Top Baby Stores in Singapore (Updated 2024)

Welcoming a new member to your family is an exhilarating journey filled with anticipation and preparation. Whether you’re an expecting parent, a doting relative, or a friend eager to contribute, the adventure of finding the perfect items for the newest addition is both rewarding and essential. From the must-have essentials to the delightful extras, Singapore’s baby stores are treasure troves waiting to be explored. Let’s dive into making this journey as smooth and joyful as possible.

Going through the sea of baby products can seem daunting, especially for the first timers. Questions about quality, necessity, and budget often arise. Here’s how to approach these with confidence:

  • Identify Your Needs: It’s easy to get carried away with the wide array of baby products. Focus on what aligns with your lifestyle. For instance, if you favor minimalism, a baby carrier might be more suitable than a stroller. Remember, babies outgrow their clothes quickly, so keep clothing purchases practical.
  • Experience Products First-Hand: While online shopping offers convenience and variety, nothing beats the tactile experience of trying products in-store. Many shops have samples, from car seats to carriers, allowing you to gauge comfort and practicality firsthand.
  • Leverage Reviews: Online reviews are invaluable. They provide insights and comparisons that can help you make informed decisions, ensuring you choose what’s best for your baby.

Getting Ready for the Big Day

Budgeting Smartly

Anticipation of the arrival can sometimes lead to anxiety about the preparations. Establishing a budget early on helps maintain financial wellness without sacrificing the quality of your purchases. Differentiating between “needs” and “wants” can prevent unnecessary expenditures.

Crafting Your Checklist

Organize your shopping by categories: feeding, diapering, bathing, nursery, and more. Starting with significant purchases and moving down to smaller items can streamline the process, ensuring nothing is overlooked.

Seeking Wisdom

Tap into the wealth of knowledge from other parents. Their experiences can guide your choices, helping you avoid common pitfalls. For those who prefer digital camaraderie, numerous blogs and social media platforms offer personal accounts that resonate with a wide range of preferences.

Preparation Is Key

Preparing the nursery with essentials like a cot, mattress, and baby clothing can alleviate pre-arrival jitters. However, it’s also okay to pace your purchases, as items like baby carriers can be bought later based on your baby’s comfort and growth.

The Hospital Bag

Familiarize yourself with your chosen hospital’s amenities and services through their offered tours. Packing your hospital bag in advance, informed by the hospital’s suggested checklist, can ease pre-delivery nerves.

Homecoming and Assistance

Planning for post-hospital life includes considering help at home. Whether it’s support from family, a confinement nanny, or a domestic helper, knowing who will be there to assist can provide peace of mind for new parents.

Embracing the Perks

Don’t forget to take advantage of the multitude of baby freebies available. From diapers to insurance, leveraging these offers can provide not just savings but also introduce you to products your baby might love.


Informed choices and embracing the community’s wisdom can make welcoming your newest family member a beautiful and smooth experience. Happy shopping!

Here are the Top Baby Stores in Singapore:


Top Baby Stores in Singapore (Updated 2024) 1

Baby Store


About Mothercare boasts over 50 years of experience in offering a comprehensive range of baby products, including strollers, maternity wear, and feeding equipment. Established in Singapore since 1984, it operates 11 stores island-wide, including a flagship Experience Store at Harbourfront Centre, ensuring accessibility and convenience for all parents and parents-to-be.
  • Established Legacy and Expertise: Leveraging over five decades of experience to provide a curated selection of baby and maternity products.
  • Island-Wide Presence: With 11 strategically located stores, including a flagship Experience Store, shopping is made convenient for every customer.
  • Commitment to Quality and Safety: Renowned for our focus on high-quality, safe, and innovative products that cater to the needs of mothers, babies, and young children.
  • Strollers Designed for Every Family: From travel systems to tandem strollers, find the perfect match to complement your family’s lifestyle, whether you’re navigating city streets or enjoying country walks.
  • Car Seats & Carriers for Safety on the Go: Offering a diverse range of car seats, including rear- and forward-facing options, to ensure your child’s safety and comfort during travels.
  • Nursery Bedding and Accessories: Create a cozy and inviting nursery with our collection of soft blankets, sheets, and sleeping bags designed to ensure your baby’s comfort and a good night’s sleep.
Address Multiple outlets
  • 1 Maritime Square #03-05 Harbourfront Centre S099253
  • 930 Yishun Ave 2 #02-107 Northpoint City S769098
  • 290 Orchard Rd #05-25 to 29 Paragon Shopping Centre S238859
  • 100 Bukit Timah Road #01-11/12/13 (Fashion) #01-03 (Home & Travel) KK Women’s & Children’s Hospital S229899
  • 583 Orchard Road #02-01 Forum The Shopping Mall S238884
  • 68 Orchard Rd #03-08 Plaza Singapura S238839
  • 6 Raffles Blvd #03-161/162 Marina Square S039594
  • 80 Marine Parade Road #02-34B Parkway Parade S449269
  • 4 Tampines Central 5 #03-04/05 Tampines Mall S529510
  • 78 Airport Boulevard #04-235/236 Jewel Changi Airport S819666
Contact Tel: 6513 3243


