Who is a SEO expert?
At the core, ‘SEO expert’ is an all-encompassing title for people who:
- advise and guide developers
- web owners,
- and all the other stakes holders on the best SEO practises.
What are some of the Traits Of an SEO Expert?
Do you need a SEO expert?
Before you take a decision that will affect your business and its operations, it is necessary to define your objectives. They will guide you on how to relate with your SEO expert.
There are multiple objectives to consider before hiring an SEO expert and they should revolve around the following points:
- Direct marketing and lead generation
- Increase e-commerce sales
- Reputation management
- Improve search ranking
- Increase organic traffic to your website
- Improve customer service
Defining the objectives will help you measure whether the campaign was successful or not. The results outlined in the objectives will also help you estimate how much you should spend on SEO services. A competent SEO expert will first ask about what you want to achieve, craft a proper SEO strategy and commence work.
How can a SEO expert help you?
If you’re wondering what exactly an SEO specialist can do for you, here’s a comprehensive list of ideas:
- Auditing websites for SEO.
- Finding SEO issues at the code level.
- Giving solutions on these issues and how to recover from problems if they resulted in penalties.
- Suggesting relevant keywords and how they should be implemented.
- Coming up with a strategic plan on how to beat your competition.
- Ensuring that both the tracker and the tracking code are in their most appropriate places.
- Identifying key areas of your website that need improvement.
- Run a technical SEO analysis of your website.
- Help business develop and implement tested link building strategies.
- Come up with business strategies that build both the trust and reputation of your brand.
- Monitor changes as they come.
- Performance tracking and goal setting.
- Monitor KPIs, click rates, redirects, and bounce rates.
- Preparing a detailed SEO report.
- Running PPC campaigns.
- Writing effective SEO content.
- Staying updated on both black-hat and white-hat SEO strategies, while helping businesses stay within Google’s and other search engines’ standards and guidelines.
- Compiling SEO guidelines and presenting them to businesses and other stakeholders.
SEO specialists also have experience working with advanced SEO tools. They can tailor their SEO skills for e-commerce, analyse different types of data, and even fine-tune their websites and codes for SEO.
SEO experts also have a deeper understanding of search engines and how they work. They know what it wants and how to manipulate it for a prime ranking. The more your site ranks in the SERPs, the better it’s able to reach a bigger audience and earn your business more exposure.
Content is the foundation of every SEO strategy. Factors such as topic, quality of the content, and keyword use go into the creation of good content. The keywords are the technical part of optimising your website as well as setting them up on the meta description and title.
A competent SEO consultant can drive more traffic to maintain your site at the top of the SERPs. You need someone who understands SEO to the bone to beat your competitors and gain the much-needed exposure online.
An SEO consultant in Singapore will help you choose the best places to place your CTAs. They will also help in determining where to place your opt-in sign-up box, or how soon the opt-in should appear on the screen without disrupting the user experience.
Now that you have an idea on what a SEO specialist can do, you may realise that they could be the missing link in your digital marketing campaigns. Confused about how to identify an SEO expert from a layman? Read on to find out some telling factors.
How necessary is hiring an SEO consultant?
You could have the best website or blog in Singapore, but what’s the purpose if you’re struggling to get heard? You need SEO to rank and gain online visibility, but how much you achieve can be attributed to your strategy and execution plan.
An SEO consultant is your guide in this. It’s their job to look at your marketing strategy and execution plan. They will poke holes at it to find out what you’re doing wrong. They also offer you solutions and suggest improvements to make.
Your SEO strategy is only good when it’s target-oriented. You’re not targeting random people online, but prospects that are most relevant to your line of business.
SEO is a long term strategy. You can’t be sure if you’re doing the right thing until you’re well-versed with the various analytical tools.
An SEO consultant will benefit your business in multiple ways.
They can offer you technical assistance. There are secret tools of the SEO trade that people hardly talk about. Some SEO techniques need to be executed correctly. In most cases, an SEO consultant will have thorough knowledge that can help you with the execution process for excellent results.
They can help you focus on your primary business. As a businessman, you could be losing a chunk of your time trying to optimise your site for search engines. Outsourcing this part of the job to an SEO expert can help you save valuable time.
They can stretch out your profit margin and generate more revenue. The more prospects search and find your business, the more money you make. Hire the services of the most qualified person you can find to help you. Running an effective SEO campaign will help you crank up your number of sales.
They can awaken the power of your website. With a page one ranking, your customers will easily find you whenever they are searching for products or services in your industry. When customers are able to find you, they will visit your website. The more traffic you have, the more prospects you will collect and the more sales you stand to make.
They will incorporate SEO into your marketing mix. An SEO expert company will know how to effectively incorporate SEO tactics into your social media strategy, website, branding, and email marketing so that they can complement each other. This will help you reach your highest marketing potential.
They can increase your social sharing with SEO. If you implement SEO in your marketing efforts, more people will be able to see your social media content. If what you are posting is useful, your followers will share it with their friends and family. This will in turn increase your online visibility. An SEO expert agency will help you optimise your social media content to increase your social shares and sales.
They can get you free advertising. SEO makes sure that people can find you organically without having to spend money. An expert will make sure that your content is well optimised, check that your title tags and meta descriptions are SEO ready. They will also make use of appropriate keywords and phrases.
They will build trust and credibility. When people use certain keywords or phrases and they find you at the top of search results, psychology makes them believe that you’re the best. It’s only through good SEO that your website will be easy to find on the search results.
How do you identify an SEO expert?
An SEO specialist should have an in-depth understanding of what SEO really is. The competition to get your site ranked at the top of search engine result pages is a fierce one. With everyone doing almost the same thing, you must develop a deeper understanding of what it takes to push your site up the search engine ranks to beat the competition.
