The Importance of Web Traffic

why is web traffic important

Whether you are a business organization or individual, you need proper internet marketing for your products or services to generate Web Traffic. In the recent times, there is no better way to marketing your products other than online marketing. When you understand the options available such as using search ads, video ads and social media ads among others, chances are you will reach out to more potential customers.

What is web traffic?

In online marketing, web traffic refers to the number of people that visit your business website. The website traffic to your website should always be high because this will mean that the chances of converting the traffic to actual buyers is high.

What are the benefits of web traffic?

Below are some of the advantages that come with a good website traffic:

People view your products

A high web traffic is an indication that your marketing strategies are working and that more people are interested in your products. While it is true that not all people that will visit your website will be there to buy your product, some of them will end up buying thereby moving you closer to your goals.

People share about your site

With good web traffic, more people will visit your website and those that will be happy with your products or services will not hesitate but share the news about your site on their social media accounts such as Facebook. This will only make your website more popular and they will sell more.

How can you improve the web traffic to your website?

Some of the ways through which you can achieve this is by using backlinks, engaging with your audience on social media, making your website mobile friendly and using mobile marketing options such as social media ads and search ads.


The web traffic to your business plays a huge role. With it comes many benefits and you can improve it by using the ways stated above amongst others.

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About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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