Top 10 YouTube Alternatives For Singapore Brands And Content Creators

• Each platform’s user base in Singapore and Southeast Asia was a key consideration. 
• We focused on platforms with significant local engagement, recognising that Singaporean consumers are diverse, tech-savvy, and engage across multiple platforms.

• How well can you monetise your content? 
• Whether through ads, subscriptions, or direct sales, the monetisation opportunities of each platform were evaluated to ensure that brands could turn engagement into revenue.

• Brands and content creators need flexibility in content style. 
• Some platforms excel in short-form videos (perfect for quick, high-engagement campaigns), while others are better suited for long-form or live-streaming content, providing variety in how your message is delivered.

• Platforms with robust community interaction — such as live chats, comments, polls, and collaboration features — offer businesses a more personalised connection with their audiences.
• This is vital for building brand loyalty and long-term engagement.

• We evaluated platforms based on their ability to foster partnerships, whether through affiliate marketing, sponsored content, or direct brand collaborations. 
• The right platform should offer an easy route to grow your network.

• A platform’s ability to help your content get discovered is paramount. This includes search engine optimisation (SEO) potential, ease of integration with other platforms (e.g., Instagram, TikTok), and their in-built discovery algorithms.

• Massive user growth in Singapore; over 3.3 million local users as of 2024.
• Dominates the short-form video space with unmatched viral potential.
• TikTok Shop and Live Commerce unlock direct conversions from video views.
• Used effectively by brands like Watsons SG to generate revenues through TikTok Live Shopping.

• For You Page (FYP) Algorithm: TikTok’s FYP uses machine learning to serve highly personalised content, making it easier for Singapore brands and creators to go viral and reach new audiences without needing a large follower base.
• Short-Form, High-Impact Content: TikTok thrives on quick, creative videos typically under 60 seconds, encouraging brands to deliver sharp, engaging messages that capture attention instantly.
• Trends and Hashtag Challenges: Participating in trending sounds, challenges, and hashtags allows Singapore creators to stay relevant and increase visibility through community-driven content.

• Free
• You can set up a business or creator account at no cost, and organic content can reach wide audiences without paid promotions—though advertising options are available for greater reach. 

• Strong organic reach through a highly engaged algorithm.
• Short-form video format ideal for fast, creative storytelling.
• Access to a large Gen Z and Millennial audience in Singapore.

• Limited long-form content options, restricting in-depth storytelling.
• Content visibility can be inconsistent due to a volatile algorithm.
• Monetisation opportunities are fewer compared to YouTube, especially for niche Singaporean creators.

• Fashion, lifestyle, humour as a brand strategy, and product-led content.

• Seamless integration with the Meta ecosystem for ad retargeting and analytics.
• Reels dominate local beauty, food, and travel niches — especially among 18–34s.
• IGTV (long-form) allows deeper dives for tutorials or behind-the-scenes content.
• Brands like Love, Bonito use Reels to showcase drops and drive 6-figure monthly impressions.

• Reels for Short-Form Video: Instagram Reels supports engaging, bite-sized videos up to 90 seconds.
• IGTV for Long-Form Content: IGTV allows longer videos, up to 60 minutes for verified accounts, suitable for tutorials, interviews, or behind-the-scenes content.
• Integrated Instagram Ecosystem: Both formats benefit from Instagram’s algorithm, hashtags, and Stories integration, boosting discoverability and user interaction.

• Free
• You can invest in Instagram ads or influencer partnerships, which come at a cost.

• Reels and IGTV offer strong engagement potential, especially through visual storytelling and trends.
• Seamlessly connects with Instagram’s feed, Stories, and shopping features for brand consistency.
• Access to robust ad tools and insights to reach niche Singapore audiences more effectively.

• Reels’ time limit (up to 90 seconds) may restrict content depth.
• Organic reach can be inconsistent, especially with newer accounts.
• Unlike YouTube, Instagram’s monetisation options are fewer, focusing mainly on sponsored content rather than ad revenue.

• Visual storytelling and high-end lifestyle branding.
• Trends, product highlights, or brand teasers.

• Still the go-to for older demographics (35+) in Singapore.
• Strong reach via community groups and event-based engagement.
• Paired with Facebook Ads, video content can be hyper-targeted by location, interest, and behaviour.
• Government campaigns (e.g. SGSecure) still rely heavily on Facebook Video to reach mass audiences.

• Wide Audience Reach: Facebook has a big and diverse user base, providing access to a broad audience across various demographics.
• Live Streaming: You can engage in real-time with your audience via Facebook Live, enhancing interaction and immediacy.
• In-Stream Ads: You can monetise content via video ads placed within your videos, offering a potential revenue stream.

• Free 
• Paid promotions and ads may incur costs depending on the chosen advertising options. 

