The world of marketing is a shifty one. Everything keeps on changing. New technologies emerge, new tools are introduced, and there’s always an influx of fresh thinkers putting a new spin on old tactics, and setting new standards that raise the bar for quality even higher.
Amid all these changes, one thing remains constant — content marketing. It turns out, that’s the only thing that has remained constant since the dawn of marketing, and it’s bound to stay that way.
It’s even projected that the content marketing industry will be valued at an upward of $400 billion by 2021.
The State of Content Marketing in Singapore
Singapore enjoys one of the highest internet penetration rates in the world. It’s, in fact, the highest in Southeast Asia, with 85% of its population enjoying internet access, 96% of which have even signed up with at least one social network.
It’s now that the B2B marketers in Singapore are beginning to realise the benefit of content marketing, and they’re in the full-swing beginning to take advantage of it. But even with this, many experts in the field of marketing are still convinced that the content market is yet to hit full maturity in the region.
Of course, it’s gaining traction, and a few businesses that are integrating it into their marketing strategies are reaping it big in terms of traffic.
Content Marketing isn’t Limited to SEO
The first thing that comes into many people’s mind whenever someone talks about content marketing is SEO. Some even go to the length of using them interchangeably.
But contrary to what many people think, content marketing isn’t limited to SEO. If anything, SEO is just a small part of it.
So How Else Can Content Be Used In Marketing?
When you use content to establish trust and inspire loyalty, then that’s branding. It’s through branding that customers learn to take your word for it, and can trust you to offer them what’s best.
So whether you’re publishing a piece of article on your blog or running a social media campaign that will be further reinforcing the image your brand is already known for, what you’re merely doing is using content to influence how your audience perceives you and your business.
Your web and blog content aside, content marketing also comes in handy in crafting power pages, white papers, and ebooks.
It’s through content marketing that it’s even possible to get your message across or talk about your expertise in any given field. It’s what you use to convince your target market to shell out their hard-earned cash for a product or service you’re offering.
Also, content marketing adds more fuel to your marketing strategy. It’s what you use to talk about you and your business in a manner that your customers and prospects can get to understand you better.
Top Content Marketing Agencies in Singapore
Now that you know the overall state of content marketing in Singapore and what you can achieve with it, the next thing you might be interested in is a list of the top content marketing agencies in the region.
In this section of the post, we’ll be running a comprehensive list of the best content marketing agencies in the country. We encourage you to read the reviews, study their notable projects, and compare prices to figure out which one among them strikes the best chord with your content needs.
Here goes the list:
MediaOne stands tall as one of the leading content marketing agencies in Singapore. With a workforce comprising of a group of dreamers, problem solvers, creators, and thinkers, the company has grown to be among the top three digital marketing agencies in Singapore.
They’re a living example of how far you can get with content marketing. Even better, the company isn’t just there to ride the wave of online interactions. If anything, the company was in business way before the tide was merely a ripple, and they stuck around, as they strategically worked their way to the top.
With a decade of digital marketing experience, the company knows what works and what doesn’t. They also understand the critical elements of what makes a piece of article more likely to garner thousands of social shares and go viral. But what’s even more important is the fact that they know how to make it work for their clients as well.
One thing the agency excels at is content creation. Otherwise referred to as native advertising, the agency has mastered the art of seamlessly working their content into real-life experiences of their target users.
They also how to structure their content to match a specific channel or web platform. By doing this, they’re able to preserve the immersive experience of their users, which goes at length to skyrocket both your content’s engagement and click-through rates.
Allow us to say their effective content marketing strategy comes to the aid of businesses and brands that are looking for fresh ways to reach critical consumers that are hard to impress with traditional ads.
Services Offered: Content Marketing, Digital Marketing, Web Development, Web Designing, Social Media Marketing, PPC Management.
Clients: MayBank, Direct Asia, Guardian, ST Electronics, Changi Airport Singapore, Noel, EDB Singapore, Lithan, Sheng Siong, and SingTel.
