Singapore has one of the most vibrant digital business spaces in the world. The fast internet connection and advanced technology are two of the primary factors that fuel the growth of the digital business landscape. If you plan to venture into this country, you need to hire the best advertising agencies to help you promote your brand.
Top 12 Advertising Agencies in Singapore
Digital Marketing Singapore is also known as DMS. It is a marketing agency that offers services such as lead generation, SEO and other special, advanced and unique marketing solutions for all brands. They are result-oriented and hence the reason they are among the top advertising agencies in Singapore. Their main services, just like other top advertising agencies in Singapore are social, branding, e-commerce, shopper marketing, and digital innovation. In the last few years, they have been in the news for helping McDonald in the Mother’s Day celebrations. Their other top clients include Tango5, Tw! st, Telling Stories, Tribal Worldwide and Track, among many others.
Vision Exchange Building, 2 Venture Drive, #13-06 Singapore
Quirk strives to offer nothing less than excellent quality regardless of the project’s size. One of the reasons why it’s among our list of the best advertising agencies in Singapore is because it believes in tailored strategies for every project. This is the reason they are successful in evoking the desired emotions from the targeted audience. Quirk knows how to influence your potential customers whether online or offline and turn leads into sales.
Some of their top clients are “Jascha Spivaksky” and “The Fullerton Heritage,” which made the marketing agency get honoured two Silver Awards in the W3 Awards. The agency was ranked number 43 in the Creativity International Design Awards for services offered to “The Pod Boutique Capsule Hotel.”
Address: CT Hub 2, 114 Lavender Street #09-83
Telephone: 65 9654 0150
Carbon Interactive is a top marketing agency in Singapore and comprises technology experts, experienced marketers, professional strategists and timeless artists. It is a team of people joined together by their passion for digital space marketing leading to impactful campaigns and initiatives.
The agency provides services to clients such as Changi Airport Singapore, Coco Channel, Spark Connections, Wildlife Reserve Singapore, Singapore GP and The Prime Minister’s Office.
Address: 50 Ubi Avenue 3#04-05 Frontier ePark@Ubi Singapore 408866
Telephone: +65 6293 4373
BBDO Proximity is an award-winning advertising agency. They have excellent planning that allows them to come up with engaging and memorable ads. Their customers stand among others due to the efficient implementation of various social marketing techniques.
Their services include graphic design and ad creations. Some of their top clients are Visa, Guinness, MetLife, Mars, Johnson & Johnson, Pepsi, Fonterra, Mercedes Benz and Hewlett-Packard.
Address: 30 Merchant Road, #03-12 Riverside Point
Telephone: +65 6533 2200
Batey is one of the renowned marketing agencies in Singapore. It is a team of hardworking and determined marketers who have transformed the advertising industry.
Their services include brand creation, market strategies, advertising, data analytics, marketing research and graphic design.
Address: 1 Magazine Road, #3-07 Central Mall, Singapore 059567
Telephone: +65 6511-7614
DDB Worldwide is a famous advertising agency in Singapore. It focuses on innovative advertising and marketing. It helps them build a brand that makes them the leaders in their industries.
Their services include advertising, digital engagement, promotion, content development and marketing. Their top clients are Track, Tribal, TracyLocke and Tango5
Address: Level 10 Pico Creative Centre, 20 Kallang Avenue, Singapore 339411
Tel: 6671 4488
Carat Media is a leading advertising agency that offers digital marketing solutions. Their primary goal is to build valuable businesses. They help companies keep up with light-speed digital marketing.
Their services include analytics, insights, planning, communication strategies, mobile media and digital activation and social marketing. Their top clients include Procter & Gamble, Alberto Culver and Adidas.
Address: 1 Raffles Place #28-61 Place Tower 2 Singapore, 48616 Singapore
Phone: (+1) 212-689-6800
Ad Cool remains one of the most respected advertising agencies in Singapore. It offers spontaneous marketing services with a lot of creativity. This agency is known for the biggest mobile boards used in outdoor advertising. Their services also include paid ads and digital marketing along with social media management and marketing. if you are looking for Google search ads, Facebook ads and mobile ads advice, this is the agency to contact.
Their top clients include Hitachi Plant Technologies, WECO Management, Aids Singapore and RealTime Gaming Asia.
Address: 391B Orchard Road Ngee AnnCity Tower B, #13-09 Singapore 238874
Telephone: +65 8699 8989
9. The Idea Lab
The Idea Lab presents its services in a creative way. Their website says it all and they are the best for print and TV ad production. Other services include digital, design and social media marketing.
Their top clients include Coca-Cola, LG, Tiger Ways, Garuda Indonesia, Facebook and Peugeot.
Address: 33 Ubi Avenue 3, Vertex Tower A #04-74 Singapore 408868
Telephone: +65 6745 4332
MacCann World Group is a creative agency based in Singapore. They are the creators of some of the most popular adverts in Singapore. This award-winning agency has branches in more than 100 countries worldwide.
Their main services are creative and strategic services to enable brands to become meaningful to customers and clients. Their top clients are L’Oreal, Nestle, General Motors, MasterCard, Cigna, Microsoft and Verizon.
