The Only Affiliate Marketing Tools You’ll Ever Need

You want affiliate marketing tools that actually move the needle — not some cookie-cutter list full of gimmicks and fluff. You need tools that deliver measurable results, cut through the noise, and make managing your campaigns efficient and scalable. Whether you’re running your own business or managing client accounts here in Singapore, the right tech stack isn’t optional; it’s your competitive edge.

In this article, I’m zeroing in on the only affiliate marketing tools you’ll ever need. No guesswork, no fluff. Just proven platforms and software that amplify your revenue, sharpen your tracking, and streamline your workflow. If you’re serious about turning affiliates into a revenue powerhouse, keep reading. This isn’t about tinkering — it’s about mastering the game with tools that actually work.

Key Takeaways

• Voluum, AdPlexity, and Zeropark offer advanced tracking, ad intelligence, and traffic sourcing ideal for performance-driven affiliate marketers managing high-volume campaigns.
• Customers.ai and Raptive focus on visibility and monetisation—one through enriched visitor data and the other through AI-powered ad management for high-traffic publishers.
• Unbounce remains the top choice for building high-converting landing pages without code, while ThirstyAffiliates and Pretty Links offer effective link management for WordPress users.
• Rebrandly enhances brand trust and click-through rates with custom short links and real-time analytics—ideal for teams prioritising brand consistency.
• Pricing varies significantly, with tools like AffJet and Pretty Links being highly affordable, while enterprise-grade platforms like Voluum and AdPlexity require a larger investment.

How Can Affiliate Marketing Tools Help You

You’re not here for theory — you want tools that translate into real, bottom-line growth. Affiliate marketing tools aren’t just about automating tasks or tracking clicks. They’re the foundation that turns vague ambitions into precise, measurable revenue streams. When used correctly, these tools empower you to optimise performance, reduce wasted spend, and scale with confidence.

Consider the case of Shopee, a leading e-commerce platform in Southeast Asia. According to a report by iPrice Group, Shopee leveraged advanced affiliate tracking and management tools to grow its affiliate-driven sales by over 40% within a year. That’s not luck — it’s strategic use of technology to identify top-performing affiliates, optimise commission structures, and monitor campaign health in real-time.

Here’s why this matters for you:

• Precision Tracking: You gain granular insight into which affiliates, channels, and creatives drive conversions. This isn’t guesswork; it’s data-backed optimisation. The global affiliate marketing software market is expected to reach USD 36 billion by 2028, growing at a CAGR of 10.1%. The stakes are high, and precision is your best defence.
• Fraud Prevention: Not all clicks convert into genuine sales. Sophisticated affiliate marketing tools use AI and pattern recognition to flag fraudulent activity — protecting your budget from being drained by bots or low-quality leads.
• Streamlined Payouts & Compliance: Managing multiple affiliates across borders, including here in Singapore’s diverse market, demands tools that simplify commission calculations, automate payments, and ensure regulatory compliance without headaches.
• Data-Driven Decisions: With integrated dashboards and analytics, you’re not shooting in the dark. You can test offers, tweak creatives, and reallocate budget swiftly — all based on reliable, up-to-the-minute data.

If you take one thing away, it’s this: affiliate marketing tools are your strategic partners, not just optional add-ons. Without them, scaling your affiliate program efficiently (especially in a fast-moving market like Singapore) becomes a guessing game you can’t afford to play.

10 Best Tools for Affiliate Marketing Ever

You’re about to discover the 10 best tools for affiliate marketing ever — no hype, no filler, just the essentials that actually deliver. These are the platforms and software that top marketers rely on to track, optimise, and scale their affiliate programs with precision. If you’re running campaigns in Singapore or anywhere else, this isn’t about guessing or settling for second best.

Each tool on this list has proven its worth by driving measurable growth, simplifying complex workflows, and protecting your commissions from fraud. Whether you’re new to affiliate marketing or looking to upgrade your tech stack, this is the shortlist you need to cut through the noise and get real results. Ready? Let’s dive in.

Here’s a comparison table for the top affiliate marketing tools at a glance — designed for fast decision-making. All pricing is listed in SGD for easy reference in the Singapore market.

