According to a survey by the Media Development Authority and published on Straits Times, 90% of Singaporeans between the ages of 15 and 34, use online platforms to watch shows, catch up on items of news, and for shopping, which is much higher than the national average of 50%. This trend is not unique to Singapore, it extends to the entire Southeast Asia region. This makes digital marketing crucial to getting traffic to your site.
With the ever-changing marketing landscape especially in the digital space, it requires that you keep up to date with your digital marketing skills to remain competitive. One of the easiest ways to do this is by enrolling for a digital marketing course in Singapore. However, you do not have to sit in a classroom to learn digital marketing, there are many online courses available in Singapore, but the problem comes in choosing the best one for your needs.
We have compiled a list of the top 20 digital marketing courses in Singapore that you should consider. However, it is worth noting that certain aspects of the courses such as the fees are subject to review and either upwards or downwards. Some of these courses attract discounts on special days, so follow this post for updates.
Digital Marketing Diplomas
When compared to undergraduate degrees, diplomas are better in the fact that they take less time to complete and they have much more technical depth. These are the best digital marketing diplomas in Singapore.
Diploma in Digital Marketing
Chatsworth Medi@rt Academy is a little-known tertiary institution that provides marketing, advertising, and design courses. The diploma offers a wide range of skills ranging from innovative digital marketing, branding, content creation, and marketing, as well as social media marketing among others. The diploma is suited for digital marketing beginners, and the ten-month course goes for approximately SGD$ 9,132.44. You can find more information about the course here.
Professional Diploma in Digital Marketing
This course is offered by the Lithan Hall Academy, which is part of the prestigious Lithan Education which has six campuses across Asia. The program has two options, you either study full time for three months, or part-time for nine months. The course teaches the fundamentals of marketing tools such as Google AdWords and Google Analytics and a several other digital marketing concepts necessary for the modern digital space.
By the time you graduate, you will be able to set up, run, and manage PPC campaigns in Google AdWords on Facebook, and other essential skills. The course is eligible for people above the age of 21, but be sure to visit the website for more information such as fees for the diploma.
Post-Diploma in Digital Media Marketing
The diploma is offered by the Ngee Ann Polytechnic School of Film and Media Studies. It is a formal digital marketing course that is part of a broader Diploma in Digital Media Design. Students get to learn all about the aesthetic and technical aspects of common tools used in the digital media platforms. Students also get to learn all about digital principles and practices, publishing on digital media platforms, as well as how to formulate an SMM strategy.
The course is suitable for people with intermediate skills in digital marketing and the charges range between SGD$ 1335.73 to SGD$ 8904.75.
Diploma in Business Administration (Digital Marketing)
The course combines online lead generation with business studies, offered by the PSB Academy. It focuses on digital marketing skills such as email marketing, SEO, web analytics, social selling, and online advertising. Students have two study options, ten months while studying part-time and 12 months for full-time studies. The fees range from SGD$7,230 to SGD$15, 164.53. However, be sure to visit the website for more information on the course.
Short courses are one of the best ways to stay on top of the trends shaping the industry, and these are the top digital marketing courses in Singapore.
Integrated Digital Marketing Strategies Course
This course is offered by the Marketing Institute of Singapore that was established in 1973. The course provides students with an introduction to digital marketing before exploring EDM, SEO, and SEM among other areas of digital marketing. It finishes off with a hypothetical campaign brief that allows students to put the skills learnt into action.
This is a 2-day course that runs from 9 am to 5 pm with four dates to choose. It is conducted by Martin Ross who has over 18 years of consulting and marketing experience. MIS charges SGD$ 795 for the two days, and you can get more information on their website.
Digital Marketing Strategy
This is a series of courses held by the Equinet Academy, approved by the SSG. The institution has been running since 2013, and they offer digital marketing courses, workshops, and events which are best suited for small business owners, marketing executives, and working individuals.
Their courses, workshops, and events, run for two days and tackle a variety of topics. You can choose from social media marketing strategy, SEO, digital marketing strategy, digital and web analytics, Google AdWords Fundamentals, and Facebook Advertising courses. These courses are marked as best suited for beginners and intermediate level digital marketers by the SSG. The price for each of the courses is set at SGD$ 687 which is equivalent to 500 USD.
