Forms of Analytics: Descriptive, Predictive, Prescriptive Analytics
The Big Data movement has inspired the inception of diverse varieties, forms, or levels of Data Analysis.
Boardrooms across businesses now experiment, fiddle with Data Analytics – providing enterprise-wide solutions to drive profits.
Types of Analytics
Big data analytics assist the business study, understanding of the complex needs or demands of the client to ensure businesses may grow respective customer bases or preserve ongoing customer contacts by storing client databases of distinct personalized files or relevant records of all contracted products or services.
Taken from IDC, the big data and analytics industry gets projections of growth with a CAGR of 26.4% hitting the worth of $41.5 billion by the end of 2018.
The big data industry now expands at high speed, fast growth, owing to diverse applications including Smart Power Grid Management, Sentiment Analysis, Fraud Detection, Personalized Offerings, Traffic Management, etc. over diverse industries.
Descriptive Analytics
90% of companies presently employ descriptive analytics that are a very foundational version of analytics.
A basic way to classify descriptive analytics is to test whether coded algorithms respond to the query “What has happened?”.
Such versions of analytics analyze the data unfolding within real-time or historical data to predict solutions that might resolve issues in future time.
The company computes, records past trends, patterns to project how this may influence future events.
Descriptive analytics get determined from set prewritten coded algorithms within databases, that just requires the command of basic, foundational mathematics.
Major functions of social analytics provide descriptive analytics.
These perform special classifications calculated, computed from basic projections of specific future events.
Tabulated metrics, statistics of followers, likes, posts, fans are mere virtual event registers.
Such metrics get employed as social analytics, including median response time, counted median number of replies for postings, %index, amount of page views, etc. which reveal the calculations of simple arithmetic functions.
An ideal sample for indicating descriptive analytics are registered visitor traffic numbers, which the company derives over from internet servers using Google Analytics tools.
The results may reveal specific events from past records or assess if some promotional campaign could eventually hit sales targets or not, by reading data between selected, delineated parameters, based upon page views.
Business Analytics Service |
Teradata |
| Specialty | Teradata is the connected multi-cloud data platform for enterprise analytics, solving data challenges from start to scale. Teradata gives you the flexibility to handle massive and mixed data workloads of the future, today — making your data easier to consume everywhere, with no added risk, multi-cloud data platform for enterprise analytics.
Services: Artificial intelligence, Internet of Things, Big Data, Cloud, Data lakes |
| Pricing | Request a quotation: law.notices@teradata.com |
| Website | https://www.teradata.com/ |
| Address | 6 Temasek Boulevard #15-01/02, Tower Four Suntec, 038986 |
| Telephone | +65-6398 3200 |
| Opening hours | 8 am to 5 pm |
Business Analytics Service |
IBM |
| Specialty | Infused with AI, IBM Business Analytics help small and large organizations maximize the value of their data, unearth insights, build plans, and respond in real-time to customer demand. Planning Analytics is a financial planning, budgeting, and forecasting solution that promotes effortless collaboration and helps businesses drive faster, more accurate results.
Services: Business Analytics, Planning Analytics, financial planning, forecasting solution, Cognos Analytics |
| Pricing | Request a quotation: direct@sg.ibm.com |
| Website | https://www.ibm.com/sg-en |
| Address | 9 Changi Business Park Central 1 The IBM Place Singapore 486048 |
| Telephone | +1800 3172 782 |
| Opening hours | 24/7 |
| Review 1 | Home of Big Blue |
| Review 2 | IBM, one of the most famous corporations |
| Review 3 | IBM – one of the oldest companies. Best workplace |
Business Analytics Service |
Mitrais |
| Specialty | They help global brands develop digital world. Nearshore Software Development Teams for Singapore Companies. Save up to 40% on your development cost. They build managed teams for your needs, perfectly tailored to your business. Since 1991, Mitrais provides software development services and products to business across the Asia Pacific region.
Services: Desktop apps, Mobile apps, Web apps, UX design, DevOps |
| Pricing | Request a quotation: info@mitrais.com |
| Website | https://www.mitrais.com/ |
| Address | 10 Anson Road, #03-05 International Plaza, 079903 |
| Telephone | +65- 8311 1374 |
| Opening hours | 9 am to 6 pm |
Business Analytics Service |
SAS |
| Specialty | SAS leads in data analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS’s software enables deep learning construction. As a data scientist, business analyst, statistician, or forecaster, discover the real power of SAS® to explore, analyse and visualize data.
