Top 3 Untapped Backlinks Sources

Quality Backlinks vs Bad Backlinks


It’s no longer a secret that backlinks is one of the factors that Google uses to determine the authority and rank of a site. Today, we will pull back the curtains and share with you three untapped sources of backlinks that you can start leveraging today to get ahead of the competition.

Provide Testimonials

The successful large, medium and small businesses love to show off testimonials from their customers. If you are using a particular company’s service and it’s delivering the expected results, consider sending the team a testimonial and request them to publish it on their main testimonial page or homepage. More often than not, the company will automatically put a link to your site in the testimonial to show that you are a real person.

Leverage Blogger Reviews

If your business offers an information-based product, consulting services or software, you can get relevant backlinks by collaborating with authority bloggers. Find bloggers who write articles related to your niche and may be interested in your products. Reach out to them via email and request them to try out your product for free. In return, they should mention your brand name on their blog or write a review.

Link Reclamation

Link Reclamation is one of the simplest ways of earning a handful of backlinks without violating Google’s Webmaster Guidelines. It entails finding mentions of your product or company that do not link back to you. Once you identify these mentions, reach out to the author or owner of the article or blog that the mentions were published on and request them to include your link to in the comment or mention. Mention.Net and BuzzSumo are some of the best tools that you can use to find mentions of your brand without breaking a sweat.

See, getting valuable backlinks without violating Google rules is not a complicated affair. Start using these backlink tactics to enhance your website ranking and authority in the Singapore online marketing realm.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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