Kaplan Digital Marketing Certification Programs
Kaplan is one of the renowned institutions in Singapore offering private tertiary education. They have two levels of digital marketing programs; fundamental and advanced. They are structured in a way that provides the students with skills in Google Analytics, Google AdWords, HubSpot Inbound methodologies among other digital marketing concepts.
All these concepts are taught by industry leaders, who use real-life case studies to provide better insight into digital marketing. While HubSpot and Google offer their courses for free, Kaplan has veterans that will guide and mentor you on all matters digital marketing. You ought to visit their website to inquire about the prices since they vary from one course to the other.
Digital Marketing Training by Intellisoft
The course focuses on ensuring the student understands the fundamentals of creating a web presence, digital marketing, SEO, and leveraging on social media as part of creating a robust digital marketing strategy. The course is targeted at beginners and working individuals, and by the end of the course, they can improve their current marketing activities for increased ROI.
It is a 2-day course, and you will have to inquire about the fees on the website. However, participants can use SGD$500 SkillsFuture credits to offset the course fees.
Digital Marketing Workshop
This workshop is offered by the industry veterans at Singapore Media Academy since 2005. The workshop is designed for seasoned professionals with experience in traditional marketing. Azhar Azib is the workshop trainer who is a former Asia Pacific Regional Marketing Communications Director at Microsoft. He is also a founder of a CRM and Integrated Engagements consulting practice.
The workshop focuses on the Introduction to Social Media Marketing and Search Engine Marketing for beginners. Prices start at SGD$1146.16, and you can get more information about the course here.
General Assembly Digital Marketing Course
General Assembly is a rather new entrant into the Singaporean market, but it has extensive experience for its business, tech, data, and design training. It offers full-time and part-time on-campus digital marketing courses that last between 10 to 13 weeks. They have US-based mentors, and they are best suited for students looking to gain an international perspective.
Singapore Management University’s Digital Marketing Course
SMU is renowned for having an American style education especially with its focus on in administration and business studies. Their digital marketing short course runs for two evenings and one full day and it covers several technics including search engine marketing and social media marketing. It also touches on how to go through the conversion funnel framework right from reaching out to potential customers and transforming them into loyal paying customers.
SMU charges SGD$ 1,500 for the course, and if you do at least five related short courses, you will get a Graduate Certificate in Management Communication. Visit the SMU website for more information.
COMAT Digital Marketing Courses
The courses are quite full-spectrum, and they provide the student with a hands-on learning experience. COMAT is one of the divisions of ST Electronics that offers certifications and training in a variety of business areas. They are in partnership with a lecturer from NUS that integrates tech, business, and digital-related topics.
Since digital marketing can be quite broad, COMAT uses case studies to help students make a connection between the various topics taught in the course. It runs for two days, and students pay between SGD$ 342 and SGD$1,605 for the course. Visit their website to learn more about COMAT and the courses they provide.
For most working professionals, it can be tricky juggling between work, personal life, and attending classes. With the demand for a more convenient way of studying, several institutions are now offering online digital marketing courses in Singapore.
Online Certificate in Digital Marketing – Squared Online
This course was developed in partnership with Google, and it has been running since 2016. The course uses a virtual campus, and there are live lectures once every week. However, students also get to participate in group learning or learn on their own. The course has five modules with each module covered in a month.
This is an advanced course that requires you to have at least three years of work experiences in a marketing related field or a university degree. For SGD$3563.71, both executives and newbies can break into the digital marketing circles. Visit their website for more information on the course.
Executive Program in Strategic Digital Marketing
UpGrad is a rather new institution offering students with future-ready skills in digital marketing, software development, and data science. They offer 16-week courses that are taught by lecturers from the University of Cambridge Judge Business School Executive Education as well as industry professionals from all over the world.
One of the best things about enrolling to these online courses is that you get a one-on-one mentorship from the industry professionals. Apart from online courses, UpGrad also runs offline networking workshops that are aimed to provide students with the for their students. The courses are suitable for individuals looking to gain digital certification from a reputable institution as well as applicable skills to run successful digital marketing campaigns from industry leaders.
