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What Is A Social Media Marketing Freelancer and Tips on Becoming One

What Is A Social Media Marketing Freelancer and Tips on Becoming One

Consequently, you’ve decided to start your own business as a freelance media marketer. There are a few things you should be aware of. To begin, let me say that it is not going to be easy. Customers rarely understand the time invested in developing a solid social strategy, and the competition is tough. It is […]

October 28, 2021 | By mediaone

16 Best Tools to Find Influencers on Social Media

Let’s paint a scenario for you, shall we? You’ve been tasked with promoting a brand-new product to get it off the ground and make it successful. You want to see this campaign through for obvious reasons, but there’s just one problem: you don’t know where to start. How can you reach your target audience and […]

October 11, 2021 | By mediaone

The Difference Between Content Marketing and Social Media Marketing

The overlaps are rife, and only a thin line separates them. It’s almost impossible to talk about social media marketing without considering content marketing and vice versa.  Quite simply, after having done all the research, you should a)know what your typical consumer likes to read b) find a way to relay it to them as […]

September 13, 2021 | By mediaone

Instagram vs Facebook: which one is better for your business?

Social media platforms are playing a great role in business growth, brand awareness, and building sales funnels. They’re especially important during the COVID-19 pandemic when traditional means of marketing and advertising are limited. An important question is which platform is better for each business. Facebook is still the king in the realm of social networking […]

December 13, 2021 | By mediaone

The Ultimate Guide for Hiring a Social Media Marketer

Social media is indispensable for your business. And the entire social media landscape evolves in real-time. Yes, it’s a powerful tool, but can you manage the painstaking and expensive process needed to make it work? In the recent past, social platforms have become quite complicated, and so is the role of a social media marketer. […]

March 02, 2021 | By mediaone

Top Digital Strategy Agencies in Singapore

Top Digital Strategy Agencies in Singapore A familiar tale of woes making rounds is that of big companies felled by digital disruption – think Kodak, Xerox, and Blockbuster. Another similar story that receives far less attention is that of traditional incumbents that instead emerged even stronger. Incumbents have huge advantages – global scale, customer relationships, […]

October 19, 2020 | By mediaone

The Top Influencers In Singapore: The Definitive Guide

Influencer marketing is defined as using celebrities, persons, companies or organisations who have a significant online presence and follower size in order to influence decisions, thoughts, opinions and trends via their actions over mass media, particularly internet channels and social media. Once a new concept to Singapore’s digital marketing scene, influencer marketing has now become […]

September 11, 2021 | By mediaone

How to Market your Health and Beauty Products in Singapore

Data suggests that beauty products in Singapore retail at S$120 million every year, with perfumes taking one-quarter of the share. Singaporeans love smelling good, huh! Skincare products account for 40% of the total sales, with make-up products taking the remaining 35%. There isn’t an official confirmation statement on the actual worth of the beauty market […]

October 30, 2019 | By mediaone

Should I Use a Facebook Page or Group for My Singapore Business?

When you’re not particularly au fait about managing your Facebook presence, it’s easy to be unsure of whether to set up a Facebook Page or Group. Some individuals even go to the extent of posting their business messages and links on their Facebook profile –one grave mistake business people make all the time. Granted, things […]

October 18, 2021 | By mediaone

Digital Marketing Terms Singapore Marketer Need to Know

Vocabulary SEO Quiz. Define the following words: “SERPs,” “B2B & B2C,” “CTA,” “Above the fold,” “CPM.” If you got all of these words right, then you’re on your way to becoming a fluent digital marketing conversationalist. To many, digital marketing may seem like a minefield of technical jargon. Marketers, just like lawyers, doctors, teachers, mathematicians, […]

October 18, 2021 | By mediaone