• Access to a broad, diverse audience, including local Singapore users, boosting reach for brands.
• In-stream ads and monetisation options allow content creators to generate revenue from videos.
• Strong social networking features encourage user engagement and community building around content.

• Organic reach has decreased due to algorithm changes, limiting visibility for brands and creators.
• Video content often competes with diverse posts, making it harder to stand out.
• Video features are less optimised for longer-form content compared to YouTube, restricting creative possibilities for in-depth videos.

• Finance, education, real estate, and public service content.

• A premium platform offering ad-free, high-quality hosting.
• Total control over branding, video privacy, and embedded players.
• Password protection, brand customisation, and in-depth analytics.
• Used by Grab’s internal comms team to host training content for regional teams securely.

• High-quality video hosting: Vimeo supports 4K Ultra HD with HDR, ensuring your content looks crisp and professional, ideal for branding.
• Advanced privacy and sharing controls: You can restrict video access by password, domain, or private links—useful for client-only previews or internal use.
• Customisable player and branding: You can personalise the video player with your logo, colours, and calls to action (CTAs) to maintain visual consistency.

• Free basic plan comes with limited storage (500MB per week). 
• For those seeking advanced tools, branding options, and higher upload limits, a paid plan is typically necessary.

• Provides a clean, ad-free interface ideal for showcasing high-quality branded content.
• You can control who sees your videos, useful for client work or internal sharing.
• Lets you customise players with logos and brand colours for a consistent visual identity.

• The free plan has restrictions on storage, analytics, and video quality, making upgrades necessary for most businesses.
• Lacks the built-in social discovery and massive user base that YouTube or TikTok offer.
• Premium features come at a higher price, which may not suit small businesses or solo creators.

• Singapore brands focused on branding and storytelling.
• Creative or digital marketing agencies, educators, and B2B enterprises.

• Rising star in B2B video marketing and personal branding.
• Native video posts on LinkedIn get 3 times more engagement than text posts.
• Videos from founders at companies like 99.co have seen viral traction in local feeds.

• Professional Audience Targeting: LinkedIn Video allows you to reach business professionals, industry leaders, and decision-makers, making it ideal for B2B content.
• Native Video Uploads: You can upload videos directly to your feed or company page, improving visibility and engagement with your followers.
• Insightful Analytics: LinkedIn provides detailed metrics such as views by job title, company, and industry to help optimise your content strategy.

• Free
• LinkedIn Ads and sponsored video content require paid investment.

• Targets a professional audience, making it ideal for B2B marketing and thought leadership.
• Enhances brand credibility through industry-relevant content and expertise sharing.
• Supports native video uploads with detailed analytics, helping brands understand viewer engagement and optimise future content.

• Smaller user base compared to platforms like YouTube or TikTok, limiting overall reach.
• Primarily suited for professional or corporate content, reducing flexibility for creative or entertainment-focused videos.
• Limited video editing and customisation tools compared to dedicated video platforms like Vimeo or YouTube.

• B2B marketing.
• Thought leadership, agency case studies, founder-led storytelling, and recruitment marketing.
• Corporate storytelling that actually converts.

• Dominant in gaming, but expanding into talk shows, live music, and Q&A streams.
• Livestream-only format encourages real-time audience interaction.
• Strong monetisation through subscriptions, donations, and affiliate features.
• Creators like Supercatkei (Singaporean variety streamer) are expanding local livestream culture beyond gaming.

• Live Streaming Focus: Twitch is designed for real-time content, allowing brands and creators to engage directly with their audience during live streams.
• Interactive Audience Features: Viewers can interact via chat, donations, and subscriptions, fostering a strong community connection.
• Customisation Options: You can personalise your channel with overlays, emotes, and stream alerts, enhancing the viewer experience.

• Free
• Paid features like channel subscriptions and ads for additional monetisation opportunities can enhance revenue generation.

• Excels in live streaming, providing real-time interaction with viewers.
• Has a highly engaged and loyal community, fostering deeper connections with followers.
• You can monetise through ads, subscriptions, and donations during live streams.

• Primarily appeals to gamers, limiting its reach for non-gaming brands or content creators.
• Has a saturated market, making it challenging for new creators to stand out.
• Requires more technical knowledge to optimise streams, potentially overwhelming beginners.

• Community-building and younger, niche audiences.
• Building brand engagement

• Often overlooked, but still used by Southeast Asian media outlets (e.g., The Star Malaysia).
• Ad revenue split available for creators and publishers.
• Less competition than YouTube — more visibility for niche content.

• Global Reach: Dailymotion offers access to a worldwide audience, allowing you to expand your visibility beyond Singapore.
• Monetisation Opportunities: Dailymotion provides options for video monetisation through ads, allowing brands to generate revenue from their content.
• Custom Branding: You can customise your channel design, letting you build a unique brand identity and enhance viewer engagement.

• Free
• Additional features, such as monetisation options, may require meeting certain criteria or signing up for specific programmes.

