Singapore is experiencing a talent gap. There isn’t enough qualified workforce to satisfy the job market.
Among the fields experiencing the brunt of this is digital marketing. As it turns out, digital marketing jobs are taking 16% longer to fill up than all other job postings in the country.
That, coupled with the fact that more than 56% of companies plan to hire more digital marketers in future, makes digital marketing one of the hottest career fields in Singapore.
From the look of things, it’s pretty obvious the talent gap is directly affecting the quality of hiring happening in the digital marketing space.
This is especially true in some of the most in-demand skill in digital marketing, including digital advertising, content curation, content strategy, web design, and SEO analysis.
According to a survey by the Media Development Authority and published on Straits Times, 90% of Singaporeans between the ages of 15 and 34, use online platforms to watch shows, catch up on items of news, and for shopping, which is much higher than the national average of 50%. This trend is not unique to Singapore, it extends to the entire Southeast Asia region. This makes digital marketing crucial to getting traffic to your site.
With the ever-changing marketing landscape especially in the digital space, it requires that you keep up to date with your digital marketing skills to remain competitive. One of the easiest ways to do this is by enrolling for a digital marketing course in Singapore. However, you do not have to sit in a classroom to learn digital marketing, there are many online courses available in Singapore, but the problem comes in choosing the best one for your needs.
We have compiled a list of the top 20 digital marketing courses in Singapore that you should consider. However, it is worth noting that certain aspects of the courses such as the fees are subject to review and either upwards or downwards.
Some of these courses attract discounts on special days, so follow this post for updates.
Digital Marketing Diplomas
When compared to undergraduate degrees, diplomas are better in the fact that they take less time to complete and they have much more technical depth. These are the best digital marketing diplomas in Singapore.
Diploma in Digital Marketing
Chatsworth [email protected] Academy is a little-known tertiary institution that provides marketing, advertising, and design courses. The diploma offers a wide range of skills ranging from innovative digital marketing, branding, content creation, and marketing, as well as social media marketing among others. The diploma is suited for digital marketing beginners, and the ten-month course goes for approximately SGD$9,132. You can find more information about the course here.
Professional Diploma in Digital Marketing
This course is offered by the Lithan Hall Academy, which is part of the prestigious Lithan Education which has six campuses across Asia. The program has two options, you either study full time for three months, or part-time for nine months. The course teaches the fundamentals of marketing tools such as Google AdWords and Google Analytics and a several other digital marketing concepts necessary for the modern digital space.
By the time you graduate, you will be able to set up, run, and manage PPC campaigns in Google AdWords on Facebook, and other essential skills. The course is eligible for people above the age of 21, but be sure to visit the website for more information such as fees for the diploma.
Post-Diploma in Digital Media Marketing
The diploma is offered by the Ngee Ann Polytechnic School of Film and Media Studies. It is a formal digital marketing course that is part of a broader Diploma in Digital Media Design. Students get to learn all about the aesthetic and technical aspects of common tools used in the digital media platforms. Students also get to learn all about digital principles and practices, publishing on digital media platforms, as well as how to formulate an SMM strategy.
The course is suitable for people with intermediate skills in digital marketing and the charges range between SGD$ 1335.73 to SGD$ 8904.75.
Diploma in Business Administration (Digital Marketing)
The course combines online lead generation with business studies, offered by the PSB Academy. It focuses on digital marketing skills such as email marketing, SEO, web analytics, social selling, and online advertising. Students have two study options, ten months while studying part-time and 12 months for full-time studies. The fees range from SGD$7,230 to SGD$15, 164.53. However, be sure to visit the website for more information on the course.
Short courses are one of the best ways to stay on top of the trends shaping the industry, and these are the top digital marketing courses in Singapore.
Integrated Digital Marketing Strategies Course
This course is offered by the Marketing Institute of Singapore that was established in 1973. The course provides students with an introduction to digital marketing before exploring EDM, SEO, and SEM among other areas of digital marketing. It finishes off with a hypothetical campaign brief that allows students to put the skills learnt into action.
This is a 2-day course that runs from 9 am to 5 pm with four dates to choose. It is conducted by Martin Ross who has over 18 years of consulting and marketing experience. MIS charges SGD$ 795 for the two days, and you can get more information on their website.
Digital Marketing Strategy
This is a series of courses held by the Equinet Academy, approved by the SSG. The institution has been running since 2013, and they offer digital marketing courses, workshops, and events which are best suited for small business owners, marketing executives, and working individuals.
Their courses, workshops, and events, run for two days and tackle a variety of topics. You can choose from social media marketing strategy, SEO, digital marketing strategy, digital and web analytics, Google AdWords Fundamentals, and Facebook Advertising courses. These courses are marked as best suited for beginners and intermediate level digital marketers by the SSG. The price for each of the courses is set at SGD$ 687 which is equivalent to 500 USD.