Operating Hours Varies by outlet
Review 1 “For moms in Singapore, Mothercare is a go to place to pick up everything you need in a hurry from feeding to bathing to pumping to clothing and even furniture. While the prices are not always the best available, the knowledgeable staff, particularly the young British man in the stroller / car seat department at the Paragon location can’t be beat! That young man put up with all of my endless new mom questions, made some great recommendations and even demonstrated installing a car seat 5 times until I could get the hang of it.”
Review 2 “Super helpful staff in this location! Really knowledgeable about different stroller and car seat features. I went to try out a bunch of different models, being a first-time parent, and they were really patient with me, no pressure at all. Nice selection of late-model things from international brands, as well as some of last year’s stuff on sale.”
Review 3 “Mothercare is a UK based multinational company with several Singapore locations. It’s one of the few places in the city with a broad range of baby care products with everything from diapers to cots. They also have high end European car seats and strollers. Most items are unfortunately very overpriced, some as much as twice the price of their other international locations. I do a lot of price comparison before purchasing anything here. Some stuff seems fair, others I just can’t bring myself to get here.”


Top Baby Stores in Singapore (Updated 2024) 2

Baby Store

Baby Kingdom

About Since its establishment in 2001, Baby Kingdom has grown into a comprehensive, one-stop destination catering to all baby-related needs with a vast selection of international brands. Emphasizing product safety and quality, the company ensures that all items meet stringent safety standards, offering peace of mind to parents.
  • One-Stop Convenience: A wide range of baby essentials from top international brands under one roof, offering unparalleled convenience for busy parents.
  • Uncompromised Safety Standards: Adherence to European, American, Australian, and Japanese safety standards ensures the well-being and comfort of your child.
  • Guidance and Support: Leveraging years of experience to provide personalized advice, ensuring parents make informed and suitable choices for their children.
  • Baby Travel Essentials: Curated selections of baby cots and car seats designed for safety, comfort, and convenience, catering to families on the move.
  • Outdoor Play Solutions: Offering an array of outdoor playhouses and swings, encouraging active play and exploration for children in the safety of their homes.
  • Comprehensive Care Range: A complete suite of baby care, bath, body care, and feeding essentials, meticulously selected to support the health and well-being of babies and toddlers.
Address 83 Kaki Bukit Ave 1 Shun Li Industrial Park, Singapore 417954
Contact Tel: +65 6547 1677 or +65 6547 1877


Operating Hours Monday to Saturday: 10am – 9pm

Sunday and Public Holidays: 10am – 7pm

Review 1 “Good variety of strollers and carseats. You can def get one that suits your budget and needs. We were kindly served by Nick. He was knowledgeable, informative, and rly patient. He recommended us a dual stroller that suits us best, so it was an easy purchase for us. We were in and out of the store in less than 15 mins. Overall a nice place to shop. Thank you, Nick!”
Review 2 “Very friendly staff, reasonably priced items, we went for window shopping and end up buying stroller and baby bed

Hope after sales service can continue with same standard”

Review 3 “Good experience shopping here!! They have many items and products for babies and mommies. I am looking for a good stroller and the sales person very nice and explain to me patiently. There are 2 floors for shopping which are level 1 & level 2. Thumb’s up for their products and service!! Will come again.”


First Few Years Top Baby Stores in Singapore

Baby Store

First few years

About First Few Years has been a trusted provider of baby products and accessories since 1989, priding itself on offering safe and reliable options for families. With a strong belief that family comes first, the store ensures that every product, imported from the USA, Australia, Europe, and Canada, meets the highest standards of safety and quality.
  • Decades of Trust and Excellence: A history rooted in commitment to families since 1989, offering decades of expertise in baby products.
  • Global Quality Standards: A curated selection of products from the USA, Australia, Europe, and Canada, ensuring top-notch quality and safety.
  • Organic and Gentle: A special emphasis on organic clothing and baby accessories, catering to the tender needs of newborns and young children.
  • Customer-Centric Support: A dedicated team available to guide and assist new parents through their journey, making the experience less overwhelming.
  • Safety and Reliability: Every product is rigorously selected for its safety and reliability, ensuring that what’s offered is what the staff would confidently use for their children.
  • International and Organic Range: From chic organic clothing to durable accessories, the selections are sourced from leading international markets, emphasizing both style and substance.
  • Expert Guidance and Support: Beyond just products, First Few Years is committed to providing expert advice and support to parents, making every step of the parenting journey as smooth and enjoyable as possible.
Address Paragon Shopping Centre 290 Orchard Road #05-40/41 Singapore 238859
Contact Tel: +65 6836 3693


