In the absence of a sales funnel, you’re simply walking your leads into an empty street. Same goes for a leaky funnel; your leads will pass through it, but they won’t convert. None of them good. Most marketers talk about sales funnel, but they don’t seem to grab the concept right. So they end up […]
Clients consider a multitude of factors at every stage of the purchasing journey before making the final decision. You need to come up with smart ways of influencing their decision positively. Social proof can help you change their opinion or perspective about your company. New clients are more likely to gravitate towards companies that have […]