Kaplan Digital Marketing Certification Programs
Kaplan is one of the renowned institutions in Singapore offering private tertiary education. They have two levels of digital marketing programs; fundamental and advanced. They are structured in a way that provides the students with skills in Google Analytics, Google AdWords, HubSpot Inbound methodologies among other digital marketing concepts.
All these concepts are taught by industry leaders, who use real-life case studies to provide better insight into digital marketing. While HubSpot and Google offer their courses for free, Kaplan has veterans that will guide and mentor you on all matters digital marketing. You ought to visit their website to inquire about the prices since they vary from one course to the other.
Digital Marketing Fundamental Course – By Kaplan University
This course targets people with a new interest and passion in digital marketing. Are you a fresh graduate or seeking a career change? This may be the course for you.
Students taking this course are taken through a thorough face to face practical training, case studies, interactive games, and a series of hands-on experience on the various aspects of digital marketing.
You get to learn about SEO, Google Ads, Analytical Technologies, and at the end of it all, get examined for what you’d have learned.
Completing this course will set you off to a good start. At the end of the course, you can be sure you’ll know how to analyse your site’s performance and diligently execute a solid digital marketing campaign.
Course Providers: Kaplan University
Course Duration: 4 days (2 consecutive weekends).
Course Curriculum: Anyone with a new interest in digital marketing.
Course Fees: Not fixed; you have to contact Kaplan for more information.
Contact Tel: +65 6733 1877
Contact Address: Kaplan City Campus, 1 Selegie Rd. Level 6. Pomo, #188306 Singapore
More information: https://www.kaplan.com.sg/course/all/communication-and-media/digital-marketing-fundamental/
Digital Marketing Training by Intellisoft
The course focuses on ensuring the student understands the fundamentals of creating a web presence, digital marketing, SEO, and leveraging on social media as part of creating a robust digital marketing strategy. The course is targeted at beginners and working individuals, and by the end of the course, they can improve their current marketing activities for increased ROI.
It is a 2-day course, and you will have to inquire about the fees on the website. However, participants can use SGD$500 SkillsFuture credits to offset the course fees.
Digital Marketing Workshop
This workshop is offered by the industry veterans at Singapore Media Academy since 2005. The workshop is designed for seasoned professionals with experience in traditional marketing. Azhar Azib is the workshop trainer who is a former Asia Pacific Regional Marketing Communications Director at Microsoft. He is also a founder of a CRM and Integrated Engagements consulting practice.
The workshop focuses on the Introduction to Social Media Marketing and Search Engine Marketing for beginners. Prices start at SGD$1146.16, and you can get more information about the course here.
General Assembly Digital Marketing Course
General Assembly is a rather new entrant into the Singaporean market, but it has extensive experience for its business, tech, data, and design training. It offers full-time and part-time on-campus digital marketing courses that last between 10 to 13 weeks. They have US-based mentors, and they are best suited for students looking to gain an international perspective.
Course Providers: General Assembly
Course Duration: 1 week on accelerated programs, ten weeks part-time
Course Curriculum: SEO, Content Strategy, Persuasive Marketing, Online business branding, Customer Journey, CRM, Marketing Analytics, Mobile Marketing, Paid Social, Paid Search, Programmatic Advertising.
Course Fee: SGD 4,000 to SGD 4,500
Who Should Attend?
- Analytical people seeking to learn and master Google analytics
- Anyone with a knack for writing, and wishes to learn how to put their skills into practice by writing great copies for the web
- Any digital marketing enthusiast seeking to enhance their skills or learn something new
Course Page: https://generalassemb.ly/singapore/digital-marketing
Singapore Management University’s Professional Certificate in Digital Marketing
SMU is renowned for having an American style education especially with its focus on in administration and business studies. Their digital marketing short course runs for two evenings and one full day and it covers several technics including search engine marketing and social media marketing. It also touches on how to go through the conversion funnel framework right from reaching out to potential customers and transforming them into loyal paying customers.
This course covers different aspects of digital marketing, Search Engine Marketing, Persuasive copywriting, Social Media Management, and WordPress Development, among others.
Course Duration: 6 Modules, with each model taking two evening classes and a full day class. That’s a total of 12 evening classes and six full-day classes.
Who Should Attend?
Any Singapore entrepreneur or an aspiring entrepreneur looking to enhance their digital marketing skills or come up with better digital marketing strategies for their businesses
Marketing professionals from startups, fortune 500, the public sector, and non-profits.
In short, anyone with interest in digital marketing is allowed to sign up for this digital marking course in Singapore.
- SGD 10,272 after GST.
- Singapore students aged 40 and above get to enjoy about 90% subsidies, which results in a net fee of S$ 1,161.60
- Singapore students under the age of 40 that are SSG funded end receiving a subsidy of about 70%. This reduces the net fee to S$3, 081.60.
- Singapore students under workfare training support are entitled to up to 95% subsidy. This reduces their course fee to only S$681.60.
- Course Page: https://academy.smu.edu.sg/professional-certificate-digital-marketing-1771
- Course Tel: +65 6828 9688 (assistant, Anne)
- Course Email: [email protected]
- Visit the SMU website for more information.