Operating Hours Monday to Sunday: 10.30am to 8.30pm
Review 1 “I would like to extend my gratitude to Yati who helped us find a car seat for our son. She was very patient despite the shop being very busy and even helped us install it in our car. Well done for the incredible service, we’ll be back for sure!”
Review 2 “The service here really stood out for me. The staff were approachable and were knowledgeable in the products. They seem to have a good selection of strollers and carseats and quite a few cute clothes”
Review 3 “Best place to get baby strollers, especially Bugaboo brand. The staffs are very knowledgeable and friendly. Went here once for an issue with my bugaboo wheel and they fixed it on the spot.”


Top Baby Stores in Singapore (Updated 2024) 3

Baby Store


About Founded in 1998 by Sharon Wong, Motherswork is committed to supporting mothers on their parenting journey, offering a meticulously selected range of products for mother, baby, and kids. With a foundation built on the principle of living in a mom-centric world, Motherswork stands as a partner through every milestone—from the joy of pregnancy to the adventures of raising children.
  • Pioneering Leadership: Spearheaded by Sharon Wong, whose 25+ years in brand building infuse the company with innovation and a keen eye for quality.
  • Curated Selection: A commitment to providing not just anything, but the best of everything for children at every stage of their growth.
  • Comprehensive Resource: Beyond retail, Motherswork is a rich resource of information, offering guidance and support for the parenting journey.
  • Global Vision, Local Heart: With roots in Singapore and expansion into China, Motherswork caters to a diverse clientele with a personalized touch.
  • Premier Product Range: Carefully researched products under one roof, catering to parents seeking exceptional quality for their children.
  • Innovative Solutions for Parenthood: From innovative feeding and bathing essentials to travel and play, all selected to enrich the family experience.
  • Community and Support: Offering more than just products, Motherswork is a community hub for parents, providing valuable insights and shared experiences.
Address Multiple outlets
  • #02-118 1 Kim Seng Promenade Singapore 237994
  • #03-15 163 Tanglin Road Singapore 247933
  • Tangs Plaza Level 2 (Departmental Store) 310 Orchard Road Singapore 238864
  • Takashimaya Level 4 (Departmental Store) 391 Orchard Road Singapore 238873
  • Tangs Level 1 #01-187 (Departmental Stores) 1 Harbourfront Walk Singapore 098585
Contact Tel: +65 9298 7301


Operating Hours Varies by outlet
Review 1 “Motherswork has been my go-to for all baby essentials. Their product range is unmatched, and the quality is always top-notch.”
Review 2 “The advice and support I’ve received from Motherswork have made my parenting journey so much smoother. It truly feels like a community.”
Review 3 “I appreciate the care Motherswork puts into selecting their products. Shopping here gives me confidence that I’m getting the best for my baby.”


Top Baby Stores in Singapore (Updated 2024) 4

Baby Store

Baby gogo

About Established in Singapore in 1998 by Sharon Wong, Motherswork has been a pioneer in offering a curated selection of premium baby and kids products. With a foundation built on supporting mothers through every stage of parenthood, Motherswork stands as a comprehensive guide and companion in the journey of raising children.
  • Pioneering Leadership: Guided by Sharon Wong’s vision, Motherswork blends over 25 years of expertise with a deep understanding of what parents and their children need.
  • Curated Excellence: A commitment to bringing under one roof not just everything, but the best of everything for parents seeking exceptional quality for their children.
  • Global Reach for Local Needs: An expansive search for top-tier baby products ensures a global standard in quality, safety, and innovation tailored for local families.
  • Beyond Retail: More than a store, it’s a resource-rich platform offering information, support, and the convenience busy parents appreciate.
  • Exclusive Product Curation: From the safest car seats to the most engaging toys, each product is handpicked for its quality, ensuring parents have access to the best.
  • Comprehensive Parental Support: Beyond products, Motherswork offers guidance, from baby registries to parenting advice, ensuring a well-supported parenting journey.
  • A Commitment to Safety and Innovation: Emphasizing products that meet strict safety standards while incorporating the latest innovations for child care and development.
Address 18 Yishun Avenue Junction Nine #01-81 S768897

Tel: +65 9385 0096

Email :

