 

Streamlined Internal Operations

Digital strategy begins with your internal operations. Properly adopted software tools will help you clear a good chunk of your internal bloat. 

You can use technology to assign tasks to different departments and staff members. They can also help you conduct optimised training and onboarding, streamlining collaborative projects, and cross-company communications, thus leaving your employees with enough time to focus on their core tasks.

User-experience 

The digital landscape can only get better with time. That means better online experiences for your customers.

This is what your customers expect from you, perfection – or what they term as standards. 

They expect better connectivity, intuitive design, and so on. 

If any of these is flawed or missing, they’ll be the first to notice, and their reaction to it will surely affect your bottom line. 

Eliminate Missed Opportunities

While working on your digital strategy, you’ll be required to identify the key areas to focus on, as well as the areas to optimise. 

In doing so, you should be able to identify any potential opportunities so you can plan for them beforehand. 

Reach Your Audience

Things have changed. 

People don’t have to connect physically, but via their smartphones, desktops, laptops, and other technological items. In other words, it’s a digital world.

And when people spend much of their time online, then online is where you should be. 

Your digital strategy should help you identify the exact online hanging spots for your target audience. But that’s not where it ends. 

You have to figure out how to target them best. It’s simple: if you’re not meeting your targeting audience right where they are, you can bet another company will. 

Digital Differentiation

You don’t want to be like any other random company online. 

Your digital strategy should help you discover the sound ways to differentiate your company from the rest of the companies within your industries.

Your goal should be to create a cohesive experience for generating leads and nurturing existing ones. 

You need a clear digital strategy to create this experience and carve your own digital path.

Provide Direction

Everything should feel connected.

Your digital strategy acts like an outline or a map that carves a clear path leading to your strategic goals. 

It’s to help you identify the benchmarks to hit and which tactics guarantee the most success. 

Your digital strategy will first define your digital success and help you develop a proper plan to get there best.

Key Elements of Digital Strategy

  • Choose a Leader: You have to elect someone to spearhead the whole operation. The person you choose for this role will depend on your company structure, culture, and priorities. 

Whether it’s the company’s CEO or an appointed Chief Technology Officer or Chief Digital Officer, the leader’s influence must match the scope of your digital strategy. 

 

  • Attach Vs. Defend: You can do much better as a company by categorising your opportunities and potential threats, after which you have to compare everything against your own purpose as a business. 

 

This will help you clarify whether your business initiative needs to be guided by a more defensive or proactive stance.

  • A Measured Approach: Your digital strategy must incorporate a process for assessing whether a new digital approach or technology complements your business or if it has helped it grow.

Remember, your digital strategy shouldn’t be reactive, but well-planned and calculated, and in line with your current digital strategy. When you take a measured approach, you avoid wasting your business resources on initiatives that do not align with your existing business needs and priorities. 

  • Future Proof: With every digital strategy you lay down, you’re creating an appropriate business foundation. You’re creating an organisation that will continue reinventing itself and keeping up with customer expectations and new technological inventions. 

Your digital strategy must be visionary enough to carry your company through the changes occurring in the digital landscape in a way that gives your business a competitive advantage. 

How to Define Your Digital Strategy in 7 Easy Steps

Step 1: Define Your Why

This is where it all starts.

You have to begin by answering the question, “why does your business or organisation exist in the first place?” 

What’s your bigger purpose? 

It’s a simple question, but one that requires you to take not just a 10 000 feet view of your brand, but a more in-depth view ( think 100 000 feet deeper). 

What drives your organisation, or what’s the meaning behind everything it does?

Step 2: Define Your Brand Story

Different studies suggest that consumers encounter about 20 000 brands every day, but only 12 of these brands are likely to leave an impression. 

You have to develop a brand story that resonates best with your target audience to be among the 12. As it turns out, 73% of consumers are interested in a brand story that matters to them.

Whether you’re a non-profit, for-profit, or for-purpose, you need a compelling brand story (not a sales pitch) to cut through all the noise that you’re up against. 

Think of your brand story as a promise you make to your target audience – the statement you make that identify what to expect from the experiences generated by your organisation. 

Step 3: Define Your Goals

You need goals – not just goals, but well-defined, achievable goals. 