COMAT Digital Marketing Courses
The courses are quite full-spectrum, and they provide the student with a hands-on learning experience. COMAT is one of the divisions of ST Electronics that offers certifications and training in a variety of business areas. They are in partnership with a lecturer from NUS that integrates tech, business, and digital-related topics.
Since digital marketing can be quite broad, COMAT uses case studies to help students make a connection between the various topics taught in the course. It runs for two days, and students pay between SGD$ 342 and SGD$1,605 for the course. Visit their website to learn more about COMAT and the courses they provide.
Diploma in Digital Marketing by M.A.D School
This is a comprehensive course program integrating pragmatic and strategic approaches to digital marketing in Singapore. The course is designed to equip you with all the skills you need to gain an edge in the competitive world of digital marketing.
It doesn’t matter if you’re just getting started or have been involved with digital marketing for quite some time, there’s a lot you can benefit from by taking this course.
It’s a course you’d want to take if you’re looking to establish a strong foundation in digital marketing or if you’re looking to advance your career.
Course Providers: Marketing, Advertising, and Design Integrated School (MAD).
Course Duration: Part-Time Classes running for 12 Month/Full-Time Classes Running for 10 Months. You get to decide.
To graduate and be awarded a diploma certificate in the course, the institution requires you to score a minimum of 75% in all the course modules.
Course Fees: S$ 5900 (registration fees not included)
Course Schedules: 10.00 am to 1.00 pm, or 12.00 pm to 3.00 pm, 0r 3.00 pm to 6.00 pm
Course Curriculum: Branding, Copywriting, Innovative Marketing, Social Media Marketing, Digital Marketing, Content Creation and Marketing
Who Should Attend?
Anyone who has a developing interest in digital marketing; any Singaporean looking to enter into digital marketing or advance their career
Entrepreneurs looking to enhance their digital marketing skills or come up with a fitting digital marketing strategy for their business
Course Page: https://digitalsenior.sg/madschool/#bot-form
Professional Diploma in Digital marketing
This is an ideal course for aspiring digital marketers seeking to gain a vantage point in understanding digital skills better, and be able to formulate, measure, and run an effective digital marketing campaign in Singapore.
The course is meant to help learners accomplish several things, like:
- How to identify and analyse potential customers for your products and services.
- Equip you with the skill and knowledge to identify the most appropriate channels at your disposal for marketing and promoting your business.
- Be creative enough to plan and come up with effective marketing strategies for your business.
- How to analyse your marketing campaign using Google Analytics and come up with working solutions for improving your conversion rate
Course Provider: Lithan Academy
Course Duration: 3 months for full-time students, nine months for part-time students
Course Fees: S$ 13,000 (not including registration fees and other miscellaneous fees).
Curriculum: Basic digital marketing, advanced digital marketing, social media marketing, video marketing, SEO, and Mobile Marketing
Who should Attend?
IT professionals in Singapore; non-IT professionals with interest in digital marketing; students who wish to learn how to plan, analyse, implement, and execute digital marketing campaigns like professionals.
Tel: +65 6324 9730
Contact Address: Lithan Academy Ltd 11 Eunos Rd 8 #07-02 Lifelong Learning Institute (LLI), Singapore 408601
Diploma in Business Administration (Digital Marketing)
This course tries to integrate core accounting skills with digital marketing solutions. You get to learn how to generate leads, increase conversions, draw insight, drive engagement, and analyse ROI.
You get to learn about accounting and key digital marketing concepts, and once you graduate, you can advance by pursuing a bachelor’s degree in commerce or business.
Course Providers: PSB Academy
Course Duration: 12 Months for full-time students, 24 Months for part-time students
Course Curriculum: Academic writing and reading, Management, Digital Analytics, Principle of Accounting, Marketing, Macroeconomics, Management, Digital Loyalty and Engagement,
Course fees: S$6,591 for local students (Singaporeans). This is exclusive of textbook fees and other miscellaneous fees.
S$11,384 for students from other parts of the world
Who Should Attend?
Those with a certificate in business management; people over the age of 30 and with over eight years of working experience
Contact Tel: +65 6390 9048
Certificate in Digital Marketing (By Squared Online)
At the end of taking this course, participating candidates are awarded a certificate from Google, Institute of Practitioners of Advertising (IPA), and UK’s Home Learning College.
As you read this, keep in mind that Squared Online is one of the most reputable digital marketing institutions in Singapore. It’s endorsed by the Internet Advertising Bureau and acknowledged by CPD Standard.
Course Providers: Squared Online
Course Duration: 5 Months
Course Fee: $2,595
Course Curriculum: Think Disruptive, Customer Centricity, Customer-centric Technology, Data and Analytics, Single Customer View, Creating Change
Who Should Attend?
