Looking for tips on how to to create a good website design for your business in Singapore? Majority of the customers get their first brand impression from the website. A business website acts as the face of the company. More so, it is the leading portal in which people get the valuable business content and will conduct purchases.
You hence need a perfect web design to ensure that you give a great first impression to your site visitors. This is to improve their shopping experience even before they do the actual business.
You need to compel the visitors in the little time that they are in your website for them to cling on longer and hopefully convert them into leads. Digital marketing has gone to a higher level in Singapore, and you cannot afford to have a poorly designed website. For you to stay ahead of your competitors, you need to have a well-designed website. This article goes through tips on how to create a great website for your Singapore business.
What Is Meant by A Great Website Design?
Great web design is simply effective. It builds trust by having an appealingly attractive design, establishes integrity by being instinctive and has an effective call to action that converts visitors to customers. Your website acts as your salesperson and business store. You should hence ensure that it is alluring, easily maneuverable, and conducive for doing business.
Even if not everyone knows how to build a great website, the majority of the people know how it feels and looks like. You need to integrate a well-thought methodology when creating your website that will have a great design to instill value and build trust in your customer stems. The standards that define a great web design are continuously changing according to peoples taste and more contemporary designs. Try and keep up with the website trends.
The tips towards the creation of great website design include;
Keep It Simple
Overstuffing and over design may lead to failure of your site. Overstuffing involves use of too much text, too many widgets and being vague about what your business is all about. This over-designing results in slowing down of the web page loading speed which leads to an increased bounce rate. When thinking about website content, write as if it is meant for a poser or magazine.
Concise simple but effective. Avoid complicated industry jargons that will be difficult for an average customer to comprehend. While you maintain high quality, let it be a straightforward design that is direct to the point. According to the minimalism principle, less is more. Your website visitors need to easily navigate through your site and know what your business does.
The Apple and Uber websites are perfect examples of simple but great websites. Try and cut down your contextual text. Instead, use appropriate media for your infographics and headlines. Moreover, leaving plenty of white spaces avoids overcrowding and helps the visitors go towards meaningful content. You can use an SEO optimized image video that can compel the customers to complete their sales cycle.
Your Call to Action
Call-to-action is one of the essential features in a conversion funnel from emails and social media to website. A highly effective website design must have call to action. Examples of calls to action include ‘register now,’ ‘search now,’ ‘subscribe’ and ‘shop now.’
First, your site needs to communicate what your business is about clearly. The next step is to direct them into executing the desired call to action for conversion. The customers then enter into your sales funnel. Your call-to-actions should be in a focal position and have the appearance of visually clickable.
Another essential thing for you to consider is the number of clicks it takes for a customer before getting to the desired call to action. You understand your audience to a certain extent, and you are aware of what they are looking for in your site. A great website should hence have a solo call to action. This is easier for the customers rather than having to decide on multiple clickable options.
Create A User Journey and Conversion Funnel
The user journey is among the most ignored aspects during the process of web design. You need to think of how your visitors will navigate through your website. How will your visitors go through your site? How will they find the information they want? How will they end up being converted? If you can’t answer these questions, you need to revisit your users’ journey.
The path in which your website visitors will follow through in your site to result into a conversion is referred to as conversion funnel. The path goes from the website home page, shop, product page, cart, and checkout respectively. You need to clearly outline this path by ensuring availability of collect links on the landing page and customers review to provide insight about your products and services.
Majority of the customers will first navigate through your site before going to your products and services to ensure they find their way all around without struggling to know the whereabouts.
Majority of online customers base their business trust on consistency. The credibility of your business will suffer if you have a poorly designed website. Use of so many fonts, color schemes, and too much branding distracts and confuses the web visitors. Ensure that you are consistent on the use of color combinations, headings, fonts across logos, and body text.
You should not overstuff your site with underlining’s, italics, bold and other sorts of such combinations. You want to promote your readability hence you should choose colors, texts, and background that brings out high contrast. Today, most people access websites through mobile devices. You will thus require to select a font that is readable on smaller screens. Sans serif is the best option for your body text.
PayPal website is an excellent example of well-maintained consistency. The typography, font, and size are of minimal difference while the colors are limited to neutral and blue for contrast. One can easily differentiate between a menu, clickable link, and supplementary text.
Use of Quality Photography
One of the top factors that are influencing customers to buy online is quality photography. Not only is it easy to apply but it is also effective in boosting customers engagement on the website. A good example is of staff photos on your site. It helps to create a personal impression for your customers to see who they would work with if they get into business with you.
More so, the staff photos are unique and can’t be found anywhere else on the internet. You should ensure that the images are of high resolution and loads a moderately faster. Large picture files with high resolutions that are unprovided for may lower the page loading speed.