An SEO expert should know how to work around On-page and Off-page SEO. On-page SEO is still of utmost importance and should therefore feature at the top of your priority list. Your SEO consultant must first begin by working on your on-page SEO, and only proceed to off-page SEO after they’ve had the former perfected.
An SEO specialist should be able to differentiate between white-hat and black-hat SEO. What you deem as white SEO may not be white at all. Not when the core update penalised sites that have been so focused on over-optimising their sites. It’s not about gaming the Google system but adopting an SEO strategy with long term viability. Hire someone with a shallow understanding of how SEO operates, and they might bring you short-lived results. However, they could lead you to get penalised later when Google catches up with the not-so-clever manipulations.
A SEO consultant should have ranked their own website or blog. An SEO expert is not a title somebody just grabs, but one that is earned after working for it. The least one could do, is to use the expertise he has on himself.
An SEO expert must have maintained a top rank through all the Google updates. Google has been updating its algorithm ever since they first got into business. They have released a series of major updates that have been affecting sites on a grand scale. Sites that adopted a long term SEO marketing strategy have been thriving with every update as opposed to those that took a more reactive or short-lived approach. If the expert has maintained a top-ranking throughout the updates, then he is a true expert.
An SEO specialist should understand the different levels of SEO. This occurs in three levels: Technical SEO, On-page and Off-page optimisation. A successful SEO strategy must include all three facets of SEO. Any SEO consultant who fails to weave the three into their SEO advice may not be competent enough to do your business justice.
Questions you should ask yourself when choosing your SEO expert:
Question 1: Should the SEO consultant be focused on the quality of my content?
It’s essential that the content on your website is of the highest quality. Why is this? Users are on the hunt for the most valuable information. They usually find this in content that is well-researched, well-written, and well-formatted.
Whenever you meet with a quality Singapore SEO consultant, you’ll notice that they are interested in the type of content that you offer. If your content is not up-to-par, they are likely to make suggestions about how you can make it better. They will encourage you to use H1, H2 tags as well as images when needed. More specifically, they discuss the importance of search intent, keywords, voice search, and rich snippets. If you want to know if a company is worth working with, pay attention to their attitude towards content.
Question 2: Should the SEO consultant be concerned with how mobile-friendly my website is?
When it comes to online mobile penetration, Singapore is at the top of the list. An expert SEO consultant understands that it’s not an option for your website to be mobile-friendly but a must. Quality companies will discuss how responsive your website is and how you could make improvements. They will encourage you to make adjustments so that your website responds well to not just mobile, but every device.
Question 3: Should the SEO consultant be concerned with how secure my website is?
Quality consultants will talk to you about HTTPS. Google flag websites as “not secure” if they are not HTTPS. Consultants will talk to you about possible canonicalisation that could come with switching to HTTPS. They can also help you to avoid these issues.
Question 4: Is the SEO consultant focused on offering a great user experience?
The best SEO consultants understand the importance of pleasing the user. They will often spend a significant amount of time on how important a good site structure is. They want to make sure that your site is very easy to navigate. They will want users to feel as if everything is intuitive.
Question 5: Is the SEO consultant capable of increasing my page speed?
One of the main causes of high bounce rates is the loading speed of your page. In general, users expect your website to load in under 3 seconds.
Specialists will offer suggestions on how you can go about speeding things up. This is the first impression people have of your website. Considering the fact that high bounce rates indicate a bad user experience, Google takes this ranking factor seriously and so should your consultant.
Question 6: Does the SEO consultant offer tips for on-page optimisation?
The best consultants will offer suggestions when it comes to metadata. They will encourage you to use schema. They will also suggest that you implement an internal link structure.
Question 7: Does the SEO consultant emphasise the importance of quality backlinks?
Quality consultants aren’t as much concerned with the quantity of backlinks as they are with the quality of them. In fact, they know that the wrong backlinks can get you into trouble. Speak with the consultants about how they view backlinks and what their strategies are to get them.
Question 8: How does the SEO consultant measure results?
You can tell a lot about the consultant based on the tools that they use to measure your results. For instance, one of the tools you should listen for is Google Analytics. They will also mention Adwords, Ahrefs, Google’s Mobile-friendly test, SEMRush, and many others.
Signs That You Should Hire an SEO Consultant in Singapore
Your social media platforms are suffering. Most businesses after a while hit a plateau on their social media platforms. One sign of a stagnant social media is a reduced number of content interactions and lack of new followers. A SEO expert will be able to identify what is ailing your social media strategy and help boost your conversion rates.
Your brand is too big or too small. There comes a time when companies are either too small to have an in-house SEO team, or they are too big to do the work themselves. You can hire an SEO company in Singapore to help optimise your website. They can train your team to handle basic work on the site. This will help you focus your resources and time into more critical business operations.
You are paying too much for ads. Paid ads are an excellent way of increasing visibility for your ads. However, the costs can increase significantly. This should be a concern if you are not getting much return for your investment. If you are spending a huge chunk of your marketing budget on PPC campaigns with nothing to show for it, consider hiring a SEO agency in Singapore.
You have a local audience. Currently, customers prefer websites that offer products and services near their location. However, studies show that there is higher competition in smaller areas. A SEO consultant in Singapore will help you draft local SEO strategies that will you get more traffic.
You are re-designing your website. When redesigning, it is important that you take great care with the technical elements. This includes old linking structures, navigation, old orphaned pages, etc. One wrong move could negatively affect your SERP rankings. Ensure that you have secured a SEO expert in Singapore to ensure that everything goes smoothly.