- Anyone with a degree in marketing or any other related field
- People with more than three years of working experience
- A better grasp of the English language (both spoken and written)
Course email: [email protected]
For most working professionals, it can be tricky juggling between work, personal life, and attending classes. With the demand for a more convenient way of studying, several institutions are now offering online digital marketing courses in Singapore.
Online Certificate in Digital Marketing – Squared Online
This course was developed in partnership with Google, and it has been running since 2016. The course uses a virtual campus, and there are live lectures once every week. However, students also get to participate in group learning or learn on their own. The course has five modules with each module covered in a month.
This is an advanced course that requires you to have at least three years of work experiences in a marketing related field or a university degree. For SGD$3563.71, both executives and newbies can break into the digital marketing circles. Visit their website for more information on the course.
Executive Program in Strategic Digital Marketing
UpGrad is a rather new institution offering students with future-ready skills in digital marketing, software development, and data science. They offer 16-week courses that are taught by lecturers from the University of Cambridge Judge Business School Executive Education as well as industry professionals from all over the world.
One of the best things about enrolling to these online courses is that you get a one-on-one mentorship from the industry professionals. Apart from online courses, UpGrad also runs offline networking workshops that are aimed to provide students with the for their students. The courses are suitable for individuals looking to gain digital certification from a reputable institution as well as applicable skills to run successful digital marketing campaigns from industry leaders.
There are a variety of courses, right from ROI metrics, SEO/SEM/SMM, how to develop a digital marketing strategy, and how to use digital marketing tools such as Google Analytics, HubSpot, Hootsuite, and more. The courses geared for beginners and individuals with intermediary skills in digital marketing. UpGrad offers the courses for SGD$ 2,390. You will find more information about the course on their website.
12 Essentials of Digital Marketing by Temasek Polytechnic
By signing up for this course, you can be sure you’ll be taken through all the fundamentals of digital marketing. Everything you know about digital marketing will receive a complete overhaul polishing as you’re taught to handle your marketing campaigns like a real professional.
Participating candidates are taught all the basics of digital marketing, including email marketing, social media marketing, and search engine marketing, and how to come up with a perfect blend of digital marketing strategies that only sets you on one path – a forward path to success.
Course Providers: Temasek Polytechnic
Course Duration: No fixed duration. It’s upon you to decide how long you want the course to take. 10 to 20 lesson, where each lessons takes 15 minutes.
Course Fees: SGD 49 for Singaporeans
Course curriculum: You’ll be taught about all the basics of digital marketing, including email marketing, social media marketing, and search engine marketing, to name a few.
Course Page: https://www.tp.edu.sg/courses/part-time-courses/micro-learning-courses/catalogue-of-courses/12-essentials-of-digital-marketing
Course Address: 21 Tampines Avenue 1, #529757
Growth Hacking with Digital Masterclass
The course is offered by Happy Marketer, a Singaporean digital agency run by industry veterans. It is a spin-off of the course offered by Kaplan, and you will get help in studying and passing your HubSpot and Google certifications. You will get an overview into Growth Hacking with Digital Masterclass, as well as individual workshops and courses that expound on social media marketing.
It runs between 2 to 4 days, and you will pay between SGD$ 1229.10 and SGD$4113. You can get more information on their website.
Digital Marketing Master Course
Digital Vidya has eight years of experience in offering digital marketing courses in Singapore, and they are offering their Digital Marketing Master Course on their online platform. Students receive a free orientation session on digital marketing training where they get first-hand information about the course.
Digital Vidya prides itself in having trained upwards of 35, 000 professionals in Singapore and other parts of Asia. Their courses are designed to help you understand digital marketing on a professional level.
It’s designed to help you make sense of how digital marketing operates locally, and how you can use it to your advantage to grow your business and gain a competitive edge over all those in the same line of business as you.
Course Providers: Digital Vidya
Course Fees: $840 (10% for anyone who enrols in a group of three members or more)
Course Duration: 6 months
Who Should Attend:
- Sales and marketing professionals in Singapore
- Entrepreneurs and business owners in Singapore
- Digital Marketing Professionals
- Students pursuing business courses
- Other professionals including IT and Human Resource
Contact Tel: +65 9228 8721
Contact Email: [email protected]
Contact Address: #10-04, Leonie Gardens, 25 Leonie Hill, Singapore 239225
There are three options for which you can study the course, on Saturday, Sunday, where the classes run from 10 am to 1.30 pm, and on Tuesdays and Thursdays where the classes run from 8 pm to 9.30 pm.
Free Digital Courses
The beauty of the internet is that you can get anything you want at low prices or even free of charge. Some authority institutions offer free courses that are just as good as the paid for courses.
Google Digital Garage
This is an e-academy that offers students the fundamentals of digital marketing, and it has 26 structured topics right from how to build and configure an ecommerce site to web analytics. Each of the topics has video tutorials, and at the end of each topic, there is a short quiz to test your understanding. You will need to attain a badge from all of the 26 courses and pass the final exam to be a Google-certified digital marketer, and you do not have to pay for the course.