40B Tras Street
+65 6789 9852
+65 6742 1048
Email Address: firstname.lastname@example.org
Enveritas Group Ltd
Enveritas is one of the leading content marketing firms in Singapore. Though headquartered in Greenville, SC, the company has offices in Singapore and the UK.
The agency has been in the business content marketing for more than a decade, having stepped into the field of content creation in 1999. And as we speak, it has grown to accommodate a workforce of more than 100 employees.
Besides content marketing, the company is also known for providing a broad range of other web marketing services, including SEO, web designing, social media marketing, digital strategy, and content marketing strategy.
The bulk of the company’s clientèle are enterprises and mid-size companies in a large variety of industry verticals including healthcare, arts, and education.
Overall, Enveritas still stands as a content creation firm you should consider contacting if you ever find yourself overwhelmed with content creation work and are looking for someone to outsource some of the work to.
So at the core, the Enveritas Group focuses on writing killer blog posts and mind-boggling web content that’s highly converting.
Number of Employees: 100+
Year Founded: 1999
Clients: Marriott, Holiday Inn, Nintendo, Wika,
Withcontent prides itself for being one of the most sought-after content creation agencies in Singapore. As claimed on their site, the company writes with the sole aim of leaving an impression in both the mind and heart of the reader they’re targeting. So they focus on writing for the reader and NOT search engines and bots as with many of the content developers you know.
Their workforce is comprised of both writers and editors that are the basis of the company’s success story.
Their pricing is reasonable, starting at S$500. Keep in mind that this price is inclusive of their intensive research, sourcing of accompanying images, on-page SEO, and two rounds of editing.
Phone Number: +65 9006 9271
Clients: TechinAsia, Saleswhale, 100Offer, Oddle, travelstop, HP, Vertex Ventures, Wantedly, Wave Maker, and Xero to name a few.
Click2view is a well-known B2B content creation agency consisting of a team of filmmakers and journalists with a knack for playing around with words to churn out compelling content for different brands.
The agency prides itself for working with some of the big names in the industry and for working with a team of the most talented content creators in the industry.
What distinguishes Click2view from the other content creation agencies is that they’re focused on producing all forms of content, from video production, editorial content, to content marketing and strategy.
This makes them your ultimate content solution, whether you’re looking for an agency to help you with shooting your videos, scripting, storyboarding, video directing, filming, post-production marketing, article writing, copywriting, or content marketing and strategy in general.
Clients: Microsoft, Workday, Deloitte, Goodman Fielder, GoSolo, CISCO, Samsung, Mediacorp, Singtel, Nagel, Deli, Park Bench, etc.
Services Offered: Video Production, Editorials Services, and Content Marketing.
Company Name: Clict2view Pte Ltd
Address: 70 Shenton Way
#10-06 Eon at Shenton
+65 6221 3395
Adelphi is a digital consultancy firm that also dabbles in content marketing. Since its dawn, the agency has been focused on helping businesses from all across Singapore craft compelling articles for SEO, branding, and marketing their offers.
Adelphi isn’t just your ordinary content marketing agency. For all we know, the company offers all-rounded digital marketing solutions that are targeted towards scaling your business to greater heights of success.
For instance, you can hire the company to help you set up a reliable roadmap for your business and some sound strategies that will be propelling you closer to your business objectives.
Services Offered: Digital Business Strategy, Content Marketing, Social Media Marketing, Web Development, Digital Government, and data
41 Duxton Hill Level 2
Phone Number: +65 6603 6020
Email Address: email@example.com
Dentsu emerged atop as the leading content marketing agency in Singapore in 2015, and since then, the company hasn’t slacked a bit.
There’s a reason the company has been winning new clients from left right and centre. And that’s because their projects sell them. New clients walk in, the company serves them to the best of their satisfaction, and the next thing you know, the company is experiencing an influx of new clients.