Operating Hours Mon to Friday : 1:00 to  7:00 pm

Weekend ( Sat & Sun) & Public Holiday  12-6pm

Review 1 “So many new born baby items. Best choices for baby gift. This on line store focus on how useful the item & quality with affordable price . The staff gave me lots of ideas how to bundle gift items within my limited budget 🙂 I like the video sent to my phone to help me select the gift for my friend.”
Review 2 “I bought a tricycle and kids cabinet from their website but self collect in their warehouse house located in north point bizhub . They have lots of baby products to choose which are ready stock. My son Very happy with tricycle.”
Review 3 “Purchase some baby items online , but delivery takes 3 days hence I called their hotline and made an appointment to head down to their warehouse @ northpoint bizhub to collect . Best experience ever ! Grace patiently teaches me how to use my stroller . In the near future will purchase items from babygogo again ! Hassle free ! :)”


The Elly Store Top Baby Stores in Singapore

Baby Store

The Elly Store

Address Cluny Court, #02-31 501 Bukit Timah Road S259760
Contact Tel: +65 6466 8718


Operating Hours Mon to Sat: 10 a.m. to 7 p.m.

Sun and Public Holidays: 10 a.m. to 6 p.m.

Clients Disney x Elly
Review 1 “My go-to place whether its to shop for comfy kids clothes and shoes for my own children or a gift to brighten someone’s day! Thanks team Elly for always serving with a heart!”
Review 2 “Always a lovely experience shopping at The Elly Store. Their products are not just beautiful to look at, but comfortable to wear – and most importantly, both the colour and sizing last and do not come off/shrink/expand in the wash! The staff is also always helpful and polite – even when the store gets busy. Would absolutely recommend shopping for your kids at The Elly Store.”
Review 3 “One-stop shop to get all kinds of unique Singapore-designed kid’s clothes, as well as toys, shoes and lots more. Lovely gift packaging and great service, perfect for anyone looking for something special for their loved ones.”


Mums & Babies Top Baby Stores in Singapore

Baby Store

Mums and Babes

About Founded in 2001, Mums & Babes began as a passionate endeavor to create a comprehensive ecosystem for parents and their little ones. With its roots in the esteemed Thomson area at Novena Square, the brand has since expanded its presence to United Square and embraced the digital landscape to offer an extensive range of maternity and baby products online, redefining convenience and accessibility for modern parents.
  • Established Legacy: A trusted companion for parents since 2001, evolving to meet their changing needs.
  • Holistic Product Range: Offers an expansive selection of baby furniture, accessories, feeding essentials, toys, and more.
  • Breastfeeding Support: A dedicated one-stop shop for breastfeeding mothers, featuring a complete range of Medela breast pumps and accessories.
  • Digital Convenience: An enhanced online shopping experience since 2016, making it easier for parents to find everything they need from the comfort of their home.
  • Global Quality: Curated products from the USA and Europe, ensuring parents have access to high-quality and safe baby essentials.
  • Elegant Baby Furniture: Carefully selected pieces that complement modern home décors while ensuring safety and comfort for your little ones.
  • Comprehensive Feeding Solutions: From breastfeeding accessories to baby weaning products, catering to every stage of your baby’s nutritional journey.
  • Fun and Educational Toys: A wide range of toys that promote learning through play, suitable for babies and children of various ages.
  • Strollers and Travel Systems: Offering top-quality strollers and travel systems that combine safety, comfort, and convenience for families on the go.
Address Secom Center 81 Toh Guan Road East, #03-01, Singapore 608606
Contact Tel: +65 6562 6298


Operating Hours Mon – Fri 11am – 4pm

Sat 9am – 12noon

Review 1 “With my newborn baby girl, I had to buy a lot of nursing and baby necessities. They carry a wide range product ranging from cribs, strollers, feed needs,etc.

I find that this is one shop to go to especially since I am using Medela products and most of the spare parts,etc… can be found here as they are the distributor for Medela products in Singapore. Also, from time to time, they have trade-in promotions for the medela bottles.”

Review 2 “The breastfeeding accessories from Mums & Babes have been a lifesaver. I highly recommend their Medela range to all new moms.”
Review 3 “I was looking for furniture that would be safe and stylish for my baby’s room, and Mums & Babes delivered exactly what I needed. Their selection is fantastic.”



