Female influencers in Singapore are no longer just faces on a screen. They are powerhouse brands driving real consumer behaviour and shaping markets. You won’t find vague promises here; only sharp insights on how these women command attention, build trust, and convert followers into loyal customers.
Key Takeaways
- Female influencers in Singapore are powerful drivers of authentic engagement and measurable business growth across fashion, lifestyle, and beauty sectors.
- Successful collaborations require aligning brand values with influencers’ audiences, clear objectives, and respect for local culture and trends.
- Data-backed influencer partnerships deliver higher ROI through targeted reach, stronger credibility, and agile marketing approaches.
The Rise of Singapore’s Female Influencers
Singapore’s digital landscape has witnessed remarkable growth in influencer marketing. According to a survey conducted by Rakuten Insight in May 2023, approximately 67% of respondents in Singapore stated that they followed at least one influencer on social media. The platform landscape shows strong female participation, with women making up 55.7% of Instagram users in Singapore as of December 2023.
These women have evolved from mere trendsetters to strategic partners driving measurable business results. Look at Naomi Neo, one of Singapore’s top female influencers, who officially hit one million followers on Instagram in July 2025, marking over a decade of presence in Singapore’s social media space.
Her success stems from combining relatable storytelling with targeted brand collaborations. Female content creators in Singapore are not just influencers. Many are also founders and business owners who use their platforms to launch products and services. This offers brands direct access to highly engaged, ready-to-buy audiences. The data shows their effectiveness.
According to Meltwater’s Global Digital Report, spending on influencer marketing in 2024 reached US$93.15 million (S$126.7 million) in Singapore, a 15.4% increase from the previous year. This growth reflects the proven ROI that brands achieve through strategic partnerships with female influencers.
Top Fashion Influencers in Singapore
Singapore’s fashion scene is shaped by influential women who move markets and dictate trends. These fashion trendsetters combine creativity with business savvy, commanding attention through both style and strategy.
| Name | Handle / Platform | Followers | Highlights |
| Jamie Chua | @ec24m (Instagram) | 1.5M |
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| Yuuno | @y.uuno (Instagram) | 1M |
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| Andrea Chong | @dreachong (Instagram) | 308K |
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| Aurelia Ng (Hathaway) | @aureliahathaway | 276K |
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| Grace Lim | @gracelsyy (Instagram) | Micro-influencer |
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1. Jamie Chua
Jamie Chua is more than a fashion influencer — she’s a symbol of Singapore’s luxury lifestyle scene. Once a Singapore Airlines stewardess, Jamie’s rise to prominence has been anything but ordinary. With over 1.4 million Instagram followers, she’s known globally for owning one of the largest Hermès Birkin collections in the world.
Beyond fashion, she’s also the founder of Luminous, a skincare label that reflects her commitment to beauty and luxury. Her content offers a curated mix of haute couture, beauty insights, and behind-the-scenes access to an opulent lifestyle that continues to captivate audiences. For brands looking to position themselves in the premium space, Jamie’s influence is both aspirational and commercially strategic.
2. Yuuno
Yuuno is one of the rising stars among lifestyle content creators in Singapore. Born in Indonesia and now based here, she brings a playful, whimsical aesthetic to the local influencer scene, blending colourful fashion, beauty looks, and cosplay content that resonates strongly with Gen Z audiences.
With over 1 million followers on Instagram and a strong presence on TikTok, Yuuno has built a loyal following through her energetic personality and bold styling. Her collaborations with international brands showcase her growing influence, making her a wise choice for campaigns seeking high engagement and creative flair.
3. Andrea Chong
Andrea Chong isn’t just another influencer with a curated feed — she’s one of Singapore’s earliest and most enduring style authorities. Better known online as Drea Chong, she began her content journey in 2013 while studying Communications and New Media at NUS. Her sharp editorial eye, clean aesthetic, and honest voice quickly earned her a loyal following across fashion, travel, and lifestyle.
Today, Andrea leads DC Creative, a digital agency she founded to bridge storytelling and strategy for brands. She has fronted campaigns for H&M, Pandora, and more, while balancing life as a mother and entrepreneur.
In 2023, she took things further with the launch of Good Addition, her own fashion label. Recognised as a ‘Fashion Icon of the Year’ by the Singapore Social Media Awards, Andrea continues to set the bar for what it means to influence with purpose.
4. Aurelia Ng
If you’ve scrolled through fashion content in Singapore, you’ve likely seen Aurelia Ng on your feed. A model turned content creator, Aurelia has cultivated a strong digital presence with over 270,000 followers, thanks to her signature blend of elegance and polish. Her Instagram is a masterclass in modern femininity, spotlighting trend-led fashion, skincare regimens, and brand collaborations that span beauty to lifestyle.
