Technical SEO Tips For Singapore E-Commerce Store

Technical SEO Tips For Singapore E-Commerce Store

We are in a dynamic world where new things happen every day. However, the industry features various technical excursions that even Search Engine Optimization veterans struggle to learn. Below are some SEO tips for your e-commerce store in Singapore.

Crawling/ Pre-rendering/ JavaScript Rendering/ Single Page Applications

All these concepts are grouped together because they are all trends aimed at merging the world of websites and apps into a single experience. Some of the new trends in SEO will include crawling of websites when much of the content is loaded from the customer side, and how to promote single page applications without admission of marketplaces for traditional apps.

Recent crawler updates support JavaScript Rendering, containing programming languages like Screaming Frog 6.0. While Google is helpful in effecting JavaScript and rendering subjects onto your website, they are not wholly perfect. Conducting some pre-rendering is necessary. In Singapore, you can use tools like Brombone and Prerender.io to do this.

Mobile Algo/ Dynamic Serving/ AMP/ Mobile

Always give priority to mobile. Sites and apps for Mobile platforms are present a greater magnitude than those for desktop platforms.

Because of the increasing number of mobile users, Google is forcing SEO tips companies to change their mindset to this direction to achieve a higher rate of conversion. They are using now mobile-first indexing techniques to rank your website. Additionally, they are warning mobile users if your site is not mobile-friendly. So, you should focus more on improving the keyword volumes, rankings, and other metrics for platforms in mobile devices.

Adopting HTTPS instead of HTTP

Website designers in Singapore are now forced to migrate from developing HTTP websites to HTTPS websites. Google is forcing SEOs to take the necessary action of securing their sites to enhance their non-secure industrial liability. So, everyone should move towards developing AMP pages, creating responsive websites, and converting to HTTPS.

Predictive Assistance/Answer Boxes/ Voice Search

The current technology is presenting new features like predictive search and voice assistance to enable us to search for content using various methods and on a variety of platforms.

Enhancing your website for this trend requires you to be attentive at formatting structuring questions and answers, and also the markup contained. The variation between a numbered and a bulleted list in your article could be the difference between having an Answer Box at the beginning of the page.

Google shows predictions of what you might be looking for even when typing your question. Because the users might have typed the query differently, masses of audiences viewing and clicking one among the suggestions have a substantial impact on landing pages, keywords, as well as the general content. Another way of showing predictions is by having “Related Searches” and “People Also Ask” sections.

Artificial Intelligence and Machine Learning

People will continue being passionate about these terms, even though the ideas they exemplify are now present all over the technology we have. New trends in artificial intelligence and machine learning will continue emerging. Therefore, it is good to ensure that your web design agency stays updated with the latest trends.

Metrics for User Experience

The importance of user experience metrics digital advertising is increasing in Singapore. Concepts like auditing performance and quality of content, and monitoring SEO are expected to have a greater significance. Millions of existing URLs will be changed to single page websites to improve and update content for enhanced audience engagement like downloads, likes, interactions, scroll depth, conversions, and time on site. Auditing content in your website necessitates improvement of various pages and removing pages that cannot be improved from the search engine indexes, thus, improving the performance and quality of your site.

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Log File Analysis

Log file analysis is and will continue to be of great significance in SEO. This trend was used long before the emergence of analytic platforms, but now we are witnessing various businesses gaining interest in it. The activities of most companies online these days involves improving the speed of their pages, making sure that everything gets delivered, and enabling JavaScript. Log files are crucial in these fields. Platforms like Logz.io and Splunk are some of the tools that you can try for your Singapore website.

Virtual Reality E-Commerce

You should ensure that your website supports some virtual reality systems like Sony’s PlayStation VR accessory, HTC Vive, and Oculus Rift to give a virtual run-through of your e-commerce store where the audience can choose and purchase products. Hopefully, your eCommerce store website version should support 3D features.

The users should be able to observe their looks using a virtual mirror when trying on virtual clothes, as well as wander through a virtual online store. This shopping experience takes you back to what we had previously, but featuring all the ease of ordering from your home. Brands that think of the future stand firm in the market and get a lot of sales and publicity through the power of virtual reality.

Virtual Shopping Assistants

Various brands are currently using virtual shopping assistants like automated chatbots. Customers would be pleased by the chance of having a bot look for the right products that suit their budget, style and ROI.

It is anticipated that various new and existing players companies in the field of virtual shopping assistants will see a massive advance in the coming years, that it will become the position finder for most e-commerce marketing teams. Most of the e-commerce platforms will offer additional features in this field.

Availing data to these platforms will also become as important as feeding your products to engines for shopping comparison. Existing competitors in this field include Shoppist.me, PS Dept, and MONA, with other brands working hard to develop their solutions.

Closing Thoughts

The future of SEO for e-commerce stores in Singapore needs to see the Conversion, UX, and SEO teams working together in various marketing fields. Technical SEO will likely always be exceedingly significant, but whether the audience is gratified when they visit your website from the search engine results pages cannot be overlooked any longer.

When SEO is done correctly, you will witness an enhanced traffic quality, which results in an increased rate of conversions and repeat-visitors. However, SEO tips require a lot of dedication and time. But the benefits are worth it, and I hope the tips included in this article will help you put your SEO tips strategy in place to enhance your sales from your e-commerce store.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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November 14, 2018

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