Top Baby Stores in Singapore (Updated 2024) 5

Baby Store

Smart alley

About Smart Alley stands out as a premier educational toy store in Singapore, dedicated to handpicking high-quality educational toys from across the globe. With a focus on toys that foster learning through play, Smart Alley has become a trusted destination for parents and educators seeking meaningful play experiences for children.
  • Global Selection: Offers an international assortment of educational toys recognized for their quality and learning value.
  • Endorsed by Educators: Products recommended by educators to enhance developmental skills and creativity in children.
  • Engaging and Durable: Toys are not only designed to be engaging for hours of meaningful play but are also durable to withstand the test of time.
  • Specialized Sales: Regular promotions, such as Magna-Tiles clearance and KidKraft mega sales, provide access to premium toys at exceptional value.
  • Sensory Play Focus: A special emphasis on sensory play toys and quality bath bombs from the UK, supporting a holistic approach to learning and development.
  • Magna-Tiles: The top choice for magnetic building sets, offering creative freedom and open-ended play, now featured in a clearance sale.
  • KidKraft Toys and Furniture: Crafting spaces for children to live, learn, play, and explore with up to 60% off selected items.
  • Zimpli Kids Bath Bombs: Introducing quality, UK-made bath bombs for fun and engaging sensory play during the festive season.
  • Educational Sales Events: From Teacher’s Day sales offering 50% off selected brands to clearance sales, Smart Alley makes quality educational resources accessible.
Address 1 Ang Mo Kio Industrial Park 2A, #07-04 AMK TECH I, 568049
Contact Tel: +65 6440 9195


Review 1 “I received my order by the time they promised. At first there was some communication issue but all went well. Thank you so much for fulfiling the order.”
Review 2 “Overall was ok. Customer service is slow in response. Packaging is minimal (plastic bag) so the boxes came a bit damaged or maybe it’s a storage issue. Took one week to arrive. Had better experience elsewhere so probably not my top choice.”
Review 3 “It was unnerving when I couldn’t get a response after trying various means for several days. I had originally given 1 star for the poor experience, but Smart Alley came back in a nice way, and responded to my requests. Restored my confidence in this establishment and will look forward to more great stuff coming from Smart Alley. Cheers!”


Little Baby Top Baby Stores in Singapore

Baby Store

Little baby

About Little Baby, one of Singapore’s most rapidly expanding baby stores, combines retail excellence with distribution prowess. Established with a mission to supply only quality baby and beauty products, it emphasizes safety and authenticity in every item selected for parents and their little ones. With a showroom in Ang Mo Kio, Little Baby invites customers to a homely shopping experience by appointment, ensuring personal attention and care.
  • Authenticity Guaranteed: Commits to providing 100% authentic baby products with manufacturer warranties, ensuring trust and reliability.
  • Strategic Supplier Relationships: Maintains strong partnerships with local suppliers to ensure products are genuine and supported by warranties.
  • Consumer-Centric Approach: Offers competitive pricing based on recommended retail prices (RRP) in Singapore, coupled with occasional promotions for added value.
  • Safety and Satisfaction: Prioritizes the health, safety, and happiness of babies, selecting products that meet stringent safety standards.
  • Supportive After Sales Service: Provides dedicated after-sales support, including assistance and a friendly ear for customers’ concerns or inquiries.
  • Carefully Curated Product Range: From feeding essentials to nursery furniture, each product is chosen with safety and quality in mind.
  • Exclusive Showroom Experience: A unique opportunity to explore products in a comfortable, home-like setting by appointment.
  • No Parallel Imports: A pledge to avoid parallel-imported goods, ensuring every purchase is genuine and supported by local warranties.
  • Engagement and Promotions: Keeps customers engaged with timely promotions, announced on their website and social media platforms, ensuring value and satisfaction.
Address 38 Ang Mo Kio Industrial Park 2, #02-06A, Main Lobby, Singapore 569511
Contact Tel: +65 6669 2688


Review 1 “Daniel was very friendly and helpful! Am a first time mum and am not sure on what to get and overwhelmed with the selection. Daniel gave very good advice and asked us to think through. No hard selling! Thank you for the very pleasant experience! Highly recommend mums to come!”
Review 2 “Daniel is very patience and helpful in helping us for getting our first stroller and car seat. Lots of useful information and tips were provided for me and my wife who had no experience for baby stuff. Daniel guided us how to install the car seat onto our car too. A great and pleasant experience indeed.”
Review 3 “Just visited the showroom today. Daniel is very knowledgeable and helpful in helping us to decide on suitable baby products! Highly recommended to first-time parents who are unsure what items to buy for your baby.”