Social Media Marketing Training
Social media is one of the best marketing platforms for digital marketers, and unfortunately, most marketers do not know how to use it. Hootsuite is one of the renowned brands in social media management, and they have a free course on social media marketing. The Hootsuite Academy offers online social media marketing training is available at beginner and intermediary level.
At the beginner level, you will get an introduction to social media marketing, and how to optimize social media profiles. For the intermediary level, you will get to learn about the fundamentals of social media advertising, how to grow your online community, and basics in content marketing.
Inbound Marketing by HubSpot Academy
The course targets professionals in social media and digital marketing industries, but it also covers content marketing. HubSpot uses videos to make learning easy since students can take in the lessons at their own pace. The course involves lessons in website optimization, fundamentals of blogging, how to idealize the conversion process, using social media to intensify web content, and more. After completion of the course, you will get an Inbound Marketing Certification exam which you must pass before getting a HubSpot Academy certification.
Who Should Attend The Digital Marketing Courses In Singapore?
Marketing is one of the noblest professions, but most people do not think of ever becoming a marketer. However, the internet has made it easier to get the word out about your products and services.
With that said, it is still not clear who should do digital marketing courses in Singapore. The simple answer is that anyone can do a marketing course, whether you are a marketer or not. The courses impart essential skills to people in different professions including business, media, research, and marketing, among others.
Reasons Why You Should Do a Digital Marketing Course
Since the courses are available both online and offline, you have the freedom to do a certification in your relevant field. So why should you do the marketing course even if you are not a marketer? Here are the reasons why
Make Better and Informed Decisions
Irrespective of your job description, you need to undertake your responsibilities with the consumer in mind. Besides this, the rapidly changing customer demographics means that you need to keep up with their interests.
Digital marketing courses allow you to make better decisions with the latest data on consumer demographics. Without the metrics from digital marketing, you will miss the mark, and it could mean the ruin of your career or business.
Learn How to Run Campaigns and Projects with Limited Resources
Traditional marketing campaigns required that brands have big budgets to invest in print, TV and radio adverts, which required huge sums of money. This meant that small businesses were at a disadvantage.
However, with the internet, both small and large businesses have a platform to reach out to their target audience. When done right, digital marketing can be a cost-effective way of running your campaigns.
This also applies to your projects. For example, you can easily get respondents for your surveys and this will go a long way into getting meaningful data for your projects. This is possible without a huge budget.
Monitor Trends in Your Niche Industry
Every industry is seeing disruption from trends in customer demographics, as well as in business operations. Digital marketing courses in Singapore will teach you how to monitor the information you are currently receiving as well as ways of how to understand the data.
This is one of the ways businesses are using big data to improve customer experiences and in the process, they can adapt as well as change with the times. For this reason, you will have a better chance of maintaining your competitive edge.
Reduce the Budget and Time to Market
Many brands today understand that digital marketing is an easier approach to getting a product or service to the market. However, they do not understand how it can be cheaper seeing that they have to spend money on paid ads that do not get them the expected results.
A digital marketing course will help you identify the proper channels and the average amount of money and time you should be spending on each platform. More so, you will get to learn about all the essential tools that will help you automate your digital marketing process.
If you do it right, and apply the skills taught in such courses, you will see a reduction in your marketing budget, energy, and time you spent to acquire a single customer. This is a sure way of scaling up your brand.
What You Can Achieve
There are different aspirations of why you or your online marketing personnel should attend at least one of the digital marketing courses in Singapore. With that said, you should have a goal you want to achieve.
If you decide to take on these digital marketing courses in Singapore you should aspire to achieve the following results
Gain Extra Skills
There is a rise in the number of people going back to school to get their postgraduate degrees and diplomas. Colleges and universities are integrating basic digital marketing courses. However, to get the necessary skills, you need an institution that specifically deals with digital marketing course in Singapore.
Digital marketing not only increases your chances of hiring or getting higher pay, but you get to get a broader view of your current project and what you need to get the job done. This mostly applies to students in the business administration circles.
This is necessary if you are a public relations or marketing professional, and with over 4 million Singaporeans using the internet, you need to upgrade your skills. With as much as 8 out of 10 people using the internet to search for information about products and services they wish to buy, it is necessary that you upgrade your skills.
The migration to the internet has seen businesses and companies sending their marketing and PR professions to attend digital marketing workshops in the hope that they will upgrade their skills. More so, it is necessary that these professionals know and understand how to get organic traffic to their sites, the science of social media, and the analytics that help them understand consumer behaviour.
New and Exciting Career Opportunities
Most undergraduate and diploma students graduate with the hopes that they will get into the job market or start a thriving business. However, the truth is that there is so much competition that you would go for years without a job or start many businesses without success.
Digital marketing courses in Singapore will not only prepare you to become a digital marketer, but you can also share the knowledge and eateries you have with the world. You will learn the tools you need to use to get to your target audience.