With a refined aesthetic and professional tone, Aurelia appeals to both consumers and marketers who value style with substance. Her consistent visual identity and strategic brand partnerships have earned her a firm spot among top-tier lifestyle influencers in the region.
5. Grace Lim
Grace Lim may be a micro-influencer by definition, but she’s making a major impression. Known for her accessible fashion edits and daily outfit inspiration, Grace has built a loyal, engaged audience by keeping things real. Her styling content blends local fashion with versatile, wearable looks that resonate with young Singaporeans looking for affordable yet fresh outfit ideas.
She regularly collaborates with homegrown labels, using her platform to spotlight emerging trends and brands. For marketers seeking relatability, high engagement, and trend-conscious consumers, Grace is one to watch in Singapore’s fast-moving fashion scene.
Top Lifestyle Influencers in Singapore
Lifestyle influencers in Singapore go beyond pretty pictures. They are architects of culture, curating everything from wellness routines to travel and parenting advice that drives real engagement.
| Name | Handle / Platform | Followers | Highlights |
| Naomi Neo | @naomineo_ (Instagram) | 993.6K |
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| Rebecca Lim | @limrebecca (Instagram) | 470.8K |
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| Diana Bakar | @dianabakar_ (Instagram) | Not listed |
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| Jasmine Lee | @jasminelhr (Instagram) | Not listed |
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6. Naomi Neo
Naomi Neo stands out as one of Singapore’s most influential lifestyle content creators, with close to 1 million followers on Instagram. She shares candid glimpses into motherhood, wellness, and everyday life, building a loyal audience through vulnerability and relatability.
Naomi’s strength lies in her ability to connect (not perform), which has positioned her as a trusted voice among Singaporean women navigating family, identity, and modern living.
7. Rebecca Lim
Rebecca Lim is more than a familiar face on screen; she’s a lifestyle influencer with substance. With over 470,000 followers, the award-winning actress curates content around fashion, wellness, food, and family. Her posts strike the right balance between aspirational and accessible, making her a natural fit for lifestyle and wellness brands looking to reach an engaged, discerning audience.
8. Diana Bakar
Diana Bakar brings range to the influencer space. From gaming and fashion to entrepreneurship and lifestyle content, she’s built a dynamic brand followed by over 90,000 users. What makes Diana different is her ability to switch between entertainment and elegance effortlessly — one day she’s in a Titan Academy skit, the next she’s sharing business insights from her floral brand, 33 Petals & Co.
With past collaborations including Coca-Cola, Diana blends creativity, influence, and commercial savvy in a way few can replicate.
9. Jasmine Lee
Jasmine Lee has carved out a strong presence in Singapore’s lifestyle space by keeping it real. She shares everything from wellness routines and style edits to personal reflections and travel, wrapped in a tone that’s both warm and trend-forward. As an actress and host, Jasmine’s reach goes beyond Instagram, allowing her to bridge entertainment with lifestyle influence.
Her audience values her not just for aesthetics, but for the consistency and authenticity behind the content.
Top Beauty Influencers in Singapore
Singapore’s beauty influencers shape consumer perceptions, set emerging beauty standards, and turn followers into loyal buyers.
| Name | Handle / Platform | Followers | Highlights |
| Wendy Cheng (Xiaxue) | @xiaxue (Instagram) | 571.7K |
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| Mongchin Yeoh | @mongabong (Instagram) | Not listed |
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| Christabel Tan | @crystabel_ (TikTok/Instagram) | Not listed |
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| Xin Lin Khaw | @xinlinnn (Instagram) | Not listed |
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10. Wendy Cheng
If you’ve been in the digital space long enough, you’ll know Wendy Cheng (better known as Xiaxue) needs no introduction. One of Singapore’s original beauty bloggers, she carved out a reputation with her fearless voice, unfiltered product reviews, and early makeup tutorials long before the term “influencer” became mainstream.
With over 570,000 followers on Instagram, Xiaxue remains a recognisable and relevant figure in the beauty scene, especially for brands looking to tap into loyal, long-term digital audiences who value authenticity over trends.
11. Mongchin Yeoh
Mongchin Yeoh has built a strong name in Singapore’s beauty and lifestyle scene, known for her no-nonsense approach to skincare and makeup. Her content leans heavily into tutorials, product deep-dives, and beauty routines that feel accessible without losing credibility. She’s earned trust by consistently delivering honest insights, and brands regularly tap her for collaborations that focus on real value; not just aesthetic appeal.
12. Christabel Tan
Christabel Tan is a rising force in the Gen Z beauty space, combining creative content with serious marketing know-how. With over 820,000 followers on TikTok and around 209,000 on Instagram, her following is both massive and highly engaged. Her feed features clean makeup looks, skincare tips, and lifestyle content that feels personal, not performative.
