You’ve spent time and money building your site on Wix — but it’s still buried past page two on Google. You’re not alone. Wix SEO has levelled up fast, but so have your competitors. If you’re not actively using the right SEO strategies in 2025, you’re leaving visibility, clicks, and sales on the table. This isn’t about adding keywords and praying for rankings.
It’s about knowing exactly what works now — what Google rewards, what Wix supports, and what actually moves the needle in a Singapore market that’s getting more competitive by the week. In this guide, you’ll get the eight Wix SEO best practices that are driving real results this year — not guesswork, not recycled advice. Just actionable tactics to help you outrank, outconvert, and outgrow your competition. Let’s get to it.
Key Takeaways
- Structure your site for Google first. Logical navigation and clean URLs are essential for indexation and ranking.
- Use Wix’s built-in SEO tools strategically. Customise metadata, optimise structured data, and don’t rely on defaults.
- Prioritise performance and mobile speed. Slow sites get buried, especially on mobile. Use Wix’s speed tools and test regularly.
- Target search intent, not just keywords. Align your content with what users actually want, not what you think they’re searching for.
- Set up GA4 and GSC properly. Generic setups won’t cut it. Customise tracking to uncover what’s really driving conversions.
8 Wix SEO Best Practices That Work in 2025
Let’s be clear: Wix isn’t the SEO underdog it used to be. With the right setup, it can absolutely compete with WordPress, Webflow, and Shopify — but only if you know how to work with the platform, not against it. Here’s the strategy stack that’s driving real traffic and conversions for Wix sites in 2025. Skip these, and you’re leaving search visibility to your competitors.
1. Structure Your Site for Google, Not Just Visitors
Image Credit: Semrush
Your site isn’t just a storefront — it’s a data map for search engines. And if Google can’t crawl, index, and understand it quickly, you’re invisible. Let’s be honest: Wix gives you drag-and-drop freedom, but that freedom can wreck your SEO if you don’t respect structure. Google doesn’t care how pretty your homepage looks — it cares how efficiently your content is connected.
Here’s what you need to fix first:
- Flatten Your Site Architecture: No page on your site should be more than three clicks from your homepage. That’s the rule. If your services, blog posts, or product categories are buried under endless dropdowns and subfolders, Google’s crawler will stop before it gets there — and your traffic will reflect that.
- Start With a Sitemap Audit: Use Screaming Frog (free up to 500 URLs) or Wix’s built-in SEO Tools to visualise your site’s architecture. Flatten unnecessary hierarchies. Remove orphan pages.
- Build Smart Internal Links: Every page should link to at least two others using descriptive anchor text — not “click here.” For example, if you offer digital marketing in Singapore, link directly to specific services like SEO, PPC, or social media marketing with those exact phrases.
Why It Matters in 2025
Google’s crawl budget isn’t infinite. The more bloated your site, the less of it gets indexed — especially if you’re running dozens of landing pages or blog posts. And with Google’s Search Generative Experience rolling out globally, only the most well-structured and clearly connected pages will surface in AI-generated snippets.
Bottom line: You built your site for people. Now optimise it for search engines. Get your pages out of digital hiding. Structure like a strategist, not a designer — because Google isn’t guessing, it’s crawling.
2. Master Wix’s Built-In SEO Tools (Yes, They’re Actually Useful Now)
If you still think Wix’s SEO tools are just a checklist for beginners, you haven’t touched them in years. Wix has quietly rolled out serious updates — and if you’re not leveraging these features, you’re handing rankings to your competitors. Let’s be real: in 2025, Google’s algorithm rewards structure, speed, and semantics. Wix now gives you control over all three — without custom code. You just need to know where to look and what to prioritise.
What You Can Actually Do With Wix SEO Now
| Feature | What It Does for You | Why It Matters |
| SEO Patterns |
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| Custom Structured Data (JSON-LD) |
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| URL Redirect Manager |
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| Robots.txt and Meta Tags Edit |
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| IndexNow Integration |
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Action step: Head to your SEO Settings > Advanced SEO > Structured Data. Add “Product,” “Article,” or “FAQ” schema using JSON-LD markup for each relevant page. This alone can bump your visibility through featured snippets and enhanced listings.
Why It Works Now (Not Just Hype)
In 2023, Wix partnered with IndexNow and expanded schema support — two under-the-radar updates that directly affect how fast and how well your content appears in search. IndexNow, in particular, reduces the crawl delay from weeks to hours — critical if you publish frequently or update product pages often.
According to Microsoft Bing’s documentation on IndexNow (adopted by Google experimentally), early adopters saw new content indexed up to 80% faster compared to traditional crawl methods. And yes, Wix has native support — no plugin required.
