The video-sharing platform TikTok, with over 500 million monthly active users, has become one of the biggest and most influential media platforms globally.
Since its launch in early 2018, TikTok has quickly become one of the most popular social networks, rivaling even TikTok’s parent company TikTok, Inc., valued at more than US$300 billion.
The success of the social media platform, which mainly consists of short-form videos, has led many marketers to take note and try and emulate it. As a result, many have created branded accounts on the platform to utilize them for marketing and business goals.
Unfortunately, due to the highly competitive nature of the crowded video-sharing environment, succeeding as a marketer on TikTok can take time and effort. What’s more, many marketers may need to realize the platform’s potential to grow their business.
In light of these facts, this article will highlight five ways marketers can utilize the video-sharing platform TikTok for business success.
1. Create An Entertainment Channel
TikTok is where users can share their most engaging moments with the world. As a result, having an account on the platform just for fun is probably the easiest way to enter the market. To succeed on TikTok, you must develop a strategy to create and maintain an audience.
You must consider several factors to create a successful entertainment channel on TikTok. First, you must decide what kind of content you will produce. What are your subjects, and how do you intend to present them?
For example, if you are a fashion YouTuber, you may focus on fashion-related topics such as style tips or fashion news. Or, if you are a food vlogger, you may focus on food-related topics like recipes. Whatever the case, decide early on how you will develop content before you start producing videos.
2. Set Up A Viral Marketing Campaign
Unlike traditional media platforms, which rely on the popularity of brands to draw traffic, social media platforms such as TikTok allow content creators to engage with their audience through story sharing and content curation.
This feature allows users to “viral” content by sharing stories about a product or service, attracting more than one million views within a week. The advantage of a viral marketing campaign on TikTok is that the content can spread rapidly and effortlessly to a massive audience.
3. Use Hashtags
Another important factor to consider when marketing on TikTok is hashtags. When a user types a keyword or phrase into the search bar on TikTok, the platform will display a list of suggested hashtags.
As a marketer, you can choose which hashtags to use for your content, depending on your topic. You should look for popular hashtags that are relevant to your content. Doing this can help you connect with a larger audience. When users click on your content, they will be taken to your profile, where they will see a list of your videos with one or more hashtags attached.
If a user sees your video’s content and then clicks on a hashtag, they will be taken to your profile, where they will see other videos with that hashtag. Not only does this make your content more discoverable, but it also allows you to engage with users who are interested in your content.
4. Use Keywords In Your Metadata
To make your videos discoverable on YouTube and other platforms, you should consider using keywords in your video’s metadata. This includes your video’s title, description, and thumbnail. To get started, visit YouTube’s “Video Manager” and create a new video. Then, in the space provided, type in your keywords. Doing this can help you cut through the clutter on social media platforms.
5. Build An Audience On TikTok First
As we’ve discussed, having an account on the video-sharing platform TikTok just for fun is a great way to enter the market. Before you even start making money from your content, you should consider how you will attract and retain an audience. Building an audience on TikTok, like any other social media platform, is easier said than done. It takes time and a lot of consideration.
If you’re looking to enter the market, you first should create good content that will attract and retain your audience. Next, you should use social media to disseminate content, build your personal brand, and engage with your audience. Finally, you should look for ways to monetize your content through affiliate marketing, displaying ads, or selling merchandise.
Why Should You Use TikTok In Your Marketing?
TikTok is constantly innovating and evolving; the best part is that it’s open to everyone. The app has no rules or regulations around what you can and can’t do, so there’s always room for experimentation. You don’t need a big budget to explore new ideas; all you need is the courage to try something new and the imagination to develop creative ideas. This can all be found on TikTok, and it’s a great place to discover ideas that work and those that don’t. You can also learn a lot from other users’ videos, whether you want to copy what they’ve done or use their ideas in your own marketing.
The Popularity of TikTok
The popularity of TikTok is undeniable, and it’s not hard to see why. The video app is owned by TikTok, Inc., valued at over $140 billion by mid-2020. The app is so popular that it’s now on the verge of being a social media “super platform.”
The Venn Diagram of Marketing and Social Media
It’s important to remember that marketing and social media aren’t just about posting content; they’re all about connecting with and engaging with your audience. People have multiple motivations behind the content they consume, whether to inform, entertain, or inspire others. For example, you might read an article about a chef who shares his recipes or an opinion piece by a well-known author who garners thousands of fans on TikTok. The key is to find out what type of content works best for your target audience and then find ways to engage with your followers.
Even though TikTok is now a super platform, it started off as a simple video app that grew out of necessity. According to TikTok, the idea for the app came to them in early 2018 when one of their senior executives was trying to devise a creative way to promote their company. They had just six months to launch the app and get it ready for the public, so they had to learn as they went along.
TikTok isn’t just for fun these days. The app plays an important part in people’s everyday lives, changing how we experience marketing and advertising forever.
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TikTok is one of the most popular and innovative apps available today. People are having fun with this one. If you’ve never heard of it, TikTok is an app designed for people who want to create and share hilarious videos.
With the ability to create memes and interactive short-form videos, there’s a whole world of possibilities for marketing with this app. If your current strategy isn’t doing well on social media, you might want to try out TikTok; in fact, you might find it easier to use than you think.
While the steps to succeed on TikTok may be more challenging than creating funny videos, the platform’s unique position as one of the biggest and most influential social media platforms globally makes it an interesting place. With a little planning, research, and passion, anyone can have fun and grow a business on this platform.
