Despite the fact it is not easy and takes some time to master, conversion rate optimisation has a massive ROI.
As a marketer, it is essential to invest time and money in optimising your website for more conversions. That said, startups on a limited budget can still implement strategies and get positive results.
Here are tips to help you in conversion rate optimisation, especially if you are on a budget.
- Analyse your website speed
- Research
- Create a conversion funnel
- Identify the actions taken by users on your website
- Run experiments on Google Analytics
- Test conversion elements
- Test the right things
- Optimise for more revenue
- Create a testing schedule
Best Conversion Rate Optimisation Strategies for Your Singapore Website
The following are tips on how to boost conversion rates on your eCommerce website.
Analyse Your Website Speed
The loading speed of your webpages has a significant impact on your eCommerce conversion rates. Internet users are impatient and expect a website to load in two seconds. If your site is slower than that, they will leave it for a better option.
Here are tips on how to improve the speed of your website.
- Analyse the speed of your website to identify the elements that are slowing it down.
- If you know how to, remove the elements that are blocking the critical rendering path. In most cases, it is either JavaScript or CSS.
- Optimise images and remove old content from the site.
Research
You have to research if you want to optimise conversion rate for your business website. Your research should focus on learning the behaviour and preferences of your target audience.
When researching, keep in mind that qualitative data is more important than quantitative data.
Qualitative data is information that cannot be measured using standard metrics. It is the experience that your traffic gets when browsing your website.
Quantitative data, on the other hand, refers to measurable information, such as site speed and engagement levels.
The best way of getting qualitative data is by adding survey forms to your website. You should ask the consumers what they want from your site, their preferred marketing channels, their view on your brand, and so forth. Make sure that you collect the data from several respondents before taking the next action.
Create a Conversion Funnel
A conversion funnel is a critical aspect of conversion rate optimisation. The easiest way of setting up such a funnel is by using Google Analytics.
The standout advantage of a conversion funnel is that it enables you to visualise the conversion process. You can then use the visualised data to devise better strategies that improve your eCommerce conversion rates.
Identify the Actions Taken by Users on Your Website
Besides surveys, you can learn more about your traffic by monitoring the actions they take while browsing your website. You should know the pages that get most visitors, the paths they take to reach those pages, and the buttons they click, and so on.
If you know what users do on your website, you understand the factors that affect your conversion rates. You can then use these insights to optimise for more conversions. For instance, if a page is getting little traffic, you can improve its design and update its contents.
Run Experiments on Google Analytics
Google Analytics is the best free tool for conducting split tests. Split testing involves creating many strategies and testing them on various segments of your audience to see what works best. For example, you can create ten variations of an email message and send it to small groups of 100 people each. You will then choose the best option based on the test results.
Google Analytics allows you to test on-page elements such as titles, images, layouts, call-to-actions, and text.
Test Conversion Elements
Usability Hub offers a free and easy to use tool that helps in testing the components of your eCommerce website. The FiveSecondTest requires you to upload a screenshot of your website, which is then sent to human testers for reviews. The platform usually returns feedback within five seconds.
This tool is useful in assessing the usability of your website and the first impression it leaves on users.
Test the Right Things
Testing does not always guarantee meaningful results, especially if you test the wrong things. Here are the elements that you should focus on when running tests on your website.
- Headlines – most people see the site when they visit your site for the first time. You should optimise it to boost conversions.
- Money-back guarantees and free trials – these two provide assurances to customers that they are making a safe purchase. Test your site to see which of them gets more conversions.
- Form fields – you should use short forms to encourage completion.
- CTA buttons – your CTA button should be visible and have a compelling copy.
- Checkout process – a quicker checkout process means more conversions for your websites.
Optimise for Revenue
The ultimate goal of conversion rate optimisation is increasing your revenue. With this mindset, you will focus on optimising for revenue, instead of conversions. Strategies that do not boost your revenue are not worth your time.
Create a Testing Schedule
Many marketers find it hard to carry on with split testing after doing a few rounds. The best way of staying focused is by creating a testing schedule.
Investing in split testing software is a waste of money if you are not using it. You should always make the most of any investment aimed at boosting your eCommerce conversion rates. The only time that the testing tool should remain idle is when you are analysing the results of a previous test or preparing for the next one.
Here are the best practices to observe when creating a testing schedule.
- Arrange your split tests into different categories so that you can test all aspects of your digital marketing campaign.
- Ensures that you include the most common split tests in your schedule.
- Create a calendar with reminders so that you do not forget any test on your schedule.
It is advisable to do tests regularly. The more you test, the better you understand your audience. Knowing the preferences of your audience is crucial in improving your conversion rates.
Conclusion
Conversion rate optimisation can boost your revenue if you implement effective strategies. Even if you have a small budget, you can still convert leads into customers by focusing your efforts on understanding the needs of your audience.
That said, here is a summary on how to get more conversions for your eCommerce website.
- Analyse your website to see what is hurting your conversion rates
- Research to know the preferences of your consumers.
- Create a conversion funnel. This allows you to visualise the conversion process.
- Evaluate the behaviour of users when they are browsing your website.
- Use Google Analytics to run split testing campaigns. The results should tell you what works for your audience.
- Test various elements of your website, such as images, titles, texts, and CTAs, and so on. The objective is to learn how each of the elements affects your conversions, as well as how you can improve them.
- Optimise your website for more revenue.
- Create a testing schedule to keep you motivated.
If you implement these CRO strategies, you will get more conversions on your site. Always remember to adjust the strategies to match the evolving needs of your audience.
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