Pupsik Top Baby Stores in Singapore

Baby Store


About Pupsik Studio, founded in 2007 by Su Ling Zagorodnova as a solution to her own parenting needs, has blossomed into Singapore’s largest online store for baby and nursing products. With a vast selection of over 13,000 products and 400 brands, Pupsik Studio is a treasure trove for parents seeking convenience, quality, and variety.
  • Extensive Range: Features an impressive catalog of 13,000+ products from 400+ brands, catering to every conceivable parenting need.
  • Customer-Centric Services: Free shipping, next-day delivery options, and a 30-day return policy emphasize customer convenience and satisfaction.
  • Exclusive Online Benefits: Regularly updated promotions and a VIP loyalty rewards program offer significant savings and benefits to frequent shoppers.
  • Unique and Practical Finds: Not only sources globally but also designs and manufactures unique products, providing items you won’t find anywhere else in Singapore.
  • Community Engagement: A strong presence on social media and a focus on building a fan community through genuine customer satisfaction and word-of-mouth.
  • Specially Curated Baby Products: From playmats to nursery decor, each item is selected for its quality, safety, and ability to enhance the parenting experience.
  • Breastfeeding Support: Offers an extensive range of breastfeeding aids, including top-tier pumps and accessories, to support nursing mothers.
  • Innovative Toys and Learning Tools: Provides a wide selection of educational toys and books that promote fun learning and child development.
  • Health and Safety Essentials: Stocks a comprehensive array of babyproofing products, safety gates, and hygiene items to keep babies safe and healthy.
Address 50 Bukit Batok Street 23, #04-16, Singapore 659578
Contact Email:
Review 1 “Shopping at Pupsik Studio has been an absolute delight. Their range and the quality of products are fantastic.”
Review 2 “The VIP loyalty program at Pupsik Studio is a game-changer. It makes a big difference in savings over time.”
Review 3 “I appreciate Pupsik Studio’s commitment to safety and quality. Their customer service has always gone above and beyond for us.”


Top Baby Stores in Singapore (Updated 2024) 6

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Baby Store

Le Petit Society

About Le Petit Society, established in 2012 by Robyn Liang and Dylan Ong, emerges from a vision to offer versatile, well-crafted apparel for children, celebrating their journey from newborns to spirited young individuals. As a brand that stands on the principle of making great style accessible to all, it has evolved into a cherished family lifestyle brand, extending its range to include adult and family-twinning outfits.
  • Founders’ Vision Realized: Born out of a passion for filling a gap in children’s fashion with top-quality, Asia-made clothing.
  • A Growing Range: Expanding from kids to adult collections for comprehensive family styling.
  • Safety and Comfort First: A steadfast commitment to using choice fabrics that ensure the comfort and safety of children.
  • Award-Winning Quality: Recognized for outstanding product quality with accolades from Harper’s Bazaar Junior and HoneyKids.
  • A Made With Passion Brand: Proudly part of Singapore’s select group of brands that embody the city-state’s passion for creativity and excellence.
  • Versatile Children’s Apparel: Offering a wide range of clothing that supports children’s growth and adventures, blending style with functionality.
  • Family Twinning Collections: Unique adult and children matching outfits that foster family bonding and create memorable moments.
  • Award-Winning Baby Essentials: Including the Best Baby Romper and Best Organic Swaddle, catering to the tender needs of newborns.
  • Eco-Friendly Practices: A dedication to sustainability through the selection of fabrics and production methods that are kind to the environment and safe for all family members.
Address Multiple locations
  • 290 Orchard Road, The Paragon, #05-35
  • 6A Shenton Way, Downtown Gallery, #01-06
Contact Tel: +65 6957 5008


Operating Hours Varies by outlet
Review 1 “It’s a gift for a friend new born – she likes it a lot. I have also received similar ones from my friend h which I like it alot too and hence I gotten a few for my friends with newborns”
Review 2 “Nice and cute product from Jellycat. Very soft and fluffy. Well received in clean and good condition.”
Review 3 “This was bought as a gift and the pieces were all in good quality. My friend was really pleased with the gift! Thanks. “


Top Baby Stores in Singapore (Updated 2024) 7

Baby Store

Dear baby

About Founded in 2009, DearBaby™ emerged as a trailblazer in the baby product sector, pioneering a hybrid model of online and physical storefronts in Singapore’s early e-commerce landscape. Despite transitioning to a fully online platform, DearBaby™ continues to innovate, now also excelling in brand management and distribution, solidifying its commitment to quality and service.
  • Hybrid Retail Pioneer: Initiated the combined online and physical retail experience in the baby product market.
  • Evolution into E-Commerce: Successfully transitioned to an exclusive online presence, adapting to market changes and consumer preferences.
  • Brand Management Excellence: Has adeptly introduced and nurtured notable brands like BeBecook, Eusik, and Freycoo into the local market.
  • Commitment to Quality: Continues to offer a curated selection of baby products that meet rigorous standards of safety and innovation.
  • Customer-Centric Approach: Maintains a strong dedication to customer satisfaction and service, even as the business model evolves.
  • Exclusive Online Storefront: Offers a comprehensive and user-friendly shopping experience, allowing parents to easily find and purchase high-quality baby products.
  • Curated Product Selection: Features an expertly selected range of baby essentials, from nutrition to footwear, ensuring only the best for your little ones.
  • Brand Distribution and Management: Successfully manages and distributes emerging and established baby product brands, ensuring a diverse and quality-assured product lineup.
  • Innovative Parenting Solutions: Continually seeks out the latest in baby care innovations to offer solutions that make parenting easier and more enjoyable.
Address 51 Bukit Batok Crescent #07-13 Unity Centre Singapore 658077
Contact Tel: +65 9343 0087


