Before designing a website, you should do some background research on the benefits of having a WordPress website.Over the years, WordPress has been an important aspect of the online business development process. As the largest content management platform, its popularity has grown tremendously over the years.This can be attributed to the many benefits of having a WordPress website.It is an excellent website for beginners due to its versatility and robust features. WordPress has significantly evolved from the time it was only a blogging platform to what it is now. It is not by chance that many big brands worldwide use it to power their websites.
Benefits of WordPress
Here are some of the top ten benefits of having a WordPress website:
- Easy to use and integrate
WordPress is one of the relatively easy sites to use. It has an intuitive interface and users can easily understand the navigation process. Most open source frameworks are very complicated, and a bit technical but WordPress is very straightforward.
It is widely known for its convenience due to its excellent user-friendliness in integration. Because of its incredible technology, users spend less time here as the time for formatting is equally reduced.
With WordPress, you can easily embed a video, write articles and add pictures with minimal effort. You do not have to be tech-savvy or be an expert to use WordPress. You only need to have a web browser and internet, and you are good to go.
- It has user-friendly features
If you do not have user-friendly features, chances are very high that your clients will not spend much time on your site or bother visiting again. WordPress eliminates that problem since it comes packed with features for every possible user. The features are not only authentic but are also user-friendly.
The navigation is quite simple and effective. You can easily select a suitable theme to use and add as many pages as you would like. To get theme you like check some incredible options on Great WordPress Themes To Consider. All you need to do is follow simple steps to be able to achieve this.
- Search Engine Optimisation benefits
Search engines usually rank websites based on some predefined parameters when a search is done. Ideally the more parameters you fulfil, the higher your website ranks. WordPress incorporates all these parameters to give you full SEO benefits. Some of the ways WordPress has managed to get higher ranking include;
- Good coding standards
- Great image optimisation
- Social media integration
- Fast loading speed
- Great user experience
These WordPress layouts and themes among others give the users a great experience hence the default SEO benefits. When you use the plugins, you are guaranteed that your website’s search engine visibility will improve significantly. This is one of the greatest benefit of having a WordPress website. With these benefits, you can fully optimise SEO – to see more of what we mean click here.
- Loads of Plugin
The other benefit of WordPress is the fact that it has plenty of quality plugins to use. Plugins are essential and fantastic because they help your website to perform better in the functional aspects. Different plugins have different functional advantages hence the more you have, the better.
The plugins cover so many things that you could possibly need. The functionalities will allow you to do things like:
- Add some beautiful photos in your gallery
- Sell products online
- Check conversion rates
- Share your social media options
- Track the number of visitors on your website
- Set up online surveys
- Add registration forms
On WordPress, getting the plugins and installing them is fairly simple and does not need a lot of work. Most plugins here are free, but the paid versions are highly recommended as they offer better support and more features.
- Security and Information protection
As a business with a high stake, it is important to have valuable information or data protected at all costs. You need to have the information that will help you protect your company.
WordPress has some fantastic securities measures put in place to mitigate such risks. It enables you to do some modifications and even upload content from a secret admin area. This is a better alternative than using the traditional FTP.
WordPress also ensures that through this, there is less risk of mistakenly deleting crucial files. Finally, they also release securities patches for bugs found and new updates. This assures you that they are up to par with the latest website security.
One of the key benefits of having a WordPress website is the fact that it is easily affordable. You do not need a fortune to be able to access it. With a very minimal budget, you can get an excellent website with many options and features to work with.
Having your website on WordPress is free, but for the additional themes and plugins, you will need to part with some money. Also, maintenance expense and upkeep is cheaper compared to other sites. This is because in most cases you can decide to do the maintenance and upkeep yourself.
- Perfect for Aggressive content marketing
Online marketing in this era is of utmost importance to any company. Uploading fresh content is great using WordPress themes as opposed to the traditional ones. You can easily update content to your site in seconds and as often as you would like without going through so many complicated steps. Frequently updating content will give you a heads up as you will build credibility in your niche. Additionally, you can easily update your design effortlessly. This makes it ideal for tactical campaigns.
This is an immensely valuable feature that has made it very popular. In this era, having a responsive website design is no longer an option but mandatory. There is nothing as frustrating as trying to visit a website, and it fails to respond because of the device you are using. For this reason, WordPress is designed to respond fully to any device. The WordPress display is seamless and beautiful on any device that the user might be using.
- WordPress is perfect for blogging
When WordPress started, its original function was blogging. It has top-notch blogging capabilities that are in-built and effective. Since it is quite simple to use, you can also expand the websites blogging capabilities. This includes displaying your latest blog on your homepage or elsewhere on the blog, editing user’s commenting abilities, setting up email subscriptions and so much more. Another fantastic strength of WordPress is the fact that it is not only ideal for bloggers but for creating professional blogs too.
- WordPress is reliable and stable
One of the reasons for its popularity is its great reputation for reliability and stability. Other platforms have had a short-lived existence, but WordPress has been a constant for years. It has a large number of professional developers who regularly code and test updates to support it. Because of this, people keep adding to WordPress engine hence making it richer with features and better too. WordPress works well in all the major web browsers.
With the many benefits of having a WordPress Website, it is without a doubt a perfect choice for anyone looking to create a website.