Content marketing is a tool that businesses use to educate customers and prospects by attracting their attention and motivating them to behave in ways that result in leads, sales, or customer advocacy. Customers and prospects utilise social media to engage with one another and, on occasion, with businesses. This type of communication, resulting in leads, […]
A growing business needs to be closely monitored and adapted to changing trends in the market. To that end, it’s always a good idea to invest in online marketing strategies. Online marketing systems can help you gain new customers, improve your brand’s exposure and make you a serious player in the big leagues. If this […]
Let’s paint a scenario for you, shall we? You’ve been tasked with promoting a brand-new product to get it off the ground and make it successful. You want to see this campaign through for obvious reasons, but there’s just one problem: you don’t know where to start. How can you reach your target audience and […]
It’s just how the internet is built. No matter how dedicated your team is, or how high-quality your products or services are, there will always be that one person somewhere who doesn’t appreciate the effort. They’ll leave a negative review or comment online and even badmouth your brand to anyone who cares to lend […]
Social media is indispensable for your business. And the entire social media landscape evolves in real-time. Yes, it’s a powerful tool, but can you manage the painstaking and expensive process needed to make it work? In the recent past, social platforms have become quite complicated, and so is the role of a social media marketer. […]
The modern marketing arena is over-saturated. And building a remarkable brand reputation is even more difficult. Even if you’ve introduced a terrific product or service, you won’t sell if you’ve not communicated with the right customers. Enter marketing communications, and the tide is likely to turn for the better. Luckily, the small and established business […]
A decent-sized company has multiple points of contact with its target audience. Existing customers direct their issues to the customer service department. Potential customers can either consume marketing messages as is or talk to your sales associates. The press team has the press to address. Not to forget the occasional interviews that the CEO might […]
How are Brands Applying Social Customer Service? In today’s day-and-age, the competitive environment has led to some startling realizations: New business is good. Repeat business is even better. While customer acquisition might be cost-effective – fostering a deeper sense of customer loyalty is profitable. Catering to the masses brings in volume, but connecting with […]
Top Digital Strategy Agencies in Singapore A familiar tale of woes making rounds is that of big companies felled by digital disruption – think Kodak, Xerox, and Blockbuster. Another similar story that receives far less attention is that of traditional incumbents that instead emerged even stronger. Incumbents have huge advantages – global scale, customer relationships, […]
Have you started implementing Instagram business marketing? If not, you are missing out on something big. You can’t deny that Instagram is one of the most vital social channels used by businesses. It makes branding that relies on visual media, such as images and video possible. If you look at the statistics, content with images […]