Address: 40A Orchard Road #09-01 The MacDonald House 238838 Singapore
Telephone: +65 6737 9911
Consortium prides itself as one of the top advertising agencies in Singapore that have to created a positive impact in digital marketing. it has been in existence since 2001 and continues to create exceptional experiences for digital platform users.
Their services are web design, web development, content management and digital marketing. Their top clients include Marina Bay Sands, Singapore Exchange, Bank of Singapore, Shangri-La Hotels and Resorts, Caltex (Chevron) and Lexus Asia Pacific.
Address: 11B, Stanley Street, Singapore 068730
Telephone: +65 6236 6400
G/GA is a creative agency that is that offers advertising services in Singapore. It has over 2000 employees and 18 offices in different parts of the world. They are a group that is dedicated to offering the best regardless of the location of a business. Their services include digital marketing, Brand AI, C-Suite consulting, service and product design and much more.
Their top clients include Patagonia Brewery, Nike, Red Rock Deli, Ubisoft, Mercedes Benz, The Home depot, Patagonia Brewery and Samsung.
These are the 12 top advertising agencies in Singapore. Get in touch with us for professional and affordable advertising and digital marketing services in Singapore. We will help you get ahead of the competition.
Tips for Establishing a Cordial Working Relationship with Advertising Agencies
The above advertising agencies can run your marketing campaigns online successfully. It’s essential to establish a cordial working relationship with the agency to profit fully from the services rendered. Here are tips on how to work well with an advertising agency.
The first step is hiring an advertising agency that is reputable and capable of delivering advertising services that match your specific needs and expectations. Consult other businesses that have recently hired the agency to get a clear idea of the quality you should expect.
One of the most overlooked factors is the agency’s area of speciality. You are better off working with an agency with vast hands-on experience in your niche. The agency has previously worked with other brands in the industry. Such an agency has the knowledge and skills required to create, execute, and monitor advertising campaigns to achieve the set goals.
Avoid agencies with too many negative reviews, which could be a sign of low-quality services. Check how the agency responds to negative feedback to know if it genuinely cares about clients and is committed to providing the best services.
Here are some screen questions to help you identify the best advertising agency for your business.
- How much experience does the agency have in the industry?
- What is the agency’s primary speciality?
- Which tools do they use to monitor campaigns?
- Which channels do they use to communicate with the clients?
- Is the company legally accredited and licensed to offer the services?
- How long and involved are their contracts?
- What is their pricing model?
The list of screening questions is endless, but at least you get an idea of the kind of questions you should ask before making the final decision.
Otherwise, if the agency is not up to the task, you will waste plenty of time going back and forth on the same issues. In the end, you may incur huge losses that could leave your business in financial limbo.
Set Expectations and Milestones Early
Now that you have selected the right advertising agency, the next crucial step that you need to take is to set milestones and expectations. The two should be set early enough to act as a blueprint for the various processes.
- What are you hoping to achieve by collaborating with the agency?
- What is your definition of success?
- What kind of response or reactions are unacceptable from the advertising agency?
- How do you envision the advertising campaign will be rolled out?
The answers to these questions will enable you to set ground rules and principles for your collaboration. Use them to have a candid conversation with the agency representatives before signing the contract documents. Don’t shy away from asking for clarifications and be open to their suggestions as they may be more conversant with the current online advertising landscape than you.
Agree on the Terms of Communication
Communication is the key to success when working with an advertising agency. If there is a communication breakdown, the chances of the set goals being achieved are low. Understand that different agencies use varying communication channels.
The most preferred option is the hands-off approach that gives the agency freedom to work independently with minimal interactions from the in-house marketing team. Some companies prefer getting briefed on the progress of the campaigns on a weekly or biweekly basis.
Inform the agency of your preferred terms of communication to enable them to prepare the reports on time. Concisely, telling them your preference from the onset will prevent arguments down the road.
Trust the Agency but Verify
Trust that the agency will execute the advertising campaign as agreed but verify everything. Some agencies tend to alter the reports to lure clients into extending the contract. Check the agency’s reputation to be sure that they are reputable and trustworthy.
Even then, make sure that you verify the data presented in the reports. For instance, if they say a particular ad channelled a given amount of traffic, confirm whether that’s the case on Google Analytics or any other reliable monitoring tool.
The checks and balances will ensure that you get maximum ROI for every dollar you invest in the advertising campaign. Don’t be afraid to raise questions if some of the milestones are not achieved or if you feel that the agency is not prioritising your campaigns.
You need to be straightforward throughout your engagements with the advertising agency. Transparency will help you establish a good relationship, which will help in the achievement of the set goals.
In some instances, you will be required to provide company information that you consider confidential such as sales reports. Provide this information without altering the documents to help the agency develop the ideal plans for your business.
Confirm the details of the privacy and confidentiality policy to be sure that your information will be kept under lock and key and not shared with third parties without your consent. The best advertising agencies have invested in a secure private cloud that stores clients’ data.
Also, if you have ideas or suggestions that could enhance the campaign, don’t hesitate to mention them in the briefing meeting or via email. The more proactive and steadfast you are, the better.