Become an Influencer
A decade ago, blogging was a fun activity done on the side, but with the lightning fast uptake of social media, blogging has become a self-standing career. This has led to the rise of the influencer age, where specific individuals influence how consumers interact with products and services.
Irrespective of the type of content you have either, text, audio, or video, people are looking for advice on the best products and services to spend their money. Digital marketing courses in Singapore will help you understand the ways that you can grow your online audience.
Once you reach influencer status, brands will pay you to review or promote their products.
Be Able To Compete
The internet is the greatest technological advancement in the modern era, and this means your small business can go toe-to-toe with an established enterprise in getting your products and services to the consumer.
Small businesses have a limited marketing budget, but with skills learnt from the digital marketing courses in Singapore, they can implement cost-effective marketing methods that maximise their ROI. More so, you will be able to hire the right digital marketing talent in line with your goals.
Source of Passive Income
With the skills learnt and a proactive mind-set, you can open a new line of passive income. This could either be in working less to improve on your digital marketing skills on your website and selling products and services without being actively involved.
More so, you could become a freelancer working on a variety of tasks from research and analytics, content writing and marketing, being a social media manager, and more. You will be able to learn the skills that will help you market yourself as per your competences.
Why Local Education System Doesn’t Adequately Coach In Digital Marketing
Unfortunately, the current institutions teaching marketing are not adapting fast enough to the changes in the marketing world. This is despite having digital marketing courses that are out of touch with the ever-changing digital landscape.
On top of this, many Singaporeans are still trapped in the old thinking that you must get your skills to form a recognised university or college in order to get the right skills. With the advent of online courses, you can do them at the comfort of your home or office whenever it suits.
Free Vs. Paid Digital Marketing Courses
The catch here is to be disciplined enough to actually finish the course and implement the skills learnt. However, which are better, free, or paid courses?
There are hundreds if not thousands of digital marketing courses, and you would be at odds choosing the right one. Even with a list of the 20 digital marketing courses in Singapore to consider, it can still be a challenge.
Sometimes, the free courses are as good as the paid courses, while some paid courses have become redundant. Here are factors to consider when choosing the appropriate digital marketing courses in Singapore.
The Comprehensiveness of the Course Content
Digital marketing is a wide spectrum that involves a wide range of disciplines right from web analytics, SEO, SEM, social media marketing, and so much more. If you are just starting out in digital marketing, you need to research and identify an area of specialisation.
Many digital marketing courses in Singapore promise to give quick fixes and ways to master digital marketing while discounting on the academic aspect of learning. Before signing up, whether it is a free or paid course, go through the course table of contents.
On top of this, ensure that you read the reviews from past students. Of most important, avoid the courses with rosy reviews; these could be doctored to get you to sign up.
Online or In-Person Module
The online module offers more flexibility especially for people who are running a business or have started in the job market. In-person modules, on the other hand, allows for more interaction between the teachers and the learner.
It all comes down to preference, but the best scenario is where the course is available on an online platform, as well as an in-person module. The online platforms ought to mirror the in-person training, with WhatsApp groups where students can spur with each other.
Several forward-thinking individuals have now started offering digital marketing courses in Singapore on online platforms while scheduling live interaction sessions, online as well as offline meetups, and mentoring sessions.
Links with the Industry
The best course instructors or developers are those that are in touch with the trends shaping digital marketing. They are like an added bonus to the course that is like guides along your digital marketing journey.
Other digital marketing courses have a pool of practicing digital marketers versed in different platforms. This opens you up to a world of limitless possibilities coupled with your ideas; you will become a fully-fledged digital marker in no time.
Does your interesting digital marketing course incorporate real-life digital marketing scenarios? If not, continue tour search for the ideal course. Hands-on learning allows you to get a better grasp of the theories, making it easy to apply them.
Effective digital marketing courses in Singapore should provide real-life simulations that will help you in strategizing, executing, as well as managing digital marketing campaigns on multiple channels. On top of this, they should help you understand how to use the effective tools used by digital marketers.
Digital marketing courses in Singapore are increasing by the number, and you should go for a high-quality curriculum that will impart up-to-date information on digital marketing. While there, is much to think about digital marketing, you need to monitor the trends changing the online sector and learning new ways that will upgrade your digital marketing skills.
Digital Marketing Skills For Starting An Online Career In Singapore
What’s so great about the field of digital marketing is that with just a laptop and an internet connection, you can reach millions of people around the world and earn an income that is unlimited. And the best part about it is, developing an expertise in this area doesn’t just help you with your online business ventures; it also helps offline. This is specifically true if you work for a Singapore company and would like to rise in the ranks.
This isn’t to say that digital marketing is easy. There are a lot of areas so there’s a lot to learn. But you can make the learning process easier by narrowing down which area you’re most interested in. Here’s a list of digital marketing specialties as well as the skills you will need to acquire for each.
1. SEO Specialist
If you think search engine optimisation is dead then think again. Google’s latest changes indicate that every Singapore business owner should pay close attention to their SEO. Content marketing and guest blogging, also known as white hat techniques, are now more in demand than ever. And this is causing many companies to realise the importance of having an SEO expert or SEO agency on staff.