You have a poor online brand reputation. Your competition could be spreading false information, or you may have a disgruntled customer. These factors will negatively affect your reputation. Part of the work of the SEO consultant is to carry out online reputation management.
With the above points, you will be able to tell if you need professional help or not. It all comes down to your willingness, knowledge, and ability.
If you need a professional input for your website, there is one aspect you should consider. Are they genuine? Looking at their website and their ranking, you will be able to tell if they are good at their job or not.
Customer testimonials will help you identify if the consultant is genuine or not. However, you should be wary of fake customer testimonials and reviews. If they are all positive, you could be dealing with a devious consultant.
How to engage a SEO Expert in Singapore
One of the challenges you’re likely to face as an entrepreneur is hiring the right digital marketer. The process of vetting and hiring one is time consuming in itself. If you make the mistake of hiring the wrong one, the effects are likely to cripple your business.
It’s important that you consider interviewing all the candidates you have on your list before settling on one.
General rules to follow while interviewing a SEO specialist
Give the interview a structure. A structured interview will ensure that you hold all the candidate you’ve listed to the same standards for a fair evaluation. You want to keep the interview short and ensure you have asked all the questions you had in mind.
Structure the interview to include four types of questions:
Fact-based questions: These will help you take a detailed view into the firm’s mode of operation and track record to develop a rough idea of what to expect.
Knowledge-based questions: These are SEO specific questions that help you weigh in on the company’s level of expertise and technical know-how. This will help you decide if they’re the right fit for your company’s marketing needs.
Behavioural questions: Walk through the professional experiences of the company in the past. How did they handle a certain situation or react when things failed to flow according to plan?
Situational questions: These help to evaluate the company’s ability to think through difficult situations. How did they whip up creative and effective solutions that allay the problem without hurting your business?
Their level of expertise in their specific domain. Try to focus on developing an understanding of their modus operandi. Dig out for more information on the strategies they employ to optimise your site and increase its visibility on search engines.
The Top SEO Experts Based in Singapore
Finding the best SEO specialist is simply a matter of paying attention to what is most important to them. Here is a compiled list of the top SEO experts based in Singapore.
Tom Koh, MediaOne, CEO
If you are a keen follower of digital marketing trends, you must have come across MediaOne. Tom Koh is the leading SEO expert in the agency with over 20 years of experience in marketing. He also has over 8 years of experience in digital marketing that specialises in SEO. His agency specialises in the following:
- social media marketing (SMM)
- Search engine marketing (SEM)
- online reputation management (ORM).
In addition to this, Tom is a leading SEO trainer at MediaOne digital marketing courses. He teaches businesses/individuals how to plan and execute digital marketing campaigns.
He is also a consultant to New York-based Ruane, Cunniff & Goldfarb, the investment advisor to the Sequoia Group – a USD30 billion fund which invests in Acrobat (Google), Amazon and Berkshire Hathaway. “I engaged MediaOne because it seemed to be the very authority in Singapore for SEO”, said Aaron Zhang of RCG. Tom actively consults for MNCs such as SingTel, ST Electronics, Maybank, TheHourGlass, Noel Gifts and many others.
MediaOne has a competitively priced SME Pro package where they offer the following services:
- web development
- keyword consultation
- SEO and other services.
Tom Koh’s MediaOne office is located at 4B Craig Street, Singapore 089664. You can also call the agency at +65 6789 9852 to get a free SEO audit.
Michael Leong, Dynamic Marketing
Michael Leong is one of the most successful SEO consultants in Singapore. Besides helping businesses optimise their sites for search engines, Michael also managed to secure a prime ranking for his digital marketing agency (www.dynamicmarketing.sg).
Michael has been helping businesses revamp their digital experiences to align with that of a 21st-century consumer. The results have earned him a spot with top-of-the-shelves SEO consultants in the country. Contact his office at +65 6655 4744 for more details.
Derick Ng, Clickr Media, CEO
Derick Ng, the founder and current CEO of Clickr Media, is all about making his clients happy. He’s worked with both small and high profile businesses, agencies and marketing teams. He has helped them increase their search traffic with all facets of SEO. Follow him on Linkedin here: https://www.linkedin.com/in/dericknwq/
Lily Chia, Atomz, Founder
Lily Chia is the founder of Atomz – a creative design agency. He also founded Carbon Interactive, a leading digital marketing agency in Singapore. She formerly worked as the senior manager of BizArts Creative, having served as the senior officer of the Singapore Economic Development Board.
Lily Chia has proved to be more than an SEO expert. She is a leader who can consolidate a whole team of marketers and digital specialists with one common goal – steering your business to success. Follow Lily Chia on Linkedin at https://www.linkedin.com/in/lilychia/.
Sherwin Seow, Clickworkz, Director
Sherwin Seow has been helping businesses in Singapore build targeted audiences and traffic using sustainable SEO and social media marketing strategies. Through his agency, Sherwin helps businesses leapfrog the search engine ladder and conjure strategic plans to help them maintain their place at the top.
He’s currently serving as the director of sales at Clickworkz and the business development manager at Lins Advertising and Marketing Ltd. Follow Sherwin Seow on Linkedin here: https://www.linkedin.com/in/sherwin-seow-793aa514/?originalSubdomain=sg.
Jackie Lee, ClickTrue Media, CEO
Jackie Lee, CEO of ClickTrue media, boasts more than 12 years of experience in digital marketing. His passion lies with performance marketing. He gets his clients to dominate the search engine landscape. Jackie is known for testing every single one of his approaches to find out what works and what doesn’t before implementing them. Their first-hand digital marketing approach means businesses that work with him get industry-tested marketing strategies that are bound to work. Follow Jackie Lee on Linkedin at https://www.linkedin.com/in/jackieleechoonyau/
George Foo, IH Digital, COO
George Foo, the Chief Operating Officer (COO) at IH Digital, holds a bachelor’s degree in marketing and finance. Ever since George realised his passion, he’s been partnering with businesses from all across Singapore in helping them realise the value of digital marketing. He has helped businesses in the following ways:
- use SEO
- understand internet marketing
- comprehend web analytics,
- appreciate the role of media in modern marketing.