Be Concise and Clear Always
Shifting goalposts will only make your collaboration with the advertising agency more complicated. The expected results will not be achieved if you keep changing the procedures and new expectations.
Be concise and clear in all your communication and interactions with the advertising agency. Review all written communication such as memos and letters before sending to ensure your thoughts are well articulated and there is no unnecessary information.
The smoother and seamless your communication with the experts is, the more successful your campaign will be in the end. The experts should feel free and at ease when discussing reports with you, so desist from being too harsh or demanding.
Listen and Be Ready to Accept Recommendations
One of the reasons why you hired the advertising agency is because you believe it has personnel with the skills required to create and manage your ad campaigns. Therefore, be ready to accept recommendations on how the campaign should be executed to achieve the set goals.
In a nutshell, the advertising agency is your advisor on all matters about online advertising. However, this doesn’t mean you should sit on the side and never contribute to the processes.
The agency should consult you before implementing significant changes to the campaigns, especially if those changes require you to adjust your budget.
You should also request the relevant departments, such as the marketing team, for their input to ensure that everyone is on the same page and working towards the set goals. The collaboration between the marketing team and the advertising agency will come in handy when you are on a tight budget and don’t know how to implement specific processes without hurting the financial stability of your business.
Flexibility is essential when working with an advertising agency. If you are too rigid, the advertisers will have difficulty implementing some processes that you feel should only be executed in a specific way.
The advertising landscape is dynamic and, to some degree, unpredictable. So, it’s imperative to be open to new ideas and tactics put forth by the agency. You may have to adjust your budget to keep tabs on new advertising trends.
Focus on Results
As an online brand working with an advertising agency to run campaigns, it’s easy and normal to feel overwhelmed by the trivial details of the advertising processes. Don’t let these details discourage you from continuing to invest in the campaign.
Avoid stressing yourself out by focusing on the results, not the nifty details that are confusing and trivial. Besides, the agency personnel know the processes and platforms used to do advertising better than you, such as the programmatic advertising platforms. Let them do the heavy lifting for you as you concentrate on other essential business processes.
Develop a Rapport with the Team
Most agencies assign projects to a specific expert who is then mandated to update the clients on the campaigns’ progress constantly. After signing the contract, get to know your project manager and other team members who will be involved in executing the advertising campaign.
Your interaction with them will give you a glimpse of how the agency operates and insights into how to improve your relationship. Know the agency’s culture and try to blend in to work together as one team.
Advertising Trends You Should Know and Apply in Your Business
Now that you have selected the ideal advertising agency and know how to establish a cordial working relationship with the team, the next thing you should do is keep tabs on advertising trends. Here are the top trends you should apply in your business with the help of the selected advertising agency.
Video Ads Are Getting Shorter
Mobile video ad spending has continued to grow steadily over the last three years. In some countries such as the United States, spending on short videos marketing content is expected to clock $53.9 billion by 2025.
As attention spans continue to dwindle, marketers will have no other option but to create engaging and captivating short-form video ads. Research shows that 25% of adult online shoppers don’t watch a video for more than the first 10 seconds, and only 50% close after watching for 20 seconds.
Another report recommends that video ads posted on Twitter should not exceed 45 seconds, Instagram should not be longer than 30 seconds, and Facebook 60 seconds.
Therefore, as you create this year’s video marketing content, consider reducing the length and how you communicate the message to spur engagement and trigger the audience to buy.
Get Ready for Outstream Video
Videos ads that automatically play with sound are annoying and 66% of people recently polled confessed to hating such videos and not bothering to watch or respond to them.
Outstream video is a perfect alternative to these annoying video ads. Unlike conventional ads, the out-stream videos are smartly incorporated into the website visitor’s content. They automatically play without sound when the users scroll over them and pause when visitors scroll further down the page (out of view).
Numerous research studies have proven that out-stream videos record higher CTR and better engagement rates than conventional video ads. Marketers pay up to $45 per one thousand impressions on out-stream video ads.
Some advertisers leverage captions on social media ads to engage with their target audiences without being too invasive.
Consider shifting from in-stream videos to out-stream videos to get more sales from your video advertising campaigns. If you are more into social media marketing, keep investing in it and distributing videos, as 85% of Facebook users watch videos without sound. The same occurs on other social networking sites; 79% of videos posted on LinkedIn are watched without sound.
Adoption of Machine Learning and Artificial Intelligence in Advertising
Machine learning and Artificial Intelligence are two of the new technologies of this generation that significantly impact advertising.
The AI industry is expected to be worth more than $250 million by 2027. Notably, the industry has been growing steadily since 2019. That’s a clear indication that more businesses and organisations are adopting the technology.
Both technologies will enable businesses to develop immersive ads that enhance shopping experiences. It also enhances data analytics by enabling brands to accurately predict outcomes and prepare accordingly to shifts in the market.
The Final Thought
MediaOne Marketing is the leading digital marketing agency you count on to help you plan for your video marketing campaigns effectively. The company takes pride in having a team of professionals who have years of experience in the industry.
They will hold your hand and guide you through every stage until the expected results are achieved. Call us today on +65 6789 9852 for a free and non-obligatory consultation session.