If you’re planning on launching a SaaS product, you’re about to embark on an exciting journey. Your product will be introduced to a whole new audience, many of whom you’ve never met before.
Your users are going to rely on you to provide value and solve problems.
But you’ve also got a marketing budget and a limited number of employees to work with. How are you going to pull this off?
To get you started, we’ve put together some top tips for crafting a successful SaaS product announcement.
Define Your Unique Selling Point (SaaS)
To begin with, you need to establish what sets your product apart from the rest. In the age of Google and Facebook, everyone knows exactly what their competitors are doing. You can’t afford to make the same mistake. Your job is to make your customers believe in something special, something that makes them willing to pay a premium for your product.
To achieve this, you need to investigate the problem that your product sets out to solve. This is also known as your USP or Unique Selling Proposition. For example, Cloud Productivity Tools aim to reduce the overwhelming amount of administration that customers have to do manually to get their work done. Your job is to convince customers that your product offers them a better and more efficient way to get things done.
After you’ve defined your USP, take some time to research and identify the key benefits that your product provides. You’ll then be able to provide clear evidence as to why your product is better than the competition.
Craft a Compelling Description
A compelling description is essential for any kind of commercial product. Whether you’re selling an app, a digital product, or a service, a well-written description will do wonders for converting browsers into paying customers.
To create a compelling description, start by asking yourself questions about your product. What is it? Who is it for? What are the main features? Every product you’ve ever bought or used has a description, so think about why you want to buy this product. What will make it worth your time and effort?
You want to create a compelling description that will make your customers believe that this is something new that will help them solve a problem. For example, Freshsales — a sales intelligence platform — enables businesses to make smarter, faster sales decisions by collating data from a variety of platforms.
The next step is to put yourself in your customer’s shoes. Imagine that you’re a prospective buyer; what would you want to know about your product?
Ask yourself these questions and you’ll begin to build a picture of who your customers are, what they want, and how you can provide value to solve their problems.
You need to match your customer’s needs with the features your product provides. If you can’t provide the feature your customer is looking for, it’s probably not the right product for them.
Instead, you should focus on solving other problems they’re facing. You can also use the questions you asked yourself to help build a pitch for your product. You want to convince potential customers that this is the right product for them.
Create a Compelling Screenshot
To further establish your product as a viable solution to a problem, you need to provide customers with a clear idea of what it is that they’re purchasing.
This is where the screenshot comes in. A screenshot is simply a picture of your product that you can use to refer to in your writing. It should also match the quality of the rest of your copy.
For software products, you’ll usually need to provide a range of screenshots. This will include things like the desktop version, the mobile phone version, and a few sample screens. Ensure that these are consistent throughout your copy and that they match the quality of your writing.
Writing a compelling description and pitching a compelling Screenshot is essential to getting your SaaS product off the ground. If you can do this well, you’ll be able to establish yourself as an expert in your industry.
And from there, you can scale your business to achieve the dreams you and your team had when they started this journey.