Follow George on LinkedIn here: https://www.linkedin.com/in/georgefoo
Charanjit Singh, Construct Digital, Co-founder
Charanjit cofounded Construct Digital, alongside Alfred Lee (the current CTO of Our Better World). His goal was to offer quality services to Singapore clients. Being a perfectionist, he would refocus everything by opting to tell the story of B2B brands through content marketing. Today, Construct Digital is one of the leading digital marketing platforms in Singapore. Follow Charanjit Singh on Linkedin here: https://www.linkedin.com/in/charanjit
Terrence NGU, Hashmeta, Founder
Terrence NGU is the brain behind Hashmeta, an inbound and social media marketing agency. Terrence’s interest lies with two things – inbound marketing and social media. His mission in the marketing field is to help Singapore entrepreneurs convert qualified traffic into sales. Follow Terrence NGU on Twitter here: https://twitter.com/terrence_ngu
Nick Marret, Bounce
Nick Marret, founder and former CEO of Arcade (a well known creative agency in Singapore), quit the company to start a new creative and innovative company called Bounce. Nick figured that he’d start a company that takes a unique approach in offering solutions that are completely off the wall – and that’s how Bounce was born. Follow Nick on Linkedin here: https://www.linkedin.com/in/nick-marrett-1917a312
Wynn Zhou, Digital M, Founder
Wynn Zhou is the founder and director of Digital M. For more than ten years, Wynn has been working with varied businesses to help them improve their SEO score. This was to get their website on the first page of Google and other search engines. Wynn has managed to get Digital M ranked on several highly competitive search terms, including “SEO packages,” “Top SEO Agency,” “Cheap SEO Singapore, and “Digital Marketing Agency. Connect with Wynn here: https://sg.linkedin.com/in/wynnzhou.
Terence Sim, iClick Media, Founder
Terrence Sim is the brain behind iClick Media, a digital marketing agency he founded. His reputation as both an experienced SEO consultant and trainer precedes him. Terrence is also a certified SEO auditor. He’s overseen big SEO projects and helped rank many businesses in Singapore, besides helping iClick Media rise to the top of search engine ranks. Connect with Terence here: https://sg.linkedin.com/in/terence-sim-10321b164
Shane Liuw, GM First Page Digital
Shane Liuw is a renowned SEO expert in Singapore with a keen attention to detail. This has been helpful in bringing authority to a brand’s online presence. He has extensive experience in the following:
- social media marketing
- affiliate marketing
- online reputation management
- and email marketing services.
If you already have a website, they will do a free SEO audit of your site. First Page Digital also promises to deliver results in 90 days. If they fail to do so, they will work for free. Visit them at 144 Robinson Rd, #20-01 Robinson Square Singapore 068908 or drop them a call at +65 6270 2193.
Alan Koh, Principal Trainer, Impossible Marketing
Alan is an award-winning former banker at Standard Chartered Bank who went into entrepreneurship in 2009. After starting and failing in 11 businesses, he started Impossible Marketing in 2012. It specialises in digital marketing and training programs to help individuals/ businesses who want to excel in digital marketing specifically using SEO.
The company gained Google Partner status in 2014 and their services are approved by WSQ and SkillsFuture. Their services include the following:
- video marketing
- influencer marketing.
These are aimed at maximising traffic to your site and lead generation.
Impossible Marketing also offers digital marketing training programs. They use a hands-on approach for businesses/individuals looking to manage their marketing strategies and campaigns. Contact them at +65 9374 0111 for an SEO audit and other services, or visit their office at 14 Yan Kit Road (Levels 2 & 3), Singapore 088266.
Jon Ng, Principal Consultant Novatise Singapore
Novatise is one of the leading agencies in Singapore lead by Jon Ng, an acclaimed SEO expert. He is one of the most successful guest bloggers on all-matters SEO.
He has also been involved in the development and execution of SEO strategies by tailoring them to the needs of the clients. Through his participation, Novatise has helped hundreds of customers get proper online exposure. Jon specialises in SEO services such as link building, restaurant SEO, and e-commerce SEO.
Novatise has several digital marketing services such as:
- web design
- Facebook marketing
- article writing
- lead generation.
Novatise is located at Crasco Building, 11 Beach Road, Unit 03-02, Singapore 189675.
Terence Sim, GM and SEO Trainer, iClick Media
Terence Sim has worked in the advertising industry for over a decade and has strong relations with some of the leading brands. He has built a stellar reputation as follows:
- SEO expert
- digital marketer
- strategic consultant/trainer
- Certified Quality Management System Lead Auditor
- Certified Fire Safety Manager.
Terence is also a WSQ ACTA trainer who is qualified to do a proper SEO audit of your site and provide expert recommendations. He is also the general manager at iClick Media – a digital marketing agency. It specialises in a wide range of services including SEO such as link building.
You can get complimentary services such as:
- PPC re-marketing
- content marketing
- social media management
- PPC bid management.
Their office is located at 246 MacPherson Road, #02-01, Betime Building, Singapore 348578.
Leonard Tan, Founder PurpleClick Media
Leonard is arguably one of the most ambitious SEO experts in Singapore. He left formal employment at Yahoo in 2006 where he was earning a five-figure salary to set up PurpleClick Media. He has bagged several awards for his unique approach to SEO and digital marketing. This has allowed his agency to be one of the best in the Asia-Pacific region.
