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23 Most Common SEM Mistakes and How to Avoid Them

23 Most Common SEM Mistakes and How to Avoid Them

Search Engine Marketing (SEM) is a fast-paced industry, which means mistakes are bound to happen.  SEM pros make them all the time, and we’re here to help you avoid making them too. SEM Mistakes: The Basics The SEM sphere is constantly evolving, and even veteran marketers have to ping-pong from one ad hoc tactic to […]

September 21, 2021 | By mediaone

SEM in Singapore: The Complete Guide

Singapore has about 4.92 internet users, and the number is projected to grow to 5.9 million by 2023. With over 80% of the Singaporean population using the internet, online marketing is one of the most effective ways to market your business, boost it and stand out among your competition. With dozens of companies vying for […]

December 28, 2021 | By mediaone

What Is Search Engine Marketing And Its Basics?

Any marketing strategy that relies on your search engine visibility falls in the Search Engine Marketing (SEM) bracket. And there’s no denying that this is one of the most effective ways to target new customers and grow your business. Whether paid or organic, there’s no way you can survive the competitive world of business without […]

December 09, 2021 | By mediaone

What Singapore SMEs Should Know About Google Ads Pros And Cons

Small and medium enterprises are the backbones upon which modern businesses are transacted. Their dependence has been due to their accessibility and offering of relevant products required by the average customer for their day to day activities. The ability to relate to this form of doing business has further been reinforced with the exponential development […]

January 02, 2019 | By mediaone

Pay Per Click (PPC) Advertising in Singapore

Pay-per-click (PPC) ensures you get an instant exposure that leads to traffic and higher sales. This programme provides all the platforms anytime and anywhere. Pay per click marketing is the perfect business choice and ensures your business has the maximum reach out without overspending. In Singapore, most of the forefront visited sites have advertising platforms […]

January 04, 2022 | By mediaone

SEM Consultant: What Service Deliverables You Should Ask For

Search Engine Marketing: Qualities of a good SEM Consultant Today SEM (Search engine marketing) is one of the most efficient and targeted forms of digital advertising.  All you have to do is use it to put your brand before customers that are already active visitors on Google, YouTube, Bing, and other popular search engines. This […]

April 27, 2021 | By mediaone

4 Practical Tips on How to Boost Your Shopping Ads

Shopping ads are a confident and more effective shift from traditional keyword campaigns. The fact that they present an online marketer with a clear image and info needed about their search helps them make appropriate decisions while reducing ad spends on bounce traffic for your Singapore digital marketing agency. But has the shopping campaign strategy […]

January 30, 2018 | By mediaone

Online Marketing Strategies: Examples in Singapore

Online marketing strategies are revolutionary in that it has one major ingredient that offline advertising lacks: real-time monitoring. Unlike offline marketing, you can measure your results as they occur. If a certain tactic is not working, you can simply make a few changes and try it again. This type of A/B testing and cost efficiency are […]

January 27, 2018 | By mediaone

Google AdWords Auction and Bidding 101: The Mechanics Behind It

Google AdWords is creating a dramatic change in marketing strategies over the world wide web. Every day, billions of people do an online search, and Google advertisements are clicked by the million! What Exactly is AdWords? Google’s AdWords platform is a paid advertising system where certain keywords are bid upon by advertisers to have their […]

December 24, 2017 | By mediaone

4 Ways to Boost Your Business Blog without Breaking the Bank?

It’s the dream of every business owner to increase his customers and sales to the top. Some brands will employ salespeople who stay on the hangouts to chat with anyone who visits their sites. Others have decided to practice door to door advertising. But is this fan at all costs? We can agree that this […]

November 19, 2017 | By mediaone