That’s what Dentsu is widely known for. But there’s more, starting with their thinking process. With more than 80 employees on their payroll, Dentsu is a fully-integrated communications agency, offering multifaceted digital marketing services to different types of businesses in Singapore.
And instead of jumping on every assigned project as many marketers do, Dentsu offers itself to clients as a marketing partner, where they’ll be closely working with you to raise your stakes for business and get more sales rolling.
Their mission of operation is to exceed the expectations you have as a client, whether it’s through helping you market your business or craft compelling blog posts or web content.
Services Offered: Marketing and Communication Strategies, Content Creation, SEO, Marketing Analysis, Brand Tracking, Media Planning, Mobile Applications, and Web Development.
Clients: Canon, Shiseido, and Zoomable.
Number of Employees: 80+
Phone Number: +65 6743 0110
1 Wallich Street, Level 22
Email Address: firstname.lastname@example.org
Evolve Digitas is a digital marketing agency offering a whole gamut of digital marketing services including Conversion Optimisation, Video Development, SEO, Infographics, SEM, Local Business, Social Media Management, Online Advertising, Landing Page Designing, Responsive web designing and so forth.
The agency is also known for offering content marketing solutions, right from content creation, to strategic planning, and the marketing bit of it. Driven with a strong passion for excellence, the agency employs an innovating working methodology in all their projects, coupled with a brilliant execution plan that goes to ensure that none of their completed projects comes short in the quality department.
Clients: Unilever, Samsung, Nokia, Microsoft, American Express, JLL, Blue Air, Arvind, and Tyco.
101 Cecil Street
#11-10 Tong Eng Building
Wave Asia is a full-service digital marketing firm that excels in brand creation, content marketing, SEO, PPC, Social Media marketing, and all things digital marketing. The company focuses on driving results.
They’re among the most confident marketers in Singapore, and they have a rich portfolio to back it up.
Exceptional creativity laced with vision and cutting edge technology is what the agency pours behind their quality bar. They’ll then add flame it to fashion one of the most exciting, eye-catching final product that will be giving your competitors sleepless night as they strive to figure out the secret behind your success.
Services Offered: Web Development, Content Marketing, Graphics Design, Pay Per Click, Social Media Marketing, and SEO.
59 New Bridge Rd 059 405
Phone Number: +65 9297 9846 +65 8742 2275
Metia Inc is a global digital marketing firm that’s been in the business of marketing since 1989. With it’s headquarters in Kirkland, Washington the company has come a long way and now has offices in London, Texas and Singapore.
As it stands, the company has employed more than 200 people handling different aspects of digital marketing, SEO, content marketing, Content Creation, and digital strategy. Their primary focus is on enterprise clients in the US, UK, and Singapore.
Year Founded: 1989
Number of Employees: 200+
Address: 111 Amoy Street #04-00
Phone Number: +65 6224 7992
Email Address: email@example.com
Vintege is known in most parts of Singapore for being one of the most creative digital marketing agencies in the region. They’re also favoured for their commitment in what they do, and their determination to exceed client’s expectations.
The quality of their work come second to none, and it’s for this reason that they’ve managed to retain the bulk of their past clients who’ll at any time vouch for them should there arise a need for it.
Thanks to their 17 years of marketing experience, Vintedge happens to be among the few agencies in the country that understand the art of content creation to the bone. It’s the agency to turn to with your content needs if you have zero tolerance for disappointment.
Services Offered: Digital Marketing Consultation, Web Application Development, Search Marketing, Email Marketing, Mobile Marketing, Content Creation, Research Analysis, and Project Collaboration.
31 Ubi Rd 1
Content is the fuel that powers every imaginable marketing campaign. Your business needs it in every possible way, and the above list of companies covers the ten best content marketing and content creation services you’re likely to come across in Singapore.
Here at MediaOne, we focus on creating all kinds of content, particularly those that require an in-depth understanding of the product, market, trends, and industry regulations. That said, you’re invited to contact us today in case you need any help with crafting your content or using it in your marketing campaign.