Your goals should be measurable, both in the short run and long term.

If you’re running a non-profit – then you would plan to increase your donation by 25%. 

Do you need to grow your email list? If so, by what count.

Needless to say, you need SMART goals. 

Write down your top three goals and keep repeating them until they sink in completely.

They should help to guide your digital strategy. 

Step 4: Understand Your Current Business Context and Standpoint

There’s no point in developing your digital strategy within a vacuum. You first have to understand your company and everything it stands for.

Make sure you’re focusing on the right stage. For example, make sure you’re done with the basics before proceeding to the innovation stage or any other thing. 

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You need a strategy with a sound plan. But unless you’re innovative enough to outpace and challenge your competition, that still doesn’t guarantee success. 

You have to understand your company’s context. You have to understand its current shape to be able to boost its performance and help it grow. 

Step 5: Map Micro and Macro Trends

Technology trends can be broadly classified into Micro and Macro.

Microtrends last between 3 to 5 years, while macro trends are more long-lasting. 

Think of trends as water currents flowing through your industries. It’s much easier to swim in currents than against them. 

Google’s success was goaded by the two types of trends, Micro and Macro.

Their micro-trend was that online advertising was beginning to take shape. And there were issues with it that Google could identify early on and spend a good chunk of their time trying to understand it. 

The macro trend was with the rise of the internet. They could envision that the internet would eventually be a big thing, so they worked to position themselves right. 

You can take a cue from Google. That means your digital strategy must be informed by both micro and macro trends. 

You’re simply planning for the years ahead, both in the short term and long term.

We suggest that you pay attention to the following three forces:

  • Your customer needs: You have to identify their current needs, shifting ones, and any emerging behaviour. 
  • Prevalent technologies and emerging ones: You’re to also understand the dominant and emerging technologies that will be shaping your industry’s future over the next three to five years. 
  • Your competition: You’re to analyse your competition, not just the direct ones but including the ones you suspect will be making an entry into the industry in the foreseeable future. 

Step 6: Analyse Your Data

Having already built up your data points, the next thing you want to do is analyse everything. 

You have to carefully look into everything and give it deep thought. 

Go ahead and build your data points. 

Here are the questions to ask during this stage: 

Questions About ‘the Now’

  • What does the data tell you? 
  • What are the challenges and opportunities that are present today?
  • What’s the deeper truth in the information that you’ve collected?
  • What’re your major revenue/profit centres? And how are these revenue sources bound to change in the future?

Questions About “What Could Be’

    • Where will your action create further growth or more profits and revenue?
    • What can you do to magnify your returns?
    • Is there any area where you feel unusually weak, threatened, or compromised? Without taking any action, do these areas pose an even greater risk?

 

  • There should be a lot of “if this or not this, then that” questions. 

 

For example,

  • If this trend happens or happens earlier or later than we had planned for, then here’s what we will do. 
  • If competitor C enters the market faster than we had anticipated, then here’s what we will do. 
  • If we leveraged this particular technology trend and it ends up succeeding, then this is what it will do to our business. 

What you’re basically doing is building assumptions about the future. Many marketers and business owners have yet to realise that these assumptions can be developed either through hypothesized scenarios or real-life experiences. 

Step 7: Clarify Your Main Themes for the Following Two to Three Years

With all the information you’ve collected, now it’s time to put everything into perspective. You have to clarify your major digital strategic themes for the next two to three years – not longer.

While longer timeframes may be useful for context, most digital plans tend to have a digital shelf-life of between 6 and 18 months. 

You should at least have five major strategic themes (seven at most) to prioritise. 

Steve Jobs as an Example

You can learn from Steve Jobs in 1997 when he was re-appointed as the interim CEO of Apple. The first thing he did upon stepping into office was to simplify his strategy. 

He would start by reducing the company’s core products from 350 to ten. He would also announce a direct company-to-consumer sales model and reinvent the company’s computer offering, iMac. 

The clear priorities allowed them to experiment with things that other Silicon Valley companies had failed to do. They were able to clear all disruptions and set a clear pathway for their iPhone, iPod, and iPad. 

Well-articulated priorities and clear focus spearheaded their digital strategies. 

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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