Bottom line: You don’t need a developer to optimise your SEO — you just need to actually use the tools Wix has already built for you. Skip them, and you’re not just behind — you’re invisible.
3. Speed Optimisation Is Non-Negotiable
Image Credit: BrothersDesign
If your Wix site takes more than three seconds to load, it’s not just inconvenient — it’s costing you rankings, leads, and revenue. Period. Google’s Core Web Vitals aren’t optional in 2025 — they’re baked into the algorithm. That means your site speed directly affects your visibility, your user experience, and your bottom line. And no, Wix’s drag-and-drop design isn’t an excuse anymore. You have full control — if you know what to tweak.
Here’s What Slows You Down (and How to Fix It)
| Issue | Fix It Like This |
| Massive image files | Use Wix’s built-in image optimisation or compress with TinyPNG before upload |
| Too many third-party scripts | Audit with Chrome DevTools > Reduce/removal of unused tracking & chat widgets |
| Unused animations & video headers | Replace video headers with high-res JPEGs or Lottie animations |
| Poor mobile layout rendering | Use Wix Mobile Editor to clean up overlapping or slow-loading mobile content |
| Unminified custom code or embeds | Run audits via PageSpeed Insights — clean out bloat |
Pro move: Run your homepage and highest-traffic pages through Google’s Lighthouse audit weekly. Watch your Largest Contentful Paint (LCP) and Total Blocking Time (TBT) — those are your SEO red flags.
Why Speed Impacts Your SEO — and Sales
Google has been clear: sites that pass Core Web Vitals are prioritised in rankings. As of 2024, the average Wix site on mobile scored 56/100 in PageSpeed Insights — which means most of your competitors are slow. But faster pages = better user experience = longer sessions, higher engagement, and lower bounce rates — all of which feed back into your SEO performance.
According to Google’s UX Playbook for Retail, just a 0.1s improvement in mobile site speed can increase conversion rates by up to 8.4%. That’s real revenue.
Bottom line: Site speed isn’t a tech issue — it’s a revenue issue. Treat it like one. In a market as competitive as Singapore, shaving seconds off your load time isn’t optional — it’s your edge.
4. Target Search Intent, Not Just Keywords
Image Credit: Moz
Ranking for a keyword is useless if you’re not answering the question behind it. That’s why in 2025, search intent isn’t just a nice-to-have — it’s the core of every winning SEO strategy. Here’s the truth: stuffing “best digital marketing agency Singapore” across your Wix site won’t move the needle if your content doesn’t align with what the user actually wants — whether that’s to compare, learn, or buy.
Understand the 4 Types of Search Intent
| Intent Type | What the User Wants | Example Keyword | Your Content Should Be… |
| Informational |
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| Navigational |
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| Transactional |
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| Commercial Research |
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Action step: Before creating a page or blog post, ask: “What is the visitor really trying to do here?” If your page doesn’t deliver on that intent clearly within 5 seconds, you’ve lost them — and Google will follow.
Why This Matters More in 2025
Google’s AI-powered Search Generative Experience (SGE) is built to reward contextually complete answers, not keyword-rich fluff. That means pages that precisely match intent — with clarity and depth — are surfaced first in AI snippets, carousels, and smart summaries. If your content doesn’t match what users expect at that exact stage in the funnel, Google moves on. So will your prospects.
Bottom line: Keywords get you indexed. Intent gets you clicked — and paid. When you nail both, that’s when your Wix SEO starts printing ROI.
5. Don’t Sleep on Blog SEO — It Drives Compounding Growth
Image Credit: Backlinko
If you’re only using your blog for company updates or half-hearted “Top 5 Trends” posts, you’re leaving serious money on the table. Blog SEO is one of the few strategies that delivers compounding ROI — ranking pages that keep working months (or years) after they go live. The trick? You’ve got to treat your blog like an asset, not an afterthought.
Why Blog SEO Still Works — Especially on Wix
Google’s algorithm in 2025 heavily rewards content that demonstrates first-hand experience, topical authority, and consistent publishing. And yes, Wix gives you everything you need to build and scale an SEO-driven blog — if you stop treating it like filler content. Here’s how to do it right:
| Move | Why It Matters | What to Do on Wix |
| Target long-tail queries | Easier to rank, higher conversion intent | Use tools like AlsoAsked or Semrush’s Keyword Magic Tool |
| Optimise internal linking | Boosts crawl depth and passes authority to key service pages | Link to high-value pages using relevant anchor text |
| Publish consistently | Builds topic authority and trust over time | Batch schedule posts via Wix’s built-in blog manager |
| Use structured data | Increases eligibility for featured snippets and FAQ boxes in SERPs | Add JSON-LD markup (manually or using Wix’s advanced SEO settings) |
Pro tip: Turn every service you offer into a blog series. For example, if you offer Google Ads services, create blog posts like “How Much Do Google Ads Cost in Singapore?”, “Google Ads vs Facebook Ads: Which Converts Better?”, and “Common Google Ads Mistakes to Avoid.” Interlink them to build topical clusters that Google loves.