Services: Machine learning, Visual Analytics, Visual text analytics, Visual data mining, Visual forecasting |
| Pricing | Request a quotation: sasap@sas.com |
| Website | https://www.sas.com/en_sg/ |
| Address | 1 Wallich St, #16-01/02 Guoco Tower, Singapore 078881 |
| Telephone | +65-6398 8988 |
| Opening hours | 8.30 am to 5.30 pm |
Business Analytics Service |
KMS |
| Specialty | KMS technical teams have delivered Data Analytics applications and Business Intelligence systems that serve more than 10,000 end users. KMS has designed, developed, and deployed Data Analytics applications and Business Intelligence systems for more than fifteen years. KMS have architected, deployed Business Intelligence systems that integrating with enterprise IT platforms.
Services: Analytics Data Management, data platforms, Big Data, IoT, social media information |
| Pricing | Request a quotation: ask@kms-world.com |
| Website | https://kms-world.com/ |
| Address | 3791 Jalan Bukit Merah #04-03, Singapore 159471 |
| Telephone | +65-64114901 |
| Opening hours | 9 am to 6 pm |
Business Analytics Service |
Tableau |
| Specialty | Data visualization is the graphical representation of information and data. With visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data. In the world of big data, data visualization tools and technologies provide precise data analytics.
Services: Business Intelligence Reporting, Business Analytics, business intelligence software, Fast Analytics, data visualization tools |
| Pricing | Request a quotation: customerservice@tableau.com |
| Website | https://www.tableau.com/ |
| Address | South Beach, 38 Beach Rd, tower level 10, 189767 |
| Telephone | +65-67685000 |
| Opening hours | 9 am to 5 pm |
Business Analytics Service |
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| Specialty | Data and analytics show how people in APAC experience your brand across platforms. Gain a better understanding of the performance of each channel in your marketing mix and learn from marketing leaders who are delivering results. Direct customer interactions with businesses reveal customers’ needs, help you make insights-driven business decisions.
Services: Data Measurement, Data analytics, first-party data, digital marketing transformation, cross-platform tools |
| Pricing | Request a quotation: press@google.com |
| Website | https://www.thinkwithgoogle.com/ |
| Address | 70 Pasir Panjang Rd, #03-71 Mapletree Business City II, Singapore 117371 |
| Telephone | +65-6521 8000 |
| Opening hours | 9 am to 6 pm |
| Review 1 | The best office I ever visited. No wonder why Google is so successful. Real talent with some serious attractive ambiance and office space. Everything was perfect. One needs to find some Googler to visit the office. I went to attend a session there. |
| Review 2 | This is an amazing workplace. If you are lucky enough to work or have a meeting inside this office, you’ll see why. |
| Review 3 | Google Singapore is very generous to conduct a free worthy training for external individuals together as a partnership with UOB Singapore for the Go Global campaign. I learned a lot from this training. |
Business Analytics Service |
DataSpark |
| Specialty | DataSpark are leaders in processing large geo-spatial temporal mobility data to deliver intelligence on people and places using the highest data privacy standards. Understanding how people move, where they go and what they do enables organizations to map their strategy around where people live, work and play, optimizing data analytics.
Services: Data insights customized, Mobility Intelligence, data analytics, data visualization, footfall traffic data |
| Pricing | Request a quotation: info@dsanalytics.com |
| Website | https://www.dsanalytics.com/ |
| Address | 31B Exeter Rd, Comcentre, Atrium 239732 |
| Telephone | +65-6838 3388 |
| Opening hours | 9 am to 8 pm |
| Review 1 | Great startup working culture. Now with awesome coffee 😆 |
| Review 2 | Nice company with an open office space |
Business Analytics Service |
Just Analytics |
| Specialty | Just Analytics was founded on strong passion for data and desire to share it with the world. Their founders believed that analytics provides organizations successful future growth based on insights from their past. Establishing itself as a Data and Artificial Intelligence solutions provider, empowering organizations to navigate the digital world.