There are a variety of courses, right from ROI metrics, SEO/SEM/SMM, how to develop a digital marketing strategy, and how to use digital marketing tools such as Google Analytics, HubSpot, Hootsuite, and more. The courses geared for beginners and individuals with intermediary skills in digital marketing. UpGrad offers the courses for SGD$ 2,390. You will find more information about the course on their website.
12 Essentials of Digital Marketing
This online course is run by Temasek Polytechnic, and it is designed for mobile learning. There are 10 to 20 sessions that last on average 15 minutes. After taking the short quizzes and the embedded tests to finish the course, you will get an e-certificate. There is no set duration for completing the course, but this makes it all the more challenging.
You will learn digital marketing basics such as social media marketing, search engine marketing, email marketing, and so much more. Temasek Polytechnic charges SGD$ 49 for this introductory course.
Growth Hacking with Digital Masterclass
The course is offered by Happy Marketer, a Singaporean digital agency run by industry veterans. It is a spin-off of the course offered by Kaplan, and you will get help in studying and passing your HubSpot and Google certifications. You will get an overview into Growth Hacking with Digital Masterclass, as well as individual workshops and courses that expound on social media marketing.
It runs between 2 to 4 days, and you will pay between SGD$ 1229.10 and SGD$ 4113.03. You can get more information on their website.
Digital Marketing Master Course
Digital Vidya has eight years of experience in offering digital marketing courses in Singapore, and they are offering their Digital Marketing Master Course on their online platform. Students receive a free orientation session on digital marketing training where they get first-hand information about the course.
There are three options for which you can study the course, on Saturday, Sunday, where the classes run from 10 am to 1.30 pm, and on Tuesdays and Thursdays where the classes run from 8 pm to 9.30 pm. The course is six months long, and the fees for all the classes are SGD$ 1153.74 which includes the certification exam fee. Visit their website to learn more about the courses on offer at Digital Vidya Singapore.
Free Digital Courses
The beauty of the internet is that you can get anything you want at low prices or even free of charge. Some authority institutions offer free courses that are just as good as the paid for courses.
Google Digital Garage
This is an e-academy that offers students the fundamentals of digital marketing, and it has 26 structured topics right from how to build and configure an ecommerce site to web analytics. Each of the topics has video tutorials, and at the end of each topic, there is a short quiz to test your understanding. You will need to attain a badge from all of the 26 courses and pass the final exam to be a Google-certified digital marketer, and you do not have to pay for the course.
Social Media Marketing Training
Social media is one of the best marketing platforms for digital marketers, and unfortunately, most marketers do not know how to use it. Hootsuite is one of the renowned brands in social media management, and they have a free course on social media marketing. The Hootsuite Academy offers online social media marketing training is available at beginner and intermediary level.
At the beginner level, you will get an introduction to social media marketing, and how to optimize social media profiles. For the intermediary level, you will get to learn about the fundamentals of social media advertising, how to grow your online community, and basics in content marketing.
Inbound Marketing by HubSpot Academy
The course targets professionals in social media and digital marketing industries, but it also covers content marketing. HubSpot uses videos to make learning easy since students can take in the lessons at their own pace. The course involves lessons in website optimization, fundamentals of blogging, how to idealize the conversion process, using social media to intensify web content, and more. After completion of the course, you will get an Inbound Marketing Certification exam which you must pass before getting a HubSpot Academy certification.
All You Need To Know About Digital Marketing Courses in Singapore
Learning is the only way that you can gain a competitive edge in the modern business era, and you can take one or several of the many digital marketing courses in Singapore to improve your bottom line. However, most businesses are stuck using traditional marketing practices on the internet, which end up wasting a lot of time and money without any visible results.
Who Should Attend The Digital Marketing Courses In Singapore?
Marketing is one of the noblest professions, but most people do not think of ever becoming a marketer. However, the internet has made it easier to get the word out about your products and services.
With that said, it is still not clear who should do digital marketing courses in Singapore. The simple answer is that anyone can do a marketing course, whether you are a marketer or not. The courses impart essential skills to people in different professions including business, media, research, and marketing, among others.
Reasons Why You Should Do a Digital Marketing Course
Since the courses are available both online and offline, you have the freedom to do a certification in your relevant field. So why should you do the marketing course even if you are not a marketer? Here are the reasons why
Make Better and Informed Decisions
Irrespective of your job description, you need to undertake your responsibilities with the consumer in mind. Besides this, the rapidly changing customer demographics means that you need to keep up with their interests.