He made it to this list for providing unbiased SEO recommendations on data-driven and cost-effective digital marketing strategies. They have also partnered with tech giants such as Facebook and Google to help businesses/ individuals meet their online objectives.
PurpleClick Media has won several awards over the years for their SEO services including the Search Marketing Agency of 2017 in Singapore. For their services, you can visit them at 61 Science Park Road, The Galen #05-19 Singapore 117525.
Jack Wong, MD, Notion Age
Jack Wong is one of the co-founders and managing director of Notion Age Pte Ltd. He has twenty years of experience in the digital marketing and creative industry with specialisation in SEO and SEM. He is also proficient in web design, email marketing, among other digital marketing solutions that help brands optimise their online presence.
Notion Age is a full-service digital marketing agency specialises in the following:
- email marketing
- CMS automation
- web design
- interactive flash microsite development
- creation of online marketing strategies.
They have experience in a wide range of industries including law, finance, healthcare, insurance, among others. For an in-depth chat with John Wong and other professional SEO experts at Notion Age, visit their office at 331B Beach Road, Singapore, 199562. Call them at +65 6438 8303 to schedule a free consultation.
Jim Ng, SEO Specialist , Swift Turn Marketing
Prior to starting his own digital marketing agency, Jim was frustrated with manually prospecting for leads as an insurance salesperson. That experience gave Jim an immense passion to develop a systemised process to generate leads for inbound marketing.
He fell in love with SEO and realised how a user with a search intent to buy will benefit companies and businesses to prosper with sales. Jim has been mentored by notable SEO expert like Ruan Marinho. Ruan is ranked on the first page of Google for competitive keywords like “Ubersuggest” and #1 for “New York SEO”.
Jim has deep technical SEO skills and walks the talk by performing SEO for his own agency’s site. He currently ranks on page #1 for the term, “SEO Expert Singapore”. This achievement was unlocked for a domain with an age of less than 5 months.
Swift Turn Marketing is a full service digital marketing agency. You can visit their office at 7 Temasek Boulevard, Suntec Tower One, #12-07, Singapore 038987. Alternatively, you can give them a call at +65 9231 3757 for a free consultation.
Jack Zeng, SEO Specialist, Clickr Media
He is an alumnus of Singapore Polytechnic. Jack has amassed solid experience in the following:
- keyword research
- link building
- site SEO audits
- developing marketing campaigns
- using site analytics to tailor digital marketing campaigns to the needs of the client.
He has been with Clickr Media for over five years and has made the agency one of the top digital marketing solution providers in Singapore. Jack can help you to strategise, execute, understand the numbers, and optimise your site for success.
Clickr Media offers a diverse range of services including SEO, SEM, and digital marketing course that beginners/professionals will find helpful in the management and development of their SEO campaigns. You can visit their office at 2 Alexandra Road, #06-04 Delta House, Singapore 159919, or call them +65 6566 9556 to book an appointment and free consultation.
Joseph Ho, Founder E-Alchemists
In 2011, Ho founded E-Alchemists to provide the much-needed SEO services in Singapore. Since then, he has grown the company into a one-stop online marketing services provider. Besides having extensive SEO skills, he is proficient in the following:
- web design and programming
- advanced knowledge in Google analytics
- Google Adwords
E-Alchemists offer local SEO, web development and design, SEO copywriting and landing page optimisation at competitive prices. Contact E-Alchemists on +65 67171946 or walk right into their office situated at 55 Market Street #10-00 Singapore 048941.
This list can never be complete without a few honourable mentions:
- Ryan Lim – Founder & Director of Blugrapes
- Sandeep Bastikar – Founder & Managing Director of BrandNeu
- Neeraj Sundarajoo – CEO of Comwerks Interactive
- Redicka Subrammaniam – Founder & CEO of Interakt
- Kevin Suryadi – Managing Director of Interuptive
- Jimmy Tan – Founder of Manic Design
Criteria of Selection
While compiling this list of the top SEO experts based in Singapore, we did not just look at the quality of their SEO services. We also considered customer support and the complimentary services they offer. These experts can provide you with wholesome digital marketing solutions.
For more information or enquiries, contact them or their agencies. Compare their services and rates and make the best decision that will be in line with your business goals.
What Should I Expect Of My Singapore SEO Consultant?
In our decade-long career as marketers, one thing we came to learn is that Singapore web owners don’t really care about their sites’ aesthetics – they just want customers.
They can shell out a great amount of their hard-earned cash for a well-designed website, but at the end of the day all they want to see is a flowing revenue stream – not a good-looking money pit.
Don’t get me wrong, a good website has to look professional and easy enough to both use and navigate, but without proper marketing, your once-so-excited client will NEVER get to like it that much.
Goes on to show how important an SEO consultant really is. Every web owner needs a steady stream of income to turn their online effort into a money generator, and SEO consultants just happen to be the right people for this.
But in a market filled with all kinds of SEO consultants, including effective and lame ones, how do you go about choosing the right one.
That aside, what expectations are realistic enough to have after hiring one?
White Hat SEO Tactics
You’ve probably heard or come across a blog post trying to justify how SEO is dead. In a sense this could actually be true, and we could perhaps chalk everything up to semantics.
Not long ago, what people referred to as SEO is NOT the same as what is implied by it today. SEO was more of a black hat technique, because search engines weren’t well developed. Their algorithms were a working progress and there were a lot of loop holes to circumvent around some of their policies.