What sets Christabel apart is her blend of strategy and storytelling. She’s worked with brands like Titan Digital Media and LUNA Singapore in both creative and strategic roles. Backed by a degree in business and marketing, plus a background in pharmaceutical sciences, Christabel is more than just an influencer, she’s a full-stack digital operator with her finger firmly on the pulse.
13. Xin Lin Khaw
Xin Lin Khaw is one of Singapore’s more grounded beauty voices, and that’s exactly why her content resonates. Her skincare tutorials and makeup reviews focus on practical results, not product hype. With a tone that’s both warm and knowledgeable, she’s built a loyal following that trusts her recommendations, especially when it comes to skincare routines that actually work.
She may not flash her follower count, but her regular collaborations with both local and global beauty brands speak volumes. Xin Lin is a name to watch as the industry shifts toward credibility over clout.
Impact of Female Influencers on Singapore’s Digital Landscape
Female influencers impact Singapore’s digital landscape in ways that extend well beyond follower counts and sponsored posts. Their presence is reshaping marketing strategies, shifting consumer behaviour, and redefining cultural trends with authenticity and agility.
Key Areas of Influence
- Shaping Consumer Behaviour: Female influencers build communities based on shared values and authentic storytelling. This creates emotional connections that traditional advertisements struggle to replicate.
- Driving Cultural Trends: Women in Singapore’s influencer scene are often early adopters and creators of trends. From sustainable fashion to mental health awareness, they leverage their platforms to shift public conversations.
- Revolutionising Marketing Approaches: Brands are pivoting towards personalised, targeted collaborations with female creators. This results in higher engagement rates and more precise targeting.
- Empowering Entrepreneurship: Many female influencers also run their own businesses or product lines, blending content creation with commerce.
How to Collaborate with Female Influencers in Singapore
Successfully working with Singapore’s female influencers requires strategic planning, authentic engagement, and clear communication.
Best Practices for Collaboration
- Identify the Right Influencers: Match your brand values and target audience with the influencer’s style and followers. Focus on those whose audience aligns closely with your product or service.
- Prioritise Authentic Relationships: Genuine partnerships outperform one-off sponsored posts. Invest time in building rapport while allowing creative freedom.
- Define Clear Objectives: Set measurable goals such as engagement rates, website traffic, or sales conversions. Transparency on deliverables, timelines, and compensation avoids misunderstandings.
- Leverage Multi-Tier Strategies: Combine macro-influencers for broad reach with micro-influencers for targeted authenticity.
- Respect Local Culture: Singapore’s digital landscape is unique. Female influencers bring cultural nuances that resonate locally while carrying global awareness.
Benefits of Collaborating with Singapore’s Female Influencers
| Benefit | Description |
| Higher Engagement | Female influencers often generate engagement rates 20-30% above platform averages |
| Targeted Reach | Connect brands with niche audiences aligned to specific lifestyles |
| Enhanced Credibility | Endorsements from trusted female voices build stronger brand trust |
| Agile Marketing | Quick adaptation to market shifts keeps campaigns fresh and relevant |
How to Work With Female Influencers in Singapore
Partnering with female influencers in Singapore can unlock significant opportunities for your brand, but success requires a strategic, thoughtful approach. Focus on building authentic relationships, aligning your goals with the influencer’s audience, and measuring results to optimise future campaigns.
If you want to move beyond surface-level collaborations and truly harness the power of female influencers that Singaporeans trust, expert guidance is key. That’s where MediaOne comes in. With proven expertise in influencer marketing and professional reputation management, MediaOne helps you connect with the right female influencers and craft campaigns that deliver real impact.
Ready to elevate your brand through trusted partnerships? Work with MediaOne to make the top female influencers in Singapore work for you.
Frequently Asked Questions
How do brands measure the success of influencer marketing campaigns?
Brands typically track key performance indicators such as engagement rates, website traffic, conversions, and sales attributed to the campaign. Advanced tracking tools and unique discount codes often help quantify the return on investment accurately.
What legal considerations should brands keep in mind when working with influencers?
Transparency is essential; influencers must disclose paid partnerships to comply with advertising regulations in Singapore. Contracts should clearly define deliverables, usage rights, and confidentiality to protect both parties.
Can micro-influencers be more effective than celebrities for certain campaigns?
Yes, micro-influencers often have smaller but highly engaged audiences, which can lead to stronger trust and higher conversion rates. For niche markets or specific demographics, their influence can deliver better results at lower costs.
How important is authenticity in influencer marketing?
Authenticity is crucial because audiences are quick to spot disingenuous endorsements. Influencers who genuinely connect with their followers foster loyalty, which translates into more impactful brand messaging and increased consumer trust.
What role does content format play in influencer marketing effectiveness?
Different formats such as short videos, stories, or long-form posts appeal to varying audience preferences. Brands should collaborate with influencers who understand what content style resonates best with their followers to maximise engagement.
