Top 18 Online Business Ideas for Singapore

business ideas for singapore

Working from home is no longer a dream for people who want to break the cycle of 9 to 5. Since the Internet and mobile capabilities are opening up more doors of opportunity, aspiring Singaporean entrepreneurs may want to choose a business idea that suits them and then go for it.  In some cases, the only thing that stands between a new online business startup and an individual going forward today is choosing the right business idea.

So, if you are interested in working online, here are 18 Singapore home based business ideas that you may want to consider as a possible option for you.

Graphic Design Business

If you are a graphic designer or simply possess the skills to do this type of work, you may want to set up a home-based graphic design business. Because the demand for this kind of business is presently high in demand and the future of this profession seems promising, this may be a great choice for you.

This is especially true for individuals and companies alike that need creative people that can assist them in communicating their messages in a non-verbal form. For instance, because new and established companies need logos, innovative graphic advertisements, and search engine optimized websites, you can provide these services from home with very little overhead.

Typically, the most expensive business cost for a new graphic designer is usually the price associated with the design software. Aside from this, the only thing that an online graphic design business really needs is a dedicated computer that is attached to an internet connection.

Copywriting Business

If you happen to be good at writing and comminuting ideas and information to others, you may want to consider launching your own copywriting business.

This is a business that is also high in demand online and in brick and mortar companies too. Therefore, Singapore companies are often seeking out writers who have the expertise to create sales copy, including advertisement ads, engaging content for websites, direct mailings, commercials, newsletters, and many other kinds of essential communication.

Normally, the basic requirements for this industry include Singaporeans that have a degree in communications, advertising, marketing, or English. However, it is also important to note that an excellent writer can do a great job in starting this type of online business.

Virtual Assistant Business

If you have worked as administrative assistant for a small business or a large corporation, you may already possess the skills and experience to become a virtual assistant. Since virtual assistants can work for one company or more than one client, this is also an excellent business idea to start. Because a virtual assistants job is to handle all kinds of different small tasks as well as large projects, they can assist clients with the work that needs to be done. For instance, when a client in Singapore needs someone to work for them on a regular basis, they may take on the full responsibilities of answering all of their emails, completing data entry assignments, scheduling appointments, managing a blog and other daily functions including completing their online shopping needs. Actually, virtually anyone who has administrative skills can work from home as a virtual assistant so it is an excellent choice for many. Furthermore, if the work for a virtual assistant becomes too time-consuming, the online business owner may choose to hire other virtual assistants to assist with completing the work done.

Marketing Consultant Business

Marketing is an essential part of any small business or a large corporation in Singapore. Since their primary role is to make sure the business has large numbers of customers to serve, these professionals are often paid very well for the services that they offer. Therefore, the advice that they supply is normally more than worth it when the marketing campaigns that they deploy are successful.

For instance, if a midsize to large company launches an online campaign, they can assist the owners and their representatives in developing and an effective email marketing strategy that keeps their target audiences engaged.

One of the most effective and most profitable usually involve generating more sales by sending out incentives like digital coupons, freebies, and other things through email. In fact, a successful email marketing campaign will keep a loyal customer base returning to the site again and again.

Also, these professionals are also responsible for ensuring a business’ website is designed with successful SEO and SEM strategies. Therefore, starting a marketing consultant business is a great way for an individual to utilize their experience online, while also generating revenue for their own marketing consultant company.


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Another interesting profession that was birth out of the Internet and its creative functioning is the profession of blogging. Today, blogging is not only a side job that an individual does for themselves and their personal interest, a blog can be used for many different things and reasons.

Specifically, since blogging businesses can perform these duties for small businesses to large corporations. This is because blogging can serve a diversity of purposes including assisting with complementing a successful social media network campaigns for the business. Therefore, if you are interested in starting your own blogging business, you may want to consider one of the following options.

  • Freelance Writing for Blogs
  • Operating Your Own Blog for Proft
  • Serving Corporate Clients to assist in Meeting their Goals and Objectives

Internet Security Consulting

If your expertise lies in the area of internet security, this is also prime time for starting your own online business. In particular, if you are considered to be a technical savvy professional that understands how a company’s internet security should work to avoid online hacking. Just like the big name companies, no business can afford to be hacked and their information leaked to the public. Therefore, an internet security consulting company for hire is an excellent option for the small businesses too. So, if you want to make your skills and expertise available for businesses in Singapore, you will find that your business services is not a luxury to many but a necessity.

Domain Flipping

If you’ve ever thought about investing in real estate, then you may be interested in buying and selling domains. Just as in real estate, there are some domains that are more popular and valuable than others. You could easily purchase these domains at auction for low prices and then sell them to the highest bidder for a nice profit.

This business takes a significant amount of time and attention to what is going on in the market. It also takes a certain amount of SEO research. By knowing how well-optimised the site is, you will be able to better predict which niches and companies will result in the highest profits. For some domains, it can take several months, or sometimes years, to get the price you want. However, the benefit is that it can all be done online and from the comfort of your home.

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Perhaps you are someone who enjoys traveling. If so, then an online photography business may be ideal for you. You can document your journey in the form of photos and then sell them online. You could create a website or store that is specifically dedicated to your photography.

You could also sign up for a website that will sell your images for you. Sites like Shutterstock and iStock allows you to list your images for a certain price. When it sells, you earn a commission. If your images are especially good, you may be invited to join exclusive websites were commissions are higher commission rates.


