So, if you plan to use it to promote your business, you must supplement it with Instagram apps for marketing. In this article, we’ll talk about the top apps you can use to support your marketing strategy on Instagram.
Key Takeaways:
3.15 million users (52.2% of population) as of January 2024.
70.1% post content, 62.3% follow/research brands, 66.6% seek entertainment.
Instagram offers a platform for businesses to engage, showcase products, and leverage influencers.
While specific data detailing user activities on Instagram within Singapore is limited, global trends provide insight into common behaviours on the platform. According to a worldwide survey, users engage in various activities on Instagram, such as following brands, researching products, and sharing personal content.
Based on these global trends, we can estimate the number of Instagram users in Singapore engaging in these activities:
Activity
Number of Users
Post or share photos or videos
70.1%
Look for funny or entertaining content
66.6%
Follow or research brands and products
62.3%
Message friends and family
59.7%
Keep up to date with news and current events
54.4%
Users primarily use Instagram to share photos and videos, seek entertaining content, and follow or research brands and products. Notably, 62.3% of users utilise the platform to follow brands and research products, highlighting its potential for businesses aiming to enhance brand reach and awareness.
The platform’s visual-centric design allows businesses to showcase their offerings creatively, fostering authentic connections with their audience. Features like Stories, Reels, and Shopping enable brands to present products dynamically and interactively. Moreover, the rise of influencers on Instagram has transformed marketing strategies, introducing a new dimension where personal branding intersects with business strategy.
In today’s digital landscape, where consumers increasingly seek authentic and engaging content, Instagram marketing offers businesses an opportunity to build brand awareness, engage with customers, and drive meaningful results.
Instagram apps—whether for content creation, analytics, or audience engagement—enhance the platform’s overall experience and effectiveness. Here are some key benefits of using Instagram apps:
Enhanced Engagement
Engagement is a crucial factor for success on Instagram. Apps designed to improve engagement help users interact more effectively with their audience. Scheduling tools like Later or Buffer allow users to post consistently, increasing visibility.
Engagement-boosting apps also provide automated responses, story interactions, and hashtag suggestions to ensure content reaches a broader audience. As a result, users can build stronger relationships with their followers, leading to increased likes, comments, and shares.
Better Content Creation
High-quality visuals and well-crafted captions are essential for capturing audience interest. Instagram apps offer advanced features that go beyond the platform’s built-in tools.
Photo and video editing apps like Canva, VSCO, and InShot provide filters, effects, and templates to create professional-looking content. Caption generation tools and AI-based content ideas apps help users craft engaging posts, making content creation easier and more effective.
Improved Analytics and Insights
Understanding audience behaviour and post-performance is vital for optimising Instagram strategies. Analytics apps like Iconosquare and Sprout Social provide in-depth reports on follower demographics, engagement rates, and content performance.
These insights allow users to refine their approach, determine the best times to post and identify which types of content resonate most with their audience. As a result, businesses and influencers can make data-driven decisions to enhance their reach and impact.
Streamlined Social Media Management
Managing an Instagram account efficiently is crucial, especially for businesses and influencers handling multiple profiles. Social media management apps enable users to schedule posts, monitor engagement, and collaborate with team members seamlessly.
With automation tools reducing manual work, users can focus on creating compelling content and growing their presence.
Increased Brand Visibility
Using Instagram apps can significantly improve brand visibility by optimising hashtag usage, cross-platform sharing, and audience targeting strategies. These apps provide insights into trending hashtags, effective call-to-actions, and competitor analysis, ensuring that brands remain competitive.
In conclusion, Instagram apps offer many benefits, from boosting engagement and enhancing content creation to providing valuable analytics. By leveraging these tools, individuals and businesses can optimise their Instagram presence, reach a wider audience, and achieve their social media goals more efficiently.
24 Best Instagram Apps for Marketing
Although Instagram is a proven marketing platform, brands rarely use the app alone. Instead, they have a list of supplemental Instagram apps that maximise success. Marketers rely on third-party apps to enhance content creation, scheduling, analytics, and engagement.
Below, we explore the different types of Instagram marketing apps and the top choices in each category.
Content Creation Apps
Creating visually appealing content is crucial for engaging Instagram users. High-quality graphics, eye-catching videos, and well-edited photos help brands stand out and capture their audience’s attention.
Consistency is key to maintaining an engaged audience. Scheduling apps allow marketers to plan content and ensure a steady flow of posts without manual effort.
Visual Planner: Drag-and-drop interface to design Instagram grids.
Hashtag Manager: Organize and save groups of hashtags for easy access.
Content Calendar: Schedule posts and stories with a visual calendar.
Analytics: Track engagement metrics and audience insights.