Digital marketing courses allow you to make better decisions with the latest data on consumer demographics. Without the metrics from digital marketing, you will miss the mark, and it could mean the ruin of your career or business.
Improve Your Listening Skills
There is a reason we have two ears and one mouth to listen more, and speak less. However, in the modern era, where everybody wants to be heard and their opinion to matter on the internet few people are listening and perceiving the needs of other internet users.
By taking digital marketing course in Singapore, you will learn how to create a pattern in the information users are giving on the internet. This will help you identify needs and align your products and services to provide a unique selling proposition.
Learn How to Run Campaigns and Projects with Limited Resources
Traditional marketing campaigns required that brands have big budgets to invest in print, TV and radio adverts, which required huge sums of money. This meant that small businesses were at a disadvantage.
However, with the internet, both small and large businesses have a platform to reach out to their target audience. When done right, digital marketing can be a cost-effective way of running your campaigns.
This also applies to your projects. For example, you can easily get respondents for your surveys and this will go a long way into getting meaningful data for your projects. This is possible without a huge budget.
Monitor Trends in Your Niche Industry
Every industry is seeing disruption from trends in customer demographics, as well as in business operations. Digital marketing courses in Singapore will teach you how to monitor the information you are currently receiving as well as ways of how to understand the data.
This is one of the ways businesses are using big data to improve customer experiences and in the process, they can adapt as well as change with the times. For this reason, you will have a better chance of maintaining your competitive edge.
Reduce the Budget and Time to Market
Many brands today understand that digital marketing is an easier approach to getting a product or service to the market. However, they do not understand how it can be cheaper seeing that they have to spend money on paid ads that do not get them the expected results.
A digital marketing course will help you identify the proper channels and the average amount of money and time you should be spending on each platform. More so, you will get to learn about all the essential tools that will help you automate your digital marketing process.
If you do it right, and apply the skills taught in such courses, you will see a reduction in your marketing budget, energy, and time you spent to acquire a single customer. This is a sure way of scaling up your brand.
What One Should Try To Achieve By Attending Such Courses,
There are different aspirations of why you or your online marketing personnel should attend at least one of the digital marketing courses in Singapore. With that said, you should have a goal you want to achieve.
If you decide to take on these digital marketing courses in Singapore you should aspire to achieve the following results
Gain Extra Skills
There is a rise in the number of people going back to school to get their postgraduate degrees and diplomas. Colleges and universities are integrating basic digital marketing courses. However, to get the necessary skills, you need an institution that specifically deals with digital marketing course in Singapore.
Digital marketing not only increases your chances of hiring or getting higher pay, but you get to get a broader view of your current project and what you need to get the job done. This mostly applies to students in the business administration circles.
This is necessary if you are a public relations or marketing professional, and with over 4 million Singaporeans using the internet, you need to upgrade your skills. With as much as 8 out of 10 people using the internet to search for information about products and services they wish to buy, it is necessary that you upgrade your skills.
The migration to the internet has seen businesses and companies sending their marketing and PR professions to attend digital marketing workshops in the hope that they will upgrade their skills. More so, it is necessary that these professionals know and understand how to get organic traffic to their sites, the science of social media, and the analytics that help them understand consumer behaviour.
New and Exciting Career Opportunities
Most undergraduate and diploma students graduate with the hopes that they will get into the job market or start a thriving business. However, the truth is that there is so much competition that you would go for years without a job or start many businesses without success.
Digital marketing courses in Singapore will not only prepare you to become a digital marketer, but you can also share the knowledge and eateries you have with the world. You will learn the tools you need to use to get to your target audience.
Become an Influencer
A decade ago, blogging was a fun activity done on the side, but with the lightning fast uptake of social media, blogging has become a self-standing career. This has led to the rise of the influencer age, where specific individuals influence how consumers interact with products and services.
Irrespective of the type of content you have either, text, audio, or video, people are looking for advice on the best products and services to spend their money. Digital marketing courses in Singapore will help you understand the ways that you can grow your online audience.