Tool	Best For	Key Features	Pros	Cons
Voluum	Advanced ad tracking & automation	Real-time monitoring Automizer Fraud detection Mobile app	Fast data Powerful automation Team features	Expensiv Steep learning curve
Customers.ai	Visitor ID & remarketing	Identity resolution Meta sync Email enrichment	High ID match rate Privacy-compliant Strong integrations	High entry cost Setup complexity
AffJet	Affiliate income reporting	Unified dashboar Network integration Mobile-friendly	Simple UI Scalable pricing, fast insights	Reporting-only Lacks optimisation features
Raptive	High-traffic publisher monetisation	AI ad placemen Full-service management Premium ads	Proven RPM boost, expert-managed Passive monetisation	Entry barrier (100k visits) Less control
AdPlexity	Ad spying & competitor research	Multi-source ad intel Landing page copying Geo/device filters	Great insights Cross-channel spying	Expensive, no direct ad running features
Zeropark	Paid traffic scaling	RTB traffic buying Geo targeting API access	Scalable traffic Flexible targeting	Can burn budget quickly Ad quality varies
Unbounce	High-converting landing pages	Drag & drop builder A/B testing Sticky bars Dynamic text replacement	Fast page builds No coding needed Strong testing tools	Pricey for small teams Landing page only
ThirstyAffiliates	WordPress link management	Link cloaking Autolink Geo-redirects Analytics	WP-native Solid link control Beginner-friendly	WP-only Limited advanced metrics
Rebrandly	Branded short links	Custom domains Link tracking QR codes Device targeting	Boosts CTR Scalabl Secure	Free tier limited Not a full marketing suite
Pretty Links	WordPress affiliate linking	Cloaking, auto-linking Redirect types Stripe checkout	Affordable Beginner-friendly WP-focused tools	WP-only Lacks advanced analytics

1. Voluum

A high-powered ad tracking platform designed for performance marketers who demand real‑time insight and automated optimisation across multiple traffic sources. Voluum processes billions of data events swiftly, offering instant clarity on campaign performance. 

Its built‑in Automizer lets you apply smart rules, pause underperforming ads, and manage bids without ever leaving the interface—ideal for digital marketers seeking efficiency and pinpoint control.

Key Features	Real-time tracking Automizer (auto‑rules) Anti‑fraud kit Collaboration tools Mobile app Traffic distribution AI
Price (SGD)	Start‑up: ~S$730 /mo (US$539) Agency: ~S$1,080 /mo (US$799) Enterprise: ~S$2,160 /mo (US$1,599)
Pros	Lightning-fast data Powerful automation Multi-user workspaces Integrated fraud detection
Cons	Steep pricing Complex for beginners Minimum ad volume needed to justify cost

2. Customers.ai

An advanced website visitor identification and remarketing platform that reveals 65–85 % of previously unknown visits—far higher accuracy than typical providers. It enriches visitor data, syncs to Meta and email platforms, and recovers lost tracking signals after cookie-privacy updates—making it perfect for marketers who rely on first-party data and precision retargeting.

Key Features	X‑Ray visitor pixel Contact enrichment Meta & ESP sync Email automation Identity API
Price (SGD)	From S$275 /mo
Pros	Industry‑leading ID accuracy Robust integrations Privacy‑compliant Impactful ROI evidence
Cons	Higher entry cost More suited for mid‑to‑larger setups Requires correct pixel implementation

3. AffJet

A streamlined affiliate dashboard built by marketers to consolidate performance across all networks in one mobile‑friendly interface. With support for 35+ networks and flexible transaction‑based pricing, it’s ideal for entrepreneurs and agencies aiming to quickly identify top performers and under‑achievers—no more hopping between dashboards.

Key Features	Unified income reporting Mobile responsiveness Filters/trends analysis Dashboard alerts Report exports
Price (SGD)	S$5–S$350+/mo
Pros	Clear unified reporting Easy to use Scalable pricing Mobile‑ready
Cons	Limited to reporting (no tracking/optimisation) Manual network setup Older UI

4. Raptive

Raptive (formerly AdThrive/Mediavine) is a full-service ad management platform that optimises ad revenue for content creators and publishers. It leverages AI-driven ad placement and direct media partnerships to improve RPMs, boasting $3.2 billion paid to creators and a 15%+ RPM lift for those who switch over. It’s ideal for high-traffic publishers who want expert-managed ad yield rather than self-service setups.

Key Features	End‑to‑end ad management AI optimisation Direct ad sales Creator support Privacy‑compliant ad infrastructure
Price (SGD)	Revenue share model — publishers keep ~75% of ad revenue, Raptive takes ~25% fee
Pros	Proven RPM increases (e.g., 300% boost cited by publishers) Full-service support Premium ad placements
Cons	Entry requirement (~100k monthly page views, primarily Tier‑1 traffic) Revenue share may reduce margin

5. AdPlexity

AdPlexity is an industry-leading competitive intelligence tool that reveals top-performing ads across traffic sources like mobile, native, push, and pop. It scrapes and indexes ads globally, making it easy for marketers to see what’s working in real-time, which creatives convert, and which publishers to target.

Key Features	Cross-channel ad spying Live ad feeds Landing page cloning Geo and device filters Conversion intelligence
Price (SGD)	Mobile: S$275/mo Native: S$345/mo Push & Pop: S$250–275/mo
Pros	Real-time visibility into winning ads and creatives Wide coverage across traffic types Powerful filter tools
Cons	Expensive for full access Steep learning curve Strictly for intelligence—no campaign execution tools

6. Zeropark

Zeropark is a performance-focused traffic platform offering pop, push, and domain traffic with real-time bidding and campaign automation. It’s tailored for affiliate marketers looking to scale aggressively using cost-effective, geo-targeted traffic.