For instance, you could have used content spinners to churn as much content as you wished to have and stuff them with keywords, and the system would still pass it as great content and probably rank you high. Then along came the days of purchasing backlinks. Or the use of bots to generate blog comments jam-packed with links. One post could be re-published again and again and the system still wouldn’t recognise the ploy going on.
Such tactics are probably dead, which kind of makes the old-school kind of SEO dead of course.
Search engines continued updating their algorithms, and making baby steps and subtle improvements to a point we can safely say their system is at near-perfection.
There might be a few black hat techniques that still works, but it’s just a matter of time before Google catches up and slaps you with a penalty.
The best way to tell if a company is privy to the latest SEO trends is to look at its own marketing effort. Do their blogging results reflect what they’re talking about? Or you could just be blatantly honest with them and ask if they abide by the updated Google rules.
A professional SEO consultant should be able to help you acquire quality backlinks or at least be able to guide you through the process.
Start by reading thoroughly on the subject to find out what’s actually meant by quality link building.
Is the company clued in about on-site SEO and how exactly are they putting that into action. Check their site to find out if their on-page SEO is impressive enough. What about their site navigation?
Another way to look at it is to look at the authority sites they’re featured in. For a company that promises to get you a good number of quality backlinks, they should at least be in position to get some for themselves.
Be on the lookout for liars. A company that promises to get you the topmost spot will be outright lying, a dead giveaway that there are more disappointments to follow or the company is involved in some shoddy SEO tactics that are likely to come and bite you in future.
SEO Takes Time
SEO takes time – nothing like overnight success. Any company that promises you results within a month or two should raise suspicion.
SEO requires that you spend the necessary time doing all that’s required of you to become an authority or to even find a slot within the first few pages of search engines.
A qualified SEO firm should create realistic expectations instead of hard-selling themselves to you. It’s also important that they have a good grasp of how your market operates. If you’re competing with giants, then they shouldn’t even try to convince you how you’re going to beat them. You might outrank them in a few keywords, but that’s just that.
How competitive are the keywords you want to rank in?
Highly competitive keywords take time to rank compared to the less competitive ones. Don’t overplay yourself by thinking you can achieve the topmost ranking in some of the highly competitive keywords. You should even count it as luck if you appear within the first few pages.
Goals are NOT Guarantees
Legitimate SEO firms work with goals. They can work with first page placement goals, but that’s NO guarantee those are the results they’ll be getting.
That’s because results are generated by super-complex search engines algorithms. These algorithms are supposed to be fair to all, and considering your competition is also working hard on their side, then don’t expect to beat them in everything. In this competition, you win some, you lose some, unless you’re operating in a less competitive field.
Search engines also make constant updates to these algorithms. What SEO firms do is test their system and make educated guess on how to stand out from the crowd. They’ll then proceed to implement what works, while eliminating what doesn’t.
Google is an independent entity, concerned about their reputation as with any other entity out there. No SEO firm has a direct connection with them.
Firm get certified by Google after going through their paid advertising programme, which is very different from search engine optimisation.
But just because SEO doesn’t work with guarantees, that doesn’t mean you shouldn’t hold the firm you’re working with accountable. Speaking of which, a reliable firm should be able to walk you through the work they performed.
Openness and Transparency
Good SEO is done in a clear and transparent manner. The firm you choose has to walk with you every step of the way, taking your opinion and suggestion with the seriousness it deserves, and educating you on some of the things you may NOT be in position to understand.
That calls for the highest degree of openness and transparency. This is very important considering SEO doesn’t work with guarantees. Meaning you have to rely on the information of what the firm is doing behind the scenes.
Open lines of communication means your inquiries will always be met with timely feedback. Which is important because you certainly want to know how your money is being used.
One thing about SEO, despite lacking guarantees, is that everything can be measured. Meaning a reputable SEO firm will always have something to report back with. Website are ranked based on their valuable content, conversions, social media interaction and valuable link building.
As a client concerned about results, it’s the responsibility of the firm you’ve hired to update you on the progress made with regards to every single one of the ranking elements.
SEO companies do this on a whim. You’re NOT allowed to pressure them into educating you on some of the things they’re doing, considering you might NOT be in a position to even understand some of them.
But that’s NOT to say the company shouldn’t even try. Plus there’s no harm in learning a few vital tools that will make it easy for you to understand some of the processes implemented by the firm.
Google analytics should be your friend in this. That’s because everything that happens to your website with regards to marketing can be measured with the tool. You can even use it to track finer details of the kind of changes your website is experiencing.
Google analytics works on creating valuable data on the kind of audience visiting your site, and their geographical location, as well. Through the tool, you can also come with great content ideas or even make necessary adjustments to your marketing strategies for better results.
By understanding the role of Google analytics and how to use it, you can easily keep track of what your SEO consultant is doing instead of following them in total darkness.
A reliable SEO will link you with a point of contact or service manager. This is the person to contact or expect to hear from should anything arise.
Your assigned point of contact is expected to be up to date with the latest development in your industry. They’re the people to supervise and make sure your project is handled to the best possible standards.
They’ll research about your competition and figure out an even superior strategy to beat them. To achieve this, they have to work with you to come up with a definitive marketing strategy that puts your business in an even more favourable position for SEO.
Point of contact also works to ensure your channel of communication remains open at all times. They’re also expected to help you understand the value of SEO and some of the challenges digital marketing firms undergo during service delivery.
Content marketing is an essential segment of SEO. There’s no way the two can be separated.
SEO is all about creating demanding, while content marketing is all about fulfilling that demand. SEO can only exist when you’re able to create substance through content marketing.
Your website’s landing page, blogs, about us, and product descriptions are all encapsulated in content. And its role is NOT only limited to ranking you higher, but to communicate your message to your targeted audience, as well.