Services: Artificial intelligence, Digital transformation, Big Data, Business intelligence, Sales analytics |
| Pricing | Request a quotation: contact@justanalytics.com |
| Website | https://www.justanalytics.com/ |
| Address | 10 Changi Business Park Central 2, #04-11, Hansapoint@CBP Singapore, Singapore 486030 |
| Telephone | +65 6100 6631 |
| Opening hours | 9 am to 5 pm |
Business Analytics Service |
Experian |
| Specialty | Experian is a leading global information services company, providing data and analytical tools to our clients around the world. At Experian, they recognize the importance of the role they play in unlocking the power of data to help people, business, and society. Enabling people and organizations to achieve their goals.
Services: Data Profiling & Monitoring, Telco decisioning & Analytics, data management, data cleansing services |
| Pricing | Request a quotation: michael.delgado@experian.com |
| Website | https://www.experian.com.sg/ |
| Address | 10 Kallang Avenue #14-18 Aperia Tower 2 Singapore 339510 |
| Telephone | (+65) 6593 7500 |
| Opening hours | 9 am to 5.30 pm |
Business Analytics Service |
Dun and Bradstreet |
| Specialty | Dun & Bradstreet has helped many customers and partners accelerate growth and improve their business performance through the power of data and analytics. Their nearly 5,000 employees around the world are dedicated to this unique purpose, and we are guided by values that make them leaders in commercial data, insight.
Services: Data Analytics, Data Warehouse, Business Intelligence, Business Analytics, Predictive analytics, Advanced Analytics |
| Pricing | Request a quotation: csc@dnb.com.sg |
| Website | https://www.dnb.com.sg/ |
| Address | 6 Shenton Way, OUE Downtown 2, #17-10, Singapore 068809 |
| Telephone | +65 6565 6161 |
| Opening hours | 9 am to 6 pm |
Business Analytics Service |
Oracle Singapore |
| Specialty | Traditionally what occurs is people not being able to collaborate. Adding machine learning to Oracle Analytics Cloud helps people organize their work and build, train, and deploy these data models. It is a collaboration tool whose value is in accelerating processes and allowing different parts of the business to collaborate.
Services: Business intelligence, augmented analytics, AI- and ML-based analytics, data analytics, data visualization |
| Pricing | Request a quotation: salesinquiry_sg@oracle.com |
| Website | https://www.oracle.com/sg/ |
| Address | 1 Fusionopolis Place, Level 12, Galaxis Singapore 138522 |
| Telephone | +1800 672 2531 |
| Opening hours | 8.30 am to 7 pm |
| Review 1 | Great software company |
| Review 2 | Great company |
| Review 3 | A cosy and digital workplace and technology tools for digital selling for cloud solution. |
Business Analytics Service |
Lynx Analytics |
| Specialty | Founded in 2010 and headquartered in Singapore with an engineering team based in Hungary, Lynx Analytics is the brainchild of a group of INSEAD students and professors. Lynx Analytics is a leader in artificial intelligence and data science solutions with a strong expertise in predictive analytic models, business data analytics.
Services: Artificial intelligence, data science solutions, predictive analytic models, graph analytics, machine learning |
| Pricing | Request a quotation: info@lynxanalytics.com |
| Website | https://www.lynxanalytics.com/ |
| Address | 75 Ayer Rajah Crescent, Unit 03-06, Singapore 139953 |
| Telephone | +65-8289 4141 |
| Opening hours | 9 am to 6 pm |
| Review 1 | Great offices! |
Business Analytics Service |
Crayon |
| Specialty | Crayon focuses on deploying deep data science and AI consulting capabilities to their clients to create true business value. Organizations can leverage advantages Crayon offers through their optimization of big data, application of best practices, AI-centric applications, and machine-learning solutions. Their AI Centers of Excellence enable them to share expertise.
Services: Artificial Intelligence, Machine learning, Data science, Business analytics, data analytics |
| Pricing | Request a quotation: info.sg@crayon.com |
| Website | https://www.crayon.com/en-SG/ |
| Address | 3 Fusionopolis Way, Symbiosis Tower, #11-21, Singapore 138633 |
| Telephone | +65 6521 7031 |
| Opening hours | 8.30 am to 7 pm |
Business Analytics Service |
Nugit |
| Specialty | Nugit is a Data Storytelling Platform for Enterprises and Technology Companies. The platform employs artificial intelligence to eliminate the burden of manual processing of data and reporting. Data stories are evidence-based reports with natural language. The ways in which organizations deliver business analytics insights are evolving, notably in data storytelling.
