TOP 4 Digital Marketing Techniques For Startups in Singapore

Digital Marketing Techniques

Based on information published by several studies on Digital Marketing Techniques, digital usage and consumption are said to be at an all-time high in Singapore. With the majority of Singaporeans (ages 25 to 34) using their smartphones and tablets to access online information, small and large companies in Singapore are now targeting these audiences to market their products and services to. Therefore, for those of you who are in the midst of startups in Singapore, here are 4 of the top digital strategies that can be used to run a successful online marketing campaign.

Reach Singaporean Target Groups through Email Marketing

Even though the death of email marketing vehicle was expected many years ago, it is still a very vital part of the marketing world. In fact, when marketing professionals implement this kind of strategy, they will not only receive a handsome return on their investments but will also have a loyal customer base that will follow the start-up company well into the future. Therefore, if you want to harness the true power of an email marketing campaign, it is important that you learn to excel at the best email marketing strategies and techniques. Many of which have already been tried and proven by the bigger international companies like Uber. For instance, Uber sends emails regularly to introduce their promotions via the use of coupon codes. These coupon codes can be used by both new riders and those riders who have used their services before. So, with this type of email marketing campaign, the company can expand their target audiences on a continuous basis without having to deploy additional marketing initiatives to increase their business.

Use Social Media Marketing for to Introduce the Business

Even though social media networks begin as a social platform only, it has evolved greatly over time into a powerful way to market a startup company’s products and services. Therefore, when a start-up company wants to take advantage of these resources to design an innovative digital marketing plan, they can start by signing up for social media accounts such as the following:

  • LinkedIn
  • Facebook
  • Twitter
  • Google Plus
  • Instagram
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All of which can be used to initiate and strengthen a new startup company’s brand and advertising campaigns. However, before getting started, it is imperative that the company’s management team and their representatives understand where they should start first. In fact, this information can normally be found by finding out where Singaporeans are surfing in your local market. For instance, based on recent statistics, the majority of users spend the majority of their time on social media platforms like Facebook, Instagram, and LinkedIn. Therefore, when you are setting up your first launch, you should make sure that these 3 are on your list. Once these social network accounts are up and running effectively and efficiently, you can add other social media platforms to increase your target audience. By completing this type of research in advance before deployment, you can save both time and money in ensuring your resources are being used effectively.

Typically, when an email marketing campaign is effective, the new company can reap the following benefits.

  • Establishes and improves the new startup search ranking as it generates leads
  • Increases exposures and traffic in the major search engines like Google
  • Encourages the development of loyal customers through the use of social media marketing campaigns
  • Establishes thought leadership
  • Increases in sales

Increase Traffic and Visibility through the Use of the Best SEO and SEM Strategies

One of most challenging parts of getting a new business up and running in Singapore is making sure that all of your bases are covered. To stay focused on a point, one of the best decisions that a business owner can make is to develop a short-term marketing plan that can be broadened as the business grows. Therefore, when an organization designs and publishes their own website, it is essential that everyone understands, the purpose and the value of the site that they will manage. This is especially true if the owner intends to use their website to its fullest potential.

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With this mind, your long-term goal is to have your website to become a haven for Singaporeans to visit via their desktop computer and their mobile devices like their smartphones and their tablets. To devise this type of strategy, the owner must employ resources to operate their sites on Google’s and other major search engines guidelines. Specifically, when it comes to making sure the site is search engine optimized for things like engaging content, specific SEO keywords and keyword phrases that will drive more customers to the site. These keywords and keyword phrases are so meant for more visibility too. Therefore, when a site is updated and maintained correctly, the ultimate goal is for the site to appear at the top of the search engine when users in Singapore are looking for your products and services.

Content is Still King in Singapore

Just like US brands like Expedia and Coca-Cola, it is important to note that Singapore brands are not different. In recent years, providing good quality content is still one of the best ways to increase sales. In fact, as companies all over the globe strive to meet the needs of the consumers, Giant content providers like Hubspot has committed to hiring over a hundred employees in their local area to meet the demand that is now being created for good value content.

Further, in this push to provide the content that is needed, Singapore is not left behind. This is especially true since Singapore’s content providers are also tasked with giving their users an ‘immersive experience’ with the use of their smartphones. Thereby, one of the main goals today is to provide visitors with a feeling that they are actually doing more than simply looking at a computer screen and their smartphones. To that end, all well-established businesses and startups alike must be on the cutting edge of these latest and most recent changes in providing good useful and engaging content.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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