Operating Hours Mon – Fri: 9AM – 6PM

Sat: 12PM – 4PM (By appointment only)

Review 1 “I just wanted to say a very BIG thank you to Joey for her exemplary customer service. She who went out of her way to help me take fairly large and heavy boxes of safety gates I bought earlier today, all the way to my car that was parked in the basement. Thanks again!”
Review 2 “Excellent customer service! I wanted to get shoes for my baby before CNY so I emailed them for stock availability and delivery date. They were extremely responsive and patient with my questions. However the size was wrong and they kindly extended the exchange period in view of the festive period! Am so pleased and impressed with their customer service!”
Review 3 “Exceptional service! Replies are swift and questions are answered. Was inquiring about a promotion listed on FB but not listed on the website. Was informed that the promotion just ended and it wasn’t updated on FB yet but seller has decided to extend the same promotion to me giving very clear instructions on how to make the purchase. The buying experience was excellent. I ordered a pair of Little Blue Lamb shoes and both me and baby are extremely with the purchase.”


Top Baby Stores in Singapore (Updated 2024) 8

Baby Store


About FLEXA Singapore, part of the global FLEXA brand since 1972, specializes in creating flexible, durable children’s furniture designed to adapt to a child’s growing needs. With a deep commitment to combining sleep, play, and study in safe, stimulating environments, FLEXA offers a range of products that evolve with children, from babies to teens, ensuring longevity and sustainability in every piece.
  • Innovative and Adaptable Designs: Furniture that grows with your child, offering solutions for sleep, study, and play through every stage of childhood.
  • Sustainability at Heart: A commitment to responsible use of resources, emphasizing environmental respect and the safety of all products.
  • Comprehensive Range for All Ages: From the welcoming Baby collection to furniture for toddlers, kids, and teens, FLEXA caters to every phase of a child’s growth.
  • Globally Recognized Quality: Decades of global recognition for quality, durability, and innovative children’s furniture solutions.
  • Interactive Showrooms: Experience FLEXA’s offerings firsthand in their welcoming showrooms located at Forum The Shopping Mall and Marina Square Shopping Mall.
  • Flexible Furniture Solutions: Beds, study desks, and storage systems designed to be reconfigured as your child grows, providing lasting value.
  • Baby Collection: A carefully curated selection of cots, textiles, and high chairs designed to welcome newborns into a safe and stimulating world.
  • Sustainable and Safe Materials: Prioritizing the use of environmentally friendly materials that are safe for children and the planet.
  • Inspiring Room Collections: Themed room collections that inspire creativity and joy in children’s spaces, from playful textiles to innovative furniture designs.
Address Multiple outlets
  • #02-19 583 Orchard Rd, Singapore 238884
  • #02-07 6 Raffles Blvd, Singapore 039594
Contact Tel: +65 6354 1310


Operating Hours Monday to Friday: 11am – 7.30am

Saturday & Sunday: 10am – 7.30am

Review 1 “Our family has bought and used Flexa products for a number of years. We had a concern about our bunk bed and the flexa folks replaced slats and buckles. The team had to come twice but the job got done. THANKS! March 2024”
Review 2 “Three years into my journey with this children’s furniture company, and I must say, their beds have surpassed all expectations. At first glance, you might think they are just innocent slabs of wood and cozy mattresses, but let me tell you, these beds are the unsung heroes of home security.

Let’s set the scene: a suspicious noise in the middle of the night. As any responsible parent would, I armed myself with my trusty bed, wielding it with the confidence of a medieval knight. To my surprise, the bed held up admirably, proving to be both a shield and a battering ram.

So, if you’re in the market for a bed that not only ensures a good night’s sleep but also doubles as an unconventional self-defense weapon, look no further. This children’s furniture company has crafted a masterpiece that will make you feel secure in more ways than one. Sweet dreams and stay vigilant!”

Review 3 “Just had to share my thoughts on this new bed set we got for our little one. The wooden mid-high bed is a hit in our house. Our kid is loving the space underneath, turning it into his own little playspace. Moving from a crib to this setup feels like a cool upgrade, and it’s got a playful vibe that our child really enjoys.

Now, about the mattress, it’s been a pleasant surprise. Our son is sleeping well, and as a parent, that’s a big win. The mattress strikes a nice balance between comfort and support. Putting it together was manageable, and it’s held up well through daily use and it’s become a focal point for our child’s play and relaxation. He’s satisfied and we’re happy for that.”