Content marketing also helps with brand awareness. It does this by introducing valuable link juice to your website, and it’s among the things the SEO Company you’re hiring is expected to keep working on.
It’s therefore realistic enough to expect quality content on your site, all working towards establishing a strong brand awareness for your business.
Regular check-ins are just as important as the face to face meetings in good SEO.
The check-ins can come in form of a detailed report on keyword rankings, website traffic, link building opportunities and conversion rates. Carried out on a weekly or monthly basis, the reports produced should provide a detailed insight into all activities pertaining to your SEO assignment.
During this time, your point of contact is supposed to walk you through the changes and make necessary adjustments where possible. The regular check-ins also come as a good opportunity to ask questions on matters you need more clarification on.
Face to Face Meetings
This should come after signing up with an SEO firm. You want the company to schedule an introductory meeting so you can discuss about your project in great detail before kick-off. While a conference call can still work for this, a face to face meeting is more preferable as it gives you time to develop a better understanding of some of the things being discussed.
The meeting can be organised at the beginning of your project or on a regular basis. Organised to brief you on what the firm has been doing or what it intends to do, you’re still allowed to air your viewpoints on possible improvements.
Your point of contact may be highly skilled. But that’s no excuse to brush off all your suggestions. If anything, the SEO team assigned to you should be working with you throughout the process. You’re free to come up with suggestions, and the team assigned to handle your project will pick out what works and what doesn’t. They’ll then improve on it and offer even more suggestions with the aim of making your project a success.
How to Become an SEO Expert in Singapore
Learning SEO can be as complicated as hell.
You literally have thousands of pages to dig through and master the key concepts; dozens of tools to learn and understand; and, several things to experiment with and test out your skill before you can proudly take the title of an SEO expert.
Optimising your site for search engines is one thing, but running your SEO campaign like a real pro, with utmost surety of what to expect with every little effort you apply, is another. The learning curve never gets steeper than this.
Plus, remember your competitors are also jockeying for a leg up over you. It takes a great mind and great skills, combined with years of experience and a deeper understanding of SEO tools and all it’s involved with to gain a competitive edge over every single one of them.
Luckily for you, we’re going to break it all down for you. We plan to take all the jumbled, complex mess surrounding SEO, and turn it into an easy-to-understand structure that you can easily follow and grow your skills progressively.
We’re going to turn everything into a flowchart – a checklist, essentially.
Some people are going to find this guide reductive, but consider this as a good start for someone that has never interacted with SEO before and is a little bit confused about where to start or what to do next.
Sad to Say This
The world of SEO isn’t all white. Not all vendors of SEO services are the same. If anything, the unscrupulous ones are the majority.
We encourage you to take full advantage of this guide. Learn to keep yourself from vendors that sell SEO services that are nothing more than black magic and handwaves. And it’s not like they’ll even be ashamed to charge you a bunch for it. It’s frustrating, kind of makes you want to disown the entire human race and identify yourself with the alien world.
Much of what is offered out there in the name of SEO doesn’t work. And companies pay for it because they don’t know better – they’re totally clueless of what SEO entails.
Apropos to this, familiarising yourself with the basics of SEO could save you a bucketload of your marketing money.
That aside, how can one become an SEO expert in Singapore?
Now without wasting another minute of your valuable time, let’s dive straight in and get started;
Step 1: Learn SEO Essentials
The first step to becoming an SEO expert is familiarising yourself with the essentials.
The first item on the list of essential things to learn about SEO is HTML. An understanding of HTML should help you understand search engines and how they operate in the modern world. HTML also plays an important role in ranking sites.
It’s after you’ve mastered the basics of SEO that you can advance to more complex topics like mobile optimisation and link building.
Understanding the basics of HTML
You don’t need to be a coding ninja to be an SEO expert. But you need a basic understanding of HTML to understand certain aspects of it.
For a start, you need a basic understanding of SEO to understand how Google sees sites. Search engines, in general, are not as visual as humans. They’re designed to views sites in their crude form, where everything reads like code to them.
Failure to understand code means you won’t be able to see your site the same way search engines see it so that you can optimise it correctly.
Plus, understanding codes means you can solve a technical SEO problem all by yourself. Or we could just say that understanding the basics of HTML will make it a whole lot easier for you to optimise your site.
Resources to Learn HTML
First head over to Sololearn, Codeavangers, or Codeacademy. With any of these options, you’ll have fun learning HTML. Sololearn is the recommended option of the bunch because it’s free.
Next, go ahead and read this book: Head First HTML and CSS: A Learner’s Guide to Creating Standards-Based Web Pages Paperback.
For more resources, you might want to check out is this course.
How Search Engines Work
Still on the essentials of SEO, the next thing you want to learn about SEO is search engines and how they work.
Search engines have spiders (a fancy name for bots or automated programs) that they send out to go and find web pages.
After finding a webpage, they crawl through its web code (scan it).
They’ll then add the page to the search engine’s index (which is nothing more than a cached collection of different web pages).
These are the pages that Google presents to its users every time they run a search query. That means, they’ll be presenting a stored version of your site and not your real site. That also explains why search engines can process results within milliseconds.
As we speak, Google has more than 130 trillion webpages in its index. When an online user searches for something, Google just searches for it in its index and presents it to the user.
In other words, if your site is missing in Google’s search index, there’s no way you’ll be appearing in the search results presented.
You have to bear in mind that these pages aren’t randomly stored in the index. They’re stored in a particular order.
Resources to learn about Search Engines and how they work;
Here’s a visual guide from Google that tries to educate you about the undercurrents of search engines and how they work (LINK; https://www.google.com/search/howsearchworks/).