There exist website conventions that are universally accepted in web design. These are the standard design that the majority of the people are accustomed to. Observing them gives you a perfect foundation for excellent web design.
- Log in and sign up buttons. These sections are always located on the webpage top right side.
- Logos. Your business logo should be at the top left or center of the top page header.
- Clickable logo. People have been accustomed to clicking the logo to go back to the home page.
- The cart. It should be located in a place around the top right of the web page.
- Visually clickable buttons. Ensure you use contrasting colors to make the buttons look clickable.
- A call to action button. They should be at the top page and have an apparent clickable look. Let them be highly visible.
- Search bars. They should be placed in the header. However, your customers should be able to navigate through the site without using the search bar.
- When filling in forms, the number of fields necessary should be limited.
- Main navigation bars. These are mostly found at the header top. The left margin is also occasionally used.
According to research, about forty percent of online users abandon a site that takes more than three seconds to load. Google says that the average loading time for a mobile page is twenty-two seconds. A responsive website is the most significant step towards excellent web design.
This is the first thing you should give priority. Failure to this, you will have a low conversion rate as many visitors will leave before accessing your website. Before you go open for business, test your landing page loading times to fix it before the vast potential loss. Always remember the causes of slow loading speeds include the use of excessive widgets, many moving parts, and unusually high-resolution images.
Scan-ability refers to the average time it takes for a person who knows nothing about your website to understand what you sell or do. Another suitable description is the time it takes for people to make a call to action. The two metrics are essential considerations in website design.
Research conducted reveals that about seventy-nine percent of web visitors scan the web pages while only about sixteen percent read through every word. You hence need to design your site according to the dominant scan-ability way.
During navigation, people are more attracted to images, headlines, bulleted items, and infographics. For people to stay on your page longer and keep reading, you have to make your content more engaging by including amazing statistics, spontaneous infographics, sentence pitches, and appealing pictures.
With the mobile devices replacing desktops, scrolling down pages has surpassed clicking into the next page. Ensure your navigation is up to date by incorporating search function, clicking internal links and upwards and downwards scrolling. More so, design the web pages in the form of horizontal strips where the pages are scrolled down in descending order of significance.
Accessibility features the aspects of navigation and responsiveness. According to the current trends, about half of website traffic is generated from mobile devices. More people are accessing the internet through their mobile. With that statistic, you want to give a friendly and good first impression to the people who visit your website through mobile devices.
Google has also updated its search algorithm for SEO to rank mobile optimised sites higher on the search engine results page. Some of the tips to consider when carrying out web design include;
- Limiting the necessity for typing on your website
- Choose a single column layout for its suitability in mobile scrolling.
- Adapt your website for different resolutions and screen ratios for use on tablets, phones, and desktops.
- Design well visible and moderate size buttons for easy click-through rates of mobile users.
- Keep your titles, Metadescription, and URLs short, concise and effective. Small-sized devices have limited screen size.
- Flash is not good for SEO indexing. Use HTML5 to create effects instead.
Mobile devices present a significant engaging way with your business. More features can as well as be integrated into mobile websites. Always keep the mobile users on the mind as you design your business website.
Templates Vs. Custom
Both template and custom websites have their advantages and disadvantages. You are the one to choose what is the most beneficial according to their priorities. A template website is one that is laid out for you already. It is hence faster to develop, has lower cost and does not require much-skilled labor regarding web design.
However, it may have some features that you don’t need, may not be updatable and may not be supported by all devices. Template websites are even sometimes similar to other sites. On the other hand, a custom website is designed according to your needs to become your one of a kind.
With a skilled web developer, the site will have regular updates and developments and also compatible with all devices across different platforms. The cost of development is high and needs more time. However, custom websites are worth the pricing in the long run as it addresses your business needs well.
Search Engine Optimisation
The greatness of a website design is measured by how well it ranks in search engines. This also gives an idea of the amount of organic traffic that will be generated. Incorporating the perfect customs when formatting your site is what makes a great SEO and web design.
It involves extensive optimizing practices carried out to ensure your site ranks better, gets high traffic, and produces measurable results. Some of these SEO practices include keyword optimisation, HTML title tags, making your site fast, using crawlable sitemaps and more.
A website is a must-have for a business in this digital era. The challenge comes in building a great web design. These tips will help you improve on your website performance regarding conversions rates. The main idea is to keep it simple but effective.
Also, ensure that there are no distractions between your call to actions and the customers. Be confident about your website and avoid continually updating the core web design as your devoted customers will take it as rebranding. Contact us today for custom website design services in Singapore.