Services: Data Storytelling Platform, business analytics insights, demographic visualizations, Data Storytelling, data visualization |
| Pricing | Request a quotation: info@nugit.co |
| Website | http://www.nugit.co/ |
| Address | 55B Amoy Street Singapore, Singapore 069881 |
| Telephone | +65- 6221 7754 |
| Opening hours | 9 am to 7 pm |
| Review 1 | Awesome data business! |
| Review 2 | Great product and people |
Business Analytics Service |
EY Singapore |
| Specialty | They are already seeing the human impact that this approach can make: How customers’ experiences can become richer and more personalized through data-led insights; how trust can be built by using blockchain to bring transparency to industry and how talent can be liberated, opportunities created with the application of AI.
Services: Business analytics, AI, blockchain, Internet of Things, cybersecurity, supply chain strategy |
| Pricing | Request a quotation: social@sg.ey.com |
| Website | https://www.ey.com/en_sg/careers |
| Address | North Tower Level 18, 1 Raffles Quay, Singapore 048583 |
| Telephone | +65-6535 7777 |
| Opening hours | 8.30 am to 6 pm |
| Review 1 | Good employees. Young fella name Jeron came to assist me the other day. He was polite and handsome. If I had a daughter, he would be my first choice for a son in law! Keep up the good work young man. Will be investing more profits in this company. Good job! |
| Review 2 | A tough environment, but the people are generally nice and willing to help. 2 sides of the same coin – work is tough and long but you gain a ton of experience and knowledge. Please think very carefully/try out an internship before joining full-time to aspiring consultants/accountants! |
Business Analytics Service |
AIDA Technologies |
| Specialty | They are a Singapore Company that focuses on AI based predictive analytics and intelligent systems. Through its AI Driven Analytics, AIDA provides solutions that solve challenges of augmenting human expert’s ability to make decisions based on large amounts of heterogeneous information. This leads to improved productivity, higher precision, data-driven decision-making.
Services: AI based predictive analytics, AI Driven Analytics, data analytics, machine learning, data-driven decision-making |
| Pricing | Request a quotation: inquiries@aidatech.io |
| Website | http://www.aidatech.io/ |
| Address | #10-01, The Great Room, One George Street, 049145 |
| inquiries@aidatech.io | |
| Opening hours | 9 am to 6 pm |
Business Analytics Service |
Tigernix |
| Specialty | Fuelled by passion, built with expertise, and focused on customer delight, Tigernix is a leading software development company that offers state-of-the-art software across all technology platforms, operating systems, and infrastructures to global clientele. Since inception in 2006, Tigernix has grown leaps and bounds, expanding its services to many nations globally.
Services: Data Analytics, business intelligence, data unification, data visualization, data sourcing |
| Pricing | Request a quotation: info@tigernix.com |
| Website | https://www.tigernix.com/ |
| Address | 21, Woodlands Close, #05-47 Primz Bizhub, Singapore 737854 |
| Telephone | +(65) 6760 6647 |
| Opening hours | 9 am to 6 pm |
| Review 1 | No other company exists like Tigernix, for providing the exact requirements as the customer wanted.
– School Management Solution with all the features, including special assistance kids schools |
| Review 2 | Tigernix provide Good Quality and Premium Services. |
Business Analytics Service |
Attain Analytics |
| Specialty | Since 2020, Attain Analytics has been providing Business Intelligence and Performance Management solutions and services to customers across various Industries. Align finance and operational plans to achieve higher transparency, relevance, and quality of planning results. Attain Analytics enable organizations in adopting leading Corporate Performance Management solutions. Forecast trends with accuracy.
Services: Data Analytics, Corporate Performance Management, Budgeting, Planning, Forecasting |
| Pricing | Request a quotation: info@attain.com.sg |
| Website | https://attain.com.sg/ |
| Address | 79 Ayer Rajah Crescent, Singapore 139955 Ayer Rajah, Singapore 139955 |
| Telephone | +65-6592 4866 |
| Opening hours | 9 am to 6 pm |
Business Analytics Service |
NCS |
| Specialty | NCS is the leading information, communications, and technology (ICT) service provider in Singapore. They deliver end-to-end ICT solutions to help governments and enterprises realize business value through digital transformation and the innovative use of technology. Today, they have a strong Asia Pacific presence in 15 cities, serving integrative IT solutions.