Here’s a YouTube video by Matt Cutts touching on the same:
To find out more about how these sites are able to rank pages and present to the user in milliseconds, then you might want to read the rest of this article.
Important Ranking Factors for Search Engines
Google has more than 200 ranking factors in their algorithm.
You don’t need to study all of them to able to rank your site. If anything, Google and other search engines are only interested in measuring three things, authority, relevancy, and quality. That’s like the foundation of all the ranking factors.
Relevancy is about how the results presented match someone’s search query.
For instance, if someone was to search for a top SEO agency in Singapore, then they should be presented with a list of reputable SEO marketing agencies in the country and nothing else.
Authority is all about how Google is able to trust the content on a webpage. It uses links to measure authority. The more the number of other sites that link to a webpage, the more search engines rate it as high authority.
Quality focuses on users’ interaction with your content. Where your content registers a high bounce rate, then the odds are good that its quality isn’t good enough.
Resources of Learn About Ranking Factors:
- Top Ranking Factors in Singapore by MediaOne.
- A detailed, visual guide by searchengineland.
- The Definitive Guide to Google Rankbrain.
These are just about the basics of all there’s to know about SEO. To this point, you’ve only covered a small section of what you’re supposed to learn.
Now on to step 2:
Step 2: The 5 Keys of SEO
The next step to becoming an SEO expert entails mastering five key points, as listed below:
Keyword research and Identifying
The first step to running an effective SEO campaign is doing thorough research on the keywords that you wish to rank for. You have to begin by finding out what search terms prospective clients are querying into search engines first before you can figure out how to rank your site for them.
Choosing the wrong keywords means you’ll have a hard time ranking your site for them. You’re also at risk of directing the wrong audience to your site, and consequently ending up with a high bounce rate that will see to it that your search engine position tanks even further.
SEO and content marketing are joined at the hip. There’s no way you’re getting ranked without content.
It doesn’t matter how perfect you’ve optimised your site and worked on all the technicalities affecting SEO. You need content to rank, and that’s about that.
To learn about content marketing and how to apply it in your SEO campaign, here’s an article you might want to read (LINK: https://moz.com/beginners-guide-to-content-marketing).
You might also want to consider reading this: Your complete Guide to Content Marketing in Singapore.
Optimising Content for SEO
SEO isn’t just about populating your site with relevant content. You have to make sure that you’ve optimised your site for a list of relevant keywords.
It also goes beyond stuffing your content with relevant keywords.
You have to take your time to learn and understand how to optimise your site for the keywords you singled out.
People hardly talk about technical optimisation, despite it being one of the most crucial segments of SEO. This is especially true for big websites such as Amazon, with thousands of web pages.
If your website is big enough, packing thousands of pages, here are a few resources you might want to dig in to develop a better understanding of technical optimisation and how to go about it.
- Chapter 5 of Beginners Guide to SEO: Technical SEO
- Technical SEO Backlinko
- Technical SEO in the Wild
- SEO Audit
There’s no way around this: search engines now consider link building as a huge part of their ranking process. And it’s not like they’ll scrapping it off any time soon.
The only option you’ve got to win in the SEO game is coming up with an effective link building strategy.
Mind you; not all links are the same. Google will only rank you when the sites linking back to you are high-quality enough.
As an aspiring SEO expert, the next thing you want to master is how to build backlinks. How do you reach out to other sites or position yourself as a link magnet?
Here are a few resources that you may want to check out:
- The Definitive Guide to Link Building
- Key Rules of Link Building
- Link Building Strategies: Your Complete Guide
- More than 100 Links
- 7 New Strategies for Getting High Quality Backlinks
Step 3: Practise, Practise, and Practise some More
You’re not an SEO expert simply because you’ve been reading about it. You need to put everything you’ve learned into real use. And that’s where this section of this handy guide comes in handy.
You need three things to practise SEO.
Create Your Own Website to Work on
We suggest that you set up your own website and use it to put everything you’ve learned into practise.
Plus, practising SEO on your own site gives you’re the freedom to implement changes freely.
You don’t need permission from anyone to change a title tag or make some little tweaking on your HTML files and so forth.
When you want to change something, you go ahead and change it with no one to question your authority. It’s that simple.
What you’re doing is testing every concept you learned or picked along the way. You find out about something; you test it on your site. You get to learn in the process, and if it doesn’t work, you figure out how to improve it or perfect it for results.
You have the freedom to do all this on your website and not somebody else’s.
In other words, running your own website will help you become a well-rounded T-shaped SEO marketer.
Learn all you can about SEO, then apply everything you learn to the site you create.
This is what will make you go from an SEO newbie to a real expert, with something to show.
Take on Clients
Your site is for testing the ideas you picked along the way. Now that you know what works and what does, how about you risk it all with a client’s site.
Here’s the thing: Much of what you know at this point puts you miles ahead of a lot of other SEO ‘expert’ out there. Believe me, most of them don’t get this far.
For the first client you land, don’t overcharge them or anything. If anything, let them pay whatever they’re comfortable with. Or you could just do it for free by taking it as some internship.
This should also prevent them from expecting much from you or expecting you to perform some miracles.
This is an option you’d want to consider if you still feel like your skills aren’t good enough. Find an agency near you and work for them or under someone as you learn from them and what they do.
You can apply everything you learn from the agency to your blog. Keep learning every step of the way until you’re able to master almost everything.
It’s a Wrap
These are some of the realistic expectation you can have towards any SEO firm you’re planning to trust with your marketing needs. You can test the company to find out if they know their stuff, and if they’re competent enough to deliver on their promise.
Do you still help with online marketing even after reading this? Well, go ahead and call MediaOne today for free consultation on how they can help get your brand in font of potential customers for more business.