Top 4 Deadly Reasons Why Most Website Designs Fail

Well-Designed Website

Your business needs to have a responsive website that clients can access using multiple devices to survive in the current highly competitive business world. The first step to achieving this goal is finding the best website design agency whose personnel have the necessary skills and expertise. However, some mistakes could hinder the site from helping your company to grow.

Here are the top four deadly reasons why most website designs fail.

Lack of Quality Testing

Surprisingly, some of the websites that look professionally designed do not perform as per the expectations. One of the plausible reasons behind it is the lack of proper quality testing. It is imperative to extensively test all the parameters to be sure that they resonate with your company’s agenda. The tests will help you to uncover the various functions or features that are faulty as well as shortcomings such as server and 404 errors. All the identified issues need to be addressed amicably to avoid challenges down the lane.

Unclear Presentation

Before you even contact the e-commerce website design company, you should first consider the primary reasons why you are investing on a website. A poorly designed website will result in an undesirable user experience that will chase away customers to your competitors. If the site navigation is poor, the visitors will not be able to access some of the pages thereby resulting in a low conversion rate.

Usability tests will help you to determine if the site is navigable and the information is properly presented to the audience. A skilled web developer should be able to customize ideal primary and secondary navigation tabs for your business.

Missing Simplification

The internet is jam-packed with hundreds if not thousands of fancy websites. Research studies have proven that simplicity is one of the key factors that help Singapore e-commerce companies to compete effectively with other players in the market and achieve their sales margins. Concisely, the website should look simple in design but be rich in features so that it can interact and serve the web visitors well.

Finally, you need to have top quality content. Sure, the design will help you get visitors, but the main thing that will lure prospects to spend more time on your site is the content. Consider content as the soul and backbone of your website. Create high-quality content that responds to the needs and expectations of the target audience. Since most online customers respond better to visuals than plain text, make sure that you have images, infographics, and videos on some of the pages.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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