Companies need people on their team who are dedicated to keeping up with all of the latest trends. They are also interested in individuals who know more about the technical aspects of SEO. If you have a genuine interest in SEO and are willing to learn the ins and outs of this ever changing discipline, then you may be able to secure a high-paying position in the online world.
2. PPC Specialist
Another popular skill is PPC marketing. There are several companies who are interested in paid advertising. However, when it comes to the budget, they aren’t quite sure how to go about getting a return on their investment. A PPC specialist will help companies like these to rank at the top of Google search results with paid, high value keywords. The goal is to spend the least but generate the highest amount of traffic possible.
This may seem simple, but it’s one of the most challenging parts of digital marketing. Not only must you have strong skills in math, but also marketing and analytics. In fact, the best PPC marketers know Adwords and Google Analytics like the back of their hands. These factors are what makes the position of PPC specialist one of the highest paying jobs in digital marketing.
3. Social Media Expert
When it comes to modern marketing, there are very few tools more powerful than social media. Social media platforms are growing at an incredible speed. In fact, almost a third of the world’s population. Most companies realise the potential of these platforms and capitalise on them. However, most of them don’t know exactly how to leverage them.
This is because there’s more to social media than simply promoting your content on Facebook. In order to outdo your competition, companies must master these channels. They need to know what types of content to post, the best times to post, and the ways in which these platforms will most benefit them.
The most sought-after social media experts know how to incorporate paid social media marketing into their campaigns. They know what copy compels the audience, how to use analytics to their advantage, and generate measurable results.
4. Email Marketer
Email marketing is invaluable because it gives you the ability to make a large income without having to do much work. However, not everyone knows how to do this efficiently. Sure, a company may be able to find a copywriter who creates excellent content for their newsletter, however these emails may only get a few conversions.
On the other hand, an email marketing expert can entirely revolutionise your campaign and send your conversions skyrocketing. This is why skilled email marketing experts are always in high demand. They create huge lists from small client bases. Companies will find it easier to drive sales and promote products.
5. Mobile Marketer
When it comes to desktop and mobile, a lot of Singapore business owners don’t notice much of a difference between the two. However, in terms of online marketing, the differences can be like night and day–so much so that each can be considered standalone projects.Not only do mobile marketers notice the difference between desktop and mobile, but they can also discuss the complexities of mobile marketing. They note the importance of responsive design and SMS.
Not many claim to be mobile marketing experts, so the competition in this particular area is pretty low. It can be a challenge to master. However, if you are able to make yourself stand out, you will have a well-paying position for quite some time.
No matter what area of digital marketing you decide to pursue, it will always involve analytics. Analytics requires that you run tests, track your data, analyse the data and then figure out what you can do in order to improve your performance. If you are an analytics expert then you have the keys to a successful marketing campaign, regardless of the field, industry, or discipline.
7. Content Marketer/Manager
People are always hungry for information and this is what makes content king. By providing valuable content, you can keep them coming back to your site. And that’s where content marketers and managers come into the picture. They help companies to create and curate exceptional content and then they market it to the audience so that it goes viral.
The interesting thing about content marketing is that your skills can be improved by working in other areas of digital marketing. Social media marketing and SEO can both improve your content marketing skills. If you are able to make articles go viral, then you’re a great candidate for this position.
8. Marketing Automation
One of the most valuable elements for any Singapore company is automation. Marketing can become expensive over time. But automating certain processes can help to cut costs. And in a lot of cases, companies will bring in a marketing automation expert to help them set up and manage the different software programs–whether it’s for email marketing, social media posts, or content marketing.Companies are more than willing to pay you top dollar if you can save them money and time.
9. UX Design
One of the most important factors of online marketing is making sure that the visitors have a seamless experience once they have entered your website. They should be able to easily navigate through your site with no hiccups. This is because they will often base your credibility on the design of your site.
This is unlike most other areas of digital marketing as it is not responsible for attracting new leads and bringing in traffic. However, it is responsible for making sure that the rest of your work is not in vain. The skill is essential to online marketing.
Digital marketing has several benefits: there’s no limit to how much you can earn and it gives you a lot of room for creativity. While you could go to university for training, you could always acquire these skills by enrolling in a digital marketing course. These are usually offered by digital marketing agencies that can give you the benefit of their hands-on everyday experience.
Some Digital Marketing Certifications You Must Have As A Singapore Marketer
An exceptional LinkedIn profile, a degree in advertising and an experience of six years in traditional marketing is just not enough these days. Having one or more digital marketing certifications will do the magic.
Every employer sees how the digital world has changed the marketing world. They all strive to be up to date with the trends in digital marketing. Therefore they look for a digital marketer with abilities in SEO, social medial skills and capabilities in interpreting and working with analytic data.
