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10 Important PPC Trends to Watch in 2021

10 Important PPC Trends to Watch in 2021

PPC campaigns are slowly becoming the most preferred method of advertisement in the online business world. According to statistics, most online businesses get more than 50% of customers from paid ads. As technology keeps advancing, things are expected to get even better. Therefore, you need to embrace these new trends to stay top of the […]

December 07, 2021 | By mediaone

23 Most Common SEM Mistakes and How to Avoid Them

Search Engine Marketing (SEM) is a fast-paced industry, which means mistakes are bound to happen.  SEM pros make them all the time, and we’re here to help you avoid making them too. SEM Mistakes: The Basics The SEM sphere is constantly evolving, and even veteran marketers have to ping-pong from one ad hoc tactic to […]

September 21, 2021 | By mediaone

SEM in Singapore: The Complete Guide

Singapore has about 4.92 internet users, and the number is projected to grow to 5.9 million by 2023. With over 80% of the Singaporean population using the internet, online marketing is one of the most effective ways to market your business, boost it and stand out among your competition. With dozens of companies vying for […]

December 28, 2021 | By mediaone

PPC or SEO: Whats Best For Singapore Websites?

Torn between PPC and SEO? Two parts of the same coin – paying for search engine visibility or going the organic way? It’s one goal (improving your online visibility), two different paths (the dilemma of choosing between paying for it, or toiling hard to get rewarded for it ). Try listening to the uninitiated, and […]

November 04, 2019 | By mediaone

What Is SkillsConnect About And How Do I Benefit?

SkillsConnect is an online portal developed by the SkillsFuture Singapore Agency (SSG). It serves companies and training organisations that wish to apply for the accreditation of courses they offer under the Singapore Workforce Skills Qualifications System (WSQ).  Moreover, SkillsConnect provides training grants for both WSQ and non-WSQ programs. The SkillsConnect portal is available throughout, with […]

July 27, 2019 | By mediaone

What Is Search Engine Marketing And Its Basics?

Any marketing strategy that relies on your search engine visibility falls in the Search Engine Marketing (SEM) bracket. And there’s no denying that this is one of the most effective ways to target new customers and grow your business. Whether paid or organic, there’s no way you can survive the competitive world of business without […]

December 09, 2021 | By mediaone

Google Ads Costing More In Singapore? Deal With It

Ever wondered why PPC advertising in Singapore is so extravagant, it hurts? Well, we’ll try to break it down for you. Seriously, ever been given a PPC advertisement quote that you interpreted as a blatant rip off? If you’re thinking about closing your shop or having second thoughts on whether running a business in Singapore […]

June 22, 2019 | By mediaone

5 Key Strategies to Improve PPC Lead Quality for Singapore Campaigns

It’s a common phenomenon among business owners and marketers alike — they get enthused by the idea of running a PPC ad campaign. So they rush to give it try. Only to quickly throw up their hands in pure defeat immediately their budget runs dry and they’ve got nothing to show for it. The idea […]

December 20, 2021 | By mediaone

What Is Google Ads Store Visits Tracking – How It Affects Singapore Businesses?

It’s possible to optimize your Google Ads (formerly known as Google Adwords) for offline conversions, where the bulk of your sales are happening in your Singapore brick-and-motor store or shop. Confirming this is a recent Google report that seemed to suggest that an upward of 95% of all the retail sales happen offline, in a physical […]

April 12, 2019 | By mediaone

Should I Hire A Boutique Digital Marketing Agency In Singapore

The first thing people will suggest you check out whenever you bring up the idea of hiring a digital marketing agency is your budget. That’s because most of them have been made to believe that a better budget is a precondition for a better outcome. But nothing could be further from the truth. As a […]

July 05, 2020 | By mediaone