Once you reach influencer status, brands will pay you to review or promote their products.
Match the New Pace
The internet is the greatest technological advancement in the modern era, and this means your small business can go toe-to-toe with an established enterprise in getting your products and services to the consumer.
Small businesses have a limited marketing budget, but with skills learnt from the digital marketing courses in Singapore, they can implement cost-effective marketing methods that maximise their ROI. More so, you will be able to hire the right digital marketing talent in line with your goals.
Source of Passive Income
With the skills learnt and a proactive mind-set, you can open a new line of passive income. This could either be in working less to improve on your digital marketing skills on your website and selling products and services without being actively involved.
More so, you could become a freelancer working on a variety of tasks from research and analytics, content writing and marketing, being a social media manager, and more. You will be able to learn the skills that will help you market yourself as per your competences.
Why Local Education System Doesn’t Adequately Coach In Digital Marketing
Unfortunately, the current institutions teaching marketing are not adapting fast enough to the changes in the marketing world. This is despite having digital marketing courses that are out of touch with the ever-changing digital landscape.
On top of this, many Singaporeans are still trapped in the old thinking that you must get your skills to form a recognised university or college in order to get the right skills. With the advent of online courses, you can do them at the comfort of your home or office whenever it suits.
Free Vs. Paid Digital Marketing Courses
The catch here is to be disciplined enough to actually finish the course and implement the skills learnt. However, which are better, free, or paid courses?
There are hundreds if not thousands of digital marketing courses, and you would be at odds choosing the right one. Even with a list of the 20 digital marketing courses in Singapore to consider, it can still be a challenge.
Sometimes, the free courses are as good as the paid courses, while some paid courses have become redundant. Here are factors to consider when choosing the appropriate digital marketing courses in Singapore
The Comprehensiveness of the Course Content
Digital marketing is a wide spectrum that involves a wide range of disciplines right from web analytics, SEO, SEM, social media marketing, and so much more. If you are just starting out in digital marketing, you need to research and identify an area of specialisation.
Many digital marketing courses in Singapore promise to give quick fixes and ways to master digital marketing while discounting on the academic aspect of learning. Before signing up, whether it is a free or paid course, go through the course table of contents.
On top of this, ensure that you read the reviews from past students. Of most important, avoid the courses with rosy reviews; these could be doctored to get you to sign up.
Online or In-Person Module
The online module offers more flexibility especially for people who are running a business or have started in the job market. In-person modules, on the other hand, allows for more interaction between the teachers and the learner.
It all comes down to preference, but the best scenario is where the course is available on an online platform, as well as an in-person module. The online platforms ought to mirror the in-person training, with WhatsApp groups where students can spur with each other.
Several forward-thinking individuals have now started offering digital marketing courses in Singapore on online platforms while scheduling live interaction sessions, online as well as offline meetups, and mentoring sessions.
Links with the Industry
The best course instructors or developers are those that are in touch with the trends shaping digital marketing. They are like an added bonus to the course that is like guides along your digital marketing journey.
Other digital marketing courses have a pool of practicing digital marketers versed in different platforms. This opens you up to a world of limitless possibilities coupled with your ideas; you will become a fully-fledged digital marker in no time.
Does your interesting digital marketing course incorporate real-life digital marketing scenarios? If not, continue tour search for the ideal course. Hands-on learning allows you to get a better grasp of the theories, making it easy to apply them.
Effective digital marketing courses in Singapore should provide real-life simulations that will help you in strategizing, executing, as well as managing digital marketing campaigns on multiple channels. On top of this, they should help you understand how to use the effective tools used by digital marketers.
Digital marketing courses in Singapore are increasing by the number, and you should go for a high-quality curriculum that will impart up-to-date information on digital marketing. While there, is much to think about digital marketing, you need to monitor the trends changing the online sector and learning new ways that will upgrade your digital marketing skills.
The digital marketing landscape keeps on changing, and you require to have the necessary skills to stay on the trends shaping the digital space. The above courses are continually being updated to include the best practices in digital marketing. However, you can also find several undergraduate and graduate digital marketing courses in Singapore. Depending on your schedule, you can enrol in multiple courses to fast track your competence in digital marketing.
Get in touch for comprehensive digital marketing courses in Singapore.