TLO Top Baby Stores in Singapore

Baby Store

The little ones in my life

About Founded in 2012 by Audrey Wong, thelittleonesinmylife is a testament to a mother’s quest for high-quality baby products, inspired by the stringent safety standards and meticulous craftsmanship of Korean goods. This online store stands out for its carefully curated selection of products, sourced directly from Korea by Audrey, ensuring that Singaporean families have access to the best for their little ones.
  • Inspired by Korean Quality: Products selected based on Korea’s rigorous safety standards and superior manufacturing processes.
  • Personal Touch: Every item is personally tested and approved by Audrey, reflecting a commitment to authenticity and quality.
  • Exclusive Distributorships: The sole distributor for top Korean brands like Baby One, Ange, Yelly Mat, and Haenim, among others.
  • Beyond Products: Not just a store but a passion project fueled by Audrey’s love for K-culture, offering a unique range of baby and mummy products.
  • Community Engagement: Actively updates customers on new arrivals and promotions via social media platforms, building a close-knit community of parents.
  • Korean Baby Essentials: Exclusive access to premium Korean brands, ensuring that your baby enjoys the highest quality products.
  • Founder’s Curated Picks: Each product is handpicked by Audrey, ensuring they meet stringent quality and safety criteria before being offered to customers.
  • Family-First Business: Operated with a personal touch, balancing professional service with the warmth of a family-run venture.
  • Unique House Brands: In addition to distributing popular Korean labels, thelittleonesinmylife also offers its own line of products, designed with the same high standards of quality and safety.
Address 14 New Industrial Road #05-01A Singapore 536203
Contact Phone: +65 81832426


Operating Hours Mon to Fri 10am to 4pm
Review 1 “I’m constantly impressed by the quality and variety of products available. It’s clear that each item is chosen with care.”
Review 2 “Discovering thelittleonesinmylife was a game-changer for me. The products are fantastic, and I love supporting a business that feels like family.”
Review 3 “The dedication to quality and safety is evident in every purchase. It’s comforting to know that these products are tested and loved by a fellow parent.”


Top Baby Stores in Singapore (Updated 2024) 9

Baby Store

The children’s showcase

About The Little Showcase emerges as a premier destination for thoughtfully selected toys, partyware, and accessories catering to the 0-2 years age group, ensuring free delivery across Singapore for orders over SGD $20. This store prides itself on offering an eclectic mix of products that inspire joy and development in young children, making it a go-to resource for parents seeking quality and creativity.
  • Focused Curation for Toddlers: Specializes in products designed to entertain, educate, and engage children from birth to two years old.
  • Diverse Product Range: From playful toys to essential partyware, beauty, bath products, and outdoor gear, addressing all aspects of a young child’s life.
  • Convenient Shopping Experience: Offers free delivery within Singapore, making access to quality products hassle-free for parents.
  • Engaging Community Through Courses: Beyond products, The Little Showcase enriches the parenting experience with courses aimed at enhancing child development and parent-child bonding.
  • Personalized Customer Service: Ready assistance through phone and email ensures a tailored shopping experience for every family.
  • Toys for Early Development: A handpicked selection that promotes sensory development, cognitive skills, and early learning through play.
  • Celebration Essentials: Curated partyware that transforms any celebration into a memorable event for your little ones.
  • Outdoor Adventures: High-quality swimming and outdoor gear designed with the safety and comfort of toddlers in mind.
  • Beauty and Bath Time Fun: Safe, gentle, and fun beauty and bath products that turn routine into delight for both parents and children.
Address Multiple outlets
  • 163 Tanglin Road #03-16A Singapore 247933
  • 200 Turf Club Road #02-06/K45 PasarBella
Contact Tel: +65 6735 0884


Review 1 “As you get to a certain age and friends around you all have children, you start to worry every few months what to buy for the next children birthday party. Well if you need ideas for gifts without worrying if the kids already have them, then this place is perfect for you.

The products are imported from Europe mostly and are of absolutely high quality. Yes, that also means that they are not cheap. But for those close to you, a bit of money for the high quality toys, clothes, games, furnitures and other knick knacks, is worth it. They also have organic toys for those who prefer something environmentally friendly and safe for children. What the missus and I enjoy are the games and wooden toy sets that you won’t be able to find in your toys’r’us but I’m sure she’s also secretly admiring the toy tea set and princess outfits.”

Review 2 “Every toy we’ve purchased has been a hit with our toddler. It’s clear The Little Showcase knows what little ones love and need.”
Review 3 “I was amazed by the range of partyware for my baby’s first birthday. The Little Showcase made planning the party so much easier.”


Editor’s Note:

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While every precaution has been made to ensure the accuracy and fairness of this listing, we acknowledge that they may be inaccuracies. Therefore, we urge you to contact the service provider above for the correct information and/or contact us with the correct information.

If you are a service provider and wish to be featured in this listing (MediaOne reviews are read by hundreds of thousands of Singaporeans), please contact us at There is no charge! Please allow us up to 3 working days to review before adjusting the information or including your entry.

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About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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