Why Compounding Content Is the Future
Unlike ads, blog content keeps building traffic long after it’s published. And when optimised right, a single blog post can outperform your homepage for high-intent keywords. That’s ROI on autopilot.
Bottom line: Your blog isn’t just a branding tool — it’s your long-term SEO engine. Treat it like one, and it’ll become the highest-performing part of your Wix site.
Ignore it, and you’ll keep paying for traffic you could’ve owned.
6. Optimise for Local SEO — Because You’re Not Competing Globally
Image Credit: Moz
You’re not trying to outrank HubSpot or Neil Patel — you’re trying to dominate your neighbourhood, your niche, and your city. If you’re in Singapore, your real SEO battleground is local and that means local SEO isn’t optional, it’s critical. If your Wix site isn’t showing up when someone Googles “digital marketing agency in Tanjong Pagar” or “best bakery near Orchard,” you’re invisible where it actually counts.
Why Local SEO on Wix Matters More Than Ever
Google’s local search algorithm is laser-focused on three things:
- Relevance (Does your page answer the search?)
- Distance (Are you near the searcher?)
- Prominence (Are you credible, reviewed, and active?)
And with mobile searches like “near me” growing in Singapore, Wix SEO needs to be local-first if you want real leads.
How to Optimise Wix for Local SEO (The Right Way)
| Action Step | Why It Works | How to Do It on Wix |
| Set up Google Business Profile (GBP) | You show up in the map pack and location-based searches | Claim & optimise your Google Business Profile |
| Embed a map and NAP info on your site | Confirms your business location and improves trust signals | Use Wix’s contact page widgets to add a clickable map and address |
| Create location-specific landing pages | Ranks for searches like “wedding planner in Bukit Timah” | Build pages targeting high-intent local terms — one per service/location combo |
| Add local schema markup | Enhances your search listings with location info | Use Wix SEO Settings > Advanced SEO to add LocalBusiness schema |
| Collect & respond to local reviews | Boosts trust and ranking in Google Maps | Actively request Google reviews and reply with keywords and service mentions |
Pro tip: Don’t just optimise for “Singapore” — go hyper-local. You’ll face less competition, appear more relevant, and convert better.
Why Local SEO Is the Conversion Magnet
Local intent searches convert at insane rates — according to Think with Google, 76% of people who search for something nearby visit a business within 24 hours, and 28% of those visits result in a purchase. So if your Wix site isn’t visible when someone types “[your service] near me,” you’re not just missing a click — you’re losing real-world revenue.
Bottom line: You’re not trying to rank everywhere — just everywhere that matters. Local SEO on Wix is your edge, especially in a competitive market like Singapore where proximity + credibility = conversions. Don’t just be searchable. Be local, be found, and be booked.
7. Set Up GSC and GA4 Properly — No, the Defaults Aren’t Enough
Image Credit: Wix Support
Let’s get one thing straight: if you’re relying on Wix’s basic analytics alone, you’re flying blind. And if you’ve just slapped Google Search Console (GSC) and Google Analytics 4 (GA4) onto your site without proper configuration, you’re not tracking what matters — you’re collecting noise. Real SEO decisions come from real data. So if you want your Wix SEO to work in 2025, you need to move past the defaults and make your setup actionable.
Why This Matters for Business Owners in Singapore
Singapore’s digital landscape is maturing fast. Competition is fierce, and Google’s algorithm is more dynamic than ever. Without the right data, you’re just guessing — and guessing doesn’t grow revenue. Want to know why your traffic dipped last month? Which blog posts are pulling in leads? Why your bounce rate is spiking on mobile? You won’t find answers with half-baked tracking.
Here’s What You Actually Need to Do
| Task | Why It’s Critical | How to Do It on Wix + Google Tools |
| Verify and connect Google Search Console |
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| Enable enhanced GA4 tracking |
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| Create custom conversion events |
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| Set up site search tracking |
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| Link GSC and GA4 together |
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Pro tip: If you’re running local campaigns or targeting multiple services, set up separate GA4 conversion goals per funnel. That’s how you pinpoint which service pages are actually driving revenue — not just traffic.