Key Features	RTB traffic buying Custom targeting (geo, OS, device) Dynamic cost capping Detailed statistics API access
Price (SGD)	Fully self-serve CPM model CMS rates vary by campaign – typical range S$0.14–$7
Pros	High-volume reach Granular targeting Real-time optimisation tools API for full automation
Cons	Requires budgeting for traffic buys Can be risky without strong optimisation skills Pop traffic may affect UX and brand image

7. Unbounce

Unbounce is a premier landing page and conversion platform that empowers affiliate marketers to build high-converting, responsive pages without coding. Its drag-and-drop builder, A/B testing, and dynamic text replacement make it ideal for creating tailored affiliate funnels.

Key Features	Drag‑and‑drop page builder Conversion pop‑ups Sticky bars A/B testing Dynamic text replacement Integration with CRMs and Analytics
Price (SGD)	Standard plans start at S$105 Higher tiers (Premium, Enterprise) cost more
Pros	Fast page creation Robust optimisation tools Strong third-party integrations
Cons	Pricing geared for agencies Learning curve for advanced features Landing pages only (no full funnel management)

8. ThirstyAffiliates

A WordPress plugin that simplifies affiliate link management, cloaking, and automatic keyword linking. It also offers analytics, geolocation, and broken link checking—used by over 440,000 sites.

Key Features	Link cloaking Autolink keywords Geolocation redirects Broken‑link checker Analytics CSV import/export
Price (SGD)	Basic free version Pro from S$68/year Pro+ from S$205/year
Pros	Seamless WordPress integration Effective link management Compliance features Affordable premium plan
Cons	WordPress only Premium feature set limited vs enterprise tools No campaign analytics beyond link metrics

9. Rebrandly

A branded link management platform that enables marketers to create custom short URLs on their own domains with analytics, link scheduling, QR codes, and enterprise-grade security.

Key Features	Custom domain short links Real‑time analytics Link scheduling Geo & device targeting QR code creation Enterprise security (SOC2, GDPR)
Price (SGD)	Free tier available Paid plans start at S$40 Enterprise bespoke pricing
Pros	Enhances brand trust Boosts CTR (40%+) Rich analytics Secure and scalable for teams
Cons	Limited features on free tier Cost rises quickly with volume Primarily link-based—not full funnel

10. Pretty Links

A WordPress plugin to shorten, cloak, and manage affiliate links with keyword auto-linking and dynamic redirects. It also features a new checkout link function for Stripe integration.

Key Features	Link shortening/cloaking Auto-keyword linking Redirect types (301/302) Broken link checker Stripe-powered checkout links
Price (SGD)	Basic free version Pro starts at S$109/year
Pros	WordPress native Easy-to-use Supports affiliate monetisation and direct sales Automatic keyword linking
Cons	WordPress only Lacks advanced analytics Stripe checkout only on Pro version

Why Do You Need to Use Affiliate Marketing Tools?

Image Credit: SearchEngineLand

Running a successful affiliate marketing operation without the right tools is like navigating Singapore’s CBD blindfolded during rush hour—you’ll waste time, money, and opportunities. The best affiliate marketing tools aren’t just “nice to have”; they’re critical for staying competitive, tracking performance, protecting commissions, and scaling with confidence. 

Whether you’re managing complex ad campaigns, optimising landing pages, or streamlining link management, these platforms take the guesswork out of the game. But tools alone won’t fix a broken user journey. If your website isn’t built to convert, even the most powerful platform can only do so much. 

That’s where MediaOne comes in. Our award-winning web design services are engineered for performance—built to support your affiliate funnel and boost conversions from the ground up. From clean UI to SEO-optimised structures, we help you create a digital experience that works as hard as your marketing stack.

Start by combining intelligent web design with the right affiliate marketing tools—and watch your ROI take off.

Frequently Asked Questions

How do affiliate marketers get paid?

Affiliate marketers earn commissions when a referred customer completes a desired action—usually a purchase, but it can also be a lead, sign-up or free trial. Payments are typically processed monthly via bank transfer, PayPal or digital wallets.

What’s the difference between an affiliate network and a tracking platform?

An affiliate network connects brands with affiliates and manages payouts, offers, and compliance. A tracking platform, on the other hand, is a tool affiliates use independently to track clicks, conversions and campaign performance across all traffic sources.

Do I need a website to start affiliate marketing?

No, but it helps. While some affiliates succeed via social media, YouTube, or email lists, a website gives you control over branding, SEO, and conversion optimisation—making it easier to scale long-term.

Can affiliate links affect my SEO?

They won’t hurt your SEO if managed correctly. Use link cloaking and “nofollow” or “sponsored” attributes to avoid passing link equity or violating Google’s guidelines on paid links.

What’s a good commission rate for affiliates?

Commission rates vary widely by industry—ranging from 5% for retail to 30–50% for digital products or SaaS. Higher rates often reflect longer sales cycles or lower conversion rates.