Integrated Marketing Communication: The Complete Guide

Integrated Marketing Communication: The Complete Guide

A decent-sized company has multiple points of contact with its target audience. Existing customers direct their issues to the customer service department.  Potential customers can either consume marketing messages as is or talk to your sales associates. The press team has the press to address. Not to forget the occasional interviews that the CEO might […]

November 06, 2020 | By mediaone

How to Efficiently Calculate the ROI on Your SEO Investment

  Many companies seem to have one big issue with SEO – they just can’t figure out if they’re making a profit or loss from their SEO campaigns. So, what have they done about it? Most of them have turned their backs on SEO and directed all their marketing efforts to paid search instead because […]

November 04, 2020 | By mediaone

Top Digital Strategy Agencies in Singapore

Top Digital Strategy Agencies in Singapore A familiar tale of woes making rounds is that of big companies felled by digital disruption – think Kodak, Xerox, and Blockbuster. Another similar story that receives far less attention is that of traditional incumbents that instead emerged even stronger. Incumbents have huge advantages – global scale, customer relationships, […]

October 19, 2020 | By mediaone

Crucial Marketing Strategies For The Hospitality Sector During The COVID-19 Pandemic

  The current COVID-19 pandemic has hit the hospitality sector hard, both in Singapore and throughout the rest of the world. Hotels, whose services fall under ‘events contracts and tourism-related contracts,’ have had to cancel both small bookings and large events such as conferences and weddings – as reported by legal advisors Clyde & Co. Despite the […]

April 15, 2020 | By mediaone

Top Food Delivery Services in Singapore

What is Food delivery Food delivery is a service that delivers food to consumers in the comfort of their own home or workplace, without them having the need to dine in at the physical restaurant or queue for food takeaway.  The food that is offered on food delivery services is mostly intended to be consumed […]

October 19, 2020 | By mediaone

Startup Singapore: A Complete Guide

A lot of steps go into launching a start-up in Singapore. It may seem overwhelming to tackle everything at once, but with this simple guide and roadmap, you have everything you need to establish the groundwork for a healthy, profitable start-up. Remember: you don’t need to sign up for any special training to launch a […]

March 27, 2020 | By mediaone

Email Design Tips for Singapore Marketers

Email marketing gives marketers in Singapore the opportunity to sell their services or products and establish strong connections with their audience. A perfectly designed email will capture the reader’s attention instantly. With a proper email marketing guide, you can boost your email campaign results. Design trends for emails are continually changing, and one has to […]

August 13, 2019 | By mediaone

Using Wikipedia for Marketing in Singapore

Did you know you could use Wikipedia for marketing in Singapore? This multilingual online encyclopaedia works through an open collaboration through a unique wiki-based content editing system. According to a recent report by Alexa, it is the most popular website in the world today, and more than 600 new English articles are published on the […]

July 17, 2019 | By mediaone

How To Make Customers Your Marketing Evangelists

Every business needs an aggressive and well-thought-out marketing campaign to help grow its brand and drive up sales. While most companies pay to execute their marketing strategies, organic growth is also effective in improving business.   Most companies do not involve their clients directly in their marketing campaigns. Instead, these activities usually target both existing […]

July 16, 2019 | By mediaone

How To Market Your Events In Singapore

The majority of online marketers are familiar with event management cycle. The cycle involves planning, organising, promoting hosting and after the event follow-ups. It is obvious that with the absence of visitors, any event is purposed to fail. This is what brings in the need for marketing your events. With the statistics indicating that more […]

March 09, 2020 | By mediaone