Pricing
Free Plan: Basic features with limited uploads.
Starter: Approximately SGD 22/month.
Growth: Approximately SGD 38/month.
Professional: Approximately SGD 58/month.
Pros
Excellent for visual planning, especially for Instagram.
User-friendly design with intuitive features.
Affordable pricing options.
Cons
Limited support for platforms beyond Instagram and Pinterest.
Basic analytics compared to other tools.
Analytics and Performance Tracking Apps
Importance and Benefits: Understanding Instagram analytics is essential for optimising content strategy. These apps provide insights into audience demographics, engagement rates, and content performance.
Comprehensive suite of social media management tools.
Supports multiple social media platforms.
Cons
Pricing can be high for smaller businesses.
Some users report a complex interface.
Limited information on exact pricing without a consultation.
Engagement and Community Management Apps
Importance and Benefits: Engaging with followers is vital for brand loyalty and community building. Engagement apps help brands respond more efficiently to comments, messages and mentions.
Influencer collaborations can amplify brand reach and credibility. These apps help businesses connect with influencers, track campaigns, and measure ROI.
Comprehensive influencer search with over 20 advanced filters.
Integration capabilities with platforms like Shopify, WooCommerce, and Klaviyo.
Campaign management tools including performance tracking and analytics.
Ability to manage affiliate programs with link generation and tracking.
Pricing
Upfluence does not publicly disclose their pricing. However, users report that plans start around $800 USD per month, which is approximately 1,080 SGD.
Pros
Robust tools for running affiliate programs.
Agency support available for hands-off campaign management.
Integrations with popular e-commerce and email marketing platforms.
Cons
Higher cost compared to similar platforms, which may be prohibitive for small businesses.
Some users report a limited influencer pool, especially for micro-influencers or specific locales.
Requires a 12-month commitment; no monthly plans available.
Marketplace connecting brands with micro-influencers.
Campaign creation tools allowing brands to post briefs and receive content submissions.
Pay-per-content model, ensuring brands pay only for content they approve.
Analytics dashboard to track campaign performance and content engagement.
Pricing
TRIBE operates on a pay-per-content model. Brands set their budget per post, typically ranging from $50 to $500 USD (approximately 68 to 675 SGD) per piece of content.
Pros
Cost-effective solution for brands looking to work with micro-influencers.
Quick turnaround with influencers submitting content based on brand briefs.
Only pay for content that meets brand standards and requirements.
Cons
Limited to content creation; lacks comprehensive campaign management features.
May not be suitable for brands seeking long-term influencer partnerships.
Influencer pool primarily consists of micro-influencers; limited access to macro or celebrity influencers.
Hashtag and SEO Optimisation Apps
Using the right hashtags increases discoverability and engagement. Hashtag research tools help marketers find the best tags to improve reach.
Generates relevant hashtags based on your content and industry.
Provides hashtag suggestions to enhance social media reach.
User-friendly interface for quick hashtag generation.
Pricing
Specific pricing details are not readily available. It’s recommended to visit their official website or contact their support for the most up-to-date information.
Pros
Simplifies the process of finding relevant hashtags.
Tailor suggestions based on specific industries and content types.
Cons
Limited information on advanced analytics or additional features.
Instagram marketing requires a strategic approach supported by the right tools. Whether you need help with content creation, scheduling, analytics, engagement, influencer marketing, hashtags, or e-commerce, numerous apps are available to optimise your efforts. By leveraging these tools, brands can enhance their Instagram presence, engage their audience, and achieve their marketing goals effectively.
You can also work with a trusted expert to improve your marketing strategy on Instagram. Call MediaOne today for more details.
Frequently Asked Questions
What apps do most Instagrammers use?
Most Instagrammers use apps like Canva for design, Later for scheduling, and VSCO for photo editing. These apps help improve content quality, streamline posting, and boost engagement.
How to reach more people on Instagram?
To reach more people on Instagram, focus on consistent posting, use trending hashtags, engage with your audience through comments and stories, and collaborate with influencers. Leveraging Instagram’s features like Reels and Stories also helps expand your reach.
What is the best time to post on Instagram?
The best time to post on Instagram varies based on your audience, but generally, mornings (7-9 AM) and evenings (6-9 PM) during weekdays are ideal in Singapore. Use analytics tools to refine your posting schedule.
How do you get 100k views on reels?
To get 100k views on Reels, focus on creating high-quality, engaging content that resonates with your audience. Use trending music, hashtags, and eye-catching thumbnails, and post consistently to increase visibility.
How many reels should I post in a day?
Posting one or two Reels a day is ideal for maintaining engagement without overwhelming your audience. Consistency is key, but ensure quality over quantity to keep your content valuable.
About the Author
Tom Koh
Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.