You can find numerous digital courses and certifications online thanks to today’s advanced technology. If you are a digital marketer aspiring to succeed with your personal brand in this constantly evolving world, these are the course you need to take.
So how do you know which certifications are the best for you to qualify as a marketer in Singapore? By going through all these certifications listed below. These are your gateway to becoming the best e-commerce web developer and designer in Singapore. Be sure that with one or three of these certifications, the best online marketing companies in Singapore will consider you eligible for hire.
Do not let yourself fall behind in your quest for acquiring the best digital marketing skills. Take advantage of these digital marketing certifications to sharpen those skills and make sure you are the leading candidate for every new digital marketing job in Singapore,
Google AdWords Certification
Although it is now known as the Google Partner program, this is one of the top digital marketing certification offered by Google itself. It is the certification for professional people ready to show knowledge in Google AdWords and is valid for a year. For digital advertising, this is the tool most people use.
How to Be Certified
Passing the AdWords Fundamental exam and either of the following makes one a certified Google AdWords professional:
- Shopping advertising
- Mobile advertising
- Display advertising
- Video advertising
- Search advertising
Google AdWords is offered for free and after every 12 months, a person has to sit for another exam.
Google Analytics Certification
Google analytics academy offers the Analytics course free of charge for measuring the growth of online traffic for a website. As a beginner, do not be discouraged by the comprehensive nature of this tool because it gets easier as one becomes an advanced user.
How to Get Certified
Google Analytics Certification is technically a qualification rather than a certification that turns you into an effective user of Google analytics. A Google analytics exam is required for certification and it does not cost anything.
It is recommended that one gets a first had experience of using Google Analytics before taking an exam. But there is the option of reviewing study materials before sitting for the exam.
Once one fails to pass, that is, scoring below 80%, they are given a period of seven days to sit for the same exam again. For certification update, a person can take an exam after every 18 months for as long as they want.
HubSpot content marketing certification offers skills in how to use the content marketing tool, the reason for using it and how it fits into the inbound methodology. In today’s digital space, content is king especially in SEO optimization. Content marketing is the key pillar of an effective digital marketing strategy.
HubSpot content marketing course takes three and a half hours covering different aspects of content marketing strategies such as creating content framework, repurposing content, promoting and analyzing content and storytelling.
The cost is free, when a test is done and passed; one is given an action item to complete the certification practicum only open to HubSpot customers. Certifications and badges have a13 month validity.
Google Tag Manager Certification
This course is offered by the Google Analytics Academy where students are taught how to create website tags, core concepts and principles of management using Google Tag Manager, how to enhance Google analytics implementation and how to configure other marketing tags such as Dynamic Remarketing. After completing the course, one is give a certification. For certificate refresh, one has to take the exam after every 18 months. Although it is only offered to Google partners.
Facebook Ads Certification
One of the most effective ways of reaching the target audience and building traffic online is using social media platforms such as Facebook for advertising products and building awareness. For those seeking to set themselves apart in this digital world of marketing, becoming a Facebook Certified expert is the best choice.
Facebook Ads Certification acknowledges advanced level proficient with Facebook products and services. Two certifications are offered:
- Facebook Buying Professional
- Facebook Certified Planning Professional
Content Marketing Institute Online Certification
CMI course as it is widely known is offered online for content marketers by the CMI university.
A wide range of topics on content marketing such as Story, Audience, Planning, Process, channels, measurement and conversation is covered in this continually updated curriculum. Students can work at their own pace and can start with any course as long as:
- all the seven are completed
- every training material has been studied
- the exam has been passed
This is one of the exceptional digital marketing certifications that does expire, it save you from having to sit for exams after some months.
If interested, Sign up for notifications on CMI university website to get information on when the next period of enrollment is going to be.
An annual subscription of the CMI University curriculum only costs $995.
The world’s second largest search engine is YouTube. This is a must have digital marketing certification for the Singapore digital marketer and i will tell you why.
YouTube generates over 3 billion searches monthly and 100 hours are dedicated for video uploads per minute. Video is the most preferred content medium on YouTube and every other person is a YouTuber these days. Do not be left behind, let your web designing, optimizing and SEO skills be known out there.
What It Covers
With this certification, you can learn how to create your own YouTube challenge, how to make it grow, how to optimize it and how to make money out of it. After you have passed the exam, you and your company get certified for 18 months.
Think of how much you can achieve in just a year and a half through your YouTube channel.
The best part is this course if offered for free.
Gain a competitive advantage in digital marketing as a Singapore marketer by obtaining as many of these certifications as you can.
You can now proudly add them on your social media profiles. Let the world know you as a Singapore digital marketer and excel in your job.
The digital marketing landscape keeps on changing, and you require to have the necessary skills to stay on the trends shaping the digital space. The above courses are continually being updated to include the best practices in digital marketing. However, you can also find several undergraduate and graduate digital marketing courses in Singapore. Depending on your schedule, you can enrol in multiple courses to fast track your competence in digital marketing.
Get in touch for comprehensive digital marketing courses in Singapore.