• Offers a more relaxed content moderation policy, allowing for a wider variety of videos.
• Has a global reach, enabling content creators to connect with audiences outside of Singapore.
• Provides robust analytics, helping brands track performance and optimise content strategy.

• Smaller user base compared to YouTube, limiting potential reach.
• Lacks the same level of engagement and community features, which can affect brand visibility.
• Monetisation options are more limited, making it harder for content creators to generate income.

• Long-form or evergreen content (e.g., tutorials, explainer videos).
• Great for stability and SEO via embeds, but not ideal for viral short-form.

• Huge in Mandarin-speaking and Gen Z communities, with 300M+ monthly active users.
• Focus on animation, gaming, tech, commentary, and pop culture.
• Requires some cultural adaptation and localisation to succeed.
• Brands like Shopee run parallel campaigns on Bilibili during regional events (e.g., 11.11).

• Interactive Danmu (bullet comments): Bilibili’s unique overlay comment system allows real-time audience interaction, enhancing viewer engagement and fostering community discussions.
• Niche Content Ecosystem: It thrives on specialised content such as anime, gaming, and youth culture, attracting a dedicated Gen Z audience in Asia.
• Creator Incentives: Bilibili offers monetisation schemes, creator support programmes, and analytics tools to help content creators grow and earn.

• Free
• Advanced monetisation features and promotional tools may require meeting eligibility criteria or joining the official creator programme.

• Expands reach into the Chinese-speaking market, helping brands tap into a vast, engaged audience.
• Supports diverse content formats including long-form videos, live streams, and animations.
• Offers a niche, youth-oriented community that values originality and subculture.

• Language barrier may hinder engagement, as most content and users are Mandarin-speaking.
• Platform moderation and content guidelines are stricter, potentially limiting creative freedom.
• Monetisation options are less accessible for non-China-based creators, making it harder for Singapore brands to generate revenue directly from the platform.

• Brands with creative or entertainment-focused content.
• Reaching Chinese-speaking audiences in Singapore and abroad.

• Underutilised in Singapore, but powerful for real-time updates and reactive content.
• New monetisation features rolled out in 2025 allow creators to earn from video replies and ad revenue splits.
• Video loops and Spaces offer a hybrid of live audio and video interaction.
• Case in point: Tech in Asia saw more link clicks on video-based tweets vs. static posts.

• Native video uploads: You can share videos up to 2 minutes and 20 seconds (or longer with paid plans), ideal for product teasers, announcements, and bite-sized content.
• Twitter Spaces: Enables live audio conversations, perfect for hosting discussions, Q&As, or thought leadership sessions with a Singapore-based or global audience.
• Real-time engagement: Tweets with videos gain higher visibility and interaction, helping brands quickly join or lead trending conversations.

• Free
• Access to longer video uploads, advanced analytics, and monetisation tools may require a paid X Premium subscription.

• Real-time engagement enables instant feedback and conversations through replies, reposts, and Spaces.
• Strong virality potential thanks to reposts and trending hashtags that amplify content visibility.
• Ideal for news, commentary, and thought leadership, especially for brands targeting professionals and media-savvy audiences in Singapore.

• Limited video length for free users can restrict storytelling or in-depth content.
• Discoverability algorithms are less robust than YouTube’s, making organic reach harder.
• Brand safety concerns have grown due to content moderation issues and controversial platform changes under new ownership.

• News publishers, crypto brands, and thought leadership in fast-moving industries.

• Gaining traction among independent creators, commentators, and niche B2C brands.
• Looser content moderation policies attract those banned or throttled by YouTube.
• 60/40 revenue share in favour of creators, plus direct monetisation from day one.
• Mostly North American audience, but expanding in Southeast Asia.
• Singapore creators in finance and crypto have begun testing Rumble for gated content series.

• Minimal Content Moderation: You can share diverse viewpoints with less restriction compared to other platforms, offering more creative freedom.
• Revenue Generation Options: You can monetise videos through ads, subscriptions, or direct licensing.
• Global Audience Reach: Rumble’s global user base provides an opportunity for Singapore brands to expand beyond the local market and reach a wider international audience.

• Free
• Additional monetisation options, such as ad revenue sharing or licensing videos, may require specific eligibility or conditions.

• Offers revenue-sharing options, allowing brands to monetise videos more easily than some platforms.
• Fewer restrictions on content, which appeals to creators seeking more freedom.
• User base is expanding, providing new opportunities for visibility and engagement.

• Smaller user base compared to YouTube, limiting potential reach.
• Lacks advanced features like YouTube’s live streaming and detailed analytics.
• Less algorithmic support – content discoverability on Rumble may be more challenging for creators trying to build an audience.

• Controversial, uncensored, or politically charged content.

Viral content

Millennials

Creative pros

SMEs

Bobbyists

Chinese speaking

Otaku

Tech

Politics