Is there a subject that you are particularly knowledgeable about? Do you have the standardised tests and scores to prove it? Do you get satisfaction out of seeing people achieve their goals? Well, you may be the ideal online tutor. If you’re someone who enjoys helping people solve problems, then you can share your knowledge with clients over the phone or video chats.

Work with your clients to ensure that they know all of their testing materials inside and out. The better their test results, the better your reputation and the larger your clientele. You can either charge per session, per package, or per hour. Your fees will be based on your reputation. And the more you can charge per hour, session, or package.

Stock Trading

If you enjoy predicting trends and performing deep research, then you will probably love stock trading. Depending on the type of trading you’re interested in, it may require that you keep a certain amount of money in your account at all times so in some cases. And this means that it could require a significant initial investment.

Unlike the other businesses mentioned on the list, stock trading is not as flexible. While it does give you the ability to work from home, it will take a considerable amount of commitment, long hours and it comes with a huge learning curve. You’ll need to understand systems, trading requirements, and regulations. However, if you can get over the initial hurdles, it can really pay off.


Social Media Marketing Manager

While social media platforms may be primarily associated with connecting with friends and family, it can also be the door to a great career. As websites like Instagram, Facebook, and Twitter become more and more apart of our everyday lives, many entrepreneurs are finding new opportunities as social media marketing managers. There are several businesses, both online and offline, who use these platforms to sell their products and services. And they understand the importance of hiring an expert to run their accounts so that they see as much engagement as possible.

Social media marketing managers help to build a sense of community among online followers. They work to give the brand a personality and presence. So if you are someone who is skilled at creating a memorable social media presence and you know how to drive traffic, create a buzz, establish a reputation, and appeal to almost any audience, then this online job may be perfect for you.

SEO Specialist

One of the most important parts of any online business is search engine optimisation, or SEO. This is the practice of increasing the quantity or quality of your traffic by obtaining high rankings in the search results. And this usually requires the proper use of certain keywords.

In fact, many companies often hire individuals who can help them make it to the top of Google’s SERPs, organically. If you are someone who is able to craft excellent content that adds value to the industry and is interested in the technical side of optimising a website, then the position of SEO specialist may be just the online job for you.

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PPC Ad Manager

No matter what industry a company is in, it will always be in need of advertising. This is especially the case if you want to get an audience’s attention online. In many cases, there are thousands of business like yours on the web, so you need a way to stand out. Many businesses use pay per click, or PPC, advertising to give them the marketing boost they need.

PPC is an online marketing model in which companies display their ads and pay a certain amount each time the ad is clicked on. While this may seem relatively straightforward, it takes a great deal of research, testing, and planning in order to get the most out of this strategy. And companies are usually willing to pay top dollar to the individuals who can do this effectively.
If you are someone who has an interest in learning more about ad platforms, on Facebook or Google, then you may be the ideal candidate for this online job.

Web Developer

If a company wants to ensure that its website is well-design and well-maintained, then it’s important that they use web development skills. However, given that this requires the use of very specialised and complex skills, companies often enlist the help of a third party. These third parties are referred to as web developers.

Web developers are software engineers. They design, code and modify websites– from their layouts to their functions. And they do all of this according to the specifications of their client. Their top priorities are to ensure that the site is visually appealing sites, user-friendly, and easy to navigate. This position gives you the ability to be creative, conceptualise and design websites from start to finish. It also gives you a large amount of flexibility and you never stop learning. So if you are interested in creating the ultimate user experience and have, or are willing to learn, the technical skills that this position requires, then the position of a web developer may be perfect for you.

Medical Transcriptionist

While there are many jobs in the medical field that require you to show up in person, there are also those that can be done online. One of these is a medical transcriptionist. This position requires you to listen to recorded medical dictation and transcribe it to text. So if you are interested in getting experience in medicine or would be willing to certain programs and get certification, then the position of medical transcriptionist is for you.

Travel Agent

Though vacationing can be a relaxing time, making plans for your vacation can be very stressful. This is why many people choose to enlist the help of a travel agent. Even more convenient, many choose to work with online travel agents.

As an online travel agent, you will simplify the process for your customers. You will help with travel plans such as booking their flights, cruises, hotels, and rental cars. If you have experience planning tours and are well organised, then consider becoming a travel agent.

Virtual Assistant

Running a business can be very challenging. This is especially the case when there are several odds and ends that need to be taken care of on a daily basis. This is why many entrepreneurs hire virtual assistants.

The job of a virtual assistant job varies depending on the needs of the client. In some cases, you may expected to act as administrative support and reply to emails, schedule meetings for your client or manage a specific kind of project. However, there are a lot of virtual assistant jobs which may require freelancing writing. So if you learn quickly, are familiar with basic office software and have a flexible schedule, then consider becoming a virtual assistant.


It’s very important that companies keep a close eye on all of their finances. And in many cases, this will require the expertise of someone who is familiar with accounting processes. A lot of business owners prefer not to handle this task on their own so they employ a bookkeeper. Bookkeepers are responsible for recording business transactions. They record things such as purchases, sales, collection of accounts receivable, payroll, payment of bills, etc. 

This online position requires that you have knowledge and experience working with accounting software. So if you are organised, are interested in accounting, and have administrative experience, consider becoming a bookkeeper.


Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

December 03, 2017

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