Services: Data Analytics, Data Management, Data Visualization, Data Discovery, Big Data |
| Pricing | Request a quotation: reachus@ncs.com.sg |
| Website | https://www.ncs.com.sg/ |
| Address | 5 Ang Mo Kio Street 62, NCS Hub, Singapore 569141 |
| Telephone | +65-6556 8000 |
| Opening hours | 8.30 am to 6 pm |
| Review 1 | Impressive customer experience the moment you step in to its main building. |
| Review 2 | Awesome workplace. High tech like Minority Report. |
| Review 3 | One of leading IT software company in Singapore |
Predictive Analytics
Further tools for data reduction are using predictive analytics.
Analyzing past data patterns or trends may precisely provide forecasts for businesses about possible trends that could evolve, unfold over time.
This may help project attainable profit margins for each company, facilitate realistic or prudent planning, or lower unrealistic expectations.
Predictive analytics get utilized by companies for examining the data or peering into predictive programming algorithms for determining replies to the query “What could happen in the future based on previous trends and patterns?”
Organizations gather contextual data, then connect it to more customer user behavior datasets or web server data for deriving precise projections using predictive analytics.
Companies may predict company directions that might unfold in the future if they retain the current status quo.
Predictive analytics deliver more realistic predictions and projections, or better projected outcomes for queries which may not result from BI.
Predictive analytics may project overall probability of possible future events through employing diverse statistical and Machine Learning algorithms, still the precision of calculations is not 100%, since these are founded on probabilities.
For forecasting predictions, algorithms compute, project future possible outcomes by synthesizing trends from data, or complete blanks in missing data by employing adjacent data bearing the closest semblance to forecast probable outcomes.
Such data gets aggregated based upon historical data residing within the CRM system, POS Systems, ERP, or HR systems for projecting possible data patterns or recognizing connections between distinct variables from these datasets.
Organizations may leverage upon research from a band of data scientists from 2016 that could develop statistical or machine learning algorithms to optimize predictive analytics, or design alternative feasible business strategies.
Sentiment analysis is an extremely popular form of predictive analytics.
Such learning models receive entries in the form of plain text, or with generation of some models as the sentiment scores that may eventually determine if some popular opinion is positive, negative, or neutral.
Companies including Walmart, Amazon, or other retailers deploy predictive analytics to observe, project future trends in sales based upon purchase trends from customers, predictor consumer trends, predicting inventory stocks, projecting which products customers may possibly, eventually buy in total sum by making specific customized suggestions, projecting the number of sales that could eventually accumulate upon reaching the final lap of a quarter or annum.
Top optimal outcomes for predictive analytics to create optimal projections for are the calculations, generations of the final credit score.
The credit score lets financial institutions ensure the capacities for customers to pay credit bills on time, promptly.
Prescriptive Analytics
Big data may not become the ideal predictive programming forecaster for projecting the exact identities of lottery ticket winners, still, Big Data might potentially detect existing, underlying complications that could possibly surface, and subsequently assist a company to trace where and how the issues emerged.
Businesses may take the data-backed or data-found input to project prescriptions for existing business issues, that generate final outcomes and statistics.
Prescriptive analytics are the new generation of predictive analytics which increase possible options for meeting potential challenges in the future.
Prescriptive analytics advises on possible outcomes and results in actions taken that could potentially optimize key business metrics.
It simply uses simulation or optimization to project, predict: “What should a business do?”
Prescriptive analytics are more complex in nature, with most companies not using these presently in practice under ordinary business operations, as these remain difficult to manage, get under control.
Prescriptive analytics when applied with care, may potentially impose ripple effects that could drive up business profits.
Diagnostic Analytics
Analytics applied to the intrinsic data for comprehending the reasons behind the events that unfold are termed regularly as Diagnostic Analytics.
This version of analytics gets utilized by businesses to derive some detailed diagnosis of the pressing issues on the conditions they are facing by using the existing data they have on site.
Diagnostic analytics could detect potential issues that might eventually surface or detect embedded links within data.
To consider, eCommerce giants like Amazon may break overall sales or gross profits down to distinct product classes like Amazon Echo to discern, detect causes for failing to meet general profit margins.
Diagnostic analytics may find practical application in healthcare to identify the overall effects of medications upon some specified patient segment using alternative filters including diagnoses or prescription drugs.
NUS MSBA
The NUS Master of Science in Business Analytics (MSBA) is a master’s degree program. The master’s degree program aims to develop professionals with business analytics skills.
Fees & Scholarship
Singaporean and PR: S$53,000
International: S$58,000
