E-commerce optimization is complex and vast. Singapore marketing agencies that sell products and services through the internet should monitor the changes in optimization strategies to get the best results. Here are three SEO aesthetics that you should consider implementing to achieve e-commerce success.
Implement Product Reviews
One of the guaranteed ways of luring potential customers to place orders is by publishing unbiased product reviews alongside each service or item that you are offering. Amazon is one of the e-commerce sites that have successfully managed to use this tactic to generate sales. A study conducted recently revealed that 80% of online shoppers consider product reviews just as much as the personal recommendations they get from other shoppers.
Optimize Content for Relevant Searches
Optimizing the products names is crucial, as it will allow search engines to know what you are offering as well as the target customers. You can achieve this objective by including brand model numbers and names in your image alt tags, meta descriptions, header tags, and title tags. Note that, the internal marketing team can come up with creative ways of labeling your products, but if your clients do not comprehend the labels, their efforts are in vain.
Avoid Cramming Product Descriptions
The main reason why most e-commerce platforms fail to achieve their sales objectives is that they cram product reviews with keywords instead of focusing on providing valuable and quality content to the website visitors. Use content that describes the value of your services and helps the customers make informed decisions instead of embedding the product name countless times in the description.
Reveal Filtered Class Pages
The concept of exposing filtered class pages is effective in eliminating any duplicate content from the website. It also helps to maximize the volume of keywords that your site ranks for as well as the unique pages that are indexed by search engines. It is also important to note that if the filters are not strategically positioning within the HTML source code of the product pages, search engines such as Google will not be able to differentiate between the parent category and the filtered page.
Finally, to succeed in Singapore search engine marketing, you should include the actual names of the products in the URLs instead of just their catalog numbers. Doing so will help search engine crawlers to understand what the site is all about and increase conversion rates.