Why “Set and Forget” Doesn’t Work Anymore
GA4 and GSC aren’t just dashboards. They’re your SEO control tower. But most businesses treat them like plug-and-play tools — and miss the goldmine sitting under their own data. Worse? If you don’t customise GA4’s event tracking and conversion settings, you won’t even know when your site is failing you.
Bottom line: SEO without clean, customised data is guesswork. If you’re serious about scaling your Wix site in 2025, set up GSC and GA4 like the tools they were meant to be — not just as checkboxes, but as your unfair advantage.
8. Use 301 Redirects When Updating URLs — Or Pay the Penalty
Image Credit: Sistrix
Every time you change a URL without setting up a proper 301 redirect, you’re telling Google: “Forget everything you knew about this page.” And Google listens. Lost rankings. Broken links. Tanked traffic. That’s the price you pay when you treat URL updates like a casual edit instead of what they are: a critical SEO move.
If you’re running a Wix site, this one step could be the difference between compounding growth — or watching your organic traffic nosedive.
Why This Is a Real Problem (Even in 2025)
You might think, “I only changed /services to /our-services — what’s the big deal?”
The big deal is that your old URL might already have:
- Backlinks from other websites
- Indexed status in Google
- Authority built over time
Without a 301 redirect, all of that gets flushed. According to Ahrefs, 66.5% of all backlinks on the web point to broken URLs. And many of those losses come from sites that forgot to redirect when updating their structure.
Wix Makes It Easy — So No Excuses
Here’s exactly how to avoid bleeding SEO value on Wix:
| Step | What It Prevents | How to Do It on Wix |
| Identify every URL you’re changing | So you can match old pages to new ones | Keep a spreadsheet before you update anything |
| Use Wix’s built-in 301 redirect tool | Passes SEO equity from old URLs to new ones | Go to SEO Tools > URL Redirect Manager |
| Use “Match to Page” where possible | Ensures exact mapping and easier redirect setup | Select your new page directly from the dropdown |
| Monitor in GSC | To catch indexing errors or redirect loops | Check “Pages with Redirects” and “Crawl Anomalies” in GSC |
Pro tip: Always test redirects with tools like httpstatus.io or Screaming Frog to confirm they’re active — don’t rely on guesswork.
Why This Isn’t Optional Anymore
Google treats a missing 301 as a brand-new page. That means even if your new page is better, faster, and shinier — you’re starting from scratch. It’s like rebuilding a house but refusing to tell your friends the new address. Worse, every broken link costs you credibility. Not just with Google, but with users — and in a competitive market like Singapore, users don’t give second chances to broken experiences.
Bottom line: If you’re touching URLs, 301s aren’t “nice to have.” They’re essential infrastructure. Do it right on Wix, and you preserve your rankings, your backlinks, and your bottom line. Skip it, and your SEO pays the price.
Why You Need to Pay More Attention to Wix SEO?
Wix has come a long way — but that doesn’t mean your SEO is running on autopilot. If you’re serious about ranking, converting, and scaling in Singapore’s hyper-competitive digital market, you need more than checklists and plug-ins. You need strategy, precision, and real expertise. Ignoring SEO best practices on Wix means leaving traffic, leads, and revenue on the table. But when you get it right?
You build long-term visibility that compounds over time — even while you sleep. Ready to stop guessing and start growing? Work with MediaOne — Singapore’s leading SEO agency — and turn your Wix site into a revenue-generating machine. We don’t just do SEO. We make Wix SEO work.
Frequently Asked Questions
How do I optimise content to appear in Google’s People Also Ask box?
You must write clear, concise answers to specific questions in your content—ideally within a well-structured FAQ section. Craft direct responses (around 40–60 words) and use H2 or H3 headers with the question itself to help Google identify and feature the snippet.
Does using images impact my Wix site’s SEO?
Yes—optimised images with descriptive alt text and properly compressed file sizes help search engines understand your content and improve page speed. Wix’s built-in image optimiser compresses files while preserving quality, giving you a dual benefit: faster load times and clearer context for Google.
Do I need coding knowledge to do SEO on Wix?
Absolutely not. Wix provides intuitive tools—like SEO settings, structured data support, and mobile optimisation—so you can implement effective SEO without writing a single line of code.
How do I submit a sitemap on Wix to help search engines crawl my site?
Wix automatically generates and updates your sitemap, which you can submit via Google Search Console by adding your domain + /sitemap.xml. This ensures Google knows about all your pages and indexes new content promptly.
Does Wix support AMP (Accelerated Mobile Pages) for faster mobile performance?
Wix does not currently support AMP for core site pages, only for blog posts. Instead, Wix relies on its native mobile optimisation and performance tools to deliver